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Digital Marketing:17th Annual

A F RO S T & S U L L I VA N E X E C U T I V E M I N D C H A N G E

July 11 - 13, 2016Omni Grove Park InnAsheville, NC

Digital Transformation: Leading Marketing's Revolution

www.frost.com/mar#FrostMAR

"An opportunity to network

with fellow marketing colleagues

on current trends, challenges and

issues in our markets that will allow

us to generate value to the

C-suite conversations." — Vertical

Marketing Manager, PENTAIR |

"Energy packed with passionate

marketers and experts who

are united by their desire to

solve today's businesschallenges." — Director,

Brand Marketing & Communication,

STANDARD TEXTILE | “Great

interactive sessions along with high

impact keynote presentations."

— Director, THE BANK OF NEW

YORK MELLON CORPORATION |

“It’s a great platform to discuss

marketing topics with peers in

different industries.” — Marketing

Manager, YOKOGAWA EUROPE |

“The interactive formatallowed exchange of ideas and ability

to meet other participants. I have

already shared information and

insights from the event with

colleagues at work on my first

day back!” — Manager, DUPONT

"An opportunity to network

with fellow marketing colleagues

on current trends, challenges and

issues in our markets that will allow

us to generate value to the

C-suite conversations." — Vertical

Marketing Manager, PENTAIR |

"Energy packed with passionate

marketers and experts who

are united by their desire to

solve today's businesschallenges." — Director,

Brand Marketing & Communication,

STANDARD TEXTILE | “Great

interactive sessions along with high

impact keynote presentations."

— Director, THE BANK OF NEW

YORK MELLON CORPORATION |

“It’s a great platform to discuss

marketing topics with peers in

different industries.” — Marketing

Manager, YOKOGAWA EUROPE |

“The interactive formatallowed exchange of ideas and ability

to meet other participants. I have

already shared information and

insights from the event with

colleagues at work on my first

day back!” — Manager, DUPONT

Register Now • [email protected] • tel: 1.877.GO FROST (1.877.463.7678) • fax: 1.888.674.3329 • www.frost.com/mar

An Event Shaped by a Community of Your Peers!

Frost & Sullivan extends its appreciation to the following AdvisoryBoard Members for their expertise and support in ensuring theagenda delivers relevant and valuable content.

Andy BurtisSenior Vice President, Marketing & CommunicationsMcKesson

Ashwin IyerSenior Director, DigitalTransformation PracticeFrost & Sullivan

Craig CoopermanDirector, Integrated Digital StrategyEisai

Paramita BhattacharyaDirector, Content Marketing and DigitalHitachi Data Systems

Kristen Sisson Global Vice President, Media StrategySchneider Electric

Kristy LoRussoVice President, Direct MarketingKaiser Permanente

Kirti SrikantVice President, Brand & AdvertisingOppenheimer Funds

Peter GoldChief Marketing OfficerMarket America, Shop.com

Paula PuessGlobal Market Development ManagerRockwell Automation

Teresa CaroSenior Vice President, MarketingAtlanticus

Executive Profile

1. Compelling Content: At Frost & Sullivan, we know all about digital disruption: ofindustries, markets, business disciplines, and careers. Drawing upon that expertise andthe deep insight of an esteemed Advisory Board of marketing professionals, we havecreated an event that addresses the most critical issues surrounding digital marketing to empower you and your company to succeed in a time of reinvention andtransformation.

2. Great Minds: You will be an integral part of a powerful assembly of North Americandigital marketing decision-makers from a broad range of B2B and B2B2C industries. Allin one place, at one time. Take a break from your daily responsibilities, and step outsideof your four walls into an exquisite resort guaranteed to stimulate creative thinking!

3. An Experience to Remember: An environment and format uniquely designed tofoster collaboration and innovative thinking among those great minds, candid discussion,and open sharing of insights, best practices, tools, and lessons learned in transforminginto a truly digital marketing enterprise.

4. Immediate Returns: You will walk away with concrete ideas, tools, techniques, andaction items – a guaranteed Return On Investment.

5. Non-stop Networking: We make it easy for you to expand your network ofprofessional contacts through informal and fun activities, including our very livelyParticipant Meet ‘n’ Greet, Welcome to Asheville! Networking Reception and EventKickoff and our Digital Marketing Olympics and Country-Side Cookout.

Collaborate, Collaborate, Collaborate: Engage in strategic conversations with digitalmarketing executives, guaranteed to generate new ideas!

Relax, Have Fun and Make New Friends: Keep your contact list building and engines athigh rev, while enjoying half a dozen unique networking events!

Find New Solutions to Today's Challenges: Play the Interactive Solutions Wheel to findout which of the industry's products and services will help you solve your challenges. It is aseries of rapid fire, one-on-one meetings with leading solution providers –both intense andfulfilling. Yes, there are prizes!

Learn What to do With All of That Content: Join us for the Interactive Top Take-Away'sPanel where our distinguished Advisory Board will highlight the most important themes, keytake-aways and lessons learned from the event that you should action when you get back tothe office.

AN INTERACTIVE EXPERIENCE LIKE NO OTHER...

WHY YOU MUST ATTEND

Join Our Digital Marketing LinkedInCommunity: www.frost.com/linkedin-MAR

2

Digital Marketing Advisory Board

This historic resort, set atop Sunset Mountain, offers world-class guestservices and amenities aimed to pamper and relax guests of all ages.

Visit and relax, rejuvenate and breath in the clean mountain air.

LOCATION, LOCATION, LOCATION ...

This year's venue: Omni Grove Park Inn

This year's venue: Omni Grove Park Inn

Other 2%

Executive(C-Level, Vice President,Director)

77%

Management 21%

*please note this profile is based on past Executive MindXchange events

Everyone within an organization with a vested interest intransforming its marketing enterprise; Chief MarketingOfficers and their digital marketing teams including Directors and Vice Presidents of:

• Digital Marketing andMedia

• Global Marketing

• Corporate Marketing

• Marketing

• Marketing Communication

• Market Intelligence

• Marketing Operations

• E-Business/E-Commerce

• Sales and Marketing

• Strategy: Content, SocialMedia, and Web

WHO WILL YOU NETWORK WITH

91% of surveyed participants recommend sending 2 ormore team members based on the amount of networkingopportunities and the range of content being delivered.

MORE CONTENT THAN ONE PERSON CAN HANDLE!

Schedule-at-a-g lance

6:00pm Suggested Arrival Time

Bring plenty of business cards, relax, meet-and-greet during this fun-filled day devoted to making newcontacts and new friends.

8:00am White Water Rafting Check In

8:30am Biltmore Estate and Winery Tour Check In

3:30pm Sponsor ROI Workshop

5:00pm Sponsor Registration & Orientation Reception

6:00pm Speaker & Thought Leader OrientationAn essential meeting for speakers, facilitators and confirmed thought leaders topreview the event, highlight your roles and network with fellow peers.

