marc la chapelle
DESCRIPTION
TRANSCRIPT
![Page 1: Marc la chapelle](https://reader033.vdocuments.us/reader033/viewer/2022061213/54976004b479593d4d8b5199/html5/thumbnails/1.jpg)
Alumnirelaties en CRM
Marc la Chapelle30 januari 2013
![Page 2: Marc la chapelle](https://reader033.vdocuments.us/reader033/viewer/2022061213/54976004b479593d4d8b5199/html5/thumbnails/2.jpg)
Alumnus
![Page 3: Marc la chapelle](https://reader033.vdocuments.us/reader033/viewer/2022061213/54976004b479593d4d8b5199/html5/thumbnails/3.jpg)
Customer Relationship Management
Wie zijn de klanten van een ow-instelling?
![Page 4: Marc la chapelle](https://reader033.vdocuments.us/reader033/viewer/2022061213/54976004b479593d4d8b5199/html5/thumbnails/4.jpg)
Hoe onderhoud je een relatie?
![Page 5: Marc la chapelle](https://reader033.vdocuments.us/reader033/viewer/2022061213/54976004b479593d4d8b5199/html5/thumbnails/5.jpg)
Regelmatigeven bellen
Een
verjaardagskaartje
sturen
Op de hoogte houdenmiddels
Nieuwsbrief
Win-winsituatiecreëren
Door prietpraat te plegen
![Page 6: Marc la chapelle](https://reader033.vdocuments.us/reader033/viewer/2022061213/54976004b479593d4d8b5199/html5/thumbnails/6.jpg)
Regelmatigeven bellen
Een
verjaardagskaartje
sturen
Op de hoogte houdenMiddels
Nieuwsbrief
Win-winsituatiecreëren
Door prietpraat te plegen
Door te luisteren
naar wat de relatie wil
![Page 7: Marc la chapelle](https://reader033.vdocuments.us/reader033/viewer/2022061213/54976004b479593d4d8b5199/html5/thumbnails/7.jpg)
![Page 8: Marc la chapelle](https://reader033.vdocuments.us/reader033/viewer/2022061213/54976004b479593d4d8b5199/html5/thumbnails/8.jpg)
![Page 9: Marc la chapelle](https://reader033.vdocuments.us/reader033/viewer/2022061213/54976004b479593d4d8b5199/html5/thumbnails/9.jpg)
![Page 10: Marc la chapelle](https://reader033.vdocuments.us/reader033/viewer/2022061213/54976004b479593d4d8b5199/html5/thumbnails/10.jpg)
![Page 11: Marc la chapelle](https://reader033.vdocuments.us/reader033/viewer/2022061213/54976004b479593d4d8b5199/html5/thumbnails/11.jpg)
CRM in de informatie-architectuur
HRM SIS FIN CRM
![Page 12: Marc la chapelle](https://reader033.vdocuments.us/reader033/viewer/2022061213/54976004b479593d4d8b5199/html5/thumbnails/12.jpg)
CRM Megatrends
• Cloud• Identity Management• Social Integration• Portals• Experience
![Page 13: Marc la chapelle](https://reader033.vdocuments.us/reader033/viewer/2022061213/54976004b479593d4d8b5199/html5/thumbnails/13.jpg)
![Page 14: Marc la chapelle](https://reader033.vdocuments.us/reader033/viewer/2022061213/54976004b479593d4d8b5199/html5/thumbnails/14.jpg)
![Page 15: Marc la chapelle](https://reader033.vdocuments.us/reader033/viewer/2022061213/54976004b479593d4d8b5199/html5/thumbnails/15.jpg)
![Page 16: Marc la chapelle](https://reader033.vdocuments.us/reader033/viewer/2022061213/54976004b479593d4d8b5199/html5/thumbnails/16.jpg)
![Page 17: Marc la chapelle](https://reader033.vdocuments.us/reader033/viewer/2022061213/54976004b479593d4d8b5199/html5/thumbnails/17.jpg)
“Was ik maar met de fiets gegaan…”
![Page 18: Marc la chapelle](https://reader033.vdocuments.us/reader033/viewer/2022061213/54976004b479593d4d8b5199/html5/thumbnails/18.jpg)
![Page 19: Marc la chapelle](https://reader033.vdocuments.us/reader033/viewer/2022061213/54976004b479593d4d8b5199/html5/thumbnails/19.jpg)
![Page 20: Marc la chapelle](https://reader033.vdocuments.us/reader033/viewer/2022061213/54976004b479593d4d8b5199/html5/thumbnails/20.jpg)
![Page 21: Marc la chapelle](https://reader033.vdocuments.us/reader033/viewer/2022061213/54976004b479593d4d8b5199/html5/thumbnails/21.jpg)
![Page 22: Marc la chapelle](https://reader033.vdocuments.us/reader033/viewer/2022061213/54976004b479593d4d8b5199/html5/thumbnails/22.jpg)
![Page 23: Marc la chapelle](https://reader033.vdocuments.us/reader033/viewer/2022061213/54976004b479593d4d8b5199/html5/thumbnails/23.jpg)
Customer Journey Mapping
![Page 24: Marc la chapelle](https://reader033.vdocuments.us/reader033/viewer/2022061213/54976004b479593d4d8b5199/html5/thumbnails/24.jpg)
Belangrijkste CRM functies voor
(back-office) alumnibeheer• NAW • Contactregistratie• Koppeling met de studentenadministratie• Selecties• Mailings (ook e-mail marketing)• Evenementen-organisatie (incl.
bezoekregistratie)• Self Service Functies
![Page 25: Marc la chapelle](https://reader033.vdocuments.us/reader033/viewer/2022061213/54976004b479593d4d8b5199/html5/thumbnails/25.jpg)
![Page 26: Marc la chapelle](https://reader033.vdocuments.us/reader033/viewer/2022061213/54976004b479593d4d8b5199/html5/thumbnails/26.jpg)
![Page 27: Marc la chapelle](https://reader033.vdocuments.us/reader033/viewer/2022061213/54976004b479593d4d8b5199/html5/thumbnails/27.jpg)
Click icon to add picture
![Page 28: Marc la chapelle](https://reader033.vdocuments.us/reader033/viewer/2022061213/54976004b479593d4d8b5199/html5/thumbnails/28.jpg)
Methode
• Template = “Herkenbare Demo”
• “Schieten” door gebruikers
• 3-D sessies
ScopingProto-typing
Deve-lopment
Deployment
After Care