march 2010 visitor stats news release _final

8/9/2019 March 2010 Visitor Stats News Release _Final

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LINDA LINGGove

MIKE MCCARTNPresiden

Chief Executive Of

March 2010 2010p % Chge 2010p % Chge 2010p % Chge 2010p % Chge 2010p % Chge 2010p % Chge

Total 607,709 9.3% 8.95 -1.0% 5,436,211 8.2% NA NA NA NA NA NA

Total by Air 596,969 10.2% 8.94 -1.1% 5,339,139 9.0% 163.7 3.5% 1,464.4 2.3% 874.2 12.7%

U.S. West 230,065 9.2% 9.14 -0.7% 2,101,664 8.5% 138.7 4.0% 1,267.4 3.3% 291.6 12.8%

U.S. East 148,774 7.9% 9.55 -1.3% 1,420,343 6.5% 158.2 5.3% 1,510.4 3.9% 224.7 12.1%

Japan 109,339 6.5% 5.82 -0.2% 636,541 6.2% 244.3 -8.7% 1,422.0 -8.9% 155.5 -3.0%

Canada 50,745 17.3% 12.26 -4.6% 622,290 12.0% 131.5 -4.4% 1,612.6 -8.7% 81.8 7.1%

All Others 58,046 23.0% 9.62 -4.3% 558,301 17.7% 216.0 28.3% 2,077.6 22.8% 120.6 51.1%

Total by Ship 10,740 -24.3% 9.04 3.0% 97,072 -22.1% NA NA NA NA NA NA

YTD Thru Mar 2010 2010p % Chge 2010p % Chge 2010p % Chge 2010p % Chge 2010p % Chge 2010p % Chge

Total 1,671,540 4.1% 9.76 0.2% 16,311,971 4.3% NA NA NA NA NA NA

Total by Air 1,638,067 4.5% 9.78 0.3% 16,026,891 4.8% 169.0 0.2% 1,653.0 0.5% 2,707.8 5.0%

U.S. West 613,763 3.1% 9.99 0.0% 6,131,958 3.1% 142.4 2.6% 1,422.7 2.6% 873.2 5.8%

U.S. East 408,405 -1.0% 10.92 0.1% 4,460,066 -0.9% 166.0 0.2% 1,813.3 0.3% 740.6 -0.7%

Japan 292,592 3.0% 5.77 -0.6% 1,688,295 2.4% 254.1 -12.7% 1,466.2 -13.2% 429.0 -10.6%

Canada 149,184 17.1% 13.26 -1.4% 1,978,731 15.5% 143.0 0.2% 1,896.5 -1.2% 282.9 15.7%

All Others 174,123 17.9% 10.15 1.4% 1,767,841 19.5% 216.1 13.5% 2,194.5 15.0% 382.1 35.6%

Total by Ship 33,473 -12.4% 8.52 -6.9% 285,080 -18.5% NA NA NA NA NA NA

March 2010 Arrivals at a Glance

Visit or Arrivals Average Length of S tay Visit or DaysPer Person Per Day

Spending ($)

Per Person Per

Trip Spending ($)

Total Expenditures

($ mil.)

Hawaii Tourism AuthorityHawaii Convention Center, 1801 Kalkaua Avenue, Honolulu, Hawaii 96815 Telephone: (808) 973-22Website: www.hawaiitourismauthority.org Fax: (808) 973-22

For Immediate Release: April 27, 2010HTA Release (10-11)

Visitor Spending Up for March and First Quarter 2010

Maui Led Growth in Visitor Spending and Arrivals

HONOLULU Total expenditures by visitors who came by air in March 2010 rose 12.7percent from the same month last year to $874.2 million, boosted by increased arrivalsand higher daily visitor spending, according to preliminary statistics released today by theHawaii Tourism Authority. For the first quarter of 2010, total spending by air visitors

grew by $130.1 million to $2.7 billion, or 5 percent higher compared to year-to-date 2009.

Among the major islands, Maui led the growth in visitor spending (+25.2%, to $257.7million), and arrivals (+14.2%). Contributing to these strong gains were new air servicesadded in March 2010 to Maui from Edmonton, Calgary, Orange County, Los Angeles,San Jose and Sacramento and new routes to Maui that began in late 2009.

In total, there were 607,709 air and cruise visitors in March 2010, up 9.3 percent from lastMarch. All top four visitor markets showed gains in arrivals by air compared to March2009: Canada (+17.3%), U.S. West (+9.2%), U.S. East (+7.9%) and Japan (+6.5%).

In addition, first quarter 2010 results showed exceptional growth in visitor arrivals fromOther Asia (+48.6%), in particular Korea (+90.8%) and China (+23.4%), compared to firstquarter 2009.

Source: Hawai'i Tourism AuthorityDepartment of Business, Economic Development & Tourism Research and Economic Analysis Division


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Additional Total Air Visitor Highlights:

The 12.7 percent growth in total expenditure for the month of March 2010 was thelargest since April 2006 (+15.6%). Contributing to this increase was a 10.2 percentgrowth in arrivals by air to 596,969 visitors and higher average daily spending ($164

per person compared to $158 per person in March 2009).

For the first quarter of 2010, total visitor days by air and cruise visitors increased 4.3percent while total arrivals rose 4.1 percent from the same period last year to1,671,540 visitors.

The Easter holiday was in the first week of April 2010 so visitors who came for SpringBreak came in March contributing to the increased in visitors to the state.

The total number of independent travelers in March 2010 rose 11.1 percent comparedto last March. Significantly more Japanese visitors traveled independently (+30.9%)while independent travelers from the U.S. West (+9.7%), U.S. East (+7.5%) andCanada (+11.7%) also increased.

The total number of visitors who came to honeymoon in March 2010 rose 7.9 percentcompared to a year ago with growth from Japan (+1.6%), Canada (+55.3%) and othervisitors (+60.8%). Total honeymoon visitors have continued to increase since October2009.

Significantly more Japanese (+32.3%) and Canadian (+182.7%) visitors came to getmarried in March 2010, boosting the total number of get-married visitors by 19.3percent from March 2009.

Fewer total visitors came for conventions (-13.3%) in March 2010 as growth inconventioneers from Japan (+41.2%) were offset by decreases from U.S. West

(-10.8%), U.S. East (-13.3%) and Canada (-40.6%). All accommodations benefitted from increased total visitor traffic during the month of

March 2010 including hotels (+13.1%), condominium properties (+10.8%), timeshare(+4.1%), friends/relatives (+2.9%) and bed and breakfast properties (+5.2%).

Major Marketing Areas:

U.S. West:

Growth in visitor arrivals (+9.2%) and higher average daily spending ($139 per person,from $133 per person in March 2009) elevated total spending by U.S. West visitors(+12.8%) to $291.6 million for the month of March 2010.

In March 2010 arrivals from the Pacific region rose 10.2 percent with increases fromCalifornia (+13.4%), Alaska (+8.1%), Oregon (+6.9%) and Washington (+4.8%).Arrivals from the Mountain region were also higher (+5.6%) compared to last March.

For the first quarter of 2010, total expenditures by U.S. West visitors grew 5.8 percentto $873.2 million. Total visitors days (+3.1%) and visitor arrivals (+3.1%) were up.


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U.S. East:

Total spending from U.S. East visitors in March 2010 rose 12.1 percent to $224.7million, thanks to increases in arrivals (+7.9%) and average daily spending ($158 perperson, compared to $150 per person in March 2009).

Arrivals from the top U.S. East regions of East North Central (+6.3%) rose comparedto March 2009, while the South Atlantic (+15.2%) led by growth from Virginia (+18.6%)also increased. Arrivals from Middle Atlantic (+23.5%) - particular New Jersey(+34.4%) and New York (+24.9%) - rose by double digits. Arrivals from the WestNorth Central (+7.7%) region were also higher compared to last March.

However, for the first quarter of 2010, arrivals from the East South Central (-9.8%),New England (-5.9%) and East North Central (-2.2%) showed declines compared tofirst quarter 2009.

Japan:

Much of the growth in Japanese arrivals in March 2010 continued to be from Net TrueIndependent (FIT) travelers which climbed 30.9 percent from last March. This was theninth consecutive month of increased growth since July 2009.

Despite the 6.5 percent growth in arrivals, total expenditures by Japanese visitors fell3 percent to $155.5 million in March 2010. The decline was largely due to a lowerdaily spending by these visitors ($244 per person) compared to $268 per person inMarch 2009. A higher proportion of FIT visitors which generally had a lower dailyspending contributed to this decrease.

For the first quarter of 2010, total spending by Japanese visitors dropped 10.6 percentto $429 million. Average daily spending was $254 per person, down from $291 perperson in the first quarter of 2009. Japanese visitor arrivals grew 3 percent.

Significantly more Japanese visitors in the first quarter of 2010 stayed in timeshareproperties (+47.8%) and more also stayed in condominium properties (+9.9%)compared to the same period last year.

Canada:

The 17.3 percent increase in Canadian arrivals for March 2010 was the third month ofconsecutive double digit increases for this market. February through August 2008was the last time that growth in Canadian arrivals was so strong.

Strong growth in visitor arrivals boosted total spending by Canadian visitors (+7.1%) to$81.8 million in March 2010 even though daily spending by these visitors were lower($132 per person) compared to March 2009 ($138 per person).

For the first quarter of 2010, total spending by visitors from Canada increased 15.7percent to $282.9 million thanks to a 17.1 percent growth in visitor arrivals.

All visitor accommodations saw much heavier traffic from Canadian visitors, especiallycondominium properties which jumped 20.1 percent from first quarter 2009. Hotels


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(+17.5%) and timeshare properties (+13.9%) also showed strong growth in firstquarter 2010 compared to the same period last year.

Island Highlights:

March 2010 O'ahu % Chge Kaua'i % Chge Maui % Chge Moloka'i * % Chge Lna'i * % Chge Big Island % Chge

Total Arrivals 358,614 9.5% 79,586 8.2% 181,182 14.2% 4,179 -3.4% 5,673 2.4% 107,364 0.2%

Total Visitor Days 2,494,289 8.2% 590,324 9.3% 1,470,429 14.5% 20,353 0.7% 20,767 8.6% 742,978 1.7%

Total Expenditures ($mil.) 419.6 11.0% 86.7 3.2% 257.7 25.2% 1.6 -11.3% 4.0 -11.1% 104.6 3.2%

PPPD Spending ($) 168.2 2.6% 146.9 -5.6% 175.2 9.4% 81.0 -11.9% 191.8 -18.1% 140.8 1.5%

Domestic Arrivals 200,932 8.0% 71,281 8.6% 149,440 11.9% 3,416 8.7% 4,523 4.6% 81,489 1.9%

Int'l Arrivals 157,682 11.6% 8,305 5.1% 31,742 26.1% 763 -35.4% 1,150 -5.2% 25,875 -4.6%

Total LOS 6.96 -1.3% 7.42 1.1% 8.12 0.2% 4.87 4.2% 3.66 6.0% 6.92 1.5%

Domestic LOS 7.47 -1.6% 7.69 -0.4% 8.13 -0.2% 5.42 3.8% 4.05 -0.5% 7.60 -1.9%

Int'l LOS 6.30 -0.5% 5.08 20.7% 8.05 2.8% 2.41 -25.4% 2.13 69.0% 4.78 16.9%

YTD thr Mar 2010 O'ahu % Chge Kaua'i % Chge Maui % Chge Moloka'i * % Chge Lna'i * % Chge Big Island % Chge

Total Arrivals 989,608 2.8% 220,600 2.2% 503,116 8.0% 12,854 -5.0% 16,388 2.7% 315,343 1.4%

Total Visitor Days 7,367,829 4.1% 1,738,131 1.8% 4,358,391 8.4% 76,578 2.1% 61,038 1.4% 2,424,924 3.4%

Total Expenditures ($mil. ) 1,283.5 1.9% 264.3 -0.8% 774.0 12.6% 7.9 2.2% 15.0 -22.3% 363.1 7.7%

PPPD Spending ($) 174.2 -2.1% 152.1 -2.6% 177.6 3.9% 103.3 0.1% 245.0 -23.4% 149.7 4.1%

Domestic Arrivals 552,359 -1.0% 197,238 1.0% 408,339 4.8% 10,808 2.4% 13,569 3.9% 234,063 -1.5%

Int'l Arrivals 437,249 8.1% 23,362 14.2% 94,777 24.0% 2,046 -31.3% 2,819 -2.6% 81,280 10.8%

Total LOS 7.45 1.2% 7.88 -0.4% 8.66 0.4% 5.96 7.5% 3.72 -1.3% 7.69 1.9%

Domestic LOS 8.16 -0.1% 8.19 -0.2% 8.73 -0.5% 6.63 6.5% 4.07 -0.9% 8.64 0.7%

Int'l LOS 6.54 4.8% 5.22 1.8% 8.38 5.9% 2.42 -22.5% 2.04 -9.5% 4.94 17.8%

* Sample sizes for Moloka'i and Lna'i are relatively small.

** PPPD - Per Person Per Day

March 2010 Island Highlights


March 2010 visitor arrivals rose on Oahu (+9.5%) and Kauai (+8.2%) and wasespecially strong on Maui (+14.2%), the third consecutive month of increase for thisisland. Even more visitors stayed exclusively on Maui (+17.5%) compared to March2009.

For the first quarter of 2010, all major islands saw growth in total visitor arrivals led byMaui (+8%), then Oahu (+2.8%), Kauai (+2.2%) and Hawaii Island (+1.4%)compared to the same period last year.

Total visitor spending for the month of March 2010 also increased on all major islands:Oahu (+11% to $419.6 million), Maui (+25.2% to $257.7 million), Hawaii Island

(+3.2% to $104.6 million) and Kauai (+3.2% to $86.7 million) compared to last March.

For the first quarter of 2010, total visitor spending on Oahu (+1.9% to $1.3 billion),Maui (+12.6% to $774 million) and Hawaii Island (+7.7% to $363.1 million) increasedbut total spending on Kauai (-0.8% to $264.3 million) declined slightly compared toyear-to-date 2009.


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YTD March 2010 O'ahu % Chge Kaua'i % Chge Maui % Chge Moloka'i * % Chge Lna' i * % Chge Big Is land % Chge

U.S. West 268,813 -0.6% 100,932 1.0% 215,855 9.5% 5,056 5.3% 6,401 18.2% 121,473 -1.3%

U.S. East 229,548 -2.6% 78,298 -0.4% 156,457 1.2% 4,339 -6.9% 6,349 -1.9% 90,029 -1.7%

Japan 280,245 1.5% 5,299 -9.2% 14,556 4.7% 300 -39.1% 378 -22.4% 43,842 0.9%

Canada 67,290 12.3% 19,754 24.3% 72,560 20.1% 1,381 1.1% 1,392 -3.4% 27,922 11.9%


Year-to-Date March 2010 - Arrivals by Island for Selected MMAs

U.S. Wes t O'ahu % Chge Kaua'i % Chge Maui % Chge Moloka'i * % Chge Lna'i * % Chge Big Island % Chge

Total Visitor Days 718,716 5.8% 323,373 9.9% 686,945 15.5% 10,658 13.6% 9,866 21.0% 352,977 0.5%

Total Arrivals 98,138 6.6% 39,266 10.4% 81,816 15.6% 1,586 5.0% 2,178 17.0% 43,151 1.0%

LOS 7.32 -0.8% 8.24 -0.5% 8.40 -0.1% 6.72 8.2% 4.53 3.4% 8.18 -0.5%

U.S. East O'ahu % Chge Kaua'i % Chge Maui % Chge Moloka'i * % Chge Lna'i * % Chge Big Island % Chge

Total Visitor Days 623,893 5.8% 179,472 4.2% 404,282 10.6% 6,172 17.5% 7,962 4.1% 199,345 3.3%

Total Arrivals 85,349 8.5% 26,504 6.2% 54,715 10.6% 1,432 2.6% 2,297 14.4% 30,628 5.1%

LOS 7.31 -2.5% 6.77 -1.9% 7.39 0.0% 4.31 14.5% 3.47 -9.0% 6.51 -1.7%

Japan O'ahu % Chge Kaua'i % Chge Maui % Chge Moloka'i * % Chge Lna'i * % Chge Big Island % Chge

Total Visitor Days 562,812 6.1% 6,143 21.2% 17,505 25.5% 76 -54.8% 76 -64.0% 49,636 -0.8%

Total Arrivals 105,536 5.7% 2,135 -8.8% 4,950 5.3% 76 -54.8% 51 -74.9% 14,847 -6.7%

LOS 5.33 0.4% 2.88 32.9% 3.54 19.1% 1.00 0.0% 1.49 43.4% 3.34 6.4%

Canada O'ahu % Chge Kaua'i % Chge Maui % Chge Moloka'i * % Chge Lna'i * % Chge Big Island % Chge

Total Visitor Days 219,868 5.9% 48,593 13.4% 267,518 22.9% 1,981 -42.5% 1,221 19.1% 83,060 -0.3%

Total Arrivals 22,059 16.7% 6,201 16.5% 25,431 21.4% 486 9.5% 487 23.0% 9,225 -0.4%

LOS 9.97 -9.3% 7.84 -2.6% 10.52 1.2% 4.08 -47.5% 2.51 -3.2% 9.00 0.2%


March 2010 Island Highlights for Selected MMAs

Island Highlights for Selected MMAs:


Maui and Oahu saw increased arrivals from all top four visitor markets in March 2010.

Kauai saw strong growth in arrivals from the U.S. West, U.S. East and Canada butJapanese arrivals to this island declined compared to March 2009.

Visitor arrivals to Hawaii Island increased from U.S. East (+5.1%), U.S. West (+1%).


For the first quarter of 2010, Maui saw positive arrival growth from all four top visitormarkets that outpaced the statewide results for these markets.

For the first quarter 2010, Hawaii Island and Oahu saw increases in arrivals fromCanada and Japan but visitors from U.S. West and U.S. East were lower on theseislands.


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Arrivals to Kauai from Canadian visitors were exceptionally strong (+24.3%) and U.S.West visitations also increased (+1%) but Japanese arrivals (-9.2%) to this island waslower compared to first quarter 2009.

Total Air Seats to Hawaii Total air seats for March 2010 rose 6.6 percent from last March. All major island

airports saw positive growth in air seats led by Kona (+14%), Lhue (+13%), Kahului(+11.8%), and Honolulu (+4%).

Growth in total seats from Canada (+46.2%) was due to new seasonal routes toKahului from: Edmonton (March through April 2010), and additional service fromCalgary (March through April 2010). Increased seasonal service was added (Marchthrough April 2010) to the Calgary to Honolulu route that started in December 2009.There were also continued services from Vancouver, Victoria and Calgary whichbegan in December 2009.

Total seats from U.S. West grew 3.2 percent from March 2009, mainly due toincreases on the neighbor islands. On Maui, new routes to Kahului were added inMarch 2010 from Orange County, Sacramento and San Jose. On Hawaii Islandthere was a new route to Kona from San Jose. There were also continued serviceswhich started in late 2009 to Kahului from Oakland and Los Angeles; to Kona fromOakland; and more flights out of Los Angeles to Kahului and Lhue.

Total seats from U.S. East increased from 11.4 percent from last March due to anadditional weekend flight out of Dallas to Kahului in addition to the daily flight. Therewere also continued services from Charlotte to Honolulu (December 2009 -September 2010).

Seats from Japan rose 10.8 percent from March 2009 as two airlines switched tolarger planes with more seats on the Tokyo to Honolulu route.

Partially offsetting these increases were fewer seats from Other Asia (-2%) due to adiscontinuation of flights from Taipei to Honolulu; and a 1.2 percent decrease fromseats from Oceania.

For the first quarter of 2010, statewide air seats increased 4.6 percent with more seatsto all major island airports: Lihue (+7.7%), Kahului (+7.4%), Kona (+7.1%) andHonolulu (+3.7%).

Cruise Ship Visitors:

A total of 19,834 visitors came by cruise ships or arrived by air to board a Hawaiihome-ported cruise ship in March 2010, down 12.2 percent from last March.

The number of cruise visitors who came by air to board cruise ships in the islandsgrew 8.1 percent from March 2009, the fourth consecutive month of increase.

Arrivals by cruise ships in March 2010 fell 24.3 percent from a year ago to 10,740visitors. There were 6 cruise ships in March 2010 compared to 9 ships in March 2009.


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MARCH 2010 Cruise Visitor Highlights

2010P 2009P % CHANGE 2010P 2009P % CHANGE

VISITOR DAYS 197,565 210,267 -6.0% 612,311 638,297 -4.1%

TOTAL VISITORS 19,834 22,600 -12.2% 62,547 64,038 -2.3%

ARRIVED BY SHIP 10,740 14,188 -24.3% 33,473 38,233 -12.4%ARRIVED BY AIR 9,094 8,412 8.1% 29,074 25,805 12.7%

NUMBER OF SHIP ARRIVALS 6 9 -33.3% 22 22 0.0%

ISLANDS VISITED

Oahu 19,834 22,600 -12.2% 61,045 64,038 -4.7%

Kauai 19,226 16,484 16.6% 55,261 51,091 8.2%Maui County 19,834 20,357 -2.6% 59,915 54,964 9.0%

Maui 19,834 20,357 -2.6% 59,915 54,964 9.0%

Molokai 241 1,083 -77.8% 766 1,949 -60.7%

Lanai 441 1,147 -61.5% 1,456 2,527 -42.4%Big Island 19,834 20,357 -2.6% 59,690 55,908 6.8%

Average Islands Visited 4.0 4.1 -2.3% 3.8 4.1 -6.5%

AVERAGE LENGTH OF STAYDays in Hawaii before Cruise 3.09 3.43 -9.7% 3.07 3.78 -18.7%Days in Hawaii during Cruise 5.58 5.13 8.7% 5.29 5.03 5.1%

Days in Hawaii after Cruise 1.29 0.75 72.9% 1.43 1.16 23.6%

Total days in Hawaii 9.96 9.30 7.1% 9.79 9.97 -1.8%

March YEAR-TO-DATE


For the first quarter of 2010 a total of 62,547 visitors came by cruise ships or arrivedby air to board a Hawaii home-ported cruise ship, 2.3 percent lower than year-to-date2009. The number of cruise visitors who came by air to board cruise ships in the

islands increased 12.7 percent from third quarter 2009. Visitors who came by cruiseships decreased 12.4 percent to 33,473 for the first quarter of 2010.

Visitor Arrivals by Quarter and MMA First Quarter 2010*

For the first quarter of 2010, a total of 174,123 visitors from markets outside of the topfour visitor markets came to the islands, up 17.9 percent from the same period lastyear.

Other Asia MMA: Visitors from Other Asia comprised the largest share at 23.1percent of total other. Arrivals from Other Asia climbed 48.6 percent from first quarter

2009 to 40,224 visitors with very strong increases from Korea (+90.8%) and China(+23.4%).

Oceania MMA: Arrivals from Oceania totaled 34,131 visitors and made up 19.6percent of total other visitors in the first quarter of 2010. Arrivals from this marketwere also very strong, up 25.7% from first quarter 2009 with increases from Australia(+26.3%) and New Zealand (+19.5%).


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Europe MMA: European (United Kingdom, France, Germany, Italy, and Switzerland)arrivals totaled 19,185 visitors and accounted for 11 percent of total other visitors.Arrivals from this MMA rose 1.4 percent from first quarter 2009. Arrivals from UnitedKingdom fell 3.5 percent while arrivals from Germany increased 6.1 percent.

Latin America MMA: Arrivals from Latin America (4,418 visitors) which comprised 2.5percent of total other visitors in the first quarter of 2010 was also up significantly(+23.8%) compared to first quarter 2009 with increases from Brazil (+26.5%) andMexico (+24.3%).

*Note: Table of Visitor Arrivals by Quarter and MMA First Quarter 2010 can be viewed at

http:// www.hawaiitourismauthority.org/reports

# # #

For more information, contact:

Momi Akimseu

Tourism Brand Manager

Hawaii Tourism Authority

(808) 973-2278

Dawn Hirai

Vice President

Stryker Weiner & Yokota

(808) 523-8802/722-9445 (cell)

Daniel K. Nahoopii

Tourism Research Director

Hawaii Tourism Authority

(808) 973-2267

Krislyn Hashimoto

Stryker Weiner & Yokota

(808) 523-8802/722-4384 (cell)

Note: monthly visitor statistics releases can be viewed at http://www.hawaiitourismauthority.org/monthly_stats


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MARCH YEAR-TO-DATE


VISITOR DAYS 5,339,139 4,900,400 9.0% 16,026,891 15,290,038 4.8%

TOTAL VISITORS 596,969 541,714 10.2% 1,638,067 1,567,132 4.5%

DOMESTIC 412,250 381,257 8.1% 1,118,848 1,106,464 1.1%

INTERNATIONAL 184,719 160,457 15.1% 519,219 460,668 12.7%

AVERAGE DAILY CENSUS 172,230 158,077 9.0% 178,077 169,889 4.8%

TOTAL AIR SEATS (EST) 808,130 758,308 6.6% 2,261,802 2,162,101 4.6%

TOTAL LOAD FACTOR (EST) 86.7% 84.3% 2.4 85.3% 85.8% -0.5

ISLANDS VISITED

O'ahu 358,614 327,357 9.5% 989,608 962,232 2.8%

O'ahu only 270,683 242,839 11.5% 730,856 702,247 4.1%

Kaua'i 79,586 73,571 8.2% 220,600 215,784 2.2%

Kaua'i only 44,814 40,094 11.8% 115,497 110,644 4.4%

Maui County 185,053 162,308 14.0% 514,163 476,809 7.8%

Maui 181,182 158,683 14.2% 503,116 465,937 8.0%

Maui only 122,389 104,168 17.5% 326,255 289,727 12.6%

Moloka'i * 4,179 4,325 -3.4% 12,854 13,534 -5.0%Moloka'i only * 546 673 -18.9% 1,911 1,923 -0.6%

Lna'i * 5,673 5,538 2.4% 16,388 15,950 2.7%

Lna'i only * 840 948 -11.4% 2,592 2,506 3.4%

Big Island 107,364 107,100 0.2% 315,343 310,987 1.4%

Kona side 89,242 88,384 1.0% 260,502 258,639 0.7%

Hilo side 39,151 39,257 -0.3% 118,096 109,770 7.6%

Big Island only 53,030 53,627 -1.1% 151,310 149,671 1.1%

Any Neighbor Island 326,286 298,875 9.2% 907,211 864,885 4.9%

NI only 238,355 214,357 11.2% 648,459 604,900 7.2%

O'ahu & NI 87,931 84,518 4.0% 258,751 259,985 -0.5%

Any one island only 492,302 442,349 11.3% 1,328,420 1,256,718 5.7%

Multiple Islands 104,667 99,365 5.3% 309,647 310,414 -0.2%

Avg. Islands Visited 1.23 1.25 -1.2% 1.26 1.27 -0.8%

Average Length of

Stay in Hawai'i 8.94 9.05 -1.1% 9.78 9.76 0.3%

ACCOMMODATIONS

Plan to stay in Hotel 373,777 330,390 13.1% 1,006,781 958,242 5.1%

Hotel only 326,619 290,653 12.4% 878,751 838,585 4.8%

Plan to stay in Condo 111,224 100,420 10.8% 307,731 287,785 6.9%

Condo only 88,125 80,668 9.2% 243,377 225,415 8.0%

Plan to stay in Timeshare 56,319 54,102 4.1% 161,036 158,987 1.3%

Timeshare only 42,816 41,268 3.8% 121,905 120,480 1.2%

Cruise Ship 9,699 9,011 7.6% 28,706 26,519 8.2%

Friends/Relatives 60,036 58,336 2.9% 167,637 168,510 -0.5%

Bed & Breakfast 5,455 5,186 5.2% 17,120 15,714 9.0%

Other 9,722 8,511 14.2% 31,084 28,036 10.9%


T A B L E 1. T O T A L V I S I T O R S BY AIR

Source: Hawaii Tourism AuthorityDepartment of Business, Economic Development & Tourism Research and Economic Analysis Division


10/25

April 27, 2010 (10-11)Page 10

MARCH YEAR-TO-DATE


PURPOSE OF TRIP

Pleasure (Net) 496,433 450,901 10.1% 1,342,070 1,272,920 5.4%

Honeymoon 32,539 30,154 7.9% 89,971 86,624 3.9%

Get Married 9,903 8,301 19.3% 24,219 23,917 1.3%

Pleasure/Vacation 462,843 420,969 9.9% 1,250,290 1,185,713 5.4%

Mtgs/Conventions/Incentive 28,939 31,272 -7.5% 102,148 110,919 -7.9%

Conventions 15,851 18,279 -13.3% 63,077 69,595 -9.4%

Corporate Meetings 5,786 5,571 3.9% 18,566 22,097 -16.0%

Incentive 8,409 8,478 -0.8% 24,124 23,010 4.8%

Other Business 20,059 19,587 2.4% 59,144 61,207 -3.4%

Visit Friends/Rel. 55,104 52,094 5.8% 148,396 147,665 0.5%

Gov't/Military 11,838 7,377 60.5% 33,221 24,434 36.0%

Attend School 1,192 1,043 14.3% 6,485 4,641 39.7%

Sport Events 5,886 6,449 -8.7% 16,112 27,872 -42.2%

TRAVEL STATUS

% First Timers ** 33.0 34.3 -1.3 32.5 32.8 -0.3

% Repeaters ** 67.0 65.7 1.3 67.5 67.2 0.3Average # of Trips 4.97 4.92 1.0% 5.23 5.19 0.9%

Group Tour 58,195 55,438 5.0% 165,228 163,216 1.2%

Non-Group 538,774 486,276 10.8% 1,472,839 1,403,917 4.9%

Package Trip 210,557 192,530 9.4% 545,005 532,267 2.4%

No Package 386,412 349,185 10.7% 1,093,061 1,034,866 5.6%

Net True Independent 378,945 340,948 11.1% 1,064,819 1,008,155 5.6%

** Change represents absolute change in rates rather than percentage change in rate.

T A B L E 1. T O T A L V I S I T O R S BY AIR (CONT.)

************************************************************************

Collaboration of the following agencies are gratefully acknowledged: Airlines, State

Department of Agriculture - Plant Quarantine Branch, State Department of Transportation -

Airport Division, and U.S. Department of Homeland Security, Bureau of Customs & Border

Protection, - Honolulu office.

************************************************************************


11/25

April 27, 2010 (10-11)Page 11

MARCH YEAR-TO-DATE


DOMESTIC VISITOR DAYS 3,920,498 3,660,067 7.1% 11,839,390 11,732,277 0.9%

DOMESTIC VISITORS 412,250 381,257 8.1% 1,118,848 1,106,464 1.1%

DOMESTIC AVERAGE DAILY CENSUS 126,468 118,067 7.1% 131,549 130,359 0.9%DOMESTIC AIR SEATS (EST) 570,335 548,172 4.0% 1,579,770 1,546,562 2.1%

DOM LOAD FACTOR (EST) 87.1% 84.4% 2.7 85.9% 87.1% -1.2

ISLANDS VISITED

O'ahu 200,932 186,087 8.0% 552,359 557,725 -1.0%

O'ahu only 143,324 132,127 8.5% 384,669 386,989 -0.6%

Kaua'i 71,281 65,666 8.6% 197,238 195,332 1.0%

Kaua'i only 42,816 39,187 9.3% 110,262 107,514 2.6%

Maui County 152,594 136,674 11.6% 417,919 398,993 4.7%

Maui 149,440 133,509 11.9% 408,339 389,482 4.8%

Maui only 105,094 92,665 13.4% 275,733 255,625 7.9%

Moloka'i * 3,416 3,144 8.7% 10,808 10,554 2.4%

Moloka'i only * 533 649 -17.9% 1,830 1,852 -1.2%

Lna'i * 4,523 4,325 4.6% 13,569 13,055 3.9%

Lna'i only * 833 944 -11.8% 2,559 2,396 6.8%

Big Island 81,489 79,966 1.9% 234,063 237,616 -1.5%

Kona side 70,348 69,762 0.8% 202,067 206,296 -2.0%

Hilo side 27,353 24,798 10.3% 79,840 75,937 5.1%

Big Island only 47,460 48,178 -1.5% 130,960 135,187 -3.1%


NI only 211,318 195,170 8.3% 566,489 548,739 3.2%

O'ahu & NI 57,608 53,960 6.8% 167,690 170,736 -1.8%

Any one island only 340,060 313,750 8.4% 906,013 889,563 1.8%


Avg. Islands Visited 1.24 1.24 0.0% 1.27 1.27 -0.2%

Average Length of

Stay in Hawai'i 9.51 9.60 -0.9% 10.58 10.60 -0.2%

ACCOMMODATIONS

Plan to stay in Hotel 225,964 200,506 12.7% 604,508 589,774 2.5%

Hotel only 190,533 168,355 13.2% 504,428 489,983 2.9%


Condo only 67,575 62,441 8.2% 183,439 177,281 3.5%

Plan to stay in Timeshare 49,297 49,595 -0.6% 139,410 142,906 -2.4%

Timeshare only 38,128 38,538 -1.1% 106,958 109,025 -1.9%

Cruise Ship 8,065 7,207 11.9% 25,063 22,931 9.3%

Friends/Relatives 52,410 52,632 -0.4% 142,625 150,005 -4.9%

Bed & Breakfast 4,532 4,308 5.2% 13,698 13,961 -1.9%

Other 7,358 7,153 2.9% 22,134 21,486 3.0%


T A B L E 2. D O M E S T I C V I S I T O R S BY AIR

( Visitors Arriving on Domestic Flights )