6:45pm Participant Meet 'n' Greet This end-user/participant activity is your opportunity to identify right out of thegate – those peers who share challenges similar to your own. It’s a great way tofind participants who have thought leadership you can benefit from and tofacilitate later dialogues throughout the event.

7:30pm Welcome to Asheville! Networking Reception and Event Kickoff Welcome to Asheville! Meet your fellow peers for some cocktails and conversations, take in the scenery and breathe in the fresh mountain air! Cheers to a perfect start of what is sure to be a unique event!

8:00am Registration, Continental Breakfast, and Exhibition

8:45am Welcome and KEYNOTE – Digital Strategy: Transcending Boundaries Between Innovation and Marketing

9:50am IMPLEMENTATION SUCCESS STORY – Executing on Digital Strategy

10:20am 17th Annual Digital Marketing: A Frost & Sullivan Executive MindXchange

10:25am Networking, Refreshment, and Exhibition Break

10:55am CONCURRENT COLLABORATION ZONES – ROUNDTABLES / THINKTANKSRoundtable sessions capture the power of all participants' voices, insights andexperiences via group discussion and exploration of the issue at hand.ThinkTank sessions employ interactive team exercises in a "roll up your sleeves"learning environment.Choose one of the following zones:Zone 1. Web, Social, Mobile, Video: Harnessing Digital Analytics for

Enhanced Decision-Making and Improved Performance – RoundtableZone 2. Breaking Down Silos: How to be Fast, Iterative and Smart with Your

Content – ThinkTankZone 3. Delivering Customer and Enterprise Value via Segmentation and

Personas – Roundtable

12:05pm Session to Session Travel Time

12:10pm CONCURRENT SESSIONSChoose one of the following concurrent sessions:INTERACTIVE – Solutions WheelPlay the "wheel" to find out which of the industry’s products and services will helpyou solve your challenges. It is a series of rapid fire, one-on-one meetings withleading solution providers – both intense and fulfilling.(OR)

FROST & SULLIVAN INSIGHTS – Digital Marketing: Navigating an Increasingly Complex Landscape

12:55pm Food For Thought – Networking Roundtables Hosted by Industry Leaders Practitioners and solution providers host a menu of luncheon roundtable discussions on pertinent industry issues. Dine and dish with industry experts. The list of roundtable discussion topics will be available on-site.


2:00pm CONCURRENT COLLABORATION ZONES – THINKTANKSThinkTank sessions employ interactive team exercises in a "roll up your sleeves" learning environment.Choose one of the following zones:Zone 1. Achieving Excellence with a 360 Customer ViewZone 2. Personalization Gets Practical: The Means, Mechanism & MessageZone 3. Raising the Bar on Mobile Customer Engagement

3:15pm Networking, Refreshment, and Exhibition Break

3:45pm SUCCESS STORY – Content Marketing that Truly Engages the Customer

4:15pm EXECUTIVE INSIGHTS – Consumer Behavior Trends: Why B2Bs Should Sit Up and Take Notice

4:50pm INTERACTIVE – Ask the Experts! Panel Discussion: Modeling a Modern Marketing Organization

5:30pm Digital Marketing Olympics & Countryside CookoutHors d’oeuvres, cookout dinner and just plain countryside olympics fun! Gear upfor a night of Olympic games in the mountains! Dinner will be served throughoutthe night and our top teams will be draped in Gold, Silver & Bronze.

“TRAVEL READY WEDNESDAY”Feel free to come down in your most comfortable travel wear so you can check out early, storeyour bags and ensure a stress-free day.6:15am Early Risers Run/Walk

8:00am Continental Breakfast and Exhibition

8:30am Ice Breaker and KEYNOTE – Heighten Digital Branding and Experience

9:35am SUCCESS STORY – The Social Selling Revolution: 10 Tips to a Successful SocialSelling Program That Drives Business Results

10:05am FRESH PERSPECTIVE – The Omni Channel Customer: The Journey and the Analytics


11:05am CONCURRENT COLLABORATION ZONES – MINDSHARESMindshare sessions bring together a panel of subject-matter experts to tackle and discuss real-world business challenges and problems.Choose one of the following zones:Zone 1. SEO in a Global Business EnvironmentZone 2. Align or Die! Tighten Your Sales & Marketing Alignment

12:05pm Food For Thought – Networking Roundtables Hosted by Industry Leaders Practitioners and solution providers host a menu of luncheon roundtable discussions on pertinent industry issues. Dine and dish with industry experts. The list of roundtable discussion topics will be available on-site.


1:10pm CONCURRENT COLLABORATION ZONES – PEER COUNCILS Peer Council sessions are participant-driven discussions focusing on your key challenges and concerns.Choose one of the following zones:Zone 1. Delivering & Measuring the Value of Content MarketingZone 2. Owning the Digital Customer Experience


2:15pm EXECUTIVE INSIGHTS – Pay-Earn-Own: How to Connect the Digital Dots –The Death or Rebirth of Digital Advertising

2:50pm Networking, Refreshment and Exhibition Break

3:20pm TRANSFORMATIVE THINKING – The Future of Digital Purchasing, E-Commerce, and How it Will Change Sales and Marketing

3:50pm EXECUTIVE INSIGHTS – Integrated Competitive Intelligence and its Critical Role in Marketing Success

4:20pm INTERACTIVE – Top Take-Aways Panel - Weighing In on the Implementation Ideas from the 17th Annual Digital Marketing: A Frost & Sullivan Executive MindXchange

5:00pm 17th Annual Digital Marketing:A Frost & Sullivan Executive MindXchange Concludes

TUESDAY, JULY 12, 2016

WEDNESDAY, JULY 13, 2016

SUNDAY, JULY 10, 2016

MONDAY, JULY 11, 2016

Register Now • [email protected] • tel: 1.877.GO FROST (1.877.463.7678) • fax: 1.888.674.3329 • www.frost.com/mar 3

ARRIVAL DAY

NETWORKING DAY

GENERAL SESSION AND EXHIBITION


CHOOSE BETWEEN THREE DIFFERENT COLLABORATION ZONESCustomize your agenda! Stay the course with one zone or bounce around to others.

All collaboration zones are Power-Point Free, participant-driven discussions featuring creative thinking and idea generation.

Zone 1: Digital Data - Driven Excellence | Zone 2: Marketing Operations: Create, Manage, and Measure | Zone 3: Customer Engagement: Engage and Personalize


Schedule-at-a-glance is preliminary and will be updated as information becomes available.


Keynotes

Register Now • [email protected] • tel: 1.877.GO FROST (1.877.463.7678) • fax: 1.888.674.3329 • www.frost.com/mar4

Matt PreschernExecutive Vice President and Chief Marketing OfficerHCL Technologies

Matt Preschern is Executive Vice President and Chief Marketing Officer of HCLTechnologies, a US$6.1 billion global information technology services company.

In his role as the company’s CMO, Matt leads all marketing functions including globalbusiness and strategic marketing, sales enablement and corporate communicationsto drive demand, growth and value for the HCL Technologies brand.

