march 2012 broadway valdez plan

8/2/2019 March 2012 Broadway Valdez Plan

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broadway valdez district specific plan

presented to the

city of oakland

december 1, 2011

draft Plan concePt


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december 1, 2011 | draft plan concept

table of contents

I. PlannIng context

A. Retail Context

B. Physical Context

II. vIsIon & goals

A. Vision Statement

B. Project Goals

C. Implementation Strategies Overview

III. land Use

A. Overall Land Use Concept

B. Overall Development Program

C. Valdez Triangle Land Use Concept

D. Valdez Triangle Retail Concept

E. North End Land Use ConceptF. Housing

Iv. commUnIty desIgn

A. Overall Community Design Framework

B. Valdez Triangle Community Design Framework

C. North End Community Design Framework

D. Adaptive Reuse and Historic Building Fabric

v. cIrcUlatIon, access, and ParkIng

A. Overall Planning Area Circulation Concept

B. Overall Parking ConceptC. Valdez Triangle Circulation Concept

D North End Circulation Concept

vI. ImPlementatIon aPProach and strategIes

A. Short-Term Strategies

B. Mid- and Long-term Strategies


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city of oakland


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1broadway valdez district specific plan

Retail ContextA.

Retail Need. Oakland is one o the most under-retailed

major cities in the United States, with limited options orcomparison goods shopping, a retail category that includes

stores or apparel (clothing, accessories, shoes), home

urnishings/appliances, specialty goods (gits, jewelry,books, stationery and cards, sporting goods, etc.), and

department and other general merchandise stores.

Citywide Retail Strategy. TheCitywide Retail Enhancement

Strategy(Conley, 2006) and the companion Upper BroadwayStrategy A Component o the Oakland Retail Enhancement

Strategy (Conley, 2007) identied the Citys need to re-

establish major destination retail in Oakland as being criticalto stemming the extreme retail leakage and associated loss

o tax revenue that the City suers annually. The reportsalso identied the Broadway Valdez District as the Citys

best opportunity to re-establish a retail core with the type

o comparison shopping that once served Oakland andnearby communities, and that the City currently lacks.

Comparison Retail Market. The Broadway Valdez area issurrounded by a large and potentially lucrative market ornew retail development. Within a 10-minute drive o the

area (Primary Trade Area), there are over 400,000 residentswho spend $1.6 billion per year or comparison goods

shopping. It is estimated that the Broadway Valdez areawould only need to capture 12% o these expenditures

to support major retail development in the project area,which is considered very reasonable given the high leakage

o spending.

Retail Climate. While studies identiy strong demandor comparison retail, a number o recent trends have

changed the traditional dynamics o retail development.The downturn in the economy over the past ew years hasmade developers and lenders much more cautious about

tackling major new projects or pioneering unproven areas,and the City has ewer resources available to catalyze new

development.

While the economy has also made retailers more cautious,

advances in inormation technologies and shits indemographics are also changing traditional retail ormulas.

The shit in population into cities has large anchor-typeretailers exploring new physical ormats that t in urbansettings. Similarly, changes in shopping habits inuenced

by the internet and social networking have retailersreconsidering the role and size o brick-and-mortar

outlets.

I. PlannIng context

Broadway is Downtown Oaklands central spine

Current retail trends and ormats encourage inll and building reuse

This Drat Plan Concept presents the initial concepts an

strategic ramework that will help the City to address itsretail deciencies over the long term, while bridging current

economic conditions and shitng retail trends. As presentedin the ollwing sections, the long-term vision or the Broadway

Valdez District is to create a local- and regional-serving retaidistrict, seamlessly integrated with its surrounding contextand balanced by a mix o uses that will bring around-the-clock

activity to the area.

The concepts and strategies presented in this Drat Plan Concept

will be more ully developed and detailed in the subsequentSpecic Plan, with an emphasis on providing a set o near-

and long-term strategies, incentives and guidelines aimed atleveraging the areas assets, creating value, generating interestand establishing a positive new identity that will advance the

realization o the Citys vision.

PhotocourtesyoftheLakeMerritt/UptownAssociation

Photocou

rtesyoftheLakeMerritt/UptownAssociation


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city of oakland

Physical ContextB.

The Broadway Corridor. Broadway is Oaklands historic

spine. Extending rom the Oakland Estuary to the OaklandHills, the corridor connects some o the Citys primary retail

and employment destinations along its 4-mile length,

including Jack London Square, Chinatown, Old Town,Downtown, Uptown, Pill Hill/Kaiser Medical Centers, Pleasant

Valley, and the Piedmont and College Avenue retail districts.The transormation o the Broadway Valdez District rom its

historic emphasis on automotive sales and repair to a retail-oriented mixed use district will create a dynamic linkage

between the Downtown and the neighborhood centers tothe north and east.

I. PlannIng context


PhotocourtesyoftheDowntownO

aklandAssociation


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city of oakland

I. PlannIng context

Local Surroundings and Inuences. The Broadway ValdezDistrict is surrounded by a number o distinctive anddynamic neighborhoods and uses. The District will derive

its strength rom this context, leveraging the energy osurrounding neighborhoods to create a vibrant retail and

mixed-use destination that is a ully-integrated extensiono the Downtownnot an isolated shopping district.

Complementary and Connected. The Broadway corridor

should serve as a seam in the urban abricone thatcomplements and connects a series o dynamic adjoining

uses by providing:

A regional shopping destination that brings shoppingoptions, activity, and robust tax base to Downtown Oakland

A local shopping and entertainment destination orresidents in adjoining neighborhoods

A retail, oce and residential complement to theemployment nodes o the Summit Alta Bates and KaiserPermanente medical centers

A lunch-time and evening destination or oce workers inthe Kaiser Center/Lake Merritt oce district

An extension o the dining, entertainment, and residentialuses in the thriving Uptown District

A retail complement to the active Central Business District

A dining, entertainment and cultural complement to thedistinctive Garage/Art Murmur District


PhotobyNathanaelBennett

PhotobyNathanaelBennett

PhotobyAuintardHenderson


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figure 2: surrounding land use 0 275 ft 550 f

I. PlannIng context

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Project Boundary


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city of oakland

II. vIsIon and goals

Vision StatementA.

To transition the Broadway corridor to being a new, re-

imagined 21st Century complete neighborhood that

addresses the Citys objectives or promoting socially and

economically sustainable mixed use development; increasing

the capture o local sales tax revenue; and implementing agreen, transit-frst strategy that reduces greenhouse gas

emissions.

Project GoalsB.

Destination Retail.1. A destination retail district thataddresses the Citys deciency in comparison goodsshopping and signicantly reduces sales tax leakage,

while also serving neighborhood shopping needs.

A Complete Neighborhood.2. A complete mixed-

use neighborhood that is economically and socially

sustainableproviding quality jobs, diverse housingopportunities, and an appealing mix o retail, dining

and entertainment uses.

An Authentic Oakland Place.3. Adaptive reuse o historicbuildings where easible that maintains a connection

to the neighborhoods history and contributes to adistinctive character and identity.

A Walkable District.4. An attractive, pedestrian-orientedretail and mixed use district.

Transit-Oriented.5. A compact neighborhood that is

well-served by and supportive o transit.

Complete Streets.6. A network o complete streetsthat are designed to saely and efciently balance

pedestrian, bicycle, transit and vehicular circulation.

Managed Parking.7. Careully managed parking thataddresses retail needs while not undermining walking,

bicycling and public transit as preerred modes otransportation.

Public Space.8. A sae and attractive system o streets,parks, and civic spaces that provides graciously-scaledopen spaces that support pedestrian activity and

social interaction.

Leveraging Existing Assets.9. New uses anddevelopment that enhance the neighborhoods social

and economic vitality by building upon the areasexisting strengths and successes.

Sustainable Development.10. Sustainably-designed,green buildings and inrastructure that protect thenatural environment and reduce the consumption o

energy and resources.

Implementation Strategies OverviewC.