12/25

April 27, 2010 (10-11)Page 12

MARCH YEAR-TO-DATE


PURPOSE OF TRIP

Pleasure (Net) 340,755 307,380 10.9% 901,398 872,506 3.3%

Honeymoon 11,590 11,235 3.2% 30,871 30,884 0.0%Get Married 3,622 3,808 -4.9% 9,459 10,135 -6.7%

Pleasure/Vacation 329,516 296,312 11.2% 871,673 842,690 3.4%


Conventions 11,994 14,167 -15.3% 48,597 58,427 -16.8%

Corporate Meetings 4,898 4,982 -1.7% 16,187 18,774 -13.8%

Incentive 4,863 6,921 -29.7% 16,097 17,495 -8.0%

Other Business 17,509 17,037 2.8% 54,066 54,577 -0.9%

Visit Friends/Rel. 47,152 46,840 0.7% 128,057 132,076 -3.0%

Gov't/Military 7,311 6,582 11.1% 22,268 21,064 5.7%

Attend School 674 653 3.2% 3,351 3,079 8.8%

Sport Events 2,834 2,991 -5.2% 8,996 19,422 -53.7%

TRAVEL STATUS

% First Timers ** 28.4 28.8 -0.4 27.1 27.5 -0.4

% Repeaters ** 71.6 71.2 0.4 72.9 72.5 0.4

Average # of Trips 5.63 5.56 1.3% 5.98 5.90 1.3%

Group Tour 14,587 14,848 -1.8% 42,126 44,003 -4.3%

Non-Group 397,663 366,409 8.5% 1,076,722 1,062,462 1.3%

Package Trip 100,220 90,141 11.2% 253,236 244,671 3.5%

No Package 312,030 291,117 7.2% 865,611 861,794 0.4%

Net True Independent 307,930 287,042 7.3% 853,130 848,854 0.5%


T A B L E 2. D O M E S T I C V I S I T O R S BY AIR (CONT.)




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April 27, 2010 (10-11)Page 13


UNITED STATES 370,609 341,754 8.4% 995,271 985,206 1.0%

Pacific Region 170,285 154,554 10.2% 465,310 447,482 4.0%California 101,590 89,601 13.4% 271,153 262,792 3.2%

Oregon 19,318 18,076 6.9% 51,489 48,597 6.0%

Washington 41,057 39,182 4.8% 116,722 111,524 4.7%

Mountain Region 55,083 52,159 5.6% 132,770 133,889 -0.8%

West North Central 26,087 24,233 7.7% 74,049 75,216 -1.6%

West South Central 23,922 23,941 -0.1% 55,112 55,515 -0.7%

Texas 19,178 19,196 -0.1% 43,257 42,965 0.7%

East North Central 35,783 33,667 6.3% 97,880 100,067 -2.2%

East South Central 6,341 6,745 -6.0% 16,346 18,119 -9.8%

New England 7,492 7,984 -6.2% 25,650 27,262 -5.9%

Middle Atlantic 18,888 15,294 23.5% 54,372 53,921 0.8%

New Jersey 4,820 3,585 34.4% 13,291 12,545 5.9%

New York 8,777 7,029 24.9% 25,631 25,541 0.4%

South Atlantic 26,237 22,776 15.2% 72,521 72,541 0.0%

CANADA 17,648 18,693 -5.6% 53,603 54,160 -1.0%

EUROPE 8,595 7,593 13.2% 23,919 22,836 4.7%

France 411 407 1.0% 1,420 1,315 8.0%

Germany 2,202 1,893 16.3% 5,487 5,217 5.2%

Ireland 181 179 1.1% 405 463 -12.5%

Italy 233 335 -30.4% 941 992 -5.1%

Switzerland 522 443 17.8% 1,492 1,373 8.7%

United Kingdom 2,287 2,168 5.5% 5,964 6,088 -2.0%

ASIA 3,555 2,973 19.6% 10,461 8,956 16.8%People's Republic of China 1,736 1,373 26.4% 5,176 4,429 16.9%

Taiwan 133 138 -3.6% 324 335 -3.3%

Hong Kong 95 104 -8.7% 272 265 2.6%

Indonesia 47 25 88.0% 96 68 41.2%

Japan 647 538 20.3% 1,618 1,414 14.4%

Korea 383 373 2.7% 1,517 1,212 25.2%

Malaysia 14 26 -46.2% 41 45 -8.9%

Philippines 182 171 6.4% 528 569 -7.2%

Singapore 97 80 21.3% 230 205 12.2%

Thailand 33 42 -21.4% 100 114 -12.3%

CENTRAL AMERICA 584 332 75.9% 1,411 1,087 29.8%

Argentina 192 302 -36.4% 904 785 15.2%

Brazil 419 465 -9.9% 2,136 1,680 27.1%

Mexico 513 293 75.1% 1,197 952 25.7%

SOUTH AMERICA 905 920 -1.6% 3,851 3,089 24.7%

OCEANIA 1,970 1,543 27.7% 7,658 8,824 -13.2%

Australia 1,578 1,110 42.2% 6,387 7,498 -14.8%

New Zealand 185 124 49.2% 639 544 17.5%

T A B L E 2. D O M E S T I C V I S I T O R S BY AIR (CONT.)


MARCH YEAR-TO-DATE



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April 27, 2010 (10-11)Page 14

MARCH YEAR-TO-DATE


INTERNATIONAL VISITOR DAYS 1,418,642 1,240,333 14.4% 4,187,501 3,557,762 17.7%

INTERNATIONAL VISITORS 184,719 160,457 15.1% 519,219 460,668 12.7%

INTERNATIONAL AVERAGE DAILY CENSUS 45,763 40,011 14.4% 46,528 39,531 17.7%INTERNATIONAL AIR SEATS (EST) 237,795 210,136 13.2% 682,032 615,539 10.8%

INT LOAD FACTOR (EST) 85.8% 84.0% 1.8 83.9% 82.5% 1.4

ISLANDS VISITED

O'ahu 157,682 141,270 11.6% 437,249 404,507 8.1%

O'ahu only 127,359 110,712 15.0% 346,187 315,258 9.8%

Kaua'i 8,305 7,905 5.1% 23,362 20,452 14.2%

Kaua'i only 1,998 907 120.3% 5,235 3,130 67.2%

Maui County 32,459 25,634 26.6% 96,244 77,816 23.7%

Maui 31,742 25,174 26.1% 94,777 76,455 24.0%

Maui only 17,295 11,503 50.4% 50,522 34,102 48.1%

Moloka'i * 763 1,181 -35.4% 2,046 2,980 -31.3%

Moloka'i only * 13 24 -45.8% 81 71 13.8%

Lna'i * 1,150 1,213 -5.2% 2,819 2,895 -2.6%

Lna'i only * 7 4 75.0% 33 110 -70.1%

Big Island 25,875 27,134 -4.6% 81,280 73,371 10.8%

Kona side 18,894 18,622 1.5% 58,435 52,343 11.6%

Hilo side 11,798 14,459 -18.4% 38,256 33,833 13.1%

Big Island only 5,570 5,449 2.2% 20,350 14,484 40.5%


NI only 27,037 19,187 40.9% 81,970 56,161 46.0%

O'ahu & NI 30,323 30,558 -0.8% 91,061 89,249 2.0%


Multiple Islands 32,477 31,858 1.9% 96,812 93,513 3.5%


Average Length of

Stay in Hawai'i 7.68 7.73 -0.6% 8.06 7.72 4.4%

ACCOMMODATIONS


Hotel only 136,086 122,298 11.3% 374,323 348,602 7.4%


Condo only 20,550 18,227 12.7% 59,938 48,134 24.5%


Timeshare only 4,688 2,730 71.7% 14,947 11,455 30.5%

Cruise Ship 1,634 1,804 -9.4% 3,643 3,588 1.5%

Friends/Relatives 7,626 5,704 33.7% 25,012 18,505 35.2%

Bed & Breakfast 923 878 5.1% 3,422 1,753 95.2%

Other 2,364 1,358 74.1% 8,950 6,550 36.6%


T A B L E 3: I N T E R N A T I O N A L V I S I T O R S BY AIR

( Visitors Arriving on International Flights )


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April 27, 2010 (10-11)Page 15

MARCH YEAR-TO-DATE


PURPOSE OF TRIP

Pleasure (Net) 155,678 143,521 8.5% 440,672 400,414 10.1%

Honeymoon 20,949 18,919 10.7% 59,100 55,740 6.0%Get Married 6,281 4,493 39.8% 14,760 13,782 7.1%


Mtgs/Conventions/Incentive 8,083 6,196 30.5% 24,389 19,647 24.1%

Conventions 3,857 4,112 -6.2% 14,480 11,168 29.7%

Corporate Meetings 888 589 50.8% 2,379 3,323 -28.4%

Incentive 3,546 1,557 127.7% 8,027 5,515 45.5%

Other Business 2,550 2,550 0.0% 5,078 6,630 -23.4%


Gov't/Military 4,527 795 469.4% 10,953 3,370 225.0%

Attend School 518 390 32.8% 3,134 1,562 100.6%

Sport Events 3,052 3,458 -11.7% 7,116 8,450 -15.8%

TRAVEL STATUS

% First Timers ** 43.4 47.4 -4.0 44.1 45.8 -1.6

% Repeaters ** 56.6 52.6 4.0 55.9 54.2 1.6

Average # of Trips 3.50 3.41 2.6% 3.63 3.47 4.5%

Group Tour 43,608 40,590 7.4% 123,102 119,213 3.3%

Non-Group 141,111 119,867 17.7% 396,117 341,455 16.0%

Package Trip 110,337 102,389 7.8% 291,769 287,596 1.5%

No Package 74,382 58,068 28.1% 227,450 173,072 31.4%



T A B L E 3. I N T E R N A T I O N A L V I S I T O R S BY AIR (CONT.)