Matt has over two decades of leadership experience in marketing and strategic business development.Prior to joining HCL, he was Senior Vice President and Enterprise Chief Marketing Officer at Windstreamwhere he led overall Brand Management, Demand Generation and Digital Content marketing. He wasalso responsible for product and solution marketing, pricing, channel and field marketing, Public Relationsand industry analyst relations.

17th Annual Digital MarketingA F r o s t & S u l l i v a n E x e c u t i v e M i n d c h a n g e

K E Y N O T E S

Patrick Nugent Vice PresidentFrost & Sullivan

Patrick Nugent recently joined the Frost & Sullivan Growth, Innovation and Leadership (GIL) team as a Vice President. He has proudly been a part of the Frost & Sullivan events team for the last 15 years. Inhis role with the Frost & Sullivan events team, he has served as an event facilitator and as Master ofCeremonies. Prior to joining Frost & Sullivan, Patrick was the Director of Business Development forthe Illinois Institute for Continuing Legal Education in Chicago. He was also the Founder and Principalof Nugent Corporate Services, an educational event specialty consulting firm.

M A S T E R O F C E R E M O N I E S

Shonodeep ModakChief Marketing Officer, Distributed Power ServicesGE Power & Water

Shonodeep Modak is the Chief Marketing Officer for GE’s Distributed PowerServices business responsible for strategy, commercial enablement and value captureacross a global asset base of over 35,000 operating power plants. Insights arisingfrom his team have anticipated evolving energy market trends and customer needs

with development of new IoT, asset performance management and end-of-life products transforming thebusiness into GE’s fastest growing aftermarket portfolio over the last two years.

Prior to GE, he led strategy and analytics for ExxonMobil's consumer products division where his creative,data-driven approach helped commercialize several innovative motor oil lines that redefined the categorygenerating double digit growth. With over 15 years of experience cultivated in the largest global energycorporations, he has built marketing organizations, led global product strategy and driven demand creation.


Networking Act iv i t ies


White Water Rafting Check In8:00am

Beautiful scenery and playful rapids will carry you acrossone of the world's oldest rivers, the French Broad River,and through the mountains of North Carolina. Grab apaddle and work as a team with fellow colleagues to getback on solid ground where you'll enjoy lunch and timeto create bonds with your newfound friends. First timersand adventure enthusiasts are both welcome on thisClass I-III river! Location: Meet In the 7th Level Vanderbilt WingAdditional Fee: $175

Monday, July 11, 2016

Take a self-guided tour of the Biltmore House & EstateGardens, America's largest home, with 34 bedrooms, 43bathrooms, and 65 fireplaces! We'll have lunch at theBiltmore Estate Deerpark Restaurant followed by a visitto Antler Hill Village, a pedestrian-friendly area on estategrounds where wine experts will take you through thewinemaking process and finish off with a complimentarywine tasting! Location: Meet In the 7th Level Vanderbilt WingAdditional Fee: $175Networking Activities Hosted by:

This end-user/participant activity is your opportunity toidentify right out of the gate – those peers who sharechallenges similar to your own. It's a great way to findparticipants who have thought leadership you canbenefit from and to facilitate later dialogues throughoutthe event.

Welcome to Asheville! Meet your fellow peers for somecocktails and conversations, take in the scenery andbreathe in the fresh mountain air. Cheers to a perfectstart of what is sure to be a unique event.Location: Meet In the 7th Level Vanderbilt Wing

Hosted by:

Participant Meet ‘n’ Greet6:45pm

Wednesday, July 13, 2016

Digital MarketingOlympics & Country-Side Cookout5:30pm

Tuesday, July 12, 2016

Hors d’oeuvres, cookout dinner and just plaincountryside olympics fun! Gear up for a night ofOlympic games in the mountains! Dinner will beserved throughout the night and our top teams willbe draped in Gold, Silver & Bronze!Location: Country Club

Calling all walkers, joggers and runners! Lace up yoursneakers and get your endorphins flowing with alittle exercise. It's the perfect start to a great day ofcontent and networking!Location: Meet In the 7th Level Vanderbilt Wing

Biltmore Estate andWinery Tour Check In8:30am

Welcome to Asheville! Networking Receptionand Event Kickoff7:30pm

Early Risers Run/Walk6:15am

5

OR

Register Now • [email protected] • tel: 1.877.GO FROST (1.877.463.7678) • fax: 1.888.674.3329 • www.frost.com/medtech

Agenda

6:00pm Suggested Arrival TimeArrive Sunday to participate in Monday’s Networking Activities.

Bring plenty of business cards, relax, meet-and-greet during this fun-filled daydevoted to making new contacts and new friends. For all afternoon & eveningorientations, the dress code is business casual.

8:00am White Water Rafting Check In Beautiful scenery and playful rapids will carry you across one of theworld's oldest rivers, the French Broad River, and through themountains of North Carolina. Grab a paddle and work as a teamwith fellow colleagues to get back on solid ground where you'llenjoy lunch and time to create bonds with your newfound friends.First timers and adventure enthusiasts are both welcome on thisClass I-III river!

Location: Meet In the 7th Level Vanderbilt Wing

8:30am Biltmore Estate and Winery Tour Check InTake a self-guided tour of the Biltmore House & Estate Gardens,America's largest home, with 34 bedrooms, 43 bathrooms, and 65fireplaces! We'll have lunch at the Biltmore Estate DeerparkRestaurant followed by a visit to Antler Hill Village, a pedestrian-friendly area on estate grounds where wine experts will take youthrough the winemaking process and finish off with acomplimentary wine tasting!


3:30pm Sponsor ROI Workshop

5:00pm Sponsor Registration & Orientation Reception

6:00pm Speaker & Thought Leader OrientationAn essential meeting for speakers, facilitators and confirmedthought leaders to preview the event, highlight your roles andnetwork with fellow peers.

6:45pm Participant Meet 'n' GreetThis end-user/participant activity is your opportunity to identifyright out of the gate – those peers who share challenges similar toyour own. It's a great way to find participants who have thoughtleadership you can benefit from and to facilitate later dialoguesthroughout the event.

7:30pm Welcome Networking Reception and Event KickoffWelcome to Asheville! Meet your fellow peers for some cocktails andconversations, take in the scenery and breathe in the fresh mountainair. Cheers to a perfect start of what is sure to be a unique event.


Hosted by:

8:00am Registration, Continental Breakfast, and ExhibitionDidn't get your badge at last night's reception? Make sure you'redown in time for breakfast and registration to get your eventmaterials now! Already have your badge? Make sure you pick upyour event packet and start networking bright and early!

