marcom buzz september- october, 2012
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PUBLIC RELATIONS (PR) & CORPORATE COMMUNICATION BUZZ September‐ October, 2012
Our LaCie Dhamaka Offer
o PR buzz was generated by the following media coverage for our press release :
13th Anniversary
issue of VAR India magazine, issue dated September
2012 (Page 32)
03 September‐09
September, 2012 issue of Computer News (Hindi) magazine (Page 26)
Our Onam schemes for Plustek
o The following additional coverage appeared following the dissemination of our press release:
August 2012, 10th
Anniversary & Onam Special issue of Infofriend magazine ( Page 76).
Our ‘Independence Offer for EDIMAX Dealers
o PR buzz was generated by the following media coverage for our press release :
17th to 23rd September issue of
Communication & Computers magazine 2012 (Page 22)
17th September 2012 issue
of Candid Computer Columns magazine (Page 02)
varindia.com
Online link:
http://www.varindia.com/Pan‐India_offer.htm
smechannels.com
Online link: http://www.smechannels.com/news/neoteric‐initiates‐dealer‐schemes‐for‐edimax.aspx
ncnonline.net
Online link:
http://ncnonline.net/index.php?option=com_content&task=view&id=5190&Itemid=1
efytimes.com
Online link: http://efytimes.com/e1/90251/neoteric‐Rolls‐Out‐Special‐DealerSCHEMES‐For‐EDIMAX
digitalterminal.in
Online link: http://www.digitalterminal.in/index.php?option=com_news&view=detail&n_id=910&Itemid=24
silobreaker.com
Online link:
http://www.silobreaker.com/neoteric‐rolls‐out‐special‐‐5_2265959575683334219
UMAX Scanner 8600
o Following the process of PR pitch/ product‐review, the following coverage appeared :
October 2012 issue
of InfoFriend (Malayalam) magazine (Page 48).
October 2012 issue
of Click IT News magazine (Page 14).
October 2012 issue
of CompuVAR magazine (Page 82).
varindia.com
Online link : http://www.varindia.com/UMAX‐launches‐Mobile‐Sheet‐fed‐Scanner.htm
htsyndication.com
(HT Syndication is the largest content aggregator in South Asia and its flagship newspaper is Hindustan Times)
Online link :
http://htsyndication.com/htsportal/article?arid=%22299895%22&pub=%22SME+Channels%22
itvarnews.net
Online link : http://www.itvarnews.net/news/top/umax-hits-the-market-with-mobile-sheet-fed-scanner.html/14894
Electronicsforu.com
(Mr. Manish Shah was quoted)
Online link : http://news.electronicsforu.com/e1/fullnewsele.asp?edid=91407
digitalterminal.in
Online link : http://www.digitalterminal.in/index.php?option=com_news&view=detail&n_id=1011&Itemid=13
ncnonline.net
Online link : http://ncnonline.net/index.php?option=com_content&task=view&id=5267&Itemid=1
efytimes.com
Online link : http://www.efytimes.com/e1/fullnews.asp?edid=91407&magid=11
clickitnews.co.in
Online link : http://clickitnews.co.in/?p=7861
silobreaker.com
Online link : http://www.silobreaker.com/umax‐intros‐mobile‐sheet‐fed‐scanner‐5_2266001824202883109
UMAX 18 UM Portable Speaker
o Following the process of PR pitch/ product‐review, the following additional
coverage appeared :
‘Products Explorer’
page of the August 2012, 10th Anniversary & Onam Special issue of Infofriend magazine (Page 38).
PR Buzz for BRAND ‘neoteric’
Our HR story appeared in the October 2012 issue of The Human Factor
( Cover Article )
Industry story participation in the September issue of SME Channels
magazine. (Pg 54) Nature of story: Feature on the external ‘storage’ market Headline : Mobile devices drive external storage market Particulars : Coverage for Mr. Sanjay Kathuria’s inputs
Industry story participation in the October issue of SME Channels magazine. (Pg 47) Nature of story: Feature on how schemes and incentives play a very important role in a company’s channel strategy. Headline : Can channel schemes increase sales? Particulars : Coverage for Mr. Sanjay Kathuria’s inputs
Soft‐story profiling for key personnel
Particulars: Soft‐profiling for Mr. Anup Nair in the 15th October issue of CRN magazine. (Page 42)
Case‐study on ‘CAMPUS BUDDIES’‐ an initiative conceptualised to offer
innovative platforms to support channel for incremental sales, and offer best
price best products and best services to the education community.
The Diwali Concept & Communication was devised and shared with our
employees as well as Vendors & Partners
Corporate Communications for :
o Transforward 2012
o Integration of CTS Services arm with F1
o Zonal Team Announcement
o Business Team ‐ New Structure Announcement
MISCELLANEOUS
Wallpaper quote for November, 2012:
To accomplish great things, we must not only act, but also dream, not only plan, but also believe!
Content for our ‘No Gift Policy’ EDM
E‐brochure for a boutique HR Consulting Firm (for Enhancing, Empowering
and Enriching the personality of Organizations) under PLUS PLUS
CONSULTING & SERVICES PVT. LTD.
Dr. R. Srinivasan’s Training Manual for the boutique HR Consulting Firm
under PLUS PLUS CONSULTING & SERVICES PVT. LTD. (for Enhancing,
Empowering and Enriching the personality of Organizations)
Stay tuned for our next PR & Corporate Communications Buzz…
Thank You!