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Mapping your Way to Success using LinkedIn and Twitter Presented by the Fuqua Career Management Center November 15, 2012 Slide 2 Facilitators Lisa Schwartz Associate Director CCMBA,EMBA & Alumni Career Services Bethann Cleary Program Assistant CCMBA,EMBA & Alumni Career Services Slide 3 Featured Panelist Diane Crompton Personal Branding and Social Media Strategist Fuqua Alumni and Executive Coach Consultant at Right Management Slide 4 What Youll Discover Today How to leverage LinkedIn and Twitter to: Create an optimized online footprint to support your personal brand and contribute to business objectives. Nurture your existing network and get new connections. Stay front of mind with your contacts. Commune with like minded professionals. Stay abreast of important industry news. Keep your skills fresh. Share expertise, news and updates with your network. Strategies for Success. Slide 5 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. The relevance of LinkedIn and Twitter: Global, competitive market place. Establish your online calling card. Need to stay current, relevant and visible. Great vehicle to highlight products and services. Reinforce your personal brand, get referrals and network efficiently. Need to communicate faster and farther, 24/7. Keep a pulse on whats being said / done in your industry. Streamlined approach to cultivate new contacts, maintain existing contacts. Slide 6 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Why LinkedIn for career and business: #1 Professional networking site. Based on six degrees of separation (on LinkedIn = three degrees). 61% of professionals use LinkedIn professional networking vs. 22% for Facebook. (mashable.com lab42.com) Global membership: over 187 million members worldwide. All of Fortune 500 companies represented up to C levels. Slide 7 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Before you get started Determine: Your goals and objectives. Your target audience. Your unique capabilities - industry related areas of expertise? The timing associated with your objectives. Slide 8 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Optimizing your profile LinkedIn profile checklist to achieve 100% completion: Fully populated with relevant experience. Supportive description with relevant keywords, buzzwords. Groups and discussion involvement/affiliation. Links to websites, social sites. Flattering headshot. Good baseline of connections. Recommendations. Integrated use of Applications. Slide 9 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Optimizing your profile Create your online calling card Tagline Relevance of keywords Customized LinkedIn URL Professional headshot Slide 10 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Optimizing your profile Slide 11 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Optimizing your profile Slide 12 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Optimizing your profile Slide 13 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Optimizing your profile Slide 14 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Optimizing your profile Web links Interests Contact information Contact settings Slide 15 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Optimizing your profile: Network Activity Update Provide value added information that supports you and your personal brand Slide 16 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Summary Points: Optimizing your profile Audit your profile and make sure it has the right keywords for your target audience. Consider openly sharing your email address and contact information. Explore and leverage Applications Skills and Certifications to give your profile more meat. Link to appropriate website(s), other social media sites. Share news with your network. Slide 17 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Navigating & Leveraging LinkedIn: Search for contacts. Connect and communicate with others. Use Company Search. Check out Job Search functions. Join relevant Groups. Share expertise: Ask and Answer Questions Stay abreast of important news. Strategies for Success. Slide 18 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Searching for contacts Search for Individuals in your industry. Industry leaