Everyone that has tried the wetsuit has been stoked on it. We are going on our fourth batch, the feedback and the testimonials we’ve been getting is outstanding. The suits are 100% custom made in Japan for Straw Hat. We chose Japan because, after many months of researching online, interviews and visiting countless manufactures in the US and abroad, we found that Japan offers the best rubber and craftsmanship hands down. That’s not only based off our assessment but also by highly respected magazines like Surfers

Journal and others have written numerous articles about how Japanese made rubber and the craftsmanship is the best in the world. Even top pro Joe Curren states, “Japanese wetsuits are superior”, “I don’t really know anyone who doesn’t wear Japanese” After all the research of finding the best material, we wanted someone that had years of experience in sewing Japanese

rubber wetsuits. After all why get the best rubber in the world and have someone without any experience sew it. It’s kind of like getting all the top parts for your dream car then having a back yard self-taught mechanic build it right? If I were going to do that I might as well use the low quality rubber and have it sewn in China…. Anyways I am getting off track here…. It took us a while, but we found a master craftsman. I was totally stoked that we hooked up with him, because he’s been surfing for well over 40 years and has been sewing wetsuits for over 30 years  To  be  honest  it  was  real  hard  to  convince  the  craftsman  to  build  custom  wetsuits  for  us  to  sell  off  the  rack.  He  was  against  the  idea  of  not  measuring  out  each  person,  he  felt  the  he  could  not  give  everyone  the  best  fit.  But  after  several  months  of  working  out  the  sizing  and  of  course  the  pricing,  we’re  now  able  to  sell  wetsuits  that  fit  most  people  and  sell  it  at  an  affordable  price.  Usually  this  type  of  custom  suit  starts  from  $350  and  above  but  we  are  selling  them  for  $210  for  a  Long  Sleeve  Jacket.  The  wetsuits  are  all  hand  made  by  our  craftsman  of  30  years  so  supply  is  pretty  limited.  He  only  can  make  3  a  day.  He  glues  each  seam  and  blind  stitches  it.  Blind  stitching,  in  sewing,  is  a  stitch  producing  stitches  visible  on  one  side  only.  It’s  a  more  

time  consuming  way  to  sew  the  suit,  but  this  keeps  the  cold  water  from  coming  in  through  the  seams  and  keeps  the  wind  from  penetrating  the  suit.    Then,  at  the  ends  of  each  stitch,  a  thin  material  is  glued  to  keep  it  from  unraveling.  A  YKK  Zipper  that  is  specifically  made  for  wetsuits  is  used,  It  is  durable  and  doesn’t  corrode.  Believe  it  or  not,  but  the  front  zipper  wetsuits  will  not  bother  you  when  you  paddle.  It  makes  it  easy  to  put  on  and  take  off.  Under the armpits he placed high quality soft neoprene for easy paddling and it keeps the suit from riding up. The women’s suits have a cute pocket on the side so you can place your keys in the pocket. So  as  you  can  see  the  Straw  Hat  wetsuit  is  something  to  try,  we  are  so  confident  that  you  will  like  the  suit  that  we  will  give  you  a  30-­‐day  money  back  guarantee.    I  bet  you’ve  never  heard  of  any  manufacturer  standing  behind  a  wetsuit  like  that.  Check  it  out  on  line  at  www.hawaiiansouthshore.com  and  look  for  Straw  Hat  in  the  manufactures  list.            -­‐  David  Kelly

Surfboards by Hydrodynamica

California-based filmmaker, writer, and surfer Richard Kelvin is the Project Director of Hydrodynamica, a documentary film project and creative hub based on the work of influential surfboard designer Bob Simmons. For the last several years, Kenvin has been exploring Bob Simmons’ life and legacy in wave riding in a variety of

different ways. By treating Simmons’ surfing experiments with the sort rigor usually seen in the academic social sciences, it is the sort of decades-long interrogation that can only be pursued as a labor of love. Prior to Simmons’ untimely passing in 1954, the San Diego native was creating surfboards for himself and his friends influenced by paipo and alaia designs along with a publication titled “The Naval Architecture of Planing Hulls,” written by naval architect Lindsey Lord in 1946. Taking up surfing as a way to recover from several bouts with illness and physical trauma, he applied his electrical engineering education and capacity to tinker

to board design. Simmons’ boards flew across the faces of his native Windansea break in San Diego. He built boards primarily built boards just for himself and his friends

who could handle them, and in 1953, made it all the way to Hawai’i with his twin-fin single concave board, where he wrote excitedly of his North Shore sessions with Buzzy Trent, George Downing, and Henry Priest. The 1950‘s were an experimental era in the history of the surfing diaspora. As

Bob Simmons and his friends were applying mathematics to their board designs, men of the same generation were doing similar experiments here in Hawai’i. At the time, Hawai’i surfing legends Wally Frosieth and John Kelly, Jr. were reworking their Hot Curl designs and attacking west swells at Makaha. Though their initial experiments consisted of taking an ax to the tails of their wooden boards; methods far less scientific than Simmons’; their work was arguably just as effective, not

drastically dissimilar from what much-followed Dane Reynolds was doing to the tails

of his boards a few years ago and blogging about it. Richard Kenvin understands the Hawai’i connection for surfboard design. In a recent interview he did with Liquid Salt Magazine, he explained, “The music of the 20th and 21st century has its roots in Africa; board riding has its roots in Hawaii. I would like to help contribute somehow to help Hawaiian surfers preserve their surfing traditions and to acknowledge their cultural contributions to the world. The paipo and the alaia—those boards are the root of everything that became shortboard surfing and modern skating. Without

Hawaii, there would be no surfing or skating or snowboarding.” For the last few years, Kenvin and others have been producing boards under the name Surfboards by Hydrodynamica. Shaper Daniel Thomson has applied the lessons of original planing hulls and Simmons designs using the shaping techniques of the modern era.

