8/11/2019 Marico Intro

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1st

intro

Indias consumer market is riding the crest of the countrys economic boom. Indias fast moving

consumer goods (FMCG) sector is the fourth largest sector in the economy of India with a total

market size in excess of US$ 13.1 billion. If we go by statistics, roughly around 73% of the Indian

population lives in the rural areas- thats a very large market. Manygiant players, both foreign as well as domestic, are competing in the market with a view to capture

it. The growing consumerism in India shows the rapid increase in Indian consumer purchasing

power, it shows strengths and opportunity that lies in rural Indian markets especially for

FMCG products. As a result of it I have opted to undergo the training in Marico Company a leading

Indian FMCG Company having excellent distribution channel and deep rural reach in India. As the

major part of the market is yet to be taped one need to evolve a set of strategies and there by plans

to tape the potential Indian consumer market. To capture such a great opportunity, only good

product and brand awareness will not be sufficient but proper distribution channel must be there.

2nd intro

Marico is a leading Indian Group in Consumer Products and Services in the Global Beauty and

Wellness space. Marcos Products and Services in Hair care, Skin Care and Healthy Foods generatedduring 2005-06 a revenue of about US $650 million. Marico markets well-known brands such as

Parachute, Saffola, Sweekar, Hair & Care, Nihar, Shanti, Mediker, Revive, Kaya, Sundari, Aromatic

Fiancee and Hair Code. Maricos brands and their extensions occupy leadership positions with

significant market shares in most categories- Coconut Oil, Hair Oils, Anti-lice Treatment, Premium

RefinedEdible Oils, and Fabric Care etc. Marico is present in the Skin Care Services segment through

Kaya Skin Clinics (47 in India and the UAE), the Sundari range of Spa skincare products (in the USA &

other countries) and also through a recently acquired nascent soap franchise in

(India and Bangladesh).

Marico's branded products are also present in Bangladesh, otherSAARC countries, the Middle Eastand Egypt. The Overseas Sales franchise of Maricos Consumer Products (whether as exports from

India or as local operations in a foreign country) is one of the largest amongst Indian Companies and

is entirely in branded products and service.