Implementation Challenges. The realization o the vision

or the Broadway Valdez District is aced with challengessome inherent to the area (e.g., numerous land owners

small parcel sizes, high land values, limited land control by

RDA, perception o public saety, lack o retail identity, etc.and some related to more global issues (e.g., poor economic

climate, retail industry in ux, limited redevelopmentunding, etc.). As a result, implementation is likely to occu

incrementally over a number o years.

Near-term Strategies. In the ace o these challengesinstigating innovative actions that will bridge the curren

economy and better position the area or development wilbe critical. These near-term strategies will be important to

demonstrate the Citys commitment to the vision or theDistrict, and support existing businesses and landowners

who are already working to revitalize the area. The ocus o

these near-term strategies should be to (See Figure 3):

Build on what is working in the area (e.g., dining,entertainment, the arts)

Activate the area (e.g., fll in gaps, promote use o deadspots, etc.)

Make the area un, sae and active (e.g., promoteevents, improve lighting, etc.)

Improve connectivity/mobility (e.g., add bicycle acilities,improve pedestrian crossings, etc.)

Enhance the physical character o the area (e.g., add street

trees, aade and tenant improvements, etc.)


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II. vIsIon and goals

figure 3: building a destination retail district from the ground up

Leverage

existing

assets

impLement

targeted

investments

support

private

investment

nurture

and

reinvest

New Retail

Businessesin Existing

Spaces

Retrot and

RepurposeExisting

Buildings orRetail

Major New Retail

and Mixed UseDevelopment

Valdez

Triangle

RetailDistrict

Fine Dining (Pican,Plum, Ozumo)

Hip Scene (MUA,

Lukas Tap Room)

Casual Fare(Z Caf, Trueburger,

Bakesale Betty)

Garage DistrictGallery Cluster

Art Murmur, ArtWalk

Creative GrowthArt Center

ParamountTheater

Stork Club

Shashamane

The Uptown

Whole Foods

YMCA

Cathedral oChrist the Light

Lake Merritt/

Lakeside Park

Food EntErtainmEnt dEstinationsarts

Public Art

PlazaEnhancements

Street Furniture

Street Trees

PedestrianEnhancements (bulb-

outs, crosswalks, etc)

Bike Facilities (bikelanes, signage, bike

boxes, etc.)

Transit Service/Facilities (shelters,benches, etc.)

Faade and TenantImprovements

Events and Temporary

Uses (festivals, pop-upstores, Food Trucks, etc.)

Public Parking (parking

district, parking facilities,

etc.)

mobility

improvEmEnts

activating and

Enhancing

public spacE

improvEmEnts

rEusE rEtroFit rEdEvElop


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city of oakland

III. land Use

Table 1: Overall Development Program

commerical office retail hotel residential

s.f. (min) s.f. (max) s.f. (min) s.f. (max) s.f. (min) s.f. (max) dU (min) dU (max)

Valdez Triangle 300,000 500,000 500,000 800,000 50,000 120,000 300 700

North End 200,000 400,000 300,000 600,000 - - 600 1,100

Total Plan Area 500,000 900,000 800,000 1,400,000 50,000 120,000 900 1,800

Pedestrian-scaled, destination retail

Residential above ground-foor retail

Overall Planning Area Land Use ConceptA.

Two Distinct Subareas. Given the areas length, the

dierent physical conguration o the areas north andsouth o 27th Street, and the desire to create a walkable,

pedestrian-riendly district, the land use concept conceives

the planning area as two distinct subareas: the Valdez Triangle and the North Endeach o which will have a

dierent land use ocus.

Valdez Triangle as Retail Destination. Due to its proximity

to the Downtown, its accessibility to transit and reeways,and its ne-grained network o cross-streets, the ocus inthe Valdez Triangle will be on creating a new destination

retail district (see ollowing discussion o Triangle or moredetail).

North End as Mixed-Use Boulevard. Due to its linear

conguration, proximity to the two medical centers, and

inventory o historic buildings, the ocus in the North Endwill be on creating a high-density mixed use boulevardthat caters to adjoining medical complexes and residential

neighborhoods with a mix o ofce, retail, residential andproessional services (see ollowing discussion o NorthEnd or more detail).

Market-Driven Plan. The land use concept assumes thatplan implementation will be both market-driven and

incremental.

Overall Development ProgramB.

The projected development program is an estimate o whatcould potentially occur in the planning area consistent with the

Specic Plan vision or the District. The estimate represents abalancing o several actors including:

Projected market demand, including the need or a criticalmass o retail to establish the area as a retail destination

Response to adjacent land use/development context

The physical size and conguration o developable parcels

The susceptibility (i.e., likelihood) o parcels toredevelopment

The desire to repurpose historic and distinctive existingbuildings

The desire to create a balanced mix o uses that oersopportunities or living, working, and recreating


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III. land Use

figure 4: overall land use concept

BROADWAY

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Retail Priority Area

Existing Plaza

Retail/ Restaurant

Entertainment Frontage Required

Mixed-Use Designation

Medical Influence Overlay

Existing Park/ Greenway

Residential

Potential Park/ Greenway

Major Development Opportunity

Institutional

Commercial Frontage Required

Adams Park/

Veterans

Memorial

Lake Merritt

Cathedral

of Christ

the Light

Whole

Foods

Westlake

Middle

School

Oak

Glen Park

First

Congregational

Church of

Oakland

First

PresbyterianChurch

Alta Bates

Summit Medical

Center

Kaiser

Permanente

Medical Center

Mosswood

Park

0 275 ft 550 f


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city of oakland

III. land Use

Valdez Triangle Land Use ConceptC.

Retail District. The primary objective in the Valdez Triangle

is to create a dynamic retail district anchored by comparison-shopping (see Section D or more detailed discussion o retail

component)

Retail Priority Areas. Retail Priority areas are designatedto ensure that sites are retained within the Triangle or

major retailers who typically require building ormats withlarger oorplates. In order to accommodate these major

retailers, who are essential to providing comparison goodsshopping, minimum oor-plate requirements will beapplied to sites that have three characteristics: adequate

size, good visibility, and excellent access.

Ground-level Retail. In order to create a vibrant retailenvironment, active retail and complementary dining and

entertainment uses will be required as ground-level uses

within the core o the Triangle.

Downtown Extension. In order to reinorce the concepto the Triangle being an extension o the Downtown,the General Plan and Zoning boundaries or the Central

Business District (CBD) will be extended north rom 23rdStreet to incorporate the Triangle.

Land Use Designations. A Mixed Use designation will beapplied throughout the Triangle to promote a sustainablemix o uses while providing exibility in development type

and conguration.

Vertical Mixed Use.

Vertical mixed use development thatplaces other uses (e.g., ofce, entertainment, dining, retail,

services, housing, etc.) above ground-oor retail will beencouraged in the retail core, whenever possible, but not

required.

Complementary Mixed Use. Mixed use development thatis complementary to, but does not include retail, including

high density residential development and non-retailground-oor uses, will be encouraged in the areas around

the periphery o the retail core.

Retail Streets. In order to physically integrate the Trianglewith adjacent areas, active retail rontages need to extend

along key streets, especially: Broadway, 24th, and Valdezstreets, as well as portions o 27th and Harrison streets (as

indicated).

Retail beore Residential. In order to prioritize thedevelopment o comparison shopping-type retail in the

Triangle, residential development may be allowed in retailpriority areas only ater the appropriate amount o retail

has been provided.

Locally-owned businesses located in existing storeronts

Comparison shopping accommodated in existing buildings

A pedestrian-oriented retail district in an urban setting


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figure 5: valdez triangle land use concept

III. land UseIII. land Use

21STST

28THST

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SUMMIT

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BROADWAY

23RDST

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28THST

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25THST

27THST

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Lake Merritt

Cathedral

of Christ

the Light

Whole

Foods

Westlake

Middle

School

First

Congregational

Church

of Oakland

24THST

First

PresbyterianChurch

Retail Priority Area

Mixed-Use

Existing Plaza

Institutional

Project Boundary

Existing Park

(SEE FIGURE 6

FOR NORTH END

LAND USE)

Retail/ Restaurant

Entertainment Frontage Required

0 175 ft 350 ft


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III. land Use

Valdez Triangle Retail ConceptD.

