1. MARCH OF THE PENGUINS AND PANDAS GOOGLES EVOLUTION OF SEARCH AND WHAT YOU NEED TO KNOW WHY? HAPPY CUSTOMERS@googledave

2. WHO IS GOGLES CUSTOMER? (Screen shot Google followed by a big YOU@googledave

3. WHY SHOULD IT BE EASY?@googledave

4. GOOGLE EVOLUTION IT ISNT GETTING ANY EASIER@googledave

5. GOOGLE EVOLUTION IT ISNT GETTING ANY EASIER@googledave

6. GOOGLE EVOLUTION IT ISNT GETTING ANY EASIER@googledave

7. GOOGLE EVOLUTION IT ISNT GETTING ANY EASIER@googledave

8. GOOGLE EVOLUTION IT ISNT GETTING ANY EASIER@googledave

9. GOOGLE EVOLUTION IT ISNT GETTING ANY EASIER@googledave

10. GOOGLE EVOLUTION IT ISNT GETTING ANY EASIER@googledave

11. GOOGLE EVOLUTION IT ISNT GETTING ANY EASIER OVER 320 UPDATES IN 2012!@googledave

12. GOOGLE HAVE A JEDI COUNCIL@googledave

13. ENTER THE PANDA : 23rd FEBUARY 2011@googledave

14. HOW TO KEEP THE PANDA HAPPY you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content.@googledave

15. ANSWER GOOGLES 23 QUALITY QUESTIONS Would you trust the information presented in How much quality control this article? is done on content? Is this article written by an Does this article provide expert or enthusiast who a complete or knows the topic well, or is comprehensive it more shallow in nature? description of the topic? Are the articles Does this article have short, unsubstantial, or spelling, stylistic, or otherwise lacking in factual errors? helpful specifics?http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html @googledave

16. HOW TO KEEP THE PANDA HAPPY Check user centric metrics that indicate low quality content High bounce rates High exit rates Low page views Page load times Look at behavioral metrics and engagement times Give users a great experience Page load times Continually look to improve speed and reduce clutter & friction Clear sign posting Use heat mapping Ask you customers for feedback Test and measure with CRO@googledave

17. HOW TO KEEP THE PANDA HAPPY How do you make high quality pages Freshness of content when did you last change yours? Dont duplicate Hot topics, what are you customer talking about? Answer questions that you get asked by your customers Overcome objection questions Improve design and have content above the fold Research what users want Keyword research Google keyword tool Look at Google analytics, what themes of keywords are coming to your site? What can questions can you answer? What are you customers talking about through social media? Use Google Auto-suggest for ideas Survey your customers@googledave

18. ENTER THE PENGUIN : APRIL 24th 2012@googledave

19. GOOGLE SUMMONS@googledave

20. APRIL 24th 2012 THE PENGUIN LANDED@googledave

21. WHAT DID PENGUIN LOOK AT? On page over optimisation Spammy activity Unnatural internal links Off page SEO link building Unnatural link profiles Keyword focused anchor text what do the links say? Diversity where do youre links come from? Pace of link acquisition how fast is it happening? Social mentions think word of mouth marketing@googledave

22. WHAT TO DO TO KEEP THE PENGUIN HAPPY Focus on your users How often do you look at Google Analytics? Monitor and manage behavioral metrics Reduce clutter, friction On site survey voice of the customer Make what you say make sense Read your content out loud does it make sense? Dont keyword stuff ancient practice Make content unique and useful dont duplicate Off page SEO link building Keep an eye on webmaster tools Diverse keywords, build brand, locations targets, semantics Embrace social media channels and Google+ (WOM) Content marketing strategy@googledave

23. SO MANY UPDATES SO LITTLE TIME@googledave

24. SEARCH, SOCIAL AND CONTENT MARKETING@googledave

25. GOOGLE PLUS IS SOCIAL & INFLUENCES SEO@googledave

26. GOOGLE PLUS WHY YOU MUST USE IT Get your content read and ranking faster Faster indexing of your content Extended circles, means you influence your followers and theirs Authorship Tag = Identity Have you set yours up? AuthorRank is coming! How authoritive are you? Share-ability of author content Number of people in your circles and how many you are in Engagement levels of your content Be prepared@googledave

27. HIGHLIGHTING AUTHORS@googledave

28. AUTHORSHIP AND ROMANCING THE CLICK@googledave

29. FUTURE PROOFING YOUR SEARCH ACTIVITY@googledave

30. DONT GIVE IN TO THE DARKSIDE! Be a Mogwai, not a gremlin (IMAGE) Black hat, white hat Make like a hedgehog not a fox (Jim Collins Good to great) high quality Opportunities to improve low occupancy periods@googledave

31. QUESTIONS AND ANSWERS@googledave