WELCOME AND KEYNOTE8:45am Marketing in the Digital World: Transcending

Boundaries Between Innovation and Marketing Matt PreschernExecutive Vice President & Chief Marketing OfficerHCL Technologies

More than ever before, brands must connect with a diverse and global audiencein an increasingly crowded 21st century landscape. It is important to henceunderstand the implications for a marketer to create a brand that deliversconsistent and unique experience to its customers in digital world. In thispresentation, Matt Preschern, the Chief Marketing Officer and Executive VicePresident of HCL Technologies, will draw on two decades of internationalmarketing experience to describe how brands can develop and enhance digitalstrategies that are driven and informed by innovation. Mr. Preschern will explainhow it is not just about ‘digital marketing’ but all about ‘marketing in the digitalworld’ – to take the brand from being ‘promotional’ to an ‘experiential’ one.

Key Take-Aways:

g A framework for Marketing in the 21st century/digital world g Best practices on how to build an experiential, employee-led brandg Lessons learned about thought-provoking and engaging content

IMPLEMENTATION SUCCESS STORY9:50am Human vs. Non-Human: A Path Toward the Right

Digital StrategyRachel McClary, PhDGlobal Vice President, MarketingDiebold

Too often we fall victim to over-reacting to shifts and find ourselves in anextreme, and this is no different as marketing organizations struggle to find theright balance as we develop a sustaining digital strategy – one that not only canco-exist with the traditional, human components, but can merge with it in asymbiotic way that allows the two to intertwine like threads of a tapestry.Separately the threads are colorful but one dimensional. When woven together,they create a visual masterpiece that tells the viewer a story.

Join Rachel as she shares the learnings from her journey in striking that balancefor the leading ATM manufacturer in the world. Hear about her threads and thetapestry she and her organization have created for Diebold.

Key Take-Aways:

g Lessons learned and pitfalls to avoid in standing up a digital team and strategyg Framework to embed digital strategy into existing infrastructure and

operational plang Metrics – which ones are real and mean something to the people that need

to know

10:20am 17th Annual Digital Marketing: A Frost & SullivanExecutive MindXchange Advisory Board Recognition


ARRIVAL DAY

SUNDAY, JULY 10, 2016

NETWORKING DAY

MONDAY, JULY 11, 2016


TUESDAY, JULY 12, 2016

SUNDAY, MARCH 10, 2016 – TUESDAY, JULY 12, 2016 Join Our Digital Marketing LinkedInCommunity: www.frost.com/linkedin-MAR

6

Attire Recommendations Key:

Casual - Jeans, T-shirt,Comfortable Shoes

Business Casual - Button downshirt, Trousers, Dress

Athletic Gear - WorkoutClothing, Sneakers


Agenda

CONCURRENT COLLABORATION ZONES –ROUNDTABLES/ THINKTANKS10:55am Roundtable sessions capture the power of all participants'

voices, insights and experiences via group discussion andexploration of the issue at hand.

ThinkTank sessions employ interactive team exercises in a"roll up your sleeves" learning environmentChoose one of the following zones:

Zone 1: Web, Social, Mobile, Video: Harnessing DigitalAnalytics for Enhanced Decision-Making andImproved Performance – Roundtable

FACILITATOR: Mark HammerChief Operating OfficerBloomfire

Are you struggling to see the full potential of the data behind your marketingefforts? With the increased pressure for marketing to show measurable impacton revenue, metrics like click-through rate, page views, and leads generated aren'tenough. In this interactive session, we will look at real data to uncover actionableinsights and provide a framework to follow to analyze your marketing programs.

Key Take-Aways:g Best practices for collecting data from your marketing programsg Framework for analyzing the success of your programsg Key questions to ask that will help you draw actionable insights from

your analysis

Zone 2: Breaking Down Silos: How to be Fast, Iterative andSmart with Your Content – ThinkTank

FACILITATORS: Dave BaeumlerExecutive Creative Director Centerline Digital

Cait Vlastakis Smith Executive Strategy DirectorCenterline Digital

How many strategy plans never see the light of day after they’re first presented?What about that great customer research—is it collecting dust or was itseamlessly integrated into your last creative campaign?

Shifting from a mindset of silos and perfectionism to a mindset of collaboration anditeration will helpbreak down the walls between strategy and creative.

Bring back to your team methods for creating content based on in-the-momentbehavior to craft storylines that engage customers and move them to action.

Key Take-Aways:g Best practices to break the habit of front-loading your strategic planningg Fresh perspectives for applying an agile marketing framework g Techniques to blend the right amount of planning and creative g Tools to uncover great creative ideas

Zone 3: Delivering Customer and Enterprise Value via Segmentation and Personas – Roundtable

FACILITATORS: David IyamahAccount Executive & Alliances Manager TechValidate

Alexri PatelSenior Customer Advocate TechValidate

Ever receive a piece of marketing collateral that serves absolutely no purpose toyou, so you toss it? It’s like trying to fit a square peg into a round hole. Let’s avoidthat. It’s more important than ever to make sure the right marketing materialsend up in the right hands in order to maximize its success.

Targeted content can significantly increase engagement and value for customersand prospects, generate more MQLs, and make account-based marketing a reality.Join us and learn how to get sophisticated with your segmentation and personasto drive compelling conversation with customers and prospects.

Key Take-Aways:

g Insight on different approaches to segmentation that drive value andengagement with customers and prospects

g Key findings on what account based marketing (ABM) means for B2B companies in reality vs. theory

g Examples of innovative marketing teams that have gotten segmentation right


12:10pm CONCURRENT SESSIONSChoose one of the following concurrent sessions:

INTERACTIVESolutions WheelPlay the “wheel” to find out which of the industry's products and services will help you solve your challenges. It is a series ofrapid fire, one-on-one meetings with leading solution providers –both intense and fulfilling.

OR

FROST & SULLIVAN VISIONARY INSIGHTDigital Marketing: Navigating an Increasingly Complex Landscape Ashwin Iyer Senior Director, Digital Transformation PracticeFrost & Sullivan

The digital marketing industry has seen unprecedented growth anddiversification in the last few years. With over 1,000 technology vendors offeringan expansive range of digital marketing solutions, enterprises are challenged withunderstanding this expanding landscape and determining the right solutions andstrategies for their business. In this session, Frost & Sullivan will provide anoverview of the Digital Marketing industry and share key findings from our latestsurvey of hundreds of enterprise marketing leaders worldwide.

Key Take-Aways:

g Digital marketing framework - Create, manage, deliver, measure, engage, and optimize

g Research findings on adoption, usage, and planned Digital Marketingenterprise initiatives

g Key challenges and critical success factors

TUESDAY, JULY 12, 2016 Join Our Digital Marketing LinkedInCommunity: www.frost.com/linkedin-MAR

7

CHOOSE BETWEEN THREE DIFFERENT COLLABORATION ZONESCustomize your agenda! Stay the course with one zone or bounce around toothers. All collaboration zones are Power-Point Free, participant-drivendiscussions featuring creative thinking and idea generation.

Zone 1: Digital Data - Driven ExcellenceZone 2: Marketing Operations: Create, Manage, and MeasureZone 3: Customer Engagement: Engage and Personalize






Agenda

12:55pm Food For Thought Networking Roundtables Hosted by Industry LeadersPractitioners and solution providers host a menu of luncheonroundtable discussions on pertinent industry issues. Dine anddish with industry experts. The list of roundtable discussiontopics will be available on-site.