Comparison Shopping. The concept or the Valdez

Triangle is to have a core o comparison shopping-typeretail complemented with local-serving retail, dining,

entertainment, ofce, and service uses

A Retail Mix. The Triangle is intended to be a unique,Oakland-based shopping district that includes a mix o

local and national retailers

Authentic Oakland Character. By blending high-qualitynew buildings with renovated and re-purposed historic

buildings, the Triangle will continue to be perceived as anauthentic Oakland placenot a generic development

that could be anywhere.

Pedestrian-oriented Retail. The area will eature street-oriented retail in an attractive, pedestrian-oriented

environment that includes vibrant, active sidewalks, andsae and attractive public spaces that encourage leisurely

outings, social interaction, and strolling.

Around-the-Clock Activity. The intent is to promote acomplementary mix o retail, ofce, entertainment, and

residential uses that creates a vibrant urban district that isactive both day and night, not only on weekdays, but on

weekends as well.

A Variety o Retail Formats. The area will include acomplementary mix o retail anchor stores (major, mid,

and juniors), and small retail stores. While attracting major

retail anchors as the oundation or the new district isdesirable, it is not required. The plan recognizes that the

anchor unction within the district can be lled with manycombinations o major, mid, and junior size anchor stores.

Minimum Floor Plate Requirements. In order toaccommodate the larger oor-plate, anchor store retailersthat are essential to providing comparison goods shopping,

minimum oor-plate requirements will be applied to retailpriority areas in the Triangle that have three characteristics:

adequate size, good visibility, and excellent access.

Critical Mass. To be successul, the Triangle must provideor a critical mass o retail and complementary commercial

uses that establishes the area as an attractive andcompetitive destination within the region.

Spaces and uses that provide or around-the-clock activity

A public realm and uses that encourage pedestrian activity and strolling

Existing buildings can be retrotted with uses and rontages that addressthe public realm



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III. land Use


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city of oakland

III. land Use

North End Land Use ConceptE.

Mixed Use Boulevard. The North End is envisioned as an

attractive, mixed-use boulevard that links Downtown to thePiedmont/North Broadway areas and is integrated with the

adjoining residential and health care-oriented neighborhoods.

Major Development Sites. Three areas, the Linden/Hill,Deng, and Grocery Outlet sites, have been designated as key

opportunity sites or major new development given theirrelatively large size and the prevalence o surace parking

lots on each. While development o large-ormat retail willbe permitted, it is not a priority or the North End, and moreemphasis will be placed on mixed use development.

Commercial Ground-level Uses. Commercial uses (e.g.,retail, ofce, commercial services, dining, entertainment, etc.)will be required along Broadway rontages, complemented

with upper oor residential, ofce, proessional service, etc.

uses. On deep lots that have dual rontage on both Broadwayand another street, ground-oor residential use may bepermitted on non-Broadway rontages.

Medical Center Inuence. Uses that complement and

support the adjoining Summit Alta Bates and KaiserPermanente medical centers, such as proessional and

medical ofce uses, medical supplies outlets, and visitorand workorce housing, will be strongly encouraged.

Automobile Sales. Broadway between 27th and 30th Streets

will continue to accommodate automobile dealerships. TheCity will work with existing successul dealerships to explore

and encourage urban ormats or dealerships.

Residential Use. Emphasis will be placed on preservingand enhancing existing residential uses along Brook Street

and Richmond Boulevard, and supporting incorporationo residential uses on the eastern portion o the Grocery

Outlet site i redeveloped.

Reuse o Existing Buildings. Emphasis is placed on therenovation and repurposing o historic garage and auto

showroom buildings along Broadway to preserve a link tothe corridors past and enrich its character.

Focus on Local-serving Uses. Commercial use along

Broadway will ocus on a mix o primarily local-servingretail, commercial services, entertainment, and dining.

Around-the-Clock Activity. The land use strategy will

encourage a complementary mix o commercial, ofce,medical, and residential uses that creates a dynamic level o

activity on the corridor throughout multiple times o day.

Integration with Mobility. Primary ocus will be on creatinga vibrant commercial mixed use corridor that is saely and

efciently served by transit, bicycle and automobiles, andhas an active and appealing pedestrian environment.

Diverse uses, including commercial, oce, and residential

Active commercial rontages

Adaptive reuse o existing showrooms


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III. land Use

34THST

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28THST

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AND

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Major Development Opportunity

Commercial Frontage Required

Mixed-Use

Medical Influence Overlay


Project Boundary

Residential


(SEE FIGURE 5

FOR VALDEZ TRIANGLE

LAND USE)

figure 6: north end land use concept 0 175 ft 350 ft


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III. land Use

HousingF.

Critical Neighborhood Element. Housing will be a critical

element in the planning areas long-term economic successand sustainability in that it will:

Create a built-in customer base or district businesses-

Provide housing options or those who work at the-

nearby medical centers, in planning area businesses, orin the Downtown

Reduce vehicle trips by allowing people to walk or take-

transit to shop or work

Provide an around-the-clock population who will-

activate the streets and public spaces and, in turn,monitor neighborhood activities

Diverse Housing Opportunities. Planning area housing

will need to address a diversity o housing needs, includingamilies, empty-nesters, young proessionals, seniors, and

those with special needs.

Housing Aordability. Housing will include aordable andmarket rate housing to address the ull range o household

incomes in Oakland, with at least 15% o planning areahousing being aordable.

Workorce Housing. Emphasis will be placed on providingworkorce housing that is aordable to those who workin the areas commercial businesses and nearby medical

campuses.

Supportive Regulation. Recent rezoning by the City oOakland has provided new opportunities to develop a

variety o housing types with a modern, urban developmentcharacter within the planning area.

Housing Goal. The Plans goal is to provide at least 900-1,800 new residential units, with 15% (135-270) o thosebeing aordable units. New aordable units can be

distributed throughout the greater planning area vicinity,including the Telegraph/Northgate area immediately to

the west where numerous potential sites exist or inlldevelopment. Additionally, a menu o options to incentivize

aordable housing will be explored (i.e. reduced parking

requirements, reduced open space requirements, etc.).

Housing Locations. Housing will be provided primarily

as upper oor uses in mixed use buildings that includeretail or other ground-oor commercial. Along Brooke and

Webster Streets, in the North End, and other areas alongthe planning area periphery, ground-oor residential willbe permitted. On deep lots that have dual rontage on both

Broadway and another street, ground-oor residential usemay also be permitted on the non-Broadway rontage.

Units may be added above while preserving existing historic buildings

Units above commercial ground foors will contribute to street lie

Ground foor entrances will address the public realm in areas wherecommercial rontages are not required


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III. land Use

BROADWAY

29THST

34THST

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UREST

RANDWICK

AV

WESTA

LLAV

KAISERPLZ

GARLANDAV

WARREN

AV

VERNONTER

ANDOVERST

29THST

WEBSTER

ST

25THST

FRISBIEST

22NDST

22NDST

30THST

HAWTHORNEAV

VA

LDEZ

ST

28THST

33RDST

SUMMIT

ST

28THST

23RDST

Adams Park/

Veterans

Memorial

Oak

Glen Park

Lake Merritt

Mosswood

Park

Whole

Foods

Westlake

Middle

School

First

Congregational

Church of

Oakland

First

PresbyterianChurch

Alta BatesSummit Medical

Center

Kaiser

Permanente

Medical Center


Project Boundary

Potential Locations for

Upper Floor Residential

figure 7: potential residential development areas 0 275 ft 550 f


22/48

18


city of oakland


Overall Community Design ConceptA.

Broadway Corridor. Broadway will serve as the Downtownsgrand boulevard that links the Broadway Valdez District to

other key destinations rom the Estuary to the Oakland Hills.

Primary Access Streets: 27th, Webster (northern portion),Piedmont, Harrison and Grand serve as primary regional andlocal access into the District. The importance o these routes willbe marked by streetscape improvements, street trees, and new

delvelopment that reinorces corridor character and denition.