( Visitors Arriving on International Flights )



16/25

April 27, 2010 (10-11)Page 16

MARCH YEAR-TO-DATE


VISITOR DAYS 2,101,664 1,937,800 8.5% 6,131,958 5,950,276 3.1%

TOTAL VISITORS 230,065 210,692 9.2% 613,763 595,410 3.1%

Domestic 225,368 206,713 9.0% 598,080 581,371 2.9%International 4,697 3,979 18.0% 15,683 14,039 11.7%


ISLANDS VISITED

O'ahu 98,138 92,027 6.6% 268,813 270,408 -0.6%

O'ahu only 75,673 70,692 7.0% 205,860 205,653 0.1%

Kaua'i 39,266 35,575 10.4% 100,932 99,950 1.0%

Kaua'i only 27,772 25,148 10.4% 69,078 67,279 2.7%

Maui County 83,632 72,492 15.4% 221,336 202,108 9.5%

Maui 81,816 70,759 15.6% 215,855 197,176 9.5%

Maui only 66,207 55,664 18.9% 169,521 149,717 13.2%

Moloka'i * 1,586 1,511 5.0% 5,056 4,800 5.3%

Moloka'i only * 336 422 -20.4% 1,108 1,158 -4.3%

Lna'i * 2,178 1,861 17.0% 6,401 5,414 18.2%

Lna'i only * 569 519 9.6% 1,672 1,317 27.0%

Big Island 43,151 42,719 1.0% 121,473 123,026 -1.3%

Kona side 37,742 37,447 0.8% 106,304 107,346 -1.0%

Hilo side 12,553 11,317 10.9% 35,195 33,438 5.3%

Big Island only 30,506 30,728 -0.7% 83,603 84,981 -1.6%


NI only 131,927 118,665 11.2% 344,950 325,002 6.1%

O'ahu & NI 22,465 21,335 5.3% 62,953 64,755 -2.8%




Average Length ofStay in Hawai'i 9.14 9.20 -0.7% 9.99 9.99 0.0%

ACCOMMODATIONS


Hotel only 96,510 85,376 13.0% 250,798 242,467 3.4%


Condo only 45,302 40,477 11.9% 120,217 111,631 7.7%

Plan to stay in Timeshare 29,361 29,687 -1.1% 79,966 81,805 -2.2%

Timeshare only 23,028 23,719 -2.9% 62,917 64,754 -2.8%

Cruise Ship 2,024 1,771 14.3% 6,137 5,349 14.7%

Friends/Relatives 30,064 30,013 0.2% 85,204 85,891 -0.8%

Bed & Breakfast 2,110 2,077 1.6% 6,546 6,258 4.6%

Other 4,415 4,065 8.6% 13,074 12,353 5.8%


T A B L E 4. T O T A L U . S W E S T V I S I T O R S B Y A I R

( Includes Pacific and Mountain States)


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April 27, 2010 (10-11)Page 17

MARCH YEAR-TO-DATE


PURPOSE OF TRIP

Pleasure (Net) 190,598 172,081 10.8% 496,336 474,434 4.6%

Honeymoon 5,098 5,124 -0.5% 13,682 13,447 1.7%Get Married 1,893 1,999 -5.3% 5,105 5,229 -2.4%



Conventions 5,389 6,039 -10.8% 21,485 24,111 -10.9%

Corporate Meetings 2,470 2,349 5.2% 7,694 9,058 -15.1%

Incentive 1,956 3,090 -36.7% 5,789 7,032 -17.7%

Other Business 10,928 10,435 4.7% 33,110 32,645 1.4%


Gov't/Military 3,416 2,418 41.3% 9,956 7,844 26.9%

Attend School 326 299 9.0% 2,013 1,301 54.7%

Sport Events 1,669 1,625 2.7% 5,127 9,884 -48.1%

TRAVEL STATUS

% First Timers ** 18.1 19.2 -1.0 17.2 17.4 -0.2


Group Tour 4,572 4,458 2.6% 13,266 13,938 -4.8%

Non-Group 225,493 206,235 9.3% 600,498 581,473 3.3%

Package Trip 48,117 44,655 7.8% 117,155 114,434 2.4%

No Package 181,948 166,037 9.6% 496,608 480,975 3.3%


T A B L E 4. T O T A L U . S W E S T V I S I T O R S B Y A I R(CONT.)

( Includes Pacific and Mountain States)



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April 27, 2010 (10-11)Page 18

MARCH YEAR-TO-DATE


VISITOR DAYS 1,420,343 1,333,403 6.5% 4,460,066 4,498,751 -0.9%

TOTAL VISITORS 148,774 137,888 7.9% 408,405 412,512 -1.0%

Domestic 144,750 134,640 7.5% 395,930 402,643 -1.7%International 4,024 3,248 23.9% 12,475 9,869 26.4%

AVERAGE DAILY CENSUS 45,818 43,013 6.5% 49,556 49,986 -0.9%

ISLANDS VISITED

O'ahu 85,349 78,643 8.5% 229,548 235,674 -2.6%

O'ahu only 56,034 51,221 9.4% 143,827 146,887 -2.1%

Kaua'i 26,504 24,957 6.2% 78,298 78,575 -0.4%

Kaua'i only 12,272 11,449 7.2% 33,080 32,661 1.3%

Maui County 55,921 50,812 10.1% 160,051 158,559 0.9%

Maui 54,715 49,484 10.6% 156,457 154,645 1.2%

Maui only 31,180 28,095 11.0% 86,619 83,099 4.2%

Moloka'i * 1,432 1,396 2.6% 4,339 4,661 -6.9%

Moloka'i only * 140 184 -23.9% 536 566 -5.3%

Lna'i * 2,297 2,007 14.4% 6,349 6,475 -1.9%

Lna'i only * 196 369 -46.9% 737 918 -19.7%

Big Island 30,628 29,128 5.1% 90,029 91,576 -1.7%

Kona side 25,236 24,697 2.2% 75,707 77,487 -2.3%

Hilo side 12,969 11,569 12.1% 37,090 36,005 3.0%

Big Island only 12,819 13,181 -2.7% 37,053 38,718 -4.3%

Any Neighbor Island 92,740 86,667 7.0% 264,578 265,625 -0.4%

NI only 63,425 59,245 7.1% 178,857 176,838 1.1%

O'ahu & NI 29,315 27,422 6.9% 85,721 88,787 -3.5%

Any one island only 112,641 104,499 7.8% 301,852 302,849 -0.3%


Avg. Islands Visited 1.35 1.35 0.3% 1.38 1.39 -0.2%

Average Length ofStay in Hawai'i 9.55 9.67 -1.3% 10.92 10.91 0.1%

ACCOMMODATIONS

Plan to stay in Hotel 91,219 82,713 10.3% 245,666 247,658 -0.8%

Hotel only 76,460 68,581 11.5% 201,384 202,413 -0.5%

Plan to stay in Condo 21,841 20,846 4.8% 65,120 66,112 -1.5%

Condo only 16,142 15,008 7.6% 47,010 46,786 0.5%

Plan to stay in Timeshare 17,122 16,473 3.9% 51,561 52,325 -1.5%

Timeshare only 12,993 12,251 6.1% 37,997 38,050 -0.1%

Cruise Ship 4,995 4,582 9.0% 15,369 14,375 6.9%

Friends/Relatives 19,582 19,802 -1.1% 51,607 54,608 -5.5%

Bed & Breakfast 1,872 1,519 23.2% 5,317 5,379 -1.2%

Other 2,896 2,477 16.9% 8,864 8,014 10.6%


T A B L E 5. T O T A L U . S E A S T V I S I T O R S B Y A I R

( Includes States East of Rocky Mountains)


