maraguay network track4. engineering approach b use telco services initially b purchase cable irus...
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Maraguay NetworkMaraguay Network
Track4Track4
EngineeringEngineering
ApproachApproach
Use Telco services initially Use Telco services initially purchase cable IRUs in year 3 - 4purchase cable IRUs in year 3 - 4 Single capital city POP in year 1Single capital city POP in year 1 expand to regional centres in expand to regional centres in
response to competitive pressureresponse to competitive pressure
ArchitectureArchitecture
coreAccess routersdial servers
switch
servers
CPE
DesignDesign
core router - 4500core router - 4500 POP switch - catalystPOP switch - catalyst POP access routers - 7500 - high POP access routers - 7500 - high
densitydensity 3600 access servers3600 access servers CPE model (1000)CPE model (1000) PC linux server platformPC linux server platform UPS - AC?UPS - AC?
MarketingMarketing
QuestionsQuestions
marginal capital cost per customer?marginal capital cost per customer? Initial capital requirement?Initial capital requirement? Initial comms (telco) T1 - M US $25,000 p.m.Initial comms (telco) T1 - M US $25,000 p.m. Provision for regional Points of Presence?Provision for regional Points of Presence? Security - ethernet switch?Security - ethernet switch? Spares invSpares inv Inventory?Inventory? Build time? 2months!Build time? 2months! Staff?Staff? Poperational Management framework?Poperational Management framework?
Marketing Group NameMarketing Group Name
Duke Lawrence OgbokorDuke Lawrence Ogbokor Denis OnyekweluDenis Onyekwelu Sophie MgaiweSophie Mgaiwe Alisher AminovAlisher Aminov Munkhbold UdvalMunkhbold Udval Assa SimbaraAssa Simbara Juma OkechJuma Okech
MarketingMarketing
To prepare a plan of the target To prepare a plan of the target market sectorsmarket sectors
TARGET MARKETTARGET MARKET
CorporateCorporate EducationalEducational Government agenciesGovernment agencies Private sectorPrivate sector NGOsNGOs IndividualsIndividuals
Market surveyMarket survey
Visited ISP sites in BrazilVisited ISP sites in Brazil Visited ISP sites in ParaguayVisited ISP sites in Paraguay Visited ISP sites in ArgentinaVisited ISP sites in Argentina Visited ISP sites in Costa RicaVisited ISP sites in Costa Rica Discussed with Service groupDiscussed with Service group
Maraguay: Some Maraguay: Some economic factors economic factors
Population : 12MPopulation : 12M Capital city population : 6MCapital city population : 6M High economic growthHigh economic growth 4 GIG fibre optic cable installed4 GIG fibre optic cable installed Few ISPs existFew ISPs exist
Corporate usersCorporate users
Banks and Financial InstitutionsBanks and Financial Institutions Oil companiesOil companies MultinationalsMultinationals Other large private sector Other large private sector
enterpriseenterprise
EducationalEducational
Higher institutionsHigher institutions Secondary schoolsSecondary schools Primary schoolsPrimary schools
Government agenciesGovernment agencies
ParastatalsParastatals CorporationsCorporations Research InstitutionsResearch Institutions
NGOsNGOs
Professional bodiesProfessional bodies AssociationsAssociations CooperativesCooperatives
IndividualsIndividuals
HomeHome OfficeOffice
Service categoryService category
Basic servicesBasic services Advanced servicesAdvanced services Managed servicesManaged services Value added servicesValue added services
Basic servicesBasic services
Dial-Up accessDial-Up access
Advanced servicesAdvanced services
Dedicated leased lineDedicated leased line Bandwith:64K-2*NMbpsBandwith:64K-2*NMbps National BackboneNational Backbone Wireless optionWireless option
Managed servicesManaged services
LinkLink EquipmentEquipment Technical supportTechnical support
