marathon brandguide 10 march
DESCRIPTION
created by [email protected]TRANSCRIPT
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Brand SynopsisPART 1
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Financial Details
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Sector - Private Sector
No of Employees – xxx
Turnover in Crs – xx
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Key Management Personnel
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Mr. Ramniklal Shah
Mr. Chetan Shah
Mr. Mayur Shah
Personnel Designation Qualification Joining year
Chairman
Vice Chairman
Managing Director
B.Sc, B.Ed, M.Ed
B.Tech, M.S. (USA)
B.E. M.S. (USA)
1969
xxxx
xxxx
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History
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1969
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A century old legacy to be Ahead of Time Though the group was founded in 1969 by Ramniklal Shah, an educationist, the seed of redefining values was sown by his father the late Zaveribhai Shah.
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Founded on principles of Trust and Transparency Walking on the footsteps of the father, Ramniklal Shah too redefined values when he founded Marathon Group in 1969. A teacher by profession, Ramniklal Shah would stick to his principles of truth and fairness.
He laid foundations of Marathon Group on Transparency and Trust. Innovation, for him, has always been the keystone of Marathon Group ever since its inception.
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1997
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At Marathon Group innovations do not happen by accident, they have mastered the skill of innovations to the extent that it has become a habit.
The Marathon Group is credited with developing the first building to have a helipad on its top (Marathon Heights, Worli, 1997).
Construction
has become habitual
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2011
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Marathon Realty, a trusted real estate development group of Mumbai building faith in the hearts of people through quality and innovative offerings.
The group has built many benchmarking projects; some are awarded for best planning, construction and technology.
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The Group’s ongoing projects are
spread over 28 lakh sq. ft. in Mumbai.
Completed over 70 projects in India70
28
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Marathon caters to the lifestyles of all classes and masses
Retail
Corporate & IT Parks
High-Rise Residences
Townships
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Vision & Mission
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VISION Aim for 6.5 times in revenue & 5 times in area
construction
Enter top 5 in customer satisfaction in Mumbai
Metropolitan Region(MMR)
Be the most trusted developer in MMR
Achieve best-in-class design
Gain position in top 5 employee engagement in MMR
MISSIONTo be on a path of constant innovation, of setting new benchmarks
in the Indian Real Estate Industry
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Philosophy
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IDEAL LOCATIONChoice of good location that appreciates and brings growth in years to come IDEAL MASTER PLANNINGEfficient master planning helps utilise area effectively increasing utility, while reducing wastage to minimum
LATEST CONSTRUCTION TECHNOLOGYLeak & earthquake resistant structures built from latest maven technology
IDEAL PRODUCT DESIGNProper emphasis on a viable product mix that encapsulates all the benefits at one go
IDEAL MARKETING SUPPORTClear focus on pre-sales, sales and after sales support to facilitate decision making
IDEAL MAINTENANCE SUPPORTEqual importance to premises maintenance with special yellow brigade to take off the worries of regular and timely maintenance
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ADVANTAGE TECHNOLOGY
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MIVAN Aluminum shuttering The technology introduced for the first time in India by Marathon Group as a developer such as Aluminum Shuttering that ensures Leak-proof, Earthquake resistant structures along with speedy construction and quality delivery, which has been implemented in Marathon NextGen Era, Lower Parel in 2002,
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PERI technology
PERI Table technology ensuring structural uniformity in high rise buildings have become benchmark in the construction Industry. This technology has been implemented in Marathon Futurex, Lower Parel in 2009
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Fibre Reinforced Stucco Paints
To make the exterior more durable the Marathon Group has been using Fibre Reinforced Stucco paint, which is flexible as it expands to heat and contracts during cold conditions without cracking.
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BENCHMARK
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1972 Marathon built Marathon Poonam, one of the first 7 storey buildings in Mulund with a lift. Till then lift as an essential utility in buildings was not common in eastern suburbs of Mumbai.