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April 27, 2010 (10-11)Page 19

MARCH YEAR-TO-DATE


PURPOSE OF TRIP

Pleasure (Net) 118,863 107,635 10.4% 316,509 313,900 0.8%

Honeymoon 4,932 5,155 -4.3% 13,301 14,142 -5.9%Get Married 1,405 1,445 -2.8% 3,618 3,991 -9.3%



Conventions 5,538 6,385 -13.3% 23,480 29,321 -19.9%

Corporate Meetings 2,044 2,219 -7.9% 7,090 8,235 -13.9%

Incentive 2,362 3,285 -28.1% 8,344 9,026 -7.6%

Other Business 6,627 5,442 21.8% 19,090 18,905 1.0%


Gov't/Military 5,372 4,148 29.5% 15,325 12,906 18.7%

Attend School 181 190 -4.7% 2,029 1,152 76.1%

Sport Events 588 974 -39.6% 2,639 8,026 -67.1%

TRAVEL STATUS

% First Timers ** 39.5 40.1 -0.6 36.9 37.8 -0.9


Group Tour 7,151 8,059 -11.3% 21,968 22,868 -3.9%

Non-Group 141,623 129,829 9.1% 386,436 389,645 -0.8%

Package Trip 39,257 35,633 10.2% 100,893 98,935 2.0%

No Package 109,518 102,256 7.1% 307,513 313,579 -1.9%

Net True Independent 107,846 100,305 7.5% 302,053 307,500 -1.8%

** Change represents absolute change in rates rather percentage change in rates.

T A B L E 5. T O T A L U . S E A S T V I S I T O R S B Y A I R (CONT.)

( Includes States East of Rocky Mountains)



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MARCH YEAR-TO-DATE


VISITOR DAYS 636,541 599,327 6.2% 1,688,295 1,648,420 2.4%

TOTAL VISITORS 109,339 102,699 6.5% 292,592 284,107 3.0%

Domestic 647 538 20.3% 1,618 1,414 14.4%International 108,692 102,161 6.4% 290,974 282,693 2.9%


ISLANDS VISITED

O'ahu 105,536 99,831 5.7% 280,245 276,177 1.5%

O'ahu only 89,356 82,269 8.6% 235,117 226,951 3.6%

Kaua'i 2,135 2,341 -8.8% 5,299 5,834 -9.2%

Kaua'i only 316 213 48.4% 424 326 30.1%

Maui County 4,951 4,828 2.5% 14,701 14,207 3.5%

Maui 4,950 4,700 5.3% 14,556 13,901 4.7%

Maui only 808 701 15.3% 2,505 1,956 28.1%

Moloka'i * 76 168 -54.8% 300 493 -39.1%

Moloka'i only * 0 0 NA 1 21 -95.2%

Lna'i * 51 203 -74.9% 378 487 -22.4%

Lna'i only * 0 0 NA 12 43 -72.1%

Big Island 14,847 15,911 -6.7% 43,842 43,437 0.9%

Kona side 10,792 10,144 6.4% 29,540 29,313 0.8%

Hilo side 5,275 7,023 -24.9% 18,018 17,760 1.5%

Big Island only 2,588 1,772 46.0% 8,972 5,149 74.2%

Any Neighbor Island 19,983 20,430 -2.2% 57,475 57,156 0.6%

NI only 3,803 2,868 32.6% 12,347 7,930 55.7%

O'ahu & NI 16,180 17,562 -7.9% 45,128 49,226 -8.3%


Multiple Islands 16,271 17,744 -8.3% 45,561 49,661 -8.3%


Average Length ofStay in Hawai'i 5.82 5.84 -0.2% 5.77 5.80 -0.6%

ACCOMMODATIONS


Hotel only 94,573 89,233 6.0% 253,361 249,913 1.4%


Condo only 7,888 8,415 -6.3% 22,298 20,935 6.5%


Timeshare only 1,855 939 97.6% 5,153 3,212 60.4%

Cruise Ship 50 49 2.0% 456 289 57.8%


Bed & Breakfast 77 129 -40.3% 571 217 163.1%

Other 171 631 -72.9% 356 1,204 -70.4%


T A B L E 6. T O T A L J A P A N E S E V I S I T O R S B Y A I R


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MARCH YEAR-TO-DATE


PURPOSE OF TRIP

Pleasure (Net) 96,779 95,723 1.1% 259,768 258,091 0.6%

Honeymoon 16,156 15,908 1.6% 45,103 49,632 -9.1%Get Married 5,647 4,268 32.3% 13,459 12,901 4.3%

Pleasure/Vacation 79,299 79,944 -0.8% 211,633 206,927 2.3%

Mtgs/Conventions/Incentive 2,534 2,275 11.4% 7,605 7,496 1.5%

Conventions 1,412 1,000 41.2% 2,651 1,935 37.0%

Corporate Meetings 310 317 -2.2% 1,025 1,342 -23.6%

Incentive 923 992 -7.0% 4,073 4,255 -4.3%

Other Business 496 505 -1.8% 1,495 1,731 -13.6%

Visit Friends/Rel. 2,312 2,380 -2.9% 5,618 6,110 -8.1%

Gov't/Military 53 3 1666.7% 228 107 113.1%

Attend School 302 95 217.9% 616 357 72.5%

Sport Events 2,766 3,142 -12.0% 6,252 6,820 -8.3%

TRAVEL STATUS

% First Timers ** 43.7 44.0 -0.3 43.3 44.5 -1.2

% Repeaters ** 56.3 56.0 0.3 56.7 55.5 1.2Average # of Trips 3.52 3.65 -3.7% 3.69 3.56 3.5%

Group Tour 37,397 35,522 5.3% 104,471 101,766 2.7%

Non-Group 71,943 67,178 7.1% 188,123 182,341 3.2%

Package Trip 82,835 81,359 1.8% 218,467 226,728 -3.6%

No Package 26,504 21,340 24.2% 74,125 57,378 29.2%



T A B L E 6. T O T A L J A P A N E S E V I S I T O R S B Y A I R(CONT.)



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MARCH YEAR-TO-DATE


VISITOR DAYS 622,290 555,708 12.0% 1,978,731 1,713,550 15.5%

TOTAL VISITORS 50,745 43,249 17.3% 149,184 127,441 17.1%

Domestic 17,648 18,693 -5.6% 53,603 54,160 -1.0%International 33,097 24,556 34.8% 95,581 73,281 30.4%


ISLANDS VISITED

O'ahu 22,059 18,904 16.7% 67,290 59,899 12.3%

O'ahu only 14,885 12,153 22.5% 44,641 40,005 11.6%

Kaua'i 6,201 5,324 16.5% 19,754 15,895 24.3%

Kaua'i only 2,732 1,991 37.2% 8,529 5,993 42.3%

Maui County 25,796 21,106 22.2% 73,301 61,156 19.9%

Maui 25,431 20,949 21.4% 72,560 60,439 20.1%

Maui only 19,259 15,758 22.2% 53,141 43,665 21.7%

Moloka'i * 486 444 9.5% 1,381 1,366 1.1%

Moloka'i only * 36 38 -5.3% 160 117 36.8%

Lna'i * 487 396 23.0% 1,392 1,441 -3.4%

Lna'i only * 31 10 210.0% 67 63 6.3%

Big Island 9,225 9,266 -0.4% 27,922 24,945 11.9%

Kona side 8,491 8,529 -0.4% 25,304 22,854 10.7%

Hilo side 3,052 2,687 13.6% 10,183 7,799 30.6%

Big Island only 4,863 4,887 -0.5% 13,864 12,214 13.5%


NI only 28,686 24,345 17.8% 81,894 67,542 21.2%

O'ahu & NI 7,174 6,751 6.3% 22,649 19,894 13.8%


Multiple Islands 8,939 8,412 6.3% 28,782 25,384 13.4%


Average Length of

Stay in Hawai'i 12.26 12.85 -4.6% 13.26 13.45 -1.4%

ACCOMMODATIONS


Hotel only 20,318 16,682 21.8% 57,544 49,338 16.6%


Condo only 15,815 13,824 14.4% 45,320 37,944 19.4%


Timeshare only 3,721 3,260 14.1% 11,775 10,655 10.5%

Cruise Ship 1,068 841 27.0% 3,243 2,890 12.2%


Bed & Breakfast 547 540 1.3% 1,860 1,407 32.2%

Other 385 279 38.0% 1,303 804 62.1%


T A B L E 7. T O T A L C A N A D I A N V I S I T O R S B Y A I R



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MARCH YEAR-TO-DATE


PURPOSE OF TRIP

Pleasure (Net) 47,901 40,276 18.9% 139,893 117,966 18.6%

Honeymoon 775 499 55.3% 2,372 1,752 35.4%Get Married 636 225 182.7% 1,029 729 41.2%