Daniel  Thomson  with  fresh  Hydrodynamica  Modern  Planing  Hulls  

@Hawaiian  South  Shore  The  CyberSim  is  a  scaled  down  and  modernized  version  of  the  original  

hydrodynamic  planing  hull  designed  by  Bob  Simmons  in  the  1940s.  

Shaped  by  Daniel  Thomson  exclusively  for  Hydrodynamica.  

@  Hawaiian  South  Shore  

Kyle Marshall,

Age 22 He grew up in Hawai’i and in Potrero Hill, a suburb of San Francisco, and has been

with the shop for several years. Favorite surf spot: I usually surf the Westside, at Barber’s Point. That place always has waves! Favorite boards: I have an old 9’6 Barry Kanaiupuni that’s sort of a tanker, and a 9’2 Hydrohull by Stewart. That one is the easiest, most rider-friendly board I’ve ever been on. The thing surfs itself. On working at a surf shop: I like talking to people, so this place is great. There are different types of surfers that come in here. If someone is coming to buy something specific, then they usually know what they’re doing and we can talk about the technical aspects of a particular board. But it’s also nice to get to explain to newer surfers what’s happening with surfing, what’s the latest in board design. And I always like learning new stuff. My suggestion to someone getting a new board: if you don’t like it in the shop, you won’t grow to love it in the water. Just talk to us about what you want to ride and you won’t be unhappy later.

Jonelle Kai,

Age 18, grew up on Oahu, is now attending Honolulu Community College for nursing, and recently started with the shop. Favorite surf spot: I usually

surf Straight Outs at Kewalos. It got so big this summer! There were a few times we drove around the island looking for somewhere chill on the big days. Favorite boards: I longboard and shortboard. My favorite is my 9’0, sorry, I should know the brand but I forgot. I’ll get better at this! On working at a surf shop: I love it here. I learned more about surfing in my first day than I think I have since I started surfing when I was 7. Super fun!

Use Solarez For Easy Ding repair that anyone can do.

Dries in minutes and easy to apply.

Fiberfil UV-Cure polyester putty. A thin-paste mixture

of clear, polyester resin and chop-strand glass fibers. Cures either by UV light in approx 3 minutes or by catalyst in 30 minutes. Sufficient for about five 1” round dings to the outer fiberglass shell.  

  Formulated especially for repairing Styrofoam-core, EPS, surfboards, sailboards

or hobby items. This Zero VOC resin is non-flammable and very safe to use yet cures to a very tough finish with considerable flexibility.

Formulated  especially  for  surfboard  [urethane]  foam  repair.  For  deep  dings.  

Lightweight  and  easy  to  sand.  Cures  either  by  UV  light  in  approx  3  minutes  or  by  MEKP  catalyst  in  30  minutes.  Not  for  use  on  Styrofoam  (EPS).  

FAQ  What  is  SOLAREZ®?    SOLAREZ®  repair  putty  is  a  mixture  of  high-­‐strength,  fiber  reinforced  polyester  resin  and  an  amazing  solar-­‐activated  catalyst.  There  is  no  mixing  required,  just  use  it  straight  from  the  tube.  SOLAREZ®  quickly  and  durably  repairs  fiberglass,  plastics,  wood  and  metal  in  minutes.      If SOLAREZ® only takes 45 seconds to gel, will I have to rush my repair job? SOLAREZ® quickly hardens but only when exposed to direct sunlight. In the shade, you have all the time you need to put the goop where you want it and to remove excess bubbles. What  if  it's  not  a  very  sunny  day  -­Anything  better  than  dense  fog  will  work  fine.  Very  weak,  hazy  sun  may  take  as  long  as  30  minutes  to  cure    

           

320  Ward  ave  112  Honolulu  HI  96814  NOW  7  Days  a  week  Mon  –  Sat  10:30  –  7:00  Sun  10:00  –  6:00  Your  Surf  Authority  www.hawaiiansouthshore.com    

Royalty  Reward  Member  Private  Sale  3  Day  Sale  03/08/2013  –  03/10/13  Exclusive  Offer  only  for  Royalty  Rewards  Members  Must  cut  out  coupon.  Photo  Copies,  Mobile  device  screen  shot  valid.    Coupon  can  be  use  for  phone  orders  

Private sale

   

On  all  T-­‐shirt  in  stock  Coupon  valid    03/08/13  –  03/10/13  

       

On  SELECT  Shortboards  Coupon  valid    03/08/13  –  03/10/13  

     

 Your  qualifying  purchase  of  $50  or  more  

Coupon  valid  on  Non  “Sale”  Items.  Cannot  be  combined  with  any  other  offer  

Coupon  valid  03/08/13  –  03/10/13  

       

Your  qualifying  purchase  of  $75  or  more  Coupon  valid  on  Non  “Sale”  Items.  Cannot  be  

combined  with  any  other  offer  Coupon  valid  03/08/13  –  03/10/13