1922 Marathon Group's patriarch – the late Zaverbhai Ramji Shah-planned and executed 550 acres of land in Mulund in association with German Architects - Carter & Crown. He introduced the concept of town planning in his project and well defined town planning of Mulund inspired Chandigarh to follow suit.
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1997 Marathon Heights, the first highrise building in India to be equipped with a helipad on the top was awarded 'The Best Residential Project of the Year – 1999 by Accommodation Times (A Times of India publication).
1990 Marathon Group constructed Marathon Antariksh, Mulund's first high-rise building.
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1999 Marathon Heritage, Vikhroli, was chosen by Canara Bank over 37 other competing projects, to house its employees.
2004Marathon Group constructed Marathon NextGen Era, one of India's tallest residential towers.
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AWARDS
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Marathon Heights, the first residential tower in India with a helipad, was awarded 'The Best Residential Project of the Year - 1999' by Accommodation Times.
Marathon NextGen Innova won the award for the ‘The Best Commercial Project of the Year 2006-07’ by Accommodation Times.
The Marathon has been nominated for international LEED Gold certification for its Futurex project (One of the tallest commercial tower in India) at Lower Parel because of its Green Initiative
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CSR ACTIVITIES
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1969 Marathon built Dr. Radhakrishna Nagar Teachers Housing Society in Mulund on a no-profit basis.
1970 The Group volunteered to construct V. P. M. Kannada School in Mulund East.
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1971We partnered with Shri. Mahila Gruh Udyog (Lijjat) to offer flats to people with an income of less than Rs. 500/- p.m.
1993Marathon volunteered and rebuilt 100 homes free of cost to rehabilitate villagers affected by earthquakes in Latur, Bhujpur and Kutch.
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2004
Beautified the Eastern Express Highway in Mumbai.
Renovated and beautified Mulund Railway Station in Mumbai.
2002
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2005MARATHON MUIP Marathon MUIP (Mumbai Urban Infrastructure Project) at Kanjurmarg was a SRP (Slum Rehabilitation Project) executed during the development of JVLR (Jogeshwari - Vikroli Link Road) in order to rehabilitate people who lost their homes falling under the proposed project of road development. This project was completed in record time and was awarded the Certificate in the presence of Honourable Smt. Sonia Gandhi, for offering economical homes.
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Brand DNAPART 2
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Brand Promise
Brand Values
Brand Identity
Brand Association
Brand Engagement
Brand Strength
MARATHON BRAND DNA
Brand Perception
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MARATHON BRAND DNA
Brand Promise
Brand Values
Brand Strength
Brand Identity
Brand Association
Brand Engagement
Brand Perception
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MARATHON BRAND DNA
Brand Promise
Brand Values
Brand Strength
Brand Promise
Brand Identity
Brand Association
Brand Engagement
Brand Perception
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MARATHON BRAND DNA
Brand Promise
Brand Values
Brand Strength
Brand Promise
To give customers the best in terms of quality, service and
deliver long term benefits.