Secondary Access Streets: Streetscape improvements,

street tree plantings and new development will beintroduced along key secondary access streets, such as24th, Valdez, 29th, 30th and Webster streets, to enhance

and clariy their unction whether it be as pedestrian-scaledshopping streets or key local connectors.

Gateways: Key intersections throughout the District will beenhanced through use o public realm improvements suchas signage, landscaping, lighting, special street design, and

public art, and the design o private buildings to highlight theimportance o these intersections as District entry points.

Public Space Features: Public space eatures, such as plazas

and small parks, are distributed throughout the district tohighlight key activity nodes and entries, and to provide

strategically located places or public gathering. Publicspaces may incorporate eatures such as seating, ountains,

landscaping, street urniture, and public art.

Building Placement and Height:

New buildings will be setup to, and accessed directly rom, the public sidewalk, and

have active ground oor rontages and uses that engageand animate the public realm. Taller buildings generally

will be located on primary access streets with lower heightsmaintained along internal streets.

Streetscape Improvements: Streetscape improvements are

proposed throughout the District to provide a more generousand attractively designed pedestrian environment with

street trees, lighting, seating, and other streetscape urnitureand amenities. Key east-west streets will be retrotted asGreen Streets that capture and treat stormwater beore it

drains into Glen Echo Creek and Lake Merritt.

Pedestrian Connections: Opportunities or pedestrian streets,or paseos, are identied throughout the District to enhance

pedestrian activity by reducing conicts with automobiles,providing more direct routes between key destinations, and

creating distinctive shopping and dining environments.

Parks/Greenways: A linear park is proposed along Glen EchoCreek between Oak Glen Park and 29th Street, which will

include the enhancement o the existing creekside rontagealong Glen Echo Creek north o 30th Street and the creation o

a new creekside greenway between 29th and 30th Streets.

Street trees and streetscape improvements help create sense o place

Corner buildings should be designed to activate corners

Public gathering spaces should be incorporated into public and privatedevelopments


23/48



figure 8: overall community design concept 0 175 ft 350


BROADWAY

29THST

34THST

TE

LEGRAPHAV

HARRISON

ST

27THST

WEB

STER

ST

LEE

ST21STST

GRANDAV

26THST

VERN

ONST

28THST

30THST

VALDEZ

ST

25THST

PIEDM

ONTA

V

RICH

MOND

BLVDSU

MMIT

ST

FAIRMOUNT

AV

LENOX

AV

BAYPL

VALLEY

ST

ELM

ST

OAKLAN

DAV

GRANDAV

ORANGEST

BROOK

ST

33RDST

31STST

MONT

ECITOA

V

24THST

32NDST

HAWTHORNEAV

ADAM

SST

23RDST

FRISBIEST

PARK

VIEW

TER

SYCAMOREST

KEMPT

ONAV

HAMILTONPL

FRANKLIN

ST

WAVERLY

ST

JAYN

EAV

MERRIMACST

MCCLUREST

RANDWICK

AV

WESTA

LLAV

KAISERPLZ

GARLANDAV

WARREN

A

V

VERNONTER

A

NDOVERST

29THST

W

EBSTER

ST

25THST

FRISBIEST

22NDST

22NDST

30THST

28THST

33RDST

SUMMIT

ST

28THST

24THST

23RDST

Secondary Access Street

Broadway Corridor

Primary Access Street


Existing Pedestrian Connection

Primary Gateway

Secondary Gateway

Public Space Feature

Project Boundary


Existing Plaza

Existing Park

Streetscape Improvements

Potential Pedestrian Connection

Improved Freeway Undercrossing

Potential Street Extention

Adams Park/

Veterans

Memorial

Lake Merritt

Cathedral

of Christ

the Light

Whole

Foods

Westlake

Middle

School

Oak

Glen Park

First

Congregational

Church of

Oakland

First

Presbyterian

Church

Alta Bates

Summit Medical

Center

Kaiser

Permanente

Medical Center

Mosswood

Park

CROXTO

NAV


24/48

20


city of oakland


Secondary gateways may include paseos or signage

Use o existing buildings and unique streetscape elements are encouraged

Intimate pedestrian retail streets may include restaurants and small shops

Valdez Triangle Community Design FrameworkB.

Pedestrian-Oriented Retail District. The Triangle will be a

vibrant pedestrian-oriented retail district with attractivelydesigned and generously proportioned sidewalks, plazas and

public spaces, animated by active storeronts.

Broadway Corridor: In the tradition o grand urbanboulevards in other major cities, Broadway will serve as

the Downtown spine that links the Triangle to other keydestinations rom the Estuary to the Oakland Hills.

Primary Access Streets: 27th Street, Harrison Street, and

Grand Avenue are the primary access routes into theDistrict. These routes will be designed as attractive, well-

dened boulevards lined with street-oriented mixed usebuildings and a consistent planting o large street trees.

Secondary Access Shopping Streets: 24th Street

and Valdez Street will serve as key pedestrian-orientedshopping streets that are more intimately scaled, and with

lower vehicular trafc volumes and slower travel speeds.

Gateways: Building and streetscape design treatments willbe used to enhance and highlight key intersections as primary

or secondary gateways into the Triangle. Primary gatewaysinclude the Broadway and Harrison Street intersections with

27th Street, and Broadway at Grand. Secondary gatewaysinclude Valdez at Grand and 27th, and 24th at Broadway.

Public Space Features: Using a combination o publicly-

and privately-owned land, publicly-accessible plazas

and open space eatures will be created at key gateways(e.g., Valdez/27th and 24th/Harrison) to the Triangle to

enhance district identity and support pedestrian activity.In addition, existing public plazas on Broadway at 25th and

27th Streets will be redesigned to provide more attractiveand accommodating public open space and ocal eatures.

Building Placement and Height: Taller building heights

generally will be allowed along the wide arterial streets(Broadway, 27th, Harrison and Grand) that rame the

Triangle, with lower heights maintained along the internalshopping and neighborhood streets.

Enhanced Pedestrian Environment. Streetscape

improvements are proposed throughout the Triangle to createwider sidewalks that provide a more generous and attractively

designed pedestrian environment with street trees, lighting,

seating, and other streetscape urniture and amenities.

Pedestrian Connections: To reinorce the pedestrian

orientation o the district, the plan provides the exibilityto create pedestrian-only shopping streets or paseos thatacilitate pedestrian movement and increase retail rontage.

Existing pedestrian connections to cultural destinations tothe south occur at Grand Avenue.


25/48



27THST

21STST

28THST

FAIRMOUN

SUMMIT

ST

VERNONST

H

AMILTONPL

FRANKLIN

ST

KAISER

PLZ

MONT

ECIT

MERRIMACST

28THST

22NDST

SUMMIT

ST

VALLEY

ST

Broadway Corridor



Existing Pedestrian ConnectionPrimary Gateway

Secondary Gateway


Project Boundary

Existing Plaza

Existing Park


23RDST

HARRISON

ST

WEB

STER

ST

BAYP

L

RICHMONDAV

VALDEZ

ST

28THST

26THST

GRANDAV

24THST

TELEGRAPH

AV

VALDEZ

ST

VALDEZ

ST

29THST

WEB

STER

ST

30THST

WGRANDAV

25THST

27THST

WAVERLY

STB

ROADWAY

Lake Merritt

Cathedral

of Christ

the Light

Whole

Foods

First

Congregational

Church

of Oakland

First

PresbyterianChurch

Westlake

Middle

School

(SEE FIGURE 10

FOR NORTH END

LAND USE)

figure 9: valdez triangle community design framework


0 175 ft 350 ft


26/48

22


city of oakland


Underpass treatments (art, liighting, etc.) under I-580 will enhancepedestrian movement between the planning area and the Kaiser MedicalCeneter, Mosswood Park, and Piedmont Avenue

Re-use o historic buildings is important to retaining District character

Medical oce and other non-retail uses will maintain active, ground-levelacades that engage the public realm

North End Community Design FrameworkC.

Fine-grained, Mixed Use District: New development and

public realm improvements will ocus on creating ner-grainedtexture to district development, complemented with streetscape

plantings, amenities and ocal eatures that contribute to the

areas pedestrian scale and comort, and mitigate the North Endslinear character.