Hosted by:


CONCURRENT COLLABORATION ZONES – THINKTANKS2:00pm ThinkTank sessions employ interactive team exercises in a

"roll up your sleeves" learning environment.

Choose one of the following zones:

Zone 1: Achieving Excellence with a 360 Customer View

FACILITATOR:

Hank WeghorstChief Technology OfficerAvention

Beyond identifying key segments or finding look-alikes to drive acquisition, B2Bmarketing executives need a blueprint to gain a full 360 degree view of allinteractions in the customer lifecycle. Achieving excellence starts withunderstanding the desired outcome and gaining internal support in alignment withyour goal. Join Hank Weghorst as he shares insights and guides you through theprocess of using big data to create a framework that aligns your marketing, sales,and product teams around your customer needs.

Key Take-Aways:

g Critical success metrics that drive business performanceg A guide for developing your strategy and perspectives on leading your team

through a winning project g A personal template for identifying the sources and types of information

required for your 360 view

Zone 2: Personalization Gets Practical: The Means, Mechanism & Message

FACILITATOR:

Tim CookVice President of Client Services & PartnerThe MX Group

Everyone talks about marketing personalization, but even the mostsophisticated B2B marketers have trouble paying off the personalizationpromise in a way that’s practical and effective. Join us for an interactive sessionthat gets past the hype and gets real about how and where your marketingefforts can–and should–include personalization.

Key Take-Aways:

g A framework for focusing your personalization efforts—do you have theMeans, the Mechanism and the Message

g A review of the results from your individual Personalization MarketingMaturity Assessment conducted during the session

g A Means, Mechanism, or Message roadmap that details the steps to takewhen you get back home. Each roadmap will be developed in a breakoutand presented to the entire group

Zone 3: Raising the Bar on Mobile Customer Engagement

FACILITATOR:

Brooke GraceySenior Mobile Events App StrategistCvent

We all know that engagement is the most important factor for marketing success,but how can mobile help to captivate your audience? Whether your goal is toexpose important content or increase connections with sponsors and/or speakersyou can use mobile to personalize the experience and watch your marketingengagement metrics surge. During this interactive ThinkTank you will learn how touse the digital activity enabled through mobile technology to increase audienceengagement year over year.

Key Take-Aways:

g Examples of how to define, target and engage different personasg A guide to strategies and tips to ensure your audience immerse themselves

in the digital experienceg Proven and creative ways sponsors can drive meaningful engagement g Insight on actionable advice on how to leverage digital engagement to

demonstrate ROI


Featured Demonstration Hosted by:

SUCCESS STORY3:45pm Content Marketing that Truly Engages the Customer

Donna Bedford Global Digital LeadLenovo

Understanding the need for change and testing in you content marketingstrategy. What works now may not work in six months' time. In order to besuccessful at content marketing engagement, it is important to keep ahead ofhow people consume content and consider how device types, time of day, etc.effects consumption.

Key Take-Aways:

g Examples of some of Lenovo’s content marketing over the last 5 yearsg Case studies of how some varied tactics worked g Insight on how to how to spot a content marketing trend

EXECUTIVE INSIGHTS4:15pm Consumer Behavior Trends: Why B2Bs Should Sit Up

and Take NoticeStephany VerstraeteChief Marketing OfficerTeladoc, Inc.

Consumer forces like mobile, 24/7 connectivity, customer empowerment, virtualcommunities and collaboration are spilling into the enterprise. As a result, theB2B marketer is expected to not only market to the business, but to the humanbeings who run that business and use the services. The secret: authenticstorytelling. It’s as important in B2B as it is in B2C to connect, resonate to driveengagement and business. The session will explore the expectations of the newB2B consumer and how marketing executives can creatively and strategicallynavigate the changing dynamics in the B2B and B2C consumer paradigms.

Key Take-Aways:

g Fresh perspectives on applying B2C marketing techniques to everyday B2Bchallenges

g Lessons learned and the ah-ha moments that break through to deliver great resultsg Techniques for more effectively connecting with the B2B stakeholder

TUESDAY, JULY 12, 2016 Join Our Digital Marketing LinkedInCommunity: www.frost.com/linkedin-MAR

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Agenda

INTERACTIVE 4:50pm Ask the Experts! Panel Discussion: Modeling a

Modern Marketing OrganizationMODERATOR:

Rachel McClary, PhDGlobal Vice President, MarketingDiebold

PANELISTS INCLUDE:

Scott GardnerSenior Vice President, Digital MarketingBank of America

Greg GibbonsSenior Vice President, Marketing Communications Siemens Corporation

Lance Kinerk Global Director of DigitalIngersoll Rand

Jill KouriChief Marketing OfficerJLL

Mike McCalleyVice President, Marketing and Product ManagementFlowserve

Ever had someone outside of the marketing department describe it as “glorifiedevent planners” or “the team to get them golf balls to bring to their next clientvisit”? Too often marketing is misunderstood, under appreciated andmisrepresented within the highest levels of the company because of an inabilityto fully internalize what we do and why.

Today’s business environment mandates a strategic contribution from marketing,but are we organized to deliver against that need and to dissolve the marketingmyth most execs have?

Key Take-Aways:

g Insight and examples of best-in-class Marketing Organization models acrossmultiple industries

g Best practices to quantify and articulate the value of marketing outside ofthe function

g Success factors on talent recruitment, development and retention

5:30pm Digital Marketing Olympics & Countryside CookoutHors d’oeuvres, cookout dinner and just plain CountrysideOlympics fun! Gear up for a night of Olympic games in themountains! Dinner will be served throughout the night and ourtop teams will be draped in Gold, Silver & Bronze!

“TRAVEL READY WEDNESDAY”Feel free to come down in your most comfortable travel wear so you can check out early,store your bags and ensure a stress-free day.

6:15am Early Risers Run/Walk

Calling all walkers, joggers and runners! Lace up your sneakersand get your endorphins flowing with a little exercise. It's theperfect start to a great day of content and networking!

8:00am Continental Breakfast and ExhibitionStart the day on the right foot with some breakfast andnetworking before diving into the first keynote!

ICE BREAKER AND KEYNOTE8:30am Heighten Digital Branding and Experience

Shonodeep ModakChief Marketing Officer, Distributed Power ServicesGE Power & Water

What happens when your customers never physically touch, much less actually useyour product? How can you possibly convince them that your product experience isbetter than the other guy? See how GE recently connected IoT (Internet of Things)with digital tools to deliver a tangible experience that created one of GE’s fastestgrowing businesses.