Brand Identity
Brand Association
Brand Engagement
Brand Perception
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MARATHON BRAND DNA
Brand Promise
Brand Values
Brand Strength
Brand Promise
Brand Identity
Brand Association
Brand Engagement
Brand Perception
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MARATHON BRAND DNA
Brand Promise
Brand Values
Brand StrengthBrand Strength
Brand Identity
Brand Association
Brand Engagement
Brand Perception
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MARATHON BRAND DNA
Brand Promise
Brand Values
Brand StrengthBrand Strength
Over 8 decades of real estate experience
Techno-savvy company
Impressive Land Bank in MMR region at strategic
locations keeping in mind the future prospects
Complete portfolio from affordable housing to ultra
premium
Brand Identity
Brand Association
Brand Engagement
Brand Perception
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MARATHON BRAND DNA
Brand Promise
Brand Values
Brand StrengthBrand Strength
Brand Identity
Brand Association
Brand Engagement
Brand Perception
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MARATHON BRAND DNA
Brand Promise
Brand Values
Brand Strength
Brand Values
Brand Identity
Brand Association
Brand Engagement
Brand Perception
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MARATHON BRAND DNA
Brand Promise
Brand Values
Brand Strength
Brand Values Integrity & Transparency
Creating Customer Delight
Create Happiness for Each Other
Continuous Improvement
Respect resources & Create Exponential
Value
Respectful, Commitment and Fairness
Brand Identity
Brand Association
Brand Engagement
Brand Perception
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MARATHON BRAND DNA
Brand Promise
Brand Values
Brand Strength
Brand Values
Brand Identity
Brand Association
Brand Engagement
Brand Perception
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MARATHON BRAND DNA
Brand Promise
Brand Values
Brand Strength
Brand Identity
Brand Association
Brand Engagement
Brand Perception
Brand Identity
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MARATHON BRAND DNA
Brand Promise
Brand Values
Brand Strength
Brand Identity
Brand Association
Brand Engagement
Brand Perception
Brand Identity
Credible Developer
Trustworthy
Techno-savvy
Reliable
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MARATHON BRAND DNA
Brand Promise
Brand Values
Brand Strength
Brand Identity
Brand Association
Brand Engagement
Brand Perception
Brand Identity
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MARATHON BRAND DNA
Brand Promise
Brand Values
Brand Strength
Brand Identity
Brand Association
Brand Engagement
Brand PerceptionBrand Perception
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MARATHON BRAND DNA
Brand Promise
Brand Values
Brand Strength
Brand Identity
Brand Association
Brand Engagement
Brand PerceptionBrand Perception
People perceive it as one of the most reliable &
trustworthy developers.
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MARATHON BRAND DNA
Brand Promise
Brand Values
Brand Strength
Brand Identity
Brand Association
Brand Engagement
Brand PerceptionBrand Perception
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MARATHON BRAND DNA
Brand Promise
Brand Values
Brand Strength
Brand Identity
Brand Association
Brand Engagement
Brand Perception
Brand Engagement
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MARATHON BRAND DNA
Brand Promise
Brand Values
Brand Strength
Brand Identity
Brand Association
Brand Engagement
Brand Perception
Brand Engagement
Rational Route: Technological-driven company
setting higher standards of living.
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MARATHON BRAND DNA
Brand Promise
Brand Values
Brand Strength
Brand Identity
Brand Association
Brand Engagement
Brand Perception
Brand Engagement
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MARATHON BRAND DNA
Brand Promise
Brand Values
Brand Strength
Brand Identity
Brand Association
Brand Engagement
Brand Perception
Brand Association
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MARATHON BRAND DNA
Brand Promise
Brand Values
Brand Strength
Brand Identity
Brand Association
Brand Engagement
Brand Perception
Brand Association
MARATHON
Real estate
Rise Residences
Corporate & IT Parks
ComfortReliable Value for money
CompetitorsProductBrand Attributes
Lokhandwala
Kalpa-taru
DLF
Ackruti City
Acme Group
Ajmera Realty
DB Realty
Godrej Properties
Rustomjee
Nahar Group
TownshipsRetail
Trust
Construction Intelligence / Innovation
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MARATHON BRAND DNA
Brand Promise
Brand Values
Brand Strength
Brand Identity
Brand Association
Brand Engagement
Brand Perception
Brand Association
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BRAND CHARACTERISTICS PART 3
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MARATHON BRAND DNA
BRAND POSITIONING
USP
TG
Statement Redefining real estateRedefining Infrastructure
Sec B, Sec A & A+
Deploying latest technology
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MARATHON BRAND DNA
BRAND PERSONA
COLOUR
CHARACTER
LOGO
Earthy brown colour – It signifies basic roots and down to earth philosophy. It is colour of brick, an element of earth that represents construction industry
Leadership, pioneer in field of real estate
MANDOTARY: Marathon unit has to be presented in all communications as per brand guidelines.
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PROJECTSPART 4
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PAST PROJECTS
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CURRENT PROJECTS
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Commercial
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Residential
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Affordable housing
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CURRENT COMMUNICATION PART 5
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Print ads
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Print ads
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E-mailers
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THANK YOU