marche 27 - marketing research
DESCRIPTION
To help a local restaurant launch their new Tartare Marinade products, the Marketing Research team at McGill University conducted focus groups, interviews, and surveys to gain market information. NOTE: This is not the complete PowerPoint of our project; it is merely a little taste of our extensive project PowerPoint designed by Marissa LeeTRANSCRIPT
statistical
analysis
who is in our target market?
gender & age
HOW INFLUENTIAL IS EACH?
Age is not associated or correlated with whether one likes tartare or would make tartare at home
Gender is a discriminating factor
Women generally like tartare more than men & are more likely to make it at home
Trend of health consciousness amongst women (but men as well)
yay or nay to the products?
LOVE THE
PRODUCTS
LIKE THE
PRODUCTS
INDIFFERENT ABOUT THE PRODUCTS
DON’T LIKE THE
PRODUCTS
HATE THE
PRODUCTS
4% 14%
20%
49%
13%
LOVE THE
PRODUCTS
LIKE THE
PRODUCTS
INDIFFERENT ABOUT THE PRODUCTS
DON’T LIKE THE
PRODUCTS
HATE THE
PRODUCTS
4% 14%
20%
49%
13%
52% OF THE RESPONDENTS
DID NOT LIKE THE PRODUCTS
>> Ability to see the sauce <<
>> The size and choice of font <<
>> The shape of the bottle <<
would people
make tartare?
WOULD MAKE TARTARE
WOULD NOT
MAKE TARTARE
ALREADY HAVE
MADE TARTARE
40% 47%
13%
53% WOULD POTENTIALLY
MAKE TARTARE
MAKING TARTARE IS RELATED TO HOW
PRICE CONSCIOUS SOMEONE IS
PRICE
INITIALLY
$6.95
NOW
$9.95!
$6.99 PROFIT MARGIN
$5.24 (PER BOTTLE)
The Current Products
