The First 10 Things You MUST do in Social Media

Linda DavisFacebook: LindaCDavis

Twitter: @LindaDavis

www.SlideShare.com/LindaDavis

The Rules:

• Some of what I say today is my opinion. You can probably do it bigger, better, or different.

• It is more about good content than

it is about technology.

• Anything I say today could be outdated tomorrow.

• Social media is a conversation.

• I am here.

Beginner

Intermediate

Advanced

Ubergeek

My Tools:

Desk Top ComputeriPad

iPhoneScan Snap

Epson Workforce Printer

EvernoteDropbox

PaperportRealty Juggler

DROPBOX - Free

EVERNOTE - Free

P.S. Dropbox is for files. Evernote is for everything else!

Paperport Software

Paperport Software

Using Paperport

If you close your eyes, social media is not going away.

2011 NAR Technology Survey

If not, why not?

Create a Database

“How you gather, manage and use information to serve the needs of your customer will determine whether you win or lose in your business”

Bill Gates in “Business at the Speed of Thought”

Active Rain Survey 2012

Contact Management

www.GaryDavidHall.coml

Realty Juggler

I use Realty Juggler but it may not be the best choice for you.

What do you need to consider when choosing a database?

•Cost•Support•Web based•Social media interaction•E-mail interaction•Phone synching•Task management (launch plans)•Enough fields

Gmail Contacts

Task Management

Clients:  Clients are anyone who I have done business with and as a result, earned a commission.       Sphere of influence Prospects:   Prospects are people I hope to do business with in the future.   This list includes:     CMA prospects, Orphans, Movers and Shakers

Family and Friends:   They should be on your mailing list too!  Sometimes they need to be reminded you are in the real estate business.

Out of Area:   These are past clients who have moved out of the area. 

Vendors, for people like painters, cleaners etc. 

My Database Categories

Fields?

Decide on your Social Media Hub

HUB

Linked In

You Tube

Your hub is the foundation of your web presence.Use it to tell who you are and what you do.

Facebook

Twitter eNewsletters

FourSquare

There is no better hub than a blog. A blog can open doors and provide

amazing opportunities.

Saint Paul Real Estate Blog

Life in Bonita Springs

The Phoenix Real Estate Guy

Your hub can be a page on your company’s website.

Social Media Hubs

Social Media Hub - About.me

Create a Profile

Long Profile

I'm a blogger, sister, politician, mother, golfer, wife, real estate broker, educator, and wannabe photographer. I'm also a pretty damn good cook.

Short Profile

Create and

Enhance your

Signature

Email Signatures

www.LindaDavis.info

Bunny MostadABR, CRP, CRS, e-PRO, GRI, LHMS, SRESColdwell Banker Residential Brokerage203 803-5695www.follr.com/Bunny

www.follr.com/Bunny

www.aboutme.com/JohnAyers

Carry your camera

everywhere and build

your photo library!

Share the story of your community with photos and

video.

PhotoJoJo.com

PHOTOSHOP EXPRESS – Free

DynaLight HD for iPhone PRO HDR for Android

Camera+ for the iPhone

HDR Plus for the Android

Diptic

Plan your Photoshoot Ahead of Time

iWatermark for the iPhone

Add Watermark for the Android

A photo-sharing social network.

Find Your Clients Online

Finding clients and friends on Facebook

Search Local Groups on Facebook

Finding clients on Twitter

Finding clients and friends on Twitter

____________________________NearbyTweets.com

Use Desktop ApplicationsLike HootSuite

Create Lists on

Facebook

Create custom lists from your home page.

Clicks Friends in the left hand column

Sign on to LinkedIn

1

2

5 Places To Practice Keyword Loading

Professional Headline

Position

3 Summary

4

5 Skills and Expertise

Experience

Other Linked In Tips

• Join Groups• Connect with at Least 500 People

• Your Name Should Contain only Your Name• Answer Questions (More Tab)

• Add Stuff (Links, Video, SlideShare)

Give and you shall receive recommendations.

Provide Knowledge to

the Community you Serve with Location Based Technologies.

Yelp

Foursquare – More than a game

BadgesPointsMayor

Leave Tips Throughout Your Community.

The masters at Foursquare – The Corcoran Group

Consider Flickr

Create an eNewsletter

Use an email newsletter to communicate market information

Ledyard Real Estate Update

Email Marketing

1.Narrow your focus

2.Be consistent

3.Keep it personal

4.Provide good content

Local and State Board/MLS Statistics

Realtor.org

TheMortgageReports.com

KeepingCurrentMatters.com (Blog)

Zillow.com

Free Newsletter Resources

Newsletter Product Must Haves

Manage subscriptions automatically

Unsubscribe Feature

Data and Analytics

Templates

Constant Contact$15 Month for 0-500 Email Addresses $30 Month for 500-2500 Email Addresses

Statistics

Mail Chimp