marco-paolo-pineda_the rise and fall of a social agent

8/2/2019 Marco-Paolo-Pineda_The Rise and Fall of A Social Agent

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The Rise and Fall of a Social AgentHere in the Philippines

Presented by:

Marco Paolo C. Pineda

Bachelor of Arts in Communication and Media Studies

College of Arts and Sciences

San Beda College Alabang


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Quick Survey

Do you have a Myspace account?

Facebook?

Flickr? Linked In?

StumbleUpon?

Digg?

Reddit?

Have you ever searched for something on Wikipedia? Yahoo?

Google?

Ask?

Do you read blogs?

Do you use a RSS reader like Google, Newsgator or Bloglines?

Have you submitted content to a social network?

Has your content become popular or hit the front page?


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What is Social Media?

Social media describes the online technologies

and practices that people use to share content, opinions,

insights, experiences, perspectives,and media themselves.

Ironic Source: http://en.wikipedia.org/wiki/Social_media


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We will not be talking about all the social media

but will focus only on one


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Blogs are a site or a website that are usuallymaintained by an individual with regular entries of

commentary, descriptions of events, or othermaterial such as graphics or video.


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Blogs are made by Bloggers who want to promote aproduct, raise awareness, criticize someone or just

simply telling the whole world on how they feel.


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Blogs today are so fast and powerful, a content of a

person s og an ow sprea s may sparawareness to influence people to action. Likedonating food and materials to save more livesduring the 2004 tsunami or could be the catalyst

for a revolution to freedom like what happened inEgypt just lately.


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With the explosion of social media usage in the active internet users and the

speed of information exchanges where social networks are becomingpowerful hubs in interconnected communities, the researcher wonders whathappens to blogging and what is its role now in the lives of digital filipinos.

The study will not concentrate on the specific types of blogs but rather focus

Background:

r y v r w

are now living in a digital lifestyle, this study will answer the followingquestions:

1) Do blogs affect the lifestyle of most Filipinos?

2) Do people here in the Philippines pay attention to Blogs?

3) Do people ever visit blog sites?

4) Is blogging popular here in the Philippines?

5) Does it affect history?

6) Are blogs reliable when it comes to information gathering?


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To know if blogs are popular here in the Philippines

To identify which blogs Digital Filipinos are interested in.

To know if blogs here in the Philippines impacts the life of Digital Juan

To determine where blogging in the Philippines is heading.

Objectives:


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This study will try to measure how popular is blogging in the digitalPinoys. If they go to blogs for information gathering, how serious are

pinoy bloggers and if blogging is changing the filipino social media.

This study will give us a view of how blogs as a social medium affectthe Digital Pinoys lives and will try to recommend how we can useblogs in to improve our society.

Significance:


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The study will be limited in the effects to the people who uses theinternet and are members in blog sites or social networks

The study will be limited to Digital filipinos from ages 15 ~ 25.

The study will not be able to determine the specific changes ininformation gathering in the Philippines but will try to detect where the

Scope & Limitation:

.


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Highlights of related literature


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Blogging Milestones in the World

Blogging or blog was started way back, but it is in the 1990s where an Internetforum software, such as WebEx, created running conversations with "threads".

2001: Established schools of journalism began researching blogging and notingthe differences between journalism and blogging

Leader Trent Lott to step down as majority leader. 2004: Some blogs became important news source during the December 2004

Tsunami such as Mdecins Sans Frontires, which used SMS text messaging toreport from affected areas in Sri Lanka and Southern India

(disseminate information that was not covered by the Main Stream Media)

2007: Bloggers Code of Conduct was proposed by Tim OReilly to enforcecivility on blogging

2010: A video blog of Pastor Terry Jones Burn a Qur'an day sparked flame toMuslims all around the world in a short period of Time


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Blogging Milestones in the World

December 2010: A propaganda on posting cartoon characters hasbeen spread on to Facebook for the invasion of memories on a globalscale. But soon, the phenomenon faded.

Recently, A prominent Facebook group, "We are all Khaled Said" with89,358 likes and a youtube video viewed by 500,000 people, brought

attention to Khaled Saids death and contributed to growing discontentin the weeks leading up to the Egyptian Revolution of 2011. During theprotests, social media aggregated, disseminated and accelerated vitalnews and information.


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The Digital


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Blogging Milestones in the Philippines

1996: The record for oldest and probably the first blog that ever

existed (which was created and maintained by a Filipino) is currentlyheld by Lauren Dado. She was only 10 years old then. Her online

journal (http://www.worldkids.net/kids/lauren/journal) was firstpublished online.

1999: Usage of the term blog spread and became popular. It was also

the same year that Blogger.com launched its hosted blog toolsproviding one-click publishing for bloggers and run their blogs onBlogSpot.com, Filipino Bloggers started to get noticed.

1999: the IndayWorks.com ([email protected]) was the firstblog site that won the Peoples Choice Award (under Family &Personals category) of the 2nd Philippine Web Awards.

2002: PinoyBlog (www.pinoyblog.com) was launched to provide onlineresources to bloggers.


