SPECIAL REPORT ON “THE

PEOPLE’S CHOICE

SURVEY” IN FIVE

REGIONS OF UGANDA

(OVERALL)

For METALLIC PRODUCTS

Mar 20 – August 30 2018

It’s a process involving different stakeholders

that determine recipients of the award.

Among the

stakeholders include;

Consumers

Regulatory Bodies

Uganda National Bureau Of

Standard

Insurance Regulatory Authority

Communications Commission

Bank of Uganda

Ministry of lands

National Drugs Authority

Dairy Development Authority

Uganda Police

METALLIC PRODUCTS

This report is particularly on the interest of the

“Peoples choices awards”

The survey was carried out in four regions of Uganda.

1. Northern.

2. Western.

3. Eastern.

4. Central.

Each of them having five districts with four towns in each district

sampled.

A special sample size of respondents for

questionnaire and video interviews per

activation respectively.

Northern region constitutes

the west Nile region and

greater Northern Uganda.

Samples where taken from

this region as follows.

Northern Uganda

Route 1.1.Packwach 10 videos 50 questionnaires.

2.Nebbi 10 videos 50 questionnaires.

3.Arua 50 videos 400 questionnaires.

Route 21.Yumbe 10 videos 100 questionnaires.

2.Moyo 10 videos 100 questionnaires3.Adjumani 25 videos 200 questionnaires.

Route 31.Atiak 10 videos 50 questionnaires.

2.Lachor 10 videos 50 questionnaires.

3.Gulu town 50 videos 500 questionnaires

Route 4.1.Palenga 10 video 50 questionnaire.

2.Kamdine. 10 videos 50 questionnaire.

3.Lira 25 videos 350 questionnaires

4.Apachi 10 videos 50 questionnaire

Crossing from Moyo to Adjumani laropi ferry

In the both rigorous and laborious exercise, This is to inform to you that wehave done and completed consumer insight survey for the people’s choice2018 of the 4 regions indicate that your brand Tembo Steel Mills run on top of the table for the participants. Considering the regions covered (SAMPLE AREA) and respective (SAMPLE SIZE)

Route 1 1.Lyantonde 30 video interviews and 100 questionnaires,

2.Bukoto 10 video interviews and 50 questionnaires.

3.Mbarara town. 50 videos and 500 questionnaires.

Route 21.Ntungamo 20 videos and 100 questionnaires.

2.Kabale town 50 video and 300 questionnaires.3.Bushenyi 10 video and 100 questionnaires.

Route 31.Ishaka 20 video and 200 questionnaires.2.Kasese 30 video and 300 questionnaires.

3.Fortportal 50 video and 500 questionnaires

Route 41.Kyenjojo 10 video 100 questionnaire

2.Kagadi 10 video 100 questionnaires3.Hoima 50 video 500 questionnaires

Western Region

Eastern region greatly known for

Agriculture and produces a lot of

Cereals and the major language is

Lumasaba Itesot, Lusoga, Acholi

Gwere and Kupsabin.

Eastern RegionRoute 1

1. Dokolo 10 videos and 50 questionnaires.

2. Soroti town 50 videos 350 questionnaires.

3. Kumi 10 videos and 50 questionnaires.

4. Bukedea 10 videos and 50 questionnaires.

Route 2

1. Mbale 50 videos 400 questionnaires

2. Pallisa 10 videos 50 questionnaires.

3. Busembatya 10 videos 50 questionnaires

Route 3

1. Iganga 50 videos 400 questionnaires.

2. Kamuli 10 videos 50 questionnaires.

3. Magamaga 10 video 50 questionnaires.

Route 4.1. Jinja 50 video 500 questionnaire

Basically this is where the

majority of the inhabitants

speak Luganda and they are

semi traders and

Agriculturists.

