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SUBMITTED BY:-

Sunny verma 45

vivek Maurya 32

vikas Dubey 44

Ashish tiwari 35

Rohit Gulati 53

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About MARG COMPUSOFT

•COUNTER is a new product of MARG COMPUSOFT.

•Aim was to launch new software “COUNTER”. Basically it is a trading and

accounting software.

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Objectives of the study

�Understanding the customer perception

towards software.

�Understanding the customer response

towards various accounting and inventories

software.

� Knowledge of various kinds of software

present here, their business locations, &

employee structures.

MANAGEMENT PRACTICES

• BY DIRECT SALES.

• BY DISTRIBUTOR.

DIRECT SALES

• Company is basically targeting pharmaceutical

firms but now it has a plan to diversify in the

sector of FMCG, readymade garments toys

shops etc.

• Company has a sales force team which deals

in the direct sales.

• There is a team leader under which there are

4 sales executive who deals in different areas

of a particular territory.

SALES THROUGH DISTRIBUTOR

• In Delhi, company has 6 distributors covering

North, South, East, West part of Delhi.

• And the profit margin is 60- 40 % .

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RESEARCH INSTRUMENT

• The research instrument consisted of personal interviews, which were

guided by self prepared questionnaires.

SAMPLING TECHNIQUE

• For the purpose of this survey non probability sampling technique was

employed.

SAMPLE SIZE

• As the area to be covered is large, sample size of approx 100 was taken.

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Data Analysis

� Type of billing

used by the consumer

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• Different

software used by

the consumers

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• Rating of existing

software

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• Software with

SMS & EMAIL

facilities

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• Brand awareness of

MARG COMPUSOFT

PVT. LTD

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• Awareness of

MARG COMPUSOFT

from different sources

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• Software with

no maintenance cost

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• Software with

free training

and support

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Conclusion• Many of consumers are unaware of different inventory &stock

software.

• Most of peoples are using other software they do not want to switch from one software to another.

• Lack of awareness and knowledge,in sector other than pharma they don’t have any brand image.

• Our competitors also have good hold in market. They have to compete with major players like tally, busy easy Sol.

• Company is focusing only in Delhi region they should campaign through the country.

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Recommendation

• Company is giving preference to chemist shop they should also focus in Other segment.

• We should focus on untapped market.

• Company should invest little bit more in marketing of software.

• To survive in competitive environment company should provide effective services after selling the product, in order to retain the customer.

• Company should promote its product by giving a brochures attached with newspaper. They can contract with local hawker.

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