Broadway Corridor: New inll development will givebetter denition to the Broadway corridor by eliminating

existing gaps created by surace parking and auto sales lots.Broadway will be recongured to create wider sidewalksthat create a more generous pedestrian environment.

Primary Access Streets: 27th Street, Webster Street, andPiedmont Avenues are the primary access routes into theNorth End. These routes will be designed as attractive, well-

dened boulevards lined with street-oriented mixed use

buildings and a consistent planting o large street trees.

Secondary Access Streets: Streetscape improvements to29th, 30th, and Webster Streets will help to link and extendthe quality and character envisioned or Broadway to the

adjoining areas.

Gateways: Building and streetscape design treatments

at the Broadway and Piedmont Avenue intersection willsigniy the importance o this intersection as a gatewayinto the North End and the Downtown.

Public Space Features. A plaza is proposed in conjunction

with the pedestrian street midway between Hawthorne and30th Street to enhance Broadways identity and support

pedestrian activity.

Building Placement and Height: Given the width o

Broadway, it is envisioned that new buildings generallywill be 4-6 stories at the street rontage, with potential ortaller building heights set back rom the main corridor

particularly near Pill Hill and I-580.

Park/ Greenway. In order to enhance pedestrian circulation

and expand the areas limited open space resource, a linearpark is proposed along Glen Echo Creek between Oak GlenPark and 29th Street.

Pedestrian Connection: Given the absence o an east-weststreet between 30th Street and Hawthorne Avenue, a paseoor pedestrian street, or is proposed between Broadway and

Webster Street to acilitate pedestrian movement.

Underpass Enhancements. Enhancements are proposed to

I-580 underpasses at Broadway and Piedmont to improve theirappearance, saety, and overcome the sense o separationcreated by the reeway. These may include public art and

lighting, as well as programming to activate the area betweenthe two corridors (e.g., a skate park, mountain bike course).


27/48




34THST

SUM

MIT

ST

28THST

ELM

ST

HARRISON

ST

FAIRMOUNTAV

TELE

GRAPHAV

HAWTHORNEAV

FRISBIEST

OAKL

AND

AV

ORANGEST

HAMILTONPL

MC

CLU

RE

ST

GARLANDAV

ANDOVER

ST

SUMMITST

FRISBIEST

Alta Bates Summit

Medical Center

Kaiser Permanente

Medical Center

Broadway Corridor


Potential Street Extention



Primary Gateway

Improved Freeway Undercrossing


Existing Park

Project Boundary


Potential Pedestrian Connection

(SEE FIGURE 9

FOR VALDEZ TRIANGLE COMMUNITY DESIGN FRAMEWORK)

Existing Pedestrian Connection

figure 10: north end community design framework 0 175 ft 350 ft


28/48

24


city of oakland


Historic resources o Auto Row include showroom spaces which oergreat potential or reuse

Residential buildings in the District may be retrotted or a variety o uses

New development should incorporate unique elements o Oaklandsarchitectural and commercial heritage, when possible

Adaptive Reuse and Historic Building FabricD.

Authentic Character. In order to preserve a connection to

the areas history and maintain a unique and authentic eelto the district, the Plan encourages the rehabilitation and

reuse o as much o the older and historic building abric as

easible and consistent with the goals o the Plan.

Adaptive Reuse. Adaptive reuse is encouraged or historic

and older buildings with distinctive character that willcontribute to the scale and character envisioned or

the Broadway Valdez district. This includes both largeroorplate showrooms that may accommodate largerretailers, and residential buildings and small commercial

buildings that may support smaller shops.

Relocation o Important Resources . Where adaptive reuseo existing residential buildings is not easible or practical

in their current location, the City will work with landowners

and developers to explore relocation o historic buildingsto another location in the surrounding area that is similarin scale and context.

Incentives or Reuse. Incentives such as aade and tenant

improvement grants, reduced property, sales, and/orgross receipts taxes, or lower parking requirements may

be oered to developers and/or landowners who chooseto reurbish existing buildings or new uses. Expedited

development review may also be considered on a limited,case-by-case basis.

Flexible Building Standards. The City will explore

more exibility in building standards (e.g., relaxation onrequirements or eatures such as re separation, insulation,

etc.) in order to make reuse more viable.

IPhotbyNathanaelBenn

ett


29/48



BROADWAY

29THST

34THST

TE

LEGRAPHAV

HARRISON

ST

27THST

WEB

STER

ST

LEE

ST21STST

GRANDAV

26THST

VERN

ONST

28THST

30THST

VALD

EZST

25THST

RICHM

OND

BLVDSU

MMIT

ST

FAIRMOUNT

AV

LENOX

AV

BAYPL

VALLEY

ST

ELM

ST

22NDST

OAKLAN

DAV

WGRANDAV

ORANGEST

BROOK

ST

CROXTO

NAV

33RDST

31STST

MONT

ECITOA

V

24THST

32NDST

HAWTHORNEAV

ADAM

SST

23RDST

FRISBIEST

PARK

VIEW

TER

SYCAMOREST

KEMPT

ONAV

HAMILTONPL

FRANKLIN

ST

WAVERLY

ST

JAYN

EAV

MERRIMACST

MCCLUREST

RANDWICK

AV

WESTA

LLAV

KAISERPLZ

GARLANDAV

WARREN

A

V

VERNONTER

A

NDOVERST

29THST

WEB

STER

ST

25THST

FRISBIEST

22NDST

22NDST

30THST

HAWTHORNEAV

VALDEZ

ST

33RDST

SUMMIT

ST

28THST

24THST

23RDST

Adams Park/

Veterans

Memorial

Oak

Glen Park

Lake Merritt

Mosswood

Park

Whole

Foods

Westlake

Middle

School

First

Congregational

Church of

Oakland

First

PresbyterianChurch

Alta Bates

Summit Medical

Center

Kaiser

Permanente

Medical CenterLocal Register of Historic Resources

25th Street Garage District ASI

Upper Broadway/ Auto Row ASI

Waverly Street District ASI

Richmond Avenue District ASI

Project Boundary

Existing Park

Richmond Boulevard District ASI

Adaptive Reuse Priority Areas

figure 11: historic resources & adaptive reuse 0 275 ft 550 f



30/48

26


city of oakland

v. cIrcUlatIon, access & ParkIng

A proposed streetcar would use Broadway as its primary route

Streetscape improvements will be added to streets throughout the District tomake them more attractive and comortable or pedestrians

New Class II bicycle lanes are proposed throughout the District, connectingto acilities like those around Lake Merritt

Overall Circulation ConceptA.

Mobility Options.The primary circulation objective is to support

the unction o the District as a retail destination and pedestrian-riendly mixed use neighborhood by providing balanced multi-

modal access that accommodates sae and efcient circulation

whether walking, bicycling, taking transit, or driving.

Street Connectivity: Connectivity o District streets to thesurrounding street network will be maintained to enhance

walkability, promote greater route choice, and avoidconcentration o vehicle trips onto just one or two streets.

Complete Streets: Existing street right-o-ways will be

redesigned as Complete Streets that better balance travelmodes to accommodate sae, attractive and comortable

movement or all users, including pedestrians, cyclists,transit, and private vehicles.

Transit: The objective is to expand transit use in the Districtby enhancing both acilities and service. Upgraded transitacilities (i.e. shelters, including leaning rails, benches and

pedestrian scaled lighting, and real-time signs that providenext bus arrival inormation) are proposed in conjunction

with redesign o streets (i.e., widening o pedestrian zones).

Free B Shuttle: The Free B connects to the District romDowntown, including the 19th Street BART station. The Plan

recommends expanding current service up to MacArthurBoulevard in order to serve the entire District, and maintain

this important connection with BART and Downtown.

Broadway Streetcar:

Broadway is being studied or apotential streetcar line in the uture. Proposed improvementsto Broadway will preserve right-o-way to accommodate

an in-lane alignment. Preliminary concepts suggest thata Broadway streetcar might have ve stops in the District:

Grand, 24th, 27th, 30th, and Piedmont/Hawthorne.

