margin of error: +/- 4.3% a survey of 500 registered voters in the state of oklahoma on the...

Margin of error: +/- 4.3%

A Survey of 500 Registered Voters in the State of

Oklahoma on the CareerTech System

Surveys Conducted May 13-16, 2013

by

Demographics

10%

17%

21%17%

8%12%

Annual Income

Under $20k

$20-40k

$40-60k

$60-80k

$80-100k

Over $100k

Numbers may not add-up to 100% due to refusals.

20%

80%

Child in the Home

Yes

No

How Do You Receive Oklahoma News

19%

19%52%

6%

Newspaper Online TV Radio


Newspaper is a more important source of information in Oklahoma than in other areas of the nation. However, this is the first time we have seen online the equivalent of newspaper in the state. (On this study last year, it was 21% Newspaper; 15% online). We also see a continued slippage of radio as a source.

Frequency Of Listening To Sports Radio

9% 4%12%

21%

54%

OU Football

6% 3%10%

16%65%

Every GameMost GamesOnce in a WhileHardlyNever

OSU Basketball


Attention Paid To Bedlam

8%

28%

24%

36%

All Sports More Popular Sports

Major Sports Don’t Pay Attention


Thunder Games Watched/Attended

20%5%

8%11%23%

31%

More than half

20to 40

10 to 20

5 to 10

Less than 5

None

Fox Sports

1%1%

2% 9%

86%

More than 20 5 to 10

3 or 4 1 or 2

None

Attended


17%

17%

27%

38%

Self + Family Self Family Member Neither Taken Course


Taken Course at CT?

More than a third of Oklahoma voters have had a direct experience with a CareerTech. More than 60% see themselves as having either a personal relationship or a relationship through a family member. We should never forget that we can reach a tremendous number of Oklahomans just by communicating with those being served.

Name awareness of ”CareerTech” has taken a jump this year.

Today May-12 Jun-11 Jun-10 Jun-09 Jun-08 Men Women Rep Dem0%

10%

20%

30%

40%

50%

60%

70%

80%

38%

28% 27% 28%33% 30%

34%

22%

30%26%

61%

72% 72% 71%65% 68% 65%

78%

69%74%

Yes No

38% Yes vs. 61% No

Heard of CareerTech System

Under $40k $40k - $60k $60k - $80k Over $80k0%

10%

20%

30%

40%

50%

60%

70%

31%

40%

44%50%

69%

60%55%

50%

Yes No

We continue to see that the transformation from “Vo” to “Career” is further along with higher income voters.

Heard Of CareerTech System-By Income

2008 2009 2010 2011 2012 20130%

10%

20%

30%

40%

50%

60%

70%

80%

29%

44% 43% 43%47%

50%

71%

56% 54%57%

52% 50%

Yes No

Heard of CareerTech System- Participants Earning +80k Measured Over Time

Oklahomans recognize CareerTech almost universally when told it was formerly known as Vo-Tech.


10%

20%

30%

40%

50%

60%

70%

80%

90%

100%95% 97%93% 94%

87%93%

98% 97% 98% 97%

4% 3% 6% 4%11% 7% 2% 3% 2% 3%

Yes No

95% Yes vs. 4% No

Heard of CareerTech/Vo-Tech

The job performance numbers took another significant jump. (You might recall, in 2010-2011 we were seeing a decline in opinion about all government related entities).

Notice, very little partisan difference.


10%

20%

30%

40%

50%

60%

70%63%59%

53%56%

59% 59%55%

63% 61% 60%

10% 9% 7%11%

7% 7%12%

5%10%

6%

Excellent / Good Fair / Poor

28% Excellent vs. 35% Good vs. 7% Only Fair vs. 3% Poor vs. 26% Unable to Rate

CareerTech Job Performance

Those getting information from newspapers (a group decreasing in size) gives CT the most positive ratings – though the numbers are stellar regardless of information source.

All Newspaper Radio Online Television0%

10%

20%

30%

40%

50%

60%

70%

80%

63%

74%67%

61% 60%

10%

4% 7%

13% 12%


CareerTech Job Performance -By Information Source

Those with a personal experience with CareerTech give it better ratings than those who have not taken a course.

