TED ANALYSISJohnny Caraveo

Professor Jeff Melton

FULL SAIL UNIVERSITY

MARCO TEMPEST

Augmented Magic

Augmented Magic

Marco combines digital technology

and magic to create something truly

unique.He uses augmented reality to entertain people and capture

their attention.

Engagement

Marco uses simple sounds and and visual

examples to keep the audience

focused.

HighDynamism

Marco uses simple magic tricks that create

an enjoyable show, interacting with his augmented art very

frequently.

Marco’s interaction is very high and leaves little to improve on.

Garr Reynolds• Marco uses the Keep it simple not stupid approach.

• Marco also uses the “Art of Story Telling” tip.

Learning ExperienceComedy can be very

powerful. Don’t be afraid to make people giggle.

An optimistic and positive approach is very

engaging.

Contrast

Sir Robinson uses language as his dominate means of expressions.

Marco uses images, sounds,

and visual cues to express himself.

ComparisonBonus

Sir Robinson also uses animation and moving pictures to capture his audience’s attention in

his paradigm video.

Tips for the trade

• Don’t be afraid of entertaining people.

• Try to be simple but relatable.

• Use Magic. Magic always works.

More tips• Use visual examples don’t just explain.

• You could always release a jar of malaria filled mosquitos as an example. (Bill Gates did this on TED)