Bicycle Facilities: The Plan will implement and expand uponrecommendations rom the City o Oakland Bicycle Master

Plan to enhance bicycle use and saety to and through thearea by providing new bicycle acilities such as bike lanes, bike

boxes, cyclist-actuated signals, and waynding signage.

Pedestrian Connections:

In order to promote pedestriansaety and connectivity, improvements such as curb

extensions, reuge islands, demand-actuated signals, andcrosswalk markings, will be made to key intersections

to ensure sae and convenient pedestrian crossings,particularly across major arterial streets such as Broadway,27th Street, and Harrison Street.


31/48




figure 12: overall circulation concept

240

680

95

57

185

250

4060

76

477

467

309

433

831,216

1,086

1

1R

72R

51

59

11

12

59a

59

59a

51

851

34THST

TELEGRAPHAV

LEE

ST21STST

VERN

ONST

30THST

RICHMOND

BLVD

SUMMIT

ST

FAIRMOUNT

AV

LENOX

AV

ELM

ST

OAK

LAND

AV

ORANGEST

33RDST

31STST

MONT

ECITOAV

24THST

32NDST

HAWTHORNEAV

ADAM

SST

23RDST

FRISBIEST

PARK

VIEW

TER

SYCAMOREST

KEMPT

ONAV

HAMILTONPL

FRANKLIN

ST

JAYN

EAV

MERRIMACST

MCCL

UREST

RANDWICK

AV

WESTA

LLAV

KAISERPLZ

GARLANDAV

WARREN

A

V

VERNONTER

ANDOVERST

29THST

25THST

22NDST

22NDST

33RDST

SUMMIT

ST

28THST

CROXTO

NAV

24THST

23RDST

28THST

W

EBSTER

ST

WAVE

RLY

ST

29THST

HARRISO

NS

T

27THST

WEB

STER

ST

26THST

28THST

25THST

VA

LLEY

ST

WGRANDAV

30THST

PIEDM

ONTA

V

BROOK

ST

BAY PL

V

ALDEZ

ST

GRANDAV

Adams Park/

Veterans

Memorial

Lake Merritt

Cathedral

of Christ

the Light

Whole

Foods

Westlake

Middle

School

First

Congregational

Church of

Oakland

First

PresbyterianChurch

Alta BatesSummit Medical

Center

Kaiser

Permanente

Medical Center

Mosswood

Park

Oak

Glen Park

abB A R T

19th St.

BART

(0.2 mi)

abB A R T MacArthur

BART

(0.7 mi)

abB A R T

12th St.

BART

(0.5 mi)

Parking Facilities

Existing Parking Structure / Spaces#

Bicycle Facilities

Existing Class IIIa

Proposed Class IIIa

Proposed Bicycle Blvd

Existing Class II

Proposed Class II

Transit

AC Transit Line

Free B Shuttle (Weekend)

Potential Broadway Streetcar


Project Boundary

#


Pedestrian Connections

Existing Pedestrian Path

Proposed Pedestrian Path

Free B Shuttle

Existing Parking Lot / Spaces#

Future Parking Structure / Spaces#

0 275 ft 550 f


32/48

28


city of oakland

All parking structures should be wrapped with active ground-level uses

Parking garages should maintain a consistent rontage and animate the public realm

Parking structures may be shared and nanced among uses


Overall Parking ConceptB.

Parking Management. A ull range o parking management

strategies will be implemented to increase parking acilityefciency through sharing, regulating and pricing in orderto minimize the amount o new parking that needs to be

provided.

Existing Parking Resources: Priority will be given tomaximizing use o existing parking structures, and building

new structures only on an as-needed basis.

Parking Beneft District. A Parking Benet District may be

established to manage and nance parking, in addition tostreetscape improvements.

Parking Ratios. Low overall parking ratios will be

implemented that support a transit-rst district, whilealso allowing or higher parking ratios that support early

retail development, and are then gradually reduced as theareas identity as a retail destination matures and transitservice becomes more convenient and reliable.

Park Once. Parking will be distributed and managedso that it supports a park once strategy and reduces thenumber o short vehicle trips within the area.

Structured Parking: In order to optimize developmentpotential, ensure development o a compact walkable

neighborhood, and protect neighborhood character,District parking will be provided in parking structures. Ata minimum, all parking structures should be wrapped with

active ground-level uses. Where easible, below-grade

parking is encouraged as a strategy to minimize impact onDistrict character.

Parking Access: Entrances to public and private parkingacilities generally will be limited to side streets, or located

to not detract rom pedestrian-oriented retail streets.Curb cuts will be prohibited rom Broadway, except where

unavoidable.


33/48




Valdez Triangle Circulation ConceptC.

Pedestrian-Oriented Retail District. The circulation concept or

the Triangle is to efciently get people to the District, but oncethere to encourage walking. Transit and primary vehicular access

deliver people to the edge o the District allowing internal streets

to be reserved primarily or pedestrians and low volumes o localtrafc.

Street Design: A number o design changes are proposedto existing streets to calm trafc, improve bicycle

and pedestrian saety, and enhance the pedestrianenvironment:

Key intersections along 27th Street (i.e., Broadway,-

Valdez and 24th) will be recongured to reduce crossingdistances (e.g., curb extensions), minimize pedestrian/

vehicle conicts (e.g., remove ree right turn lanes), andcreate a stronger connection between the areas north

and south o 27th Street.

The cross-sections o Valdez, 24th, 27th, and Broadway-

will be redesigned to create wider and more attractivelydesigned pedestrian and bicycle acilities (see Figures14 through 17)

Bicycle Facilities: Existing Class II bicycle acilities onBroadway and Grand will be augmented with new ClassII bike lanes on Harrison and 27th Streets and Telegraph

Avenue. Improvements such as bike lanes, bike boxes,bicycle actuated signals, and waynding will be introduced

on Broadway to enhance bicycle use and saety.

Arterial Bicycle Route: The Class IIIa bicycle route proposedon Webster Avenue south o 25th Street will be signed with

a sharrow (a marking on the street surace that indicatesa shared route or bicycles and vehicles) and lower posted

speeds, since adequate right-o-way does not exist to adda ull bike lane.

Free B Shuttle: The Free B service to the Triangle should

be upgraded to seven days a week, rather than the currentweekend-only service, i sta can identiy additional

unding sources.

Transit: Upgraded transit acilities (i.e. shelters, including

leaning rails, benches and pedestrian-scaled lighting, andreal-time signs that provide next bus arrival inormation)should be provided at 24th, 25th, and 28th streets in

conjunction with streetscape improvements on Broadway.

Potential Broadway Streetcar: Street improvements toBroadway will preserve right-o-way to accommodate

possible uture in-lane streetcar use and transit stops atGrand Avenue, 25th and 27th Streets.

Valdez Triangle is included on the Free B Shuttle Route

Existing pedestrian connection at Grand Avenue

Pedestrian Connections: Exclusive pedestrian connections

into Valdez Triangle currently exist across Grand Avenuewest o Harrison Street in the orm o greenways. These

allow pedestrian access to routes leading to Lake Merrittthe Cathedral o Christ the Light, and Downtown.

Parking Facilities: In the near term, emphasis will be placed

on utilizing excess capacity in existing parking structures(i.e., YMCA and 180 Grand) to serve new development

New parking structures will only be built when there isclear demand or additional parking. The location and size

o these structures will be determined by the location andsize o uture development.


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30


city of oakland

21STST

28THST

FAIRMOUN T

SUMMIT

ST

VERNONST

HAMILTONPL

FRANKLIN

ST

KAISER

PLZ

MONT

ECIT

MERRIMACST

28THST

22NDST

SUMMIT

ST

VALLEY

ST

Adams Park/Veterans Memorial

BROADWAY

23RDST

HARRISON

ST

WEB

STER

ST

BAY

PL

RICHMONDAV

VALDEZ

ST

28THST

26THST

GRANDAV

24THST

TELEGR

APH

AV

VALDEZ

ST

VALDEZ

ST

29THST

WEB

STER

ST

30THST

WGRANDAV

25THST

27THST

WAVERLY

ST

Lake Merritt

Cathedral

of Christ

the Light

Whole

Foods

Westlake

Middle

School

First

Congregational

Church

of Oakland

24THST

First

Presbyterian

Church

240

95

57

1854060

76

1

1R

51

59

851

11

12

abB A R T

19th St.