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Blogging Milestones in the Philippines

2009: Social media played a vital role in helping the victims of Ondoy

(Typhoon Katrina) via Blogs, Facebook, Multiply, Twitter, Flickr, YouTube

and SMSs.

2010: Presidential and Local Elections monitoring through social media..

2011: Facebook has become a significant communication tool rivalingcalling and sending text messages. Most intriguingly, the NationalTelecommunications Comission in the Philippines reports that textmessage volumes are starting to decline as more people communicatedwith each other through the web.

2011:Sen. Miriam Defensor Santiago said online journalists andbloggers should be given the same kind of protection afforded to regularmembers of the broadcast and print media.


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Where are we in the Digital World

Active internet users are those people who use the internet every day or

every other day

Social media is driven by active internet users, if you dont use theinternet regularly you are unlikely to sign up for tools such as blogging or

.

Active internet users drive adoption of platforms and tools and they willdetermine which tools and platforms become dominant in the social mediaspace.

They are the best proxy for the future, over time all internet users will

increase their usage. Eventually everyone will become an active internetuser, just as consumers just as consumers made the transition fromoccasional to regular TV watching in the 1950s and 1960s.


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Understanding of Filipino internet usersacross 22 major cities

2009-2010 Shifts and Trends

Source: Digital Philippines 2010 Yahoo!-Nielsen Net Index Highlights Manila, Philippines


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Pinoy Bloggers among

Source: Global Social Media Trends 2009 Social Media Summit May 14, 2009 by Tom Smith


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While Personal Blogs and Family/FriendBlo s Decline Social Network Blo in is

on the rise.Source: UM The Socialization of Brands Social Media Tracker 2010


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Looking at why people engage in social media and how effectively eachsocial media platform is able to meet these needs becomes of paramountimportance. We can see that blogs, message boards and video sites (seeFigure 3) deliver specific needs. Video sites are great for having fun and

,

opinions and changing those of other others and blogs are powerfulplatforms for self expression and self promotion.

Source: UM The Socialization of Brands Social Media Tracker 2010


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Theoretical Framework


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Model Used: Social Network Theory

Social network theory views social relationships in terms of nodes and ties.

Nodes are the individual actors within the networks, and ties are the

relationships between the actors.


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Young

ogs


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Research Method

Quantitative Research: interview eachsample of group (age 15 25, students)

Methodology:

Research

theory/theories (Social Networking Theory)

Data Collection/ Gathering

Questionnaires from 50 respondents (in schools)

Age Bracket: 15 25 years old

Male and FemaleInterpretation of Data

Analysis of the data of survey (from the people)


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Research design

Informations to be obtained:

- The confirmation or denial of blogs being better than traditional media on

information gathering in general

- The effects of blogs on the lives of the Digital Pinoys

- If Blogs here in the Philippines are as strong as in the USA

- Recommendations on how to improve blogs as a positive source when itcomes to information gathering


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Target audience

Students: age 15-25

50 subjects

Why? Because we students shall be the

next in line


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Legend:

4A = Yes, I read and write Blogs

4B = No, Im not a Blogger but I read Blogs

4C = No, I do not read and write Blogs

0

5

10

15

20

25

4A

4B

4C


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Research analysis

1) Where do you use a computer?

25

0

5

10

15

20

HOME INTERNET CAF SCHOOL OFFICE

4A

4B

4C


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2) How often?

20

25

0

5

10

15

EVERYDAY EVERY OTHER DAY WEEK ENDS ONLY RARELY

4A

4B

4C


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2) What do you do usually once youre at the computer?

15

20

25

0

5

10

SURF THE

INTERNET

PLAY ONLINE

GAMES

CHAT WITH

FRIENDS

WORK

4B

4C


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3) How often?

20

25

0

5

10

EVERYDAY EVERY OTHER

DAY

WEEK ENDS ONLY RARELY

4A

4B

4C


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4) Do you Write Blogs? (if not write, then at least read)

[ ] a) Yes, I read and write Blogs

[ ] b) No, Im not a Blogger but I read Blogs

[ ] c) No, I do not read and write Blogs

0

5

10

15

20

25

4A

4B

4C


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5) If your answer in question #4 is YES (a), what do you Blog about?

Most Peo le talked about their life theirpassions and their hobbies.

Only few wrote about recent events thatchange this country.


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6) What influenced you for writing or reading blogs?

0

2

4

6

8

10

12

4A

4B

FRIENDS MEDIA TEACHERS FAMILY

0

2

4

6

8

10

12

14

SOCIAL NETWORK COLLEAGUES OTHERES

4A

4B


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7) If your answer in question #4 is either (a) Yes, I read and write Blogs or(b) No, Im not a Blogger but I read Blogs, what kinds of Blog are youinterested in? and why?

