The Economics and Politics of Chocolate

Global Cocoa and Chocolate Markets: New challenges, new opportunities

Puratos’s perspective

Marie-Amélie OrmièresGroup Cocoa Manager

Innovation and nutrition

are at the heart

of Puratos

Quality ingredients for

bakery, patisserie

and chocolate businesses

Family-owned company with

global presence and

local production

Specific approach for

artisans, industry,

retail, food service and chocolatiers

Solutions to optimize operational efficiency of

our customers

Ideas inspired by

our customers and consumers

Puratos group, who we are

Use of 20 different cocoas

Most innovative

origin range in

the market

100% cocoa butter100%

natural vanilla

Belgium owned

company

Selection of finest cocoa

beans

Only selling to professionals

Unique distinctive flavours Preferred Selection range

Sustainable range

Innovative approach• Les Arômes de

Cyrano• Chocolate

Foodpairing

The Belcolade brand

Tikul Plantation, Mexico

An organic, social and economic project that seeks to create and develop

innovative projects that are related to the cultivation of cocoa

Welcome

Localisation

• Mexico, Yucatan

• Main producing regions in Mexico: Tabasco & Chiapas

• Tikul is the first of its kind in the State of Yucatan

• Was born in 2008• 289 hectares• Planting of over 100,000 cocoa trees• Goal of producing 1.2 tons of cocoa per hectare

per year

TIKULFigures and informations

• Protecting and preserving the environment…– Organically grown– Certified Rainforest Alliance– And registered as a UMA ‘unidades de manejo para la conservacion

de la vida silvestre’ = Wildlife Conservation Management unit– Forbidden to hunt, and was reforested with 15 000 trees in less than 2

years

• ….combined with high technology– the irrigation system distributes water to all parts of the plantation,

allowing the continued growth during dry periods. – Water is coming from aquifer 100m below the ground and is distributed by micro-aspersion or misting systems;

TIKULFigures and informations

• Socially respectful– The plantation and its museum provide work to farmers and their

families in the neighborhood of the plantation– 16 persons on the plantation, 8 persons on the museum – Puratos offer them safe working conditions and fair wages

• Safeguarding and rewarding quality– 4 Criollo varieties were selected, – Reknown for their aromatic flavors– With a local craftsman, and Belcolade experts, Puratos will develop

high quality chocolate

TIKULFigures and informations

The Ecomuseo

• Being passionate it’s also about sharing!– The Ecomuseo is open next to the

plantation and welcomes groups of visitors from all around the world

– Demonstrate the history of cocoa, it’s relationships with the Mayan culture and the work done on the plantation.

– Opportunity to learn the cocoa production process, from harvesting to preparation of the chocolate.

– It also promote local handicraft,

Thank You