Value added servicesValue added services
Business solutions (E-Commerce)Business solutions (E-Commerce) Virtual hosting of websiteVirtual hosting of website HomepageHomepage Multimedia applicationsMultimedia applications Distance learningDistance learning E-mailE-mail FTPFTP
Basic service (dial-up): Basic service (dial-up): US$10-US$50US$10-US$50
CorporateCorporate GovernmentGovernment Research InstitutionsResearch Institutions NGOsNGOs
Anticipated Dialup ClientsAnticipated Dialup Clients
Year 1 Year 2 Year 3
No. ofcustomers
2,000 6,000 15,000
Managed service : Managed service : US$1,000-US$2,000US$1,000-US$2,000
CorporateCorporate Oil companiesOil companies MultinationalsMultinationals BanksBanks UniversitiesUniversities
Anticipated Corporate Anticipated Corporate ClientsClients
Year 1 Year 2 Year 3
No. ofcustomers
5 12 15
Advanced service( leased Advanced service( leased line): US$100-US$1,800line): US$100-US$1,800
CorporateCorporate SchoolsSchools GovernmentGovernment NGOsNGOs
Anticipated ClientsAnticipated Clients
Bandw Year 1 Year 2 Year 3
64K 8 20 36
128K 2 6 10
256K - 2 5
512K - - 2
2M - - -
Value added serviceValue added service
Business solutionsBusiness solutions Virtual web hostingVirtual web hosting Voice over IPVoice over IP Fax over IPFax over IP IPTv serviceIPTv service etc………..etc………..
Anticipated ClientsAnticipated Clients
Year 1 Year 2 Year 3Bus. Sol 30 40 100VoIP 35 35 70
Cust. FaxoIP 200 450 1000VWH 20 25 45Hpage 20 28 60E-email,etc…..
500 1500 6000
Service ReachService Reach
Phase I: Capital Phase I: Capital and big provincial and big provincial citiescities
Phase II: Rural Phase II: Rural areaarea
Method of connectivityMethod of connectivity
Radio accessRadio access Dial-up: This Dial-up: This
depend on depend on country’s telco country’s telco systemsystem
Marketing strategiesMarketing strategies
TV advertisementTV advertisement Radio Radio
advertisementadvertisement Newspaper Newspaper
advertisementadvertisement SalesmenSalesmen Seminar/Seminar/
ExhibitionExhibition
Projected Revenue in $Projected Revenue in $
Year 1 Year 2 Year 3Basic 72000 2.16M 5.40MManag 12000 24000 30000Advan 64K 12000 30000 54000
128K - 15000 25000256K - 7200 18000512K - - 10000
Projected expenditure for Projected expenditure for the first year in $the first year in $
Strategies Cost
Tv 10000
Newspaper 5000
Radio 1000
Salesmen 20000
Seminar/Exhibition 5000
ServicesServicesWawa Anthony NgengeWawa Anthony Ngenge
Vakhtang SvanidzeVakhtang Svanidze
Konstantin A. ArsienkoKonstantin A. Arsienko
Zakaria Ould AmarZakaria Ould Amar
Paisal KiattanananPaisal Kiattananan
Target CustomersTarget Customers
Other ISPsOther ISPs Corporate customersCorporate customers Individual Dial-up customersIndividual Dial-up customers
Type of accessType of access
Dial-up accessDial-up access Wireless accessWireless access High speed Internet accessHigh speed Internet access
• Cable modemCable modem• xDSLxDSL• ISDNISDN• Leased lineLeased line
Services for Individual Services for Individual CustomersCustomers
Email servicesEmail services• SMTP serverSMTP server• POP3/IMAP4 for mail retrievalPOP3/IMAP4 for mail retrieval
Web cacheWeb cache
Other ServicesOther Services
UsenetUsenet FTPFTP Internet fax serviceInternet fax service GSM messagingGSM messaging Radio pagingRadio paging Internet TelephonyInternet Telephony
Other ServicesOther Services
TrainingTraining AdvertisementAdvertisement Free servicesFree services
• Free personal homepageFree personal homepage• Free emailFree email
Services for Corporate Services for Corporate CustomersCustomers
Comprehensive service modelComprehensive service model• DNS services - Primary, SecondaryDNS services - Primary, Secondary• Secondary MX server (mail relay)Secondary MX server (mail relay)• Mailing listMailing list• Web hostingWeb hosting• Web development and designWeb development and design• Technical supportTechnical support• Virtual Private NetworkVirtual Private Network
