Marianne Ribes, Grgory Fontaine, Matthieu Crouzet 1 Groupement des Mousquetaires Corporate Communication Marianne Ribes, Grgory Fontaine, Matthieu Crouzet 2 Contents The group History Internal / external communication The image of the company The view of the company Conclusion Marianne Ribes, Grgory Fontaine, Matthieu Crouzet 3 The group Turnover World presence Organization Marianne Ribes, Grgory Fontaine, Matthieu Crouzet 4 History 1969: EX is created from the separation of Leclerc Group. Then renamed Intermarch 1980: Invention of price display per litre or kilo, made compulsory by law two years later. 1988: start of the internationalization 1998: Jean-Pierre and Marie-Thrse Le Rochs Foundation is created 2001: Nettos creation Marianne Ribes, Grgory Fontaine, Matthieu Crouzet 5 Communication Two kinds of communication: Internal communication External communication Marianne Ribes, Grgory Fontaine, Matthieu Crouzet 6 Internal Communication Presentation of the internal structure of the grouping: ITM Entreprises SCM Les Mousquetaires The third time Internal communication The internal structure: Internal communication The organisation in France: Internal communication The organization inside a store: A manager A responsible A countable Responsibles by sectors Employees Internal communication The communication inside the grouping: Importance of the third time Meetings Internal communication Which kind of communication ? Environment Media Conflicts Internal communication The normal path of the internal communication inside a store and the reality Marianne Ribes, Grgory Fontaine, Matthieu Crouzet 13 External communication : The brands Marianne Ribes, Grgory Fontaine, Matthieu Crouzet 14 External communication : The Logo Marianne Ribes, Grgory Fontaine, Matthieu Crouzet 15 External communication : Web sites : mousquetaires.com Marianne Ribes, Grgory Fontaine, Matthieu Crouzet 16 External communication : Web sites : intermarche.com Marianne Ribes, Grgory Fontaine, Matthieu Crouzet 17 External communication : Customers loyalty program / ads Marianne Ribes, Grgory Fontaine, Matthieu Crouzet 18 External communication : Sponsoring Marianne Ribes, Grgory Fontaine, Matthieu Crouzet 19 The image of the company Image wanted The view of the group Differences between both Marianne Ribes, Grgory Fontaine, Matthieu Crouzet 20 Image wanted : Simplicity, quality and low prices Opportunities, General Goods Drinks Frozen Fresh Fruits and vegetables Grocer, Hardware, Perfumery, Hygiene Marianne Ribes, Grgory Fontaine, Matthieu Crouzet 21 Image wanted : Simplicity, quality and low prices Buy the best quality Consult news from DQSE Check quality in the store Marianne Ribes, Grgory Fontaine, Matthieu Crouzet 22 Image wanted : Simplicity, quality and low prices Marianne Ribes, Grgory Fontaine, Matthieu Crouzet 23 Image wanted : Good for the environment An example : The recycling of the paperboards tons in 2004 Marianne Ribes, Grgory Fontaine, Matthieu Crouzet 24 Image wanted : All for the customers "Let us give more to those who give us so much" Marianne Ribes, Grgory Fontaine, Matthieu Crouzet 25 The view of the group The view inside a store The view outside a store Marianne Ribes, Grgory Fontaine, Matthieu Crouzet 26 The view of the workers Only one example Specific example 3 managers from 1993 to nowadays 3 kinds of communication Marianne Ribes, Grgory Fontaine, Matthieu Crouzet 27 The outside view Marianne Ribes, Grgory Fontaine, Matthieu Crouzet 28 Differences between both images Marianne Ribes, Grgory Fontaine, Matthieu Crouzet 29 Conclusion