All Self Other Both No0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

63% 65% 62%

84%

53%

10%16%

12% 8% 9%


CareerTech Job PerformanceBy Personal Experience

While the advertising it is not necessarily the only variable, we do see that those who pay attention to Bedlam give CareerTech higher marks than those who do not.

All All Sports Popular Sports Major Sports Don't Pay Atten-tion

0%

10%

20%

30%

40%

50%

60%

70%

80%

63%

75%

66%

75%

51%

10%5% 5% 8%

19%


CareerTech Job Performance-By Bedlam Interest

While down a bit from last year, we still have six in ten Oklahomans “strongly” agreeing with this statement. Notice Republicans are even more in agreement.


10%

20%

30%

40%

50%

60%

70%

80%

90%84% 87%

78%84% 81%

85% 84% 84% 87%81%

5% 2%6%

2% 4% 4% 7% 4% 5% 5%

Agree Disagree

60% Strongly Agree vs. 24% Somewhat Agree vs. 3% Somewhat Disagree vs. 2% Strongly Disagree vs. 11% Undecided

State Money Spent On CareerTech Is A Good Investment

Support for investment in CareerTech spans all parts of the state – the dip in Tulsa has been consistent since the first year we conducted the survey.

Northwest Northeast Central Southwest Tulsa Southeast OKC Tulsa Media

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

81% 80% 82%

94%

79%

88% 85%79%

2%6% 7% 4% 3%

8%4% 4%

Agree Disagree

State Money Spent On CareerTech Is Good Investment By Region


10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

83%

93%88%

78%

5% 4% 3%7%

Agree Disagree

State Money Spent On OCTS Is Good Investment

-By Income

While still overwhelmingly positive, we do still see a slight dip among the state’s more affluent voters.

2008 2009 2010 2011 2012 20130%

10%

20%

30%

40%

50%

60%

70%

80%

90%

84% 82%

89%

75%

85%

78%

6% 6%3%

7%3%

7%

Agree Disagree

This most recent fluctuation should not be a concern as the sample size is small. However, it does show that we are not gaining ground over the past five years.

OCTS Is A Good Investment For State Money

- Participants Earning +80k Measured Over Time

OU - Most OU - Oc-casional

OU - Never OSU - Most OSU - Oc-casional

OSU - Never Thunder - More than 10

Thunder - Some

Thunder - None

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%86% 85% 83%

58%

89% 86% 84%91%

86%

2%6% 5% 2%

6% 5% 4% 2%10%

Agree Disagree

State Money Spent On OCTSIs A Good Investment

Any correlation with agreement with this question and the non-Bedlam sports advertising is not conclusive.

Describe CareerTech

34%

7%6%5%5%3%2%4%

32%

Good System Excellent Alternative Helpful Needed

Negative Costly Job Training Do Not Know

CareerTech is not fully defined. A third cannot name anything and another third default to an abstract “good” type of response.

Describe CareerTech

The overall awareness bounced back strongly this year.

Today May-12 Jun-11 Jun-10 Jun-09 Men Women Rep. Dem.0%

10%

20%

30%

40%

50%

60%58%

45%

53%49% 48%

55%

61%58% 59%

38%

52%

43% 45% 47%41%

36% 38% 38%

Yes No

58% Yes vs. 38% No vs. 3% Undecided

Seen/Read/Heard About CareerTech System

Those with children in the home are the most likely to recall something from CareerTech.

All Child in Home No Children OCTS Job Excellent /

Good

OCTS Job Fair / Poor

0%

10%

20%

30%

40%

50%

60%

70%

80%

58%

67%

56%64%

72%

38%

30%

41%35%

26%

Yes No

Seen/Read/Heard Anything About CareerTech System

As has historically been the case, it is more difficult to reach voters in the Tulsa media market with messages.

Northwest Northeast Central Southwest Tulsa Southeast OKC Tulsa Media

0%

10%

20%

30%

40%

50%

60%

71%

55%61%

68%

47%

55%

64%

50%

27%

44%

37%

22%

47% 45%

34%

46%

Yes No

Seen/Read/Heard Anything About CareerTech System By Region

Again, we see a correlation with those interested in the Bedlam series.