Key Take-Aways:

g Insight into creating a breakthrough digital experience to demonstrate thebrand value of a mature B2B businesses

g Fresh perspectives in how customer awareness of IoT technology solutionscan be nurtured into real sales with the right digital toolkit

g Tools for driving more personalization and rethinking products beyond thetraditional use case

SUCCESS STORY9:35am The Social Selling Revolution: 10 Tips to a

Successful Social Selling Program That DrivesBusiness Results

Matthew RoyseDirector, Marketing CommunicationsForsythe Technology

Social selling is all the buzz in the B2B world. Social selling is revolutionizing sales likedigital marketing changed marketing. With more than 75 percent of B2B decisionmakers using social media and companies completing more of their buying cyclebefore they approach a supplier, social selling has become your company’s best bet.

But is it worth the effort? In this session, Forsythe Technology’s Director of MarketingCommunications Matthew Royse provides you with actionable tips and thoughtfulinsights into how you can launch a social selling initiative at your company.

Key Take-Aways:

g Lessons learned and pitfalls to avoid when launching a social selling initiativeg A framework for tackling social selling at your organization, including

getting C-suite buy-ing Insights into how social selling can help your content marketing efforts


WEDNESDAY, JULY 13, 2016

TUESDAY, JULY 12, 2016 – WEDNESDAY, JULY 13, 2016 Join Our Digital Marketing LinkedInCommunity: www.frost.com/linkedin-MAR

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Agenda

FRESH PERSPECTIVE10:05am The Omni Channel Customer: The Journey and

the Analytics

Mathew DonoghueHead of Marketing, North AmericaIntel Security Group

The road to marketing analytics is paved with obstacles and pitfalls. In a B2B sellingmotion where no less than five customer decision makers, on average, are involved ina purchase decision, the challenge of identifying these key individuals is surpassed onlyby the complexity of intercepting them with relevant content throughout the buyer’sjourney. Worse yet, marketers are confounded by how to predict the buyer’s nextstep when underlying automation platforms are nonintegrated, if not nonexistent.

In this presentation, Allison will share some perspectives for driving a new cultureof discipline, measurement and data-driven decision making in marketingorganizations with various starting points in reaching the omni channel customer.

Key Take-Aways:

g Insight on how buyers are engaging differently and the pitfalls awaitingcompanies that fail to respond accurately

g Lessons learned from building a culture of analytics and insight into aproactive marketing organization – and the obstacles facing marketingleaders from well-intentioned internal stakeholder

g A framework for tackling marketing analytics, regardless of a company’sstarting point with infrastructure and systems


CONCURRENT COLLABORATION ZONES – MINDSHARES11:05am Mindshare sessions bring together a panel of subject-matter

experts to tackle and discuss real-world business challengesand problems.


Zone 1. SEO in a Global Business Environment

PANELISTS INCLUDE:

Ryan FortinGlobal SEO Program ManagerLenovo

Scott GardnerSenior Vice President, Digital MarketingBank of America

Lance KinerkGlobal Director of DigitalIngersoll Rand

Anita MooyGlobal Director, Branding & Consumer MarketingMomentive (Formerly General Electric Advanced Materials)

Zone 2. Align or Die! Tightening Your Sales and Marketing Alignment

MODERATOR:

Forrest LeightonVice President, MarketingMarcomCentral

PANELISTS INCLUDE:

Teressa CaroSenior Vice President, MarketingFortiva

Chris EdwardsChief Marketing OfficerValidic

Gretchen Garrigues Former Global Chief Marketing OfficerFirst Data

Paula PuessGlobal Marketing ManagerRockwell Automation

Marketing and sales alignment is more critical to the success of any enterprisethan ever before. This panel of experts will dive into best practices for achievingoptimum alignment, explore marketing’s newer role of lead qualifier, and discusshow your technology stack affects overall marketing strategy.

Key Take-Aways:

g Insight on actionable steps to improve sales and marketing alignmentg Examples of technology must-haves and how to tie multiple technologies

togetherg Techniques and best practices for engaging sales in your marketing strategyg Examples of how access to approved assets helps sales stay on brand

and message

12:05pm Food For Thought – Networking Roundtables Hosted by Industry Leaders

Practitioners and solution providers host a menu of luncheondiscussions on pertinent industry issues. Dine and dish with industryexperts. The list of discussion topics will be available on-site.


CONCURRENT COLLABORATION ZONES – PEER COUNCILS 1:10pm Peer Council sessions are participant-driven discussions

focusing on your key challenges and concerns.


Zone 1. Delivering & Measuring the Value of Content Marketing

MODERATOR:

Lauren St. Amand Global Director, Digital Marketing, Brand and Demand Solutions Frost & Sullivan

Today's social savvy marketer no longer measures success through a linear lead genfunnel but through an ever evolving multi-dimensional matrix of success metrics. Asour customer's expectations grow and we begin to connect with them throughmultichannels we recognize the importance of measuring success at each integrationpoint. Share lessons learned and discuss best practices in this interactive session.

Key Take-Aways:

g Examples of going beyond business objectives; setting KPI's for Sales andthe C Suite

g Best practices for coordinating integrated campaigns to expand results gExamples of cutting edge technologies that measure, track and promote results

g Insight on the beauty of proactive vs. reactive ad-hoc reports

WEDNESDAY, JULY 13, 2016 Join Our Digital Marketing LinkedInCommunity: www.frost.com/linkedin-MAR

10






Agenda

Zone 2. Consistency in the Digital Customer ExperienceMODERATOR:

Anita MooyGlobal Director, Branding & Consumer Marketing Momentive (Formerly General Electric Advanced Materials)

Opportunities to connect with customers digitally abound. The style of thoseconnections is as varied as the customers themselves, ranging from a tweeted 140 characters to socially-based exchanges to finely targeted SEO, SEM or CRMinitiatives. With so many opportunities, it’s a challenge to deliver what yourcustomers need – when they need it, how they need it and in a consistent, effectivemanner. But, if you don’t, you lose. So how do you own the holistic digital customerexperience? How do you ensure you connect effectively throughout his journey?

Key Take-Aways:

g Framework for understanding and delivering what your customer wantswith guides for audience segmentation and persona development

g Guide for mapping those customer needs against his digital experience with youg Tools for securing and applying customer feedback on the digital

experience for ever-increasing effectiveness


EXECUTIVE INSIGHTS2:15pm Pay – Earn – Own: How to Connect the Digital

Dots – The Death or Rebirth of Digital Advertising

MODERATOR:

Matthew RoyseDirector, Marketing CommunicationsForsythe Technology

PANELISTS INCLUDE:

Kim KitchingsVice President Corporate Strategy & Program MetricsCotton Incorporated

Kristen SissonGlobal Vice President, Media StrategySchneider Electric

This trio of terms is popular in today’s rapidly changing digital marketing space butwhat do these terms reallymean? Is paid media dead? Or has recent social mediadevelopments led to the rebirth of digital advertising?

In this discussion, we explore the differences between these terms and whichone(s) you should use when your budget is tight.