Central Region

Route1 1. Mubende 25 videos 300 questionnaires

2. Kiganda 10 videos 100 questionnaires

3. Kasambya 10 videos 100 questionnaires

Route 21. Naama 10 videos 100 questionnaires

2. Mityana 25 videos 300 questionnaires3. Zigoti 10 videos 100 questionnaires.

Route 31. Masaka 25 videos 300 questionnaires

2. Mitala maria 10 videos 100 questionnaires

3. Buwama 10 videos 100 questionnaires

Route 41. Luwero 25 videos 300 questionnaires2. Wobulenzi 10 videos 100 questionnaires

3. Bombo 10 videos 100 questionnaires

Route 51. Kiboga 25 videos 300 questionnaires

2. Busunju 10 videos 200 questionnaires

Route 61.Kayunga 25 videos 300 questionnaires2.Nakifuma 10 videos 200 questionnaires

Route 71.Lugazi 50 videos 500 questionnaires

Composed of Kampala

city and the greater

Kampala region with

trading being the source

of income. Its purely

urban.

Kampala Region

Route 1. Masaka Road1. Mpigi 50 videos 300 questionnaires2. Kabasanda 20 videos 200 questionnaires

Route 2. Bombo Road.Kawempe grounds 50 videos 500 questionnaires

Route 3. Jinja Road.Bweyogerere township 50 videos 500 questionnaires

Route 4. Gayaza RoadGayaza market yard 50 videos 500 questionnaires.

Route 5. Ntinda RoadKamwokya market yard 50 videos 500 questionnaires

Route 6. Gaba RoadGaba landing site 60 videos 500 questionnaires

Route 7. Entebbe RoadKajjansi 50 videos 500 questionnaires

Sampling method used: On spot questionnaire filling

and live video interviews.

1. Which Metallic Product

brand satisfies your

desires best? (Consumer)

2. Which Metallic Product

Brand is traditionally

liked by the people of this

area? (Consumer)

3. Which Metallic Product

Brand do you stock most?

(Trader)

4. Is your choice of

Metallic Product Brand

due to: (Consumer and

Trader)

a, Availability,

b, Price ,

c, Promotion Advertising ,

d, Product attribute.Some of the sample questions that

respondents of the survey Answered

Designed to achieve accurate

demographic information

from the respondents .

Unique, simple, accurate, and

perfect.

The Questionnaire

Marked with a serial No. on

the right so we can truck

back where the serial

number is put so as to

perfectly tell the region.

Consuming Behavior is based on Gender, Age,

Occupation and some time Geographical

location, our questionnaire is so our

peoples choice survey you, segment and

position your

Information straight from

the respondent. No change of

info so a direct feedback

from the communities

in full HD videos

Live video interview

Respondents Reached

The total respondents

reached were 40000 questionnaires and 1000 video in the

whole country

Respondent ratio was 60% Female and 40% male

Age limits was 18 to 65 years depending on category of

products and services

Target Audience

Every one is a consumer, even though you manufacture and

produce bread, you buy sugar and coffee or tea leaves.

Sample Space

Identified In Reference to a Market Place And Geographic Area

Briefs about Uganda

Uganda is a land locked country located in East

Africa

Its basically Agricultural

based

Uganda's population

is about 40m

people presently.

Total respondents reached

and the percentages of the

gender allover Uganda in

both on spot voting and

videos interviews.

Total sample size

The size of the sample was got in accordance to the Uganda Bureau of Statistic (UBOS),

previous 2012 population census data of the geographical location to be surveyed and

that, by equating and considering the population and size of the geographical areas

samples through which we had to interview where got. These included gender and age

sensitive reactions towards getting the real information about the different perceptions

and feeling of the consumers towards the different brands in the same category/ group of

good and services.

Peoples choice Activation

In order to explain more to a group, there was a mainactivation in each town where the motive for people’s choicewas disseminated and launched by either a Minister or aRegulatory Executive. This gave chance for the populationof different town to participate and leave a mark in the area. Normally a drive around towns was done but thesurvey was done independently and silently by thesurveyors around all corners of the town and in Ugandathis was done in 100 towns.