Conventions 994 1,672 -40.6% 4,553 5,170 -11.9%

Corporate Meetings 267 243 9.9% 890 1,301 -31.6%

Incentive 231 524 -55.9% 1,439 1,113 29.3%

Other Business 222 298 -25.5% 981 1,121 -12.5%


Gov't/Military 30 59 -49.2% 212 222 -4.5%

Attend School 21 41 -48.8% 140 116 20.7%

Sport Events 441 354 24.6% 875 1,326 -34.0%

TRAVEL STATUS

% First Timers ** 31.2 32.8 -1.6 32.8 32.6 0.1% Repeaters ** 68.8 67.2 1.6 67.2 67.4 -0.1

Average # of Trips 4.08 4.13 -1.2% 4.19 4.34 -3.4%

Group Tour 1,058 1,307 -19.1% 3,822 3,464 10.3%

Non-Group 49,688 41,942 18.5% 145,363 123,977 17.2%

Package Trip 15,016 11,011 36.4% 41,697 32,809 27.1%

No Package 35,730 32,238 10.8% 107,489 94,632 13.6%



T A B L E 7. T O T A L C A N A D I A N V I S I T O R S B Y A I R (CONT.)


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VISITOR DAYS 197,565 210,267 -6.0% 612,311 638,297 -4.1%

TOTAL VISITORS 19,834 22,600 -12.2% 62,547 64,038 -2.3%ARRIVED BY SHIP 10,740 14,188 -24.3% 33,473 38,233 -12.4%

ARRIVED BY AIR 9,094 8,412 8.1% 29,074 25,805 12.7%

NUMBER OF SHIP ARRIVALS 6 9 -33.3% 22 22 0.0%

ISLANDS VISITED

Oahu 19,834 22,600 -12.2% 61,045 64,038 -4.7%

Kauai 19,226 16,484 16.6% 55,261 51,091 8.2%

Maui County 19,834 20,357 -2.6% 59,915 54,964 9.0%

Maui 19,834 20,357 -2.6% 59,915 54,964 9.0%Molokai 241 1,083 -77.8% 766 1,949 -60.7%

Lanai 441 1,147 -61.5% 1,456 2,527 -42.4%

Big Island 19,834 20,357 -2.6% 59,690 55,908 6.8%Average Islands Visited 4.0 4.1 -2.3% 3.8 4.1 -6.5%

AVERAGE LENGTH OF STAY

Days in Hawaii before Cruise 3.09 3.43 -9.7% 3.07 3.78 -18.7%

Days in Hawaii during Cruise 5.58 5.13 8.7% 5.29 5.03 5.1%

Days in Hawaii after Cruise 1.29 0.75 72.9% 1.43 1.16 23.6%Total days in Hawaii 9.96 9.30 7.1% 9.79 9.97 -1.8%

ACCOMMODATIONS

Hotel 8,829 9,896 -10.8% 28,834 28,718 0.4%

Hotel only 7,922 8,054 -1.6% 25,506 23,527 8.4%Condo 825 1,509 -45.3% 2,958 4,156 -28.8%

Condo only 393 80 393.8% 1,169 776 50.6%

Timeshare 703 1,472 -52.2% 2,088 3,351 -37.7%

Timeshare Only 328 267 23.1% 882 761 15.9%

Bed & Breakfast 74 810 -90.8% 316 1,416 -77.7%Bed & Breakfast only 4 - NA 32 39 -15.9%

Friends & relatives 526 1,189 -55.8% 1,496 2,753 -45.7%Other accommodation 160 1,596 -90.0% 829 3,340 -75.2%

Accommodation (NET) 9,952 11,190 -11.1% 32,286 32,499 -0.7%Cruise only 9,882 11,410 -13.4% 30,261 31,539 -4.1%

TRAVEL STATUS

% First timers 42.9 39.9 3.01 40.1 36.9 3.14

% Repeat visitors 57.1 60.1 -3.01 59.9 63.1 -3.14

Table 8. VISITORS BY CRUISE SHIPS

March YEAR-TO-DATE



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March 2010 Statewide %Chge Honolulu %Chge Kahului %Chge Kona %Chge Hilo %Chge Lihue %Chge

Total Seats 808,130 6.6% 550,927 4.0% 152,134 11.8% 64,520 14.0% 0 NA 40,549 13.0%

Scheduled Seats 796,570 6.8% 544,307 4.0% 150,614 13.2% 62,620 13.7% 0 NA 39,029 13.6%

Charter seats 11,560 -6.0% 6,620 6.4% 1,520 -50.0% 1,900 25.0% 1,520 0.0%

Domestic Seats570,335 4.0% 342,644 0.5% 132,798 7.6% 55,838 16.3% 0 NA 39,055 8.9%

Scheduled Seats 561,975 4.3% 339,224 0.5% 131,278 9.1% 53,938 16.1% 0 NA 37,535 9.2%

US West 478,480 3.2% 268,928 -1.3% 118,079 6.9% 53,938 16.1% 0 NA 37,535 9.2%

US East 83,495 11.4% 70,296 8.1% 13,199 33.0%

Charter seats 8,360 -12.0% 3,420 0.0% 1,520 -50.0% 1,900 25.0% 1,520 0.0%

International Seats 237,795 13.2% 208,283 10.3% 19,336 52.7% 8,682 1.2% 1,494 NA

Scheduled Seats 234,595 13.1% 205,083 10.2% 19,336 52.7% 8,682 1.2% 1,494 NA

Japan 143,354 10.8% 136,844 11.3% 6,510 0.0%

Canada 41,117 46.2% 18,115 35.2% 19,336 52.7% 2,172 5.0% 1,494 NA

Other Asia 13,759 -2.0% 13,759 -2.0%

Aus./N. Zealand 12,614 -1.2% 12,614 -1.2%

Other 23,751 3.4% 23,751 3.4%

Charter Seats 3,200 14.3% 3,200 14.3%

YTD Thru Mar 2010 Statewide %Chge Honolulu %Chge Kahului %Chge Kona %Chge Hilo %Chge Lihue %Chge

Total Seats 2,261,802 4.6% 1,577,124 3.7% 405,085 6.5% 172,300 7.1% 0 NA 107,293 7.0%Scheduled Seats 2,227,202 4.8% 1,558,864 3.7% 397,865 7.4% 167,360 7.1% 0 NA 103,113 7.7%

Charter seats 34,600 -4.1% 18,260 6.9% 7,220 -26.9% 4,940 8.3% 4,180 -8.3%

Domestic Seats 1,579,770 2.1% 979,448 0.9% 351,048 2.2% 146,297 10.8% 0 NA 102,977 2.7%

Scheduled Seats 1,553,170 2.3% 969,188 0.9% 343,828 3.1% 141,357 10.9% 0 NA 98,797 3.2%

US West 1,312,185 -0.2% 763,937 -2.9% 308,094 1.1% 141,357 10.9% 0 NA 98,797 3.2%

US East 240,985 18.8% 205,251 17.9% 35,734 24.2%

Charter seats 26,600 -7.9% 10,260 3.8% 7,220 -26.9% 4,940 8.3% 4,180 -8.3%

International Seats 682,032 10.8% 597,676 8.7% 54,037 46.8% 26,003 -9.7% 4,316 NA

Scheduled Seats 674,032 10.8% 589,676 8.6% 54,037 46.8% 26,003 -9.7% 4,316 NA

Japan 406,083 7.1% 386,973 8.5% 19,110 -15.1%

Canada 117,387 40.5% 52,141 28.8% 54,037 46.8% 6,893 9.8% 4,316 NA

Other Asia 40,920 12.1% 40,920 12.1%

Aus./N. Zealand 39,887 -3.4% 39,887 -3.4%

Other 69,755 3.1% 69,755 3.1%

Charter Seats 8,000 11.1% 8,000 11.1%Source: Scheduled seats from OAG schedules, charter seats estimated based on reports from

State of Hawai'i DOT Airports Division

Table 9. Total Air Seats Operated to Hawaii

march 2010 visitor stats news release _final

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