BART

(0.2 mi)

abB A R T

12th St.

BART

(0.5 mi)

680

477

250

Parking Facilities


Bicycle Facilities

Existing Class IIIa

Proposed Class IIIa


Existing Class II

Proposed Class II

Transit

AC Transit Line




Project Boundary

#



Existing Pedestrian PathProposed Pedestrian Path

Free B Shuttle


figure 13: valdez triangle circulation concept 0 175 ft 350 ft



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100 ROW

100 ROW

80

72

10 7.5 5.5 5.511 11 10 11 11 7.5 10

14 11 11 11 11 14

SidewalkSidewalk

SidewalkSidewalkWEST SIDE EAST SIDEBike

Lane

Bike

Lane

Parking/

Bulb

Out

Parking/

Bulb

Out

MedianParkingParking Bike BikeTravel

Lane

Travel

Lane

Travel

Lane

Travel

Lane

Travel

Lane

Travel

Lane

Travel

Lane

Travel

Lane

8 6 6 8

figure 14: broadway (n 27 s.)

Proposed

Existing

Summary o Improvements:

Remove center median in order to widen sidewalks to 14 eet and expand bike lanes to 6 eet

Maintain 11-oot travel lanes to provide or buses and vehicular circulation

Neck-down key intersections with bulb-outs to calm trafc and acilitate pedestrian crossing

Provide a consistent planting o large street trees and attractive pedestrian-scaled lighting

Add transit shelters and acilities at key transit stops

*Final street designs will be determined as part o the Specic Plan ollowing coordination with TSD.


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city of oakland

figure 15: 27th street


80

8-10 8-1019 11 11 4+(Variable)

11 11 19

12-14 8-1011 11 6 -10 11 11 88 66

102-106 ROW

102-106 ROW

86

Travel

Lane

Parking &

Travel Lane

Parking &

Travel LaneSidewalk Sidewalk

SidewalkMedian/

Bioswale/

Turn Lane

SidewalkBikeBike

Travel

Lane

Travel

Lane

Travel

Lane

Travel

Lane

Travel

Lane

Travel

Lane

Travel

Lane

Median

SOUTH SIDE NORTH SIDEParking/Bulb

Out

Parking/

Bulb

Out

(Variable)

Proposed

Existing


Reduce the number o travel lanes rom 6 to 4 (plus let-turn lanes at intersections)

Add 6-oot bike lanes and 8-oot parking lanes to both sides o street

Widen median to 6-10 eet to accommodate more robust landscaping, possible stormwater treatment (raingarden), and center turn lane at intersections

Widen sidewalks on the south side to 12-14 eet to better serve new retail

Add bulb-outs and remove ree-right turn lanes at intersections to calm trafc and acilitate pedestrian crossing



37/48



9 9

15 157.5 7.510.5

36

10.5

48

Sidewalk Sidewalk Parking

Bulb

Out

Parking

Bulb

Out

Travel

Lane

Travel

Lane

WEST SIDE EAST SIDE

66 ROW

66 ROW

Bulb-out


figure 16: valdez street

Proposed

Existing


Widen sidewalks to 15 eet to accommodate pedestrian ow, street trees, and other streetscape amenities

Add bulb-outs at key intersections to calm trafc and acilitate pedestrian crossing. Bulb-out will include space or an

additional row o trees which will urther enhance pedestrian realm.

Provide a consistent planting o large street trees

Provide attractive pedestrian-scaled lighting



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city of oakland

10 45 10

14.5 7.5 7.510.5 10.5 14.5

65 ROW

65 ROW

Travel Lanes with

Parking on both sides

Sidewalk Sidewalk

Sidewalk Sidewalk Travel

Lane

Travel

Lane

37

SOUTH SIDE NORTH SIDEParking/Bulb

Out

Parking/

Bulb

Out



Proposed

Existing


Widen sidewalks to 14.5 eet to accommodate pedestrian ow, street trees, and other streetscape amenities

Add bulb-outs at key intersections to calm trafc and acilitate pedestrian crossing.

Provide a consistent planting o large street trees




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North End Circulation ConceptD.

Street Design: A number o design changes are proposed

to existing streets to calm trafc, improve bicycle saety,and enhance the pedestrian environment:

Key intersections along Broadway (i.e., 29th, 30th, and-Hawthorne/ Piedmont) will be recongured to calmtrafc and enhance pedestrian crossings.

The cross-sections o Broadway, Piedmont, 29th and 30th-streets will be redesigned to create more generous and

attractively designed pedestrian zones and integraterain gardens and other green stormwater acilities (see

Figures 19 through 21)

An extension o Brook Street rom 30th to 29th Street in-

conjunction with redevelopment o the Grocery Outletsite is encouraged to enhance District connectivity,particularly or pedestrians and bicyclists.

Bicycle Facilities: Existing Class II bicycle acilities onBroadway will be augmented by additional Class II lanes

on Piedmont Avenue, 27th Street, and north on Broadway.Improvements such as enhanced bike lanes, bike boxes,bicycle actuated signals, and waynding will be introduced

along Broadway to improve bicycle use and saety.

Bicycle Boulevard: The Class IIIB bicycle boulevard on Webster

and 29th will be signed with shared lane bicycle stencils (akasharrows).

Free B Shuttle: The Free B service should be extended up

to the North End and upgraded to provide everyday service, ista can identiy additional unding sources.

Transit: Upgraded transit acilities (i.e. shelters, including

leaning rails, benches and pedestrian-scaled lighting, and real-time signs that provide next bus arrival inormation) should

be provided at 28th, 29th, 30th and Hawthorne/Piedmont inconjunction with streetscape improvements on Broadway.

Potential Broadway Streetcar: Street improvements to

Broadway will preserve right-o-way to accommodatepossible uture in-lane streetcar use and transit stops at

30th and Hawthorne Street/Piedmont Avenue.

Pedestrian Connections: Pedestrian circulation will beenhanced by the proposed east/west pedestrian street

linking Webster and Broadway through the long blockbetween 30th Street and Hawthorne Avenue, and theproposed pedestrian trail along Glen Echo Creek between

Oak Glen Park and 29th Street.

Parking Facilities: IIn the near term, emphasis will be

placed on utilizing potential excess capacity in existingparking structures (i.e., Webster Medical Ofce Buildingand Summit Alta Bates) to serve new development. New

parking structures will only be built i there is clear demandor additional parking.

Pedestrian crossings may be added at key intersections to calm trac

Webster St will be signed as a Bicycle Boulevard

A mid-block pedestrian connection between 30th and Hawthorne Streets


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city of oakland

477

467

309

83

1,086

433

1,216

51

59

59a

59

59a

51

851

11

12

abB A R T MacArthur

BART

(0.7 mi)

34THST

SUMMITST

28THST

ELM

ST

HARR

ISON

ST

FAIRMOUNTAV

TELE

GRAPHAV

HAWTHORNEAV

FRISBIEST

OAKL

AND

AV

ORANGEST

HAMILTONPL

MCCLU

REST

GARLANDAV

ANDOVER

ST

SUMMITST

FRISBIEST

29THST

BROADWAY

WEBSTE

RS

T

27THST

PIEDM

ONTA

V

BROOKST

RICH

MOND

BLVD

RANDWICK

AV

CROXTO

NAV

HAWTHORNEAV

30THST

Oak

Glen Park

26THST

VALDEZ

ST

Alta Bates Summit

Medical Center

Kaiser Permanente

Medical Center

Mosswood

Park

29THST

30THST

(SEE FIGURE 13 FOR

VALDEZ TRIANGLE

CIRCULATION CONCEPT)