2

4

6

8

10

12

14

16

4A

4B

For Others, respondents answered they blog or read blogs that are Travel related

0

EDUCATIONAL FOOD NEWS EVENTS BLAWG

0

2

4

6

8

10

12

CELEBRITY TECH OTHERS

4A

4B


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8) What kind of sites do you read/write Blogs?

a) Pure Blog Sites

b) Social Network

c) Both (a and b)

10

12

0

2

4

6

8

PURE BLOG SITES SOCIAL NETWORKS BOTH A & B

4A

4B


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9) If your answer in question #8 is (a) Pure Blog Sites, which Blog site

do you write/read blogs?

0

0.5

1

1.5

2

PINOY PINOY BLOG DEFINITELY PINOY FOOD

4A

4B

For others, most of the respondents answered Wordpress,

Blogsphere and other international blog sites

BLOGSPHERE FILIPINO BLOG

0

1

2

3

4

5

6

7

8

YAHOO/YEHEY NUFFNANG

PHILIPPINES

OTHERS

4A

4B


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10) If your answer in question #8 is (b) Social Network, which SocialNetwork Site do you write/read blogs?

0

5

10

15

20

FACEBOOK TWITTER PLURK FRIENDSTER MY SPACE DEVIANT

4A

4B

ART

0

1

2

3

4

5

6

7

8

YOU TUBE MULTIPLY FLICKR TUMBLR IMEEM OTHERS

4A

4B


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11) What type of Information do you get from Blogs?

0

2

4

6

8

10

12

14

16

4A

4B

For others, respondents wrote cosplay

0

5

10

15

20

FOOD NEWS SHOWBIZ SPORTS OTHERS

4A

4B


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12) What do you do to the information you get from Blogs?

12

14

16

0

2

4

6

8

REACT ON IT KEEP IT ON YOUR

MIND

SPREAD IT NOTHING

4A

4B


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13) Do you get valuable information from blogs?

20

25

0

5

10

15

YES NO

4A

4B


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14) If your answer in question #13 is Yes, how often do you rely onthem (-1 on 4A)

10

12

14

0

2

4

6

8

ALWAYS OFTEN SOMETIMES RARELY

4A

4B


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17) Do you comment on the blogs youve read? (-1 on 4A)

8

10

0

2

4

ALWAYS OFTEN SOMETIMES RARELY NEVER

4A

4B


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18) What do you think about the future ofBloggingin the Philippines?

Most respondents believed that Blogging will change the way

we communicate and exchange informations.

They also believed that Blogging can make or break areputation of certain individual.

Blogging gives Filipino writers a media where they can get

more recognition.


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20) Do you think that it affects the lives of others based on their comments?

(or behavior if youve know them personally) and briefly explain why

8

10

12

PUT SURVEY ANALYSIS ON WHY HERE

0

2

4

ALWAYS SOMETIMES NEVER

4A


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21) Did you get in trouble on one of your Blogs (formal or Informal Warning)?

8

10

12

0

2

4

6

YES NO

4A


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Conclusions


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Do Blogs affect the lifestyle of most Filipinos?

Yes. In the most basic forms, blogs affect the lifestyle of

Filipinos. Digital Pinoys who read blogs and do blogs learnednew things that inspire them to pursue their passions more.

Do people here in the Philippines pay attention to Blogs?

Yes. Research shows XX% of active internet users in thePhilippines read and interacts with blogs. In the Me world of

social media, blogging in all forms and contexts connects theDigital Pinoys. Proudly recognized during their social eventsand in national crisis.


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Is blogging popular here in the Philippines?

Yes blogging is popular among the Filipino active internet

users but only in the form ofmicro blogging.

Social media participation among active internet continues to

vary widely, in some countries blogging is or was top of the

tree, in others it is or was uploading video, for example.

In the Philippines, it is micro blogging that dominates and

happens in social network sites like Facebook, Tumbler,Multiply, YouTube, Twitter on the top lists among the others.


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Does it affects history?

With the rapid explosion of social media popularity among the

active internet, blogging in all forms and contents definitely

will play a major part in writing the history. Just recently we

watched the unfolding of the Egyptians victory to freedom that

. ,

blogging through social media brought the filipinos all over theworld together. 2010 presidential elections was closely

monitored and promoted through mainstream blogs and

microblogs.


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The Evolution


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As social networks keep growing we also see them begin todominate discussion about personal topics. People are movingaway from reading and discussing personal topics on bothblogs and forums. At the same time we see a corresponding

rise in social networks as the key platform for personal blogs.

Microblogging is a great example of a new form of social, ,

become a mass market activity.

Blogging is an important part of Digital Juan. On how itinfluence him will depend on the social activity he is engaged

in. A deeper understanding of Digital Juan needs andmotivations is the key to unlocking a real understanding of theeffect of blogging in him.


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Whats on your mind?

In the end, we are all social animalswho want to connect, promote a

someone or just simply tell the wholeworld on how we feel. We are allforever will be bloggers in any form it

will be.


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Recommendations

For the purist bloggers, social network is the key topromote your blogs.

Fresh and creative ideas are very much needed. Viral

blogging will be the ultimate earned reward but of coursecontent is still what matters.

Self-expressions is allowed but perhaps we should be civil

enough to know where to stop.

Lets blog to progress.


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The End

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