Key Take-Aways:

g A framework for how you should think about paid, owned and earnedmedia

g Insights into how to effectively execute on all three, including the benefitsand challenges of each one

g A review of the importance of a well-balanced mix of all three


TRANSFORMATIVE THINKING3:20pm The Future of Digital Purchasing, e-Commerce, and

How it Will Change Sales and Marketing

Michael RothSenior Director, eCommerceMSC Industrial Supply Company

Have you ever noticed the path to success is never a straight line? Our customersare on a journey, a quest for a specific product or service, an alternative solution,or just trying to find a better deal. With customers becoming more digitally native,their devices are always by their side, always on, and always connected. More andmore of our customers are starting these unique journeys digitally and along theway, gaining access to more information, pricing, and other options before we evenrealized their journey began. Come learn how MSC Industrial Supply Company istransforming the journey, removing channels, and embracing these changes.

Key Take-Aways:

g Insight on how organizations can rethink the journey and exceed expectationsg Best practices for B2B marketers in this world of multi-interactions

(digital – onsite / offsite, physical – print, sales person, call center) g Examples of tools and technology that are available to assist in the change

EXECUTIVE INSIGHTS3:50pm Integrated Competitive Intelligence and its Critical

Role in Marketing Success

Nan BulgerChief Executive Officer, Executive DirectorSCIP – Strategic & Competitive Intelligence Professionals

Every good marketer understands the elements that drive the entire customer experiencestart to finish. This session will present an actual customer experience case history andillustrate how integrated competitive intelligence supported the effort and drove tochanges in the product and service offerings that increased customer satisfaction.

Key Take-Aways:

g A clear definition of the integrated competitive intelligence framework tosupport marketing efforts

g Illustrated business case history example - Mapping the customerexperience and an outline the intelligence tools that support anunderstanding of customers wants and needs

g Three examples of marketing initiatives that are robustly supported bymarket intelligence activities

INTERACTIVE4:20pm Top Take-Aways Panel - Weighing In on the

Implementation Ideas from the 17th Annual DigitalMarketing: A Frost & Sullivan Executive MindXchangeMODERATOR:

Ashwin IyerSenior Director, Digital Transformation PracticeFrost & Sullivan

PANELISTS INCLUDE:

Paramita BhattacharyaDirector, Content Marketing and DigitalHitachi Data Systems

Teresa Caro Senior Vice President, Marketing Fortiva

Paula PuessGlobal Market Development ManagerRockwell Automation

Participants at each Digital Marketing Executive MindXchange come away with awealth of key learnings and it can be a challenge to take it all in. During thisinteractive session members of our Advisory Board will highlight the mostimportant themes, key take-aways and lessons learned as a capstone for the event.

5:00pm Content for the 17th Annual Digital Marketing: A Frost & Sullivan Executive MindXchange Concludes

WEDNESDAY, JULY 13, 2016 Join Our Digital Marketing LinkedInCommunity: www.frost.com/linkedin-MAR

11





Sponsors


Avention, maker of OneSource Solutions, deliverssmarter business insights to help companies get a

deeper understanding of company, contact, and market data. With anunparalleled breadth of data sources, deeper strategic analysis, and livecontent updates, Avention provides accurate, timely information to drivegrowth, improve productivity, and make customer & prospect interactionsmore impactful.www.avention.com

Bloomfire is a knowledge sharing and salesenablement platform that provides a centralized

place to access content. Bloomfire searches within training, Q&A, and collateral so content can be found organically. Reps can then easilyshare with prospects, and you can track their activity, and measure yourcontent’s ROI.www.bloomfire.com

No two client engagements are the same. As a modern marketing laboratory, Centerline

approaches challenges and opportunities with this mindset. We are alwayslooking to apply the right mix of talent, time, process and action to eachunique situation to deliver custom solutions that better connect brandswith their audiences.http://www.centerline.net

Cvent, Inc. (NYSE: CVT) provides the leading cloud-based enterprise event management platform that

empowers marketers to create and manage compelling events thatgenerate leads, engage attendees, and drive results. Cvent integrates withmarketing automation and CRM systems to develop a 360 degree view ofattendees and tie events to the revenue cycle.www.cvent.com

MarcomCentral® is a cloud-based marketing assetmanagement software for businesses that manages

and customizes marketing materials across entire organizations enablingbrand control and asset distribution with anytime, anywhere access. Yourmarketing team can focus on what they do best, creating, while repetitiveone-off requests are automated through MarcomCentral.www.marcom.com

The Mx Group is a digital and demand creation agency. Weintegrate marketing, technology and sales optimizationservices to help companies attract, convert and retain

customers. For more than 25 years, clients have trusted us to help turntheir marketing investments into measurable revenue.www.themxgroup.com

TechValidate is fast-growing Software-as-a-Service company based in the San Francisco

Bay Area. Our on-demand offering is the first and only automatedplatform that collects and transforms customer experience data intocredible content (case studies, ROI analyses, customer testimonials,customer reviews) for use across all key marketing and salescommunication channels.www.techvalidate.com

For Sponsorship Opportunities, please contact Gary Robbins, Partner, Global Brand and Demand Solutions.

Email: [email protected] Tel: 703.729.6386


SPONSORS

WHAT DO YOU GET?

Now you can have your very own detailed summary of the event presentations, generalsessions and interactive sessions, to bring back to your organization and team.

Get Your Hands on the Executive MindXchange Chronicles

A Real Golden Nugget that Continues to Add Value Post-Event

For further information or to register, call Matthew McSweegan at 516-255-3812, or email him at [email protected]

You will benefit from a thorough and focused chronicle of the Frost & SullivanExecutive MindXchange, including key take-aways and action items to implement inyour own organization. These collections, prepared mostly by your peers, ensureyou don't miss out on any of the sessions that run concurrently with those that youchose to attend. Simply stated, we pull out the golden nuggets of the event for you.

THE BENEFITS ARE NUMEROUS: n Access to all notes; let us do all of the note taking for youn Take the event home to your teammates that were unable to attendn Ensure you benefit from all the sessions, even the ones you missed n Never forget what you learned and who spoke at the eventn Huge savings for these esteemed chronicles for event participantsn Plus much, much more!

PRICING:

The Executive MindXchange Chronicles are now available for purchase.Additional savings apply when purchased prior to or on-site at the event.

Participant Pricing: Non-Participant Pricing:

Pre-Event/On-site: $395 $695Post-event: $495

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SNAPSHOT OF COMPANIES REPRESENTED AT PREVIOUSDIGITAL MARKETING EXECUTIVE MINDXCHANGE EVENTS


Virtual EventsInterested in getting live and interactive high-quality content right from your desktop? If so, then Frost & Sullivan’scomplimentary eBroadcasts are for you. By combining the immediacy of the web with the impact of streaming audio, theseone-hour, topic-specific seminars, allow participants to exchange real-world experiences with senior-level executives and keyindustry analysts.