Parking Facilities


Bicycle Facilities

Existing Class IIIa

Proposed Class IIIa


Existing Class IIProposed Class II

Transit

AC Transit Line




Project Boundary

#



Existing Pedestrian Path

Proposed Pedestrian Path

Free B Shuttle


Future Parking Structure / Spaces#

figure 18: north end circulation concept 0 175 ft 350 ft



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Parking &

Travel Lane

Parking &


Sidewalk SidewalkTravel Lanes

12 12

12 248 max. 8 max. 12

20 20

64 ROW

40

64 ROW

40

SOUTH SIDE NORTH SIDEParking/Bulb Out

Parking/

Bulb Out



Proposed

Existing


Maintain existing 12-oot sidewalk widths to accommodate pedestrian ow and amenities

Maintain existing curb-to-curb cross-section, but stripe to provide 8-oot parking lanes and 12-oot travel lanes

Add bulb-outs at key intersections to calm trafc, acilitate pedestrian crossing, and accommodate rain gardens andother landscape eatures to aid in stormwater management

Provide a consistent planting o street trees


Designate as a Bicycle Boulevard and add sharrows to indicate shared use between bicycles and vehicles in the travel lane



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38


city of oakland

Parking &

Travel Lane

Parking &


Sidewalk Sidewalk Travel LanesParking/Bulb-

Out

Parking/

Bulb-

Out

8-14 8-14

Varies

(8 min)

Varies

(8 min)

18-247-8 7-8

16-18 16-18

Varies

(58-62 ROW)

Varies(58-62 ROW)

(32- 40 )

Varies(32-40 )

SOUTH SIDE NORTH SIDE

Varies


figure 20: 30th , hawthorne, and 34th streets

Proposed

Existing


Maintain existing sidewalk widths and existing curb-to-curb cross-section

Add bulb-outs at key intersections to calm trafc, acilitate pedestrian crossing, and accommodate rain gardens

and other landscape eatures to aid in stormwater management



*Final street designs willbe determined as part othe Specic Plan ollowingcoordination with TSD.


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11 826 26

48

52

109 66 988 10

Sidewalk Sidewalk Parking/

Bulb-

Out

Parking/

Bulb-

Out

Travel

Lane

Travel

Lane

Bike

Lane

Bike

LaneWEST SIDE EAST SIDE

Parking &

Travel Lane

Parking &

Travel Lane

71 ROW

66 ROW

Sidewalk Sidewalk

figure 21: piedmont avenue

Proposed

Existing


Widen sidewalks on both sides o street to 9 eet to better accommodate pedestrian ow and amenities

Re-stripe street cross-section to provide 8-oot parking lanes, 6-oot bike lanes, and 10.5 travel lanes in each direction



Add bulb-outs at key intersections to calm trafc, acilitate pedestrian crossing, and accommodate rain gardens andother landscape eatures to aid in stormwater management



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city of oakland


As previously noted, the vision or the Broadway Valdez District isaced with many challenges, some inherent to the area and somerelated to the broader economy. As a result, implementation o

the vision or the District is projected to occur incrementally.The challenge in this period o limited resources and cautious

development is to identiy strategic near-term actions that canbe taken to better position the area or uture development by

contributing to the areas appeal and value.

In order to build on the energy being generated by the arts anddining scenes in the adjoining Uptown and Garage Districts, the

strategy is to concentrate near-term investments in the ValdezTriangle, particularly along the Broadway and Webster Street

corridors between Grand Avenue and 26th Street. The ocuso these near-term actions should be to activate the area and

enhance its physical character.

Near Term StrategiesA.

Extending the Lake Merritt/Downtown Community

Benefts District: Currently Downtown Oakland and the

Lake Merritt/Uptown areas are part o community benetdistricts that provide security and maintenance o theshared public realm through a property tax assessment paid

by property owners in the area. By extending this boundaryto include the Triangle, it would provide a mechanism or

improving the areas saety and cleanliness.

Arts and Entertainment District: An Arts andEntertainment Overlay District could be created or the

area along Broadway rom Grand Avenue to 28th Street,to incentivize new arts and entertainment type uses by

loosening regulations related to things such as outdoordining and hours o operation.

Designing or Saety: Creating a sense o saety in

the District is essential or successul redevelopment. Thereore, principles o Crime Prevention Through

Environmental Design (CPTED) should accompany alldesign recommendations. Near-term improvements mayinclude pedestrian-scaled lighting, street trees that are

well-maintained and appropriately-scaled, and landscapingthat presents an open and obstacle-ree public realm. For

long-term redevelopment, design guidelines will ensurethat the built environment addresses the public realm and

puts eyes on the street.

Public Art: Public art may be included in a variety o waysand is a commonly-used strategy or generating interest,

adding visual appeal, and contributing district identity.Public art can be either temporary or permanent, and

can take many orms including sculpture, murals, streeturniture, water eatures, video, and even perormance.

Temporary Events: Temporary events such as estivals,

gatherings o mobile ood vendors, armers markets, andcrat airs are excellent vehicles or drawing attention and

activity to the District and establishing an identity or the

Pop-up Food Vendor, San Francisco, CA

Temporary Event in Vacant Lot, Williamsburg, New York

area which will make it more appealing or permanent

development. Several large parking lots located alongBroadway and Webster would be ideal locations or suchevents, and could be coupled with temporary street closures

to provide additional space and engage existing businesses

Pop-up Storeronts: Visible and attractive storeronts line

Broadway and side streets within the District, yet many othem are vacant. These storeronts oer the ideal spaces otemporary use by vendors that may not have the means to open

a permanent business, or or the exhibition o student work, artwork, or other civic displays. This can help generate buzz within

the area and encourage longer-term development.

Public Space Enhancement: The existing plazas onBroadway at 25th and 27th streets represent opportunities

to make public space improvements that can contribute tothe areas identity and provide spaces or public gathering

Such improvements should ocus on making these spacesmore comortable and accommodating or people, and

shit the identity away rom automobile sales.


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figure 22: short term strategies - valdez triangle 0 175 ft 350

27THST

21STST

28THST

FAIRMOUN

SUMMIT

ST

VERNONST

HAMILTONPL

FRANKLIN

ST

KAISER

PLZ

MON

TECIT

MERRIMACST

28THST

22NDST

SUMMIT

ST

VALLEY

ST

Potential Mural Location

Existing Business/

Activity Generators

Project Boundary

Short-term Strategy Focus Area

Public Plaza


Adaptive Reuse

Parking Lots to be Activated

with Temporary Events

Potential Temporary Event

Street Closure

23RDST

HA

RRISON

ST

WEB

STER

ST

BAYP

L

RICHMOND

AV

28THST

26THST

GRANDAV

24THST

TELEGRAPH

AV

VALDEZ

ST

VALDEZ

ST

29THST

WEB

STER

ST

30THST

WGRANDAV

25THST

27THST

WAVERLY

STB

ROADWAY

Lake Merritt

Cathedral

of Christ

the Light

Whole

Foods

First

Congregational

Church

of Oakland

First

Presbyterian

Church

Westlake

Middle

School

Adams Park/

Veterans Memorial


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city of oakland

(e.g., curb extensions, reuge islands, lighting, etc.) andenhanced transit stops (e.g., shelters, seating, signageetc.). Bicycle use can be enhanced by adding in-stree

enhancements such as painted bike lanes and bike boxesand adding acilities or bike parking.

Parking Beneft District: A Parking Benet District maybe established that can help manage and nance parkingresources and nance streetscape improvements that

promote walking, cycling and transit use, such as sidewalkscurb ramps, and bicycle lanes.

Public Parking: Contributing to the unding o a centralizedpublic parking garage could catalyze new development inthe District while also supporting a park once strategy

and creation o a pedestrian-oriented environment.

Broadway Streetcar: Re-introducing streetcar serviceto Broadway would demonstrate not only a signicant

commitment by the City to the Broadway corridor, but wouldalso improve access to the area and contribute to establishing

a unique new identity or the Broadway Valdez District.

Transit Facilitiy, Portland, OR

Bike Box Bicycle Facility, San Francisco, CA

Parklets: Not all public space improvements need to be

permanent. The current trend o using public parkingspaces to create parklets that provide additional publicoutdoor seating is an excellent way to promote pedestrian

activity and enhance neighborhood character by providingpleasant places

march 2012 broadway valdez plan

Documents