All All Sports Popular Sports Major Sports Don't Pay Attention0%

10%

20%

30%

40%

50%

60%

70%58%

69%65% 64%

49%

38%

31% 30%35%

46%

Yes No

Seen/Read/Heard About CareerTech System By Bedlam Interest




Thunder - Some

Thunder - None

0%

10%

20%

30%

40%

50%

60%

70%67%

55%58%

69%

58% 57%

65%

51%

59%

33%39% 40%

21%

36%42%

30%

44%40%

Yes No

Seen/Read/Heard About CareerTech System

When it comes to awareness, we do see a connection with the sports advertsing.


10%

20%

30%

40%

50%

60%

70%

50%

56%

67%60%

45% 41%

33% 38%

Yes No

Clearly, higher income voters are getting more contact.

Seen/Read/Heard Anything Of CareerTech

-By Income

What Have You Seen/Read/Heard?

2% 6% 8%

12%

16%

1%1%8%1%7%4%

30%

Billboard Newspaper Mail TV

Classes/Schedule Financial Information High School Credit Training

Previous Class/Teacher/Student Personal Experience Visit Can't Recall

2% of respondents gave various miscellaneous responses while another 30% were not sure.

What Have You Seen/Read/Heard?

The number has come down a bit from last year’s stratospheric number, but it is still solid. Women are more receptive than men as are those at the lower end of the income scale.

Today May-12 Jun-11 Men Women Rep Dem Under $40k

Over $80k

0%

10%

20%

30%

40%

50%

60%

70%

80%71%77%

68%64%

79%

71% 73% 70%64%

5%0% 2%

10%

2%7% 4% 4%

13%

Enhance Diminish

38% Greatly enhance; 33% Somewhat enhance; 1% Somewhat diminish; 4% Greatly diminish; 22% Undecided

Effect of Seen/Read/Heard

The move to “Your Sound Investment, Our Solid Return” has made recall increase and corrected the stagnation we had seen sitting in.

Today May-12 Jun-11 Jun-10 Jun-09 8-Jun Men Women Rep Dem0%

10%

20%

30%

40%

50%

60%

70%

39%

28% 30%34%

24%28%

40% 38%41%

37%

53%

66%61% 59%

67% 65%

51%55%

52% 54%

Yes No

39% Yes vs. 53% No vs. 8% Undecided

Seen/Read/Heard “Elevating Our Economy/Careers/Sound Investment”

There is no doubt, this effort is making these people hear more about CareerTech.


10%

20%

30%

40%

50%

60%

70%

39%

55%49%

37%30%

53%

40% 41%

56%

63%

Yes No

Seen/Read/Heard “Elevating Our Economy/Careers” By Bedlam Interest




Thunder - Some

Thunder - None

0%

10%

20%

30%

40%

50%

60%

70%

50%

36% 38%

50%45%

35%

46%42%

28%

44%

53%56%

33%

49%

58%

42%

52%

66%

Yes No

Seen/Read/Heard Elevating or Investment

Again, we do see a correlation with the budget spent on sports advertising.

This number continues to rise. Men in particular are embracing CareerTech.

Today May-12 Jun-11 Jun-10 Jun-09 Men Women Rep Dem0%

10%

20%

30%

40%

50%

60%56%52%

44% 44% 45%

59% 54% 53% 58%

16%13%

16% 15% 21%13% 19% 19% 15%

20%24% 26% 26%

22% 20% 20% 21% 20%

Agree Disagree Neither

33% Strongly Agree vs. 23% Somewhat Agree vs. 12% Somewhat Disagree vs. 4% Strongly Disagree vs. 20% Neither Agree nor Disagree

vs. 7% Undecided

CareerTech Better Prepares Students

It is interesting that those without children in the home are the most likely to agree with this statement – this has been the case each year. We also see more disagreement among mothers – though a plurality still agrees.