Results to surveyThe results truly reflect the

market place and indicate

the factors in each region

that drive consumers buying

decision and behavior

The total sample size for Uganda is 40000 Respondents

Amongst all the 5 regions Tembomanaged to get 8320 Respondents in favor of the Metallic products a

representation of 20.8

There is 17 and 9 major brands of Metallic Products

across every where in Uganda

Tabulated Results

No. Metallic product Brand T. Respondents %Respondents

1 Tembo Steel 8320 20.8

2 Roofings 7920 19.8

3 Steel and Tube 6440 16.1

4 Uganda Baati 4876 12.2

5 E.A. Roofing Brand 1720 4.3

6 Tiang Tang 2080 5.1

7 Kiboko 1320 3.3

8 Yogi Steel 840 2.1

9 Sembuya Steel 820 2.0

Guide to ResultsUnderstanding the

results

Total number of Respondents is 40000

Respondents who didn’t like any

Metallic products is 5664 representing

14.2%

Respondents in favor of Metallic product is 34336 representing

85.8%

Graphical representation of brands of

Metallic products and percentage

consumption from all the 5 sample space.

0

5

10

15

20

25

%consumption

A pie chart Representing the results of

Sampled Respondents from all 5 Regions.

%consumption

Tembo Steel

Roofings

Steel n Tube

Uganda Baati

E.A.Mabati

Tiang Tang

Kiboko

Yogi Steel

Sembuya

None

Findings

There is an

increment in the

consumption of

Metallic products

at least by 1.2%

as compared to

2017 Jan survey

of 84.6% and

march to June

survey of 85.8%

This attributes to

more

consumption of

Metallic products

due to the

attributes

attached to it.

Tembo is the

most common

and dominant

Metallic Product

in Uganda,

This may be due

to brand Royalty

availability, price

and promotion

compared to the

other brands on

the market.

Tembo has more

consumers who

use it daily.

There is a

number of brands

of Metallic

product on the

Ugandan market.

More than at

least 12 brands of

this category are

seen and readily

available on the

market for

consumption

across the entire

country used on

daily basis

averagely.

Results Analysis

At least 17 brands of Metallic producers are present every where on the Uganda market place today, there fore there also other brands of metallic productshave tried to distribute and find their way to every part of Ugandathough still not to large scale.

There more consumption and usage of Metallic by Ugandan which is under a pattern depending on the brand and region, this is as result of price, packaging, availability, promo tion and may be culture of the area.

The most increment of the consumption of Metallic product is from Roofingsbrand by 1.6% as comparedto previous survey of 2016Feb.

There are brands that have maintained a relatively constant consumer ship between the market and these brands. There growth is not so big. This mightbe that either they are segmented to particular regions and that there production and promotion are low hence low visibility so they are not boughtthat much or know to consumers.

Critical Analysis

Having experienced an increment in the consumption of Metallic

Producers and not only from one brand, the capacity from other brands

to gain consumer attention is felt though some brands still showcases a

decrease in consumer ship. Competition is becoming more tight and

still the consumer ship is Expanding from the non decided individuals,

from 15.8% to 14.6% .the ability to acquire a more dominant market

mix for each region is needed if brands are to maintain there positions

in the market and segment it self to maintain Consumer ship. More new

brands in given regions are gaining a countrywide distribution and there

fore Tembo Steel is more stable as compare to any other brand in the

market today.

Conclusion

3. There is also need for the different brands to package, brandand price their brands according to segments of the market fora given region. As different consumers have different abilitiesand spending power.

1. The factors that are majorly determining choices of consumers for particular brands are Price and Availability

2. To a given extent, promotion and advertising is factor for choice of

products and services by consumers but the need for mass community

Sensitization about product attributes such as quality is key.

Awards Gala Night

The awards gala night will take place on 21 11 2018 at UMA CONFERENCE HALLstarting at 7pm.

We wish your brand to take part in theawards ceremony by confirming this mail.