Services for ISPsServices for ISPs
BandwidthBandwidth• Let other ISPs resell our bandwidthLet other ISPs resell our bandwidth
Roaming servicesRoaming services• Let the customers of other (smaller) Let the customers of other (smaller)
ISPs use our modem bank in other ISPs use our modem bank in other cities where that ISP has no POP cities where that ISP has no POP (Point of Presence)(Point of Presence)
Router
Access Router
V.90 ModemBank
Gateway Router
US provider
Other ISPs
Corporate Customers
Dial-upCustomers
Internal office network
Staff PCs
DNS WWW Cache Mail Usenet Others
Service plane
NMSAccountingServer
Other POPsAccess Router
filter
Management plane
Business PlanBusiness Plan
MaraguaiMaraguai
Actual situationActual situation
There are around 1 350 000 phone There are around 1 350 000 phone lines in the capital;lines in the capital;
600 elsewhere.600 elsewhere. 10% make simultaneous international 10% make simultaneous international
calls, using 1/2 the capacity of booked calls, using 1/2 the capacity of booked capacity to US(4Mb).capacity to US(4Mb).
The other 2 ISPs only provide email The other 2 ISPs only provide email access, covering 0.5% of the access, covering 0.5% of the telepopulation.telepopulation.
The new ISP - objectivesThe new ISP - objectives
It will follow a business philosophy It will follow a business philosophy of growth and saleof growth and sale
but…but… as it has government seed money, as it has government seed money,
it will have to provide reduced it will have to provide reduced rates for governmental rates for governmental departments and schools.departments and schools.
Target marketTarget market
The ultimate objective is to The ultimate objective is to connect to Internet 20% of the connect to Internet 20% of the lines in 5 Years.lines in 5 Years.
As our business plan is written for As our business plan is written for 3 years, the population to cover is 3 years, the population to cover is 5%5%
Market strategyMarket strategy As:As:
• there are already 2 ISP with little initiative;there are already 2 ISP with little initiative;• There is a lot of money floating around but There is a lot of money floating around but
very little internet awareness;very little internet awareness; There will be a strong campaign for There will be a strong campaign for
reputation and brand identification. For reputation and brand identification. For that purpose:that purpose:• 25% of the budget will be allocated;25% of the budget will be allocated;• the rate of customers/modem will be 5.the rate of customers/modem will be 5.
Business Plan
Year 1 Year 2 Year 3
Services In Operation (SIO)
Type
dial 2500 10000 54000dial modems 500 2000 10800
pstn 25 200 40064K 10 50 200
128K 1 15 50256K 0 0 5512K 0 0 1
TOTAL 536 2265 11456
Revenue $ $ $Connection charges 1,222,500 3,216,500 15,059,200
Services 13,107 41,942 212,333Access charges
dial 2,621,389 8,388,446 42,466,506pstn 25,895 207,157 414,31364K 22,373 111,865 447,458
64k for government 11,186 55,932 223,729128K 8,203 123,051 410,170256K 0 0 89,725512K 0 0 29,831
TOTAL 3,924,654 12,144,892 59,353,265
Capacity calculationCalc Line Lease 598 2,603 12,996
Actual Line Lease 128 512 1,024
CostsEquipment 815,000 2,297,500 11,584,000Line Lease 1,800,000 7,200,000 14,400,000
Staff 500,000 750,000 450,000Marketing 778,750 2,561,875 6,608,500
Office Space 60,000 80,000 120,000Overheads 389,375 120,000 140,000
TOTAL 4,343,125 13,009,375 33,302,500
Net ResultP/L (418,471) (864,483) 26,050,765
Revenue 3,924,654 12,144,892 59,353,265
Costs 4,343,125 13,009,375 33,302,500
Profit/ loss (418,471) (864,483) 26,050,765