Better, Faster Collaboration with Enterprise Social Networking in ManufacturingJoin us for an educational eBroadcast that explores the extent manufacturers are embracing enterprise social networking andmobile technologies to increase the flexibility and velocity of their businesses.Available Now: www.frost.com/future

Voice of the Customer: A New Era for Capturing Better Customer InsightsLearn what defines a superior experience, and how to exercise their opinions and purchasing power.Available Now: www.frost.com/customerinsights

Doing More With Less: How Resource Visibility Can Solve Your Time to Market Problems Product development organizations often struggle with a lack of resources and little visibility into their resource capacity. Join Frost & Sullivan and Planview for a complimentary eBroadcast as we highlight the best practices for managing resources inproduct development.Available Now: www.frost.com/more

onDemand eBroadcasts

Additional eBroadcasts are being added on a regular basis. For Frost & Sullivan’s latest eBroadcast calendar, go to www.ebroadcast.frost.com


Tuesday: Guided Waterfall Hike and Asheville Art Safari• A two-mile hike through the 10,000-acre Dupont State Park Forest will put you on the path

to serenity while the rushing waterfalls create unimaginable visions of beauty.

• Bring your appetite, we'll have lunch waiting for you at a local café then take a stroll throughthe Folk Art Center & River Arts District.

• Prominent artists will work with different mediums to present live demonstrations of theircraft just for you!

Family & Friends PackageThese activities are specifically organized for family & friends of event attendees to enjoy the spectacular scenery and historic sites Ashevillehas to offer. If you are a registered attendee of the 17th Annual Digital Marketing event, we strongly recommend you do not attend theseactivities so you can experience the event in its entirety.

Fee Per Day: $175 (Lunch included with both activities)Email [email protected] for more information

Wednesday: Microbrewery & Distillery Tour• The recently transformed Lexington Avenue Brewery and gastropub will host you

as you sample six generous beer tastings. Choose your favorite to pair with a hearty lunch!

• A guided tour of Troy & Sons Distillery, where you'll learn about some of their originalrecipes and techniques, will captivate you. For those willing, a tasting of their 80-proofwhiskey will be provided.

• Last but not least, Wicked Weed’s Funkatorium will transport you from Asheville to thestreets of Belgium. See the Old World meet New World fusion of traditional craft anddelve into the world of sour and wild beers.

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Registrat ion

VENUE INFORMATION

Omni Grove Park Inn290 Macon Ave, Asheville, NC 28804

Frost & Sullivan will be reserving a limited number ofdiscounted rooms at the event property. Please contactthe property directly for rates, availability, and to bookyour accommodations. Be sure to mention you will beparticipating in the Frost & Sullivan event.

REGISTER:

:ONLINEwww.frost.com/mar

*[email protected]

) PHONE1.877.GO FROST (1.877.463. 7678)

Registration/Pricing Schedule

Registration at Frost & Sullivan Executive MindXchange events is subject to review, and restricted to end user

practitioners. Therefore, we reserve the right to decline attendance to any company deemed to be a vendor in

the market. For information on how to sponsor a Frost & Sullivan Executive MindXchange, please contact

Gary Robbins at [email protected].

PAYMENT PROCEDURES

Payment in full is required immediately upon registration and is non-refundable and also must be received by Frost & Sullivan prior to the event start date. If payment has not been received by

Frost & Sullivan prior to the event start date you will not be able to attend the Executive MindXchange. If, for any reason, you are unable to attend the Executive MindXchange for which you are registered,

and notify Frost & Sullivan in writing more than 3 weeks prior to the event start date, a one-time credit will be issued for use toward registration at any other Frost & Sullivan Executive MindXchange.

The credit must be used within 90 days of the original registration date and can be applied to any Executive MindXchange event scheduled up to one calendar year from the event for which you originally

registered. Credits may not be transferred more than once, and all unused credit(s) will be forfeited after 90 days. Cancellation within 21 days prior to the event will incur a one time fee of $500. The

remaining balance can be applied to any Executive MindXchange up to one calendar year from the event for which you originally registered. Notification must be received by Frost & Sullivan in writing. If

you do not attend the event and fail to notify Frost & Sullivan PRIOR to the event, no credit will be issued. Every effort is made to ensure that the speakers noted in this brochure are present, but changes

beyond the control of Frost & Sullivan may occur. The program agenda will be updated biweekly and can be downloaded from www.frost.com/mar

Register online! www.frost.com/mar

Participant Package Includes

Schedule a Complimentary One-on-One Growth Strategy Dialogue

17th Annual Digital Marketing:A F r o s t & S u l l i v a n E x e c u t i v e M i n d c h a n g e

July 11 - 13, 2016 | Omni Grove Park Inn | Asheville, NC

gg Event Registration - Complete Series $3,190 ($150 Savings)(Includes General Session, choice of Monday Networking Activity, Executive MindXchange Chronicles)

gg Event Registration - Executive Series $2,995($100 Savings)(Includes General Session and Executive MindXchange Chronicles)

A-la-carte options:gg Event Registration - General Session Pass Only $2,795

gg White Water Rafting $175

gg Biltmore Estate & Winery Tour $175

gg Executive MindXchange Chronicles $395

gg Guest Package, Tuesday $175

gg Guest Package, Wednesday $175

Digital Marketing Executive MindXchange Chronicles

A real Golden Nugget that continues to add value post-event!As a thorough and focused set of notes, the Digital Marketing 2016Executive MindXchange Chronicles ensures you don't miss out on anysessions that run concurrently with those that you selected. If you areunable to sign up for this now, you may order post event.

Please note that post event purchases will be $495 so get your handson these collections at the lower rate now!


1. Complete access to all keynotes, interactive workshops and non-stop networking activities

2. All Scheduled Meals Included (breakfast, breaks, and lunch)

3. Subscription to our quarterly Digital Marketing eBulletin

4. Access to dozens of Marketing industry articles & white papers

5. Complete access to our onDemand library of recent industry eBroadcasts

6. Membership to Frost & Sullivan's Digital Marketing LinkedIn Community; available only to current and other approved VIP companies

7. Preferred pricing for the Executive MindXchange Chronicles; a collection of notes covering the entire Executive MindXchange

A Growth Strategy Dialogue (GSD) is a customized session for Senior Executives facilitated by a Frost & Sullivan growthstrategy consultant and a tenured industry analyst. Ask questions and brainstorm with experts to evaluate and enhanceyour growth strategy. These free on-site sessions are exclusive with a limited number of slots, and reservations will beconfirmed on a first-come, first-served basis.

gg Please have a Frost & Sullivan associate contact me to secure my Growth Strategy Dialogue time slot.

Subscribe to the Digital Marketing eBulletin

A Quarterly eBulletin from the Organizers of the DigitalMarketing Executive MindXchange Event

To SubscribeVisit www.frost.com/mar

05–27–16

91% of surveyed participants recommended sending 2 or MORE executives!

Contact us today to learn about the savings and benefits you can receive and be sure to

ask about ourTeam Experience Program.

GROUP PACKAGES

For more information, please contact: Matthew McSweegan at516-255-3812, or email him at [email protected]

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