All Child in Home No Children Fathers Mothers0%

10%

20%

30%

40%

50%

60%

70%

56%52%

58%

65%

43%

16%

29%

13%

23%

33%

20%15%

22%

10%

18%



Northwest Northeast Central Southwest Tulsa Southeast OKC Tulsa DMA0%

10%

20%

30%

40%

50%

60%

70%

58%61%

50%54% 53%

67%

55%57%

14%12%

16%

22% 20%

12%

17% 17%

22% 21%

26%

6%

19% 17%

24%

19%


CareerTech Better Prepares Students By Region


15%

25%

35%

45%

55%

65%

57%64%

56%49%

13%

13%18%

23%

64%

54%47%

42%

5%

17% 16% 17%

Agree Disagree Agree (2012) Disagree (2012)


-By Income

Our income dynamic remains largely the same.

Interestingly – those who pay attention to all bedlam sports are among the least likely to agree with this sentiment. However, they are also the most likely to have a loyalty to higher education.


10%

20%

30%

40%

50%

60%

70%

56%52%

62% 60%54%

16% 14% 14% 15% 17%20% 19% 21%

18%21%


CareerTech Better Prepares StudentsBy Bedlam Interest

text




Thunder - Some

Thunder - None

0%

10%

20%

30%

40%

50%

60%

70%

58%61%

53%

44%

62%

56%59% 57%

53%

19%14%

17% 17%15%

16% 14% 14% 20%19% 18%22% 21%

17%22%

18% 20% 21%


CareerTech Better Prepares Students By Sports Viewing/Listening Habits

When it comes to the three specific areas, we do see some correlation—though it does dip again among those listening to “most” of the respective collegiate events.

This is the first time we have asked this question, and it is enlightening. People see value in what CareerTech is doing for the state – not just for what it does for those for whom college may not be an option.

All Men Women Rep Dem Under $40k

Over $80k GVH 5 of 5

PVH 6 of 60%

10%

20%

30%

40%

50%

60%

70%

80%

90%84% 83% 85% 86%82% 83%

78% 81% 83%

9% 11% 8% 8% 10% 9%14% 11%

4%

Agree Disagree

60% Strongly agree; 24% Somewhat agree; 8% Somewhat disagree; 1% Strongly disagree; 7% Undecided

More Than An Alternative To College

All Men Women Rep Dem Child in Home

No Chil-dren

Under $40k

Over $80k

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

19% 21% 16% 19% 18% 13%20% 17%

28%

12% 11%12% 12% 12% 20% 10% 16%

7%

15% 14% 15% 16% 15%17%

14%18% 16%

32% 30% 35%34%

31%36%

32%26% 22%

Science 75 Credit Hrs. Drop-Out Rate Better

19% Science Degrees; 12% 75 Hrs. of credit; 15% Lower Drop-out rate; 32% Better academically; 22% Undecided

Why CareerTech Is For College Bound Students Also

The public embraces the idea that CareerTech helps students perform better in college. This is especially true among those with children in the home.

All Men Women Rep Dem Child in Home

No Children0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

20% 18% 21% 21% 19% 21% 20%

19% 23% 16% 18% 20%23%

18%

23% 21% 25% 22% 23%

29%

22%

20% 19% 21% 23% 19%

18%

21%

3.5 Billion 12,000 Cert. HS Participation 6,900 Companies

20% 3.5 Billion to economy; 19% 12,000 certifications; 23% HS participation; 20% 6,900 OK companies; 18% Undecided

Most Enhances Views Of CareerTech

No one issue stands out as being the most dominant in enhancing the view of CareerTech. We do see that saying almost half of the state’s high school students participate in CareeTech pops among those with a child in the home.

All Best Voters

Over $80K Job Perf. Good

Job Perf. Fair

Good Inv. Smwht Agree

Good Inv. Disagree

Online0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

20% 22%16%

22% 17%26%

8%

24%

19% 13% 21%21%

22%16%

8%

11%

23%22%

23%25% 36% 23%

44%

32%

20% 25% 23%18% 3%

19%

4%

23%

3.5 Billion 12,000 Cert. HS Participation 6,900 Companies

Most Enhances Views Of CareerTech

We also see the participation of high school students pop among those who disagree that current spending is a good investment, those who rate the job performance as only fair, and those getting information through online sources.

Just over half of Oklahomans claim to be aware of these high school offerings. It is higher among mothers.


Over $80k Fathers Mothers0%

10%

20%

30%

40%

50%

60%

70%

55%52%

58%

50%

57% 58%55% 53%

62%

43%47%

39%

47%42%

38%44% 45%

33%

Aware Unaware

55% Aware; 43% Not aware; 2% Undecided

Awareness FFA And DECA Offered In High Schools

Effect of Knowledge Of HS Programs By Job Performance

33%

33%8%

4%21%

Aware of Programs

23%

36%7%

4%

31%Excellent Good

Only Fair Poor

Undecided

Not Aware of Programs


The FFA brand helps enhance the image of CareerTech especially in the rural areas covered by the minor television markets.


Over $80k

OKC DMA

Tulsa DMA

Minor Markets

0%

10%

20%

30%

40%

50%

60%

70%

80%70% 68%

73%68%

76%

66%

54%

67% 70%

80%

3% 2% 3% 3% 4% 6%2% 4% 2% 2%

Enhance Diminish


Opinion Of CareerTech With FFA Program Addition

The inclusion of DECA and business groups really moves numbers in the Tulsa market.


Over $80k

OKC DMA

Tulsa DMA

Minor Markets

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%76% 73%

78% 76% 77% 77%69% 68%

84% 83%

1% 1% 2% 2% 1% 0% 2% 2% 1% 0%

Enhance Diminish


Opinion Of CareerTech With Addition Of FFA, DECA, Business Professional Programs

Wow. This message needs to be promoted.


Over $80k Child in Home

No Chil-dren

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%90%86%

93%

82%

95% 93%87% 84%

92%

6% 9%3%

9%4% 4%

8% 7% 6%

Agree Disagree

90% Agree; 6% Disagree; 4% Undecided

Career Tech Should Do More When Partnering With Businesses

It gets even slightly better when talking about making certain the demand is there for those being trained.


Over $80k Child in Home

No Chil-dren

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%92% 89%95%

90%96% 95%

86%95%

91%

4%8%

1%5%

1% 0%9%

2% 5%

Agree Disagree

92% Agree; 4% Disagree; 4% Undecided

CareerTech Should Do More When Partnering With Businesses To Train Employees

Over the past year, we have seen interest in the professional careers almost double. This still trails health, hi-tech, and traditional, but is a sizable movement we will watch. Traditional has seriously declined this year.

Today May-12 Jun-11 Jun-10 Jun-09 Men Women Rep Dem Over $80K0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

17%26% 22% 22% 20% 25%

11% 16% 18% 17%

15%

15%14%

14% 14%13%

16%15% 14% 15%

27%

25%25% 29% 30% 20%

33% 25%30%

21%

3%2%

2%4% 4%

5% 2% 5%2%

9%

14%8%

7%7% 10% 16%

12% 15% 13% 19%

Traditional Hi-Tech Health Service Professional

17% Traditional-MFG, Auto, Welding, Construction vs. 15% Hi-Tech Programming - Software, IS vs. 27% Health Related Fields vs. 3%

Service – Culinary, Cosmetology vs. 14% Professional – Engineering, Bio-Tech, Acct vs. 23% Undecided

Most Important Careers For OCTS

This year shows the highest response we have seen for adult students. We do see those wanting CareerTech to be a place to get a jump on college up a bit as well.

Today May-12 Jun-11 Jun-09 Jun-08 Men Women Rep Dem0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

38%

46% 44%42%

49%

39%37%

40%

35%

12%10% 9%

14%9%

11%13% 12% 13%

30%27% 27%

29%26%

35%

26%

31%29%

Find Career Jump on College Adult Student

38% HS Student Trying to Find Career vs. 12% HS Student Trying to Get Jump on College vs. 30% Adult Student vs. 20% Undecided

Type Of Student For OCTS

Type Of Student Most Important For OCTS To Serve

- Participants Earning +80k Measured Over Time

2008 2009 2010 2011 2012 20130%

10%

20%

30%

40%

50%

60%

49%49%

43%

49%52%

36%

9%9%

5% 8% 8% 6%

25%26%

31%

24%27%

38%

Find Career Jump on College Adult Student

margin of error: +/- 4.3% a survey of 500 registered voters in the state of oklahoma on the...

Documents

careertech systemsurveys

careertech higher marks

state of oklahoma

good investment

information source

job performance numbers

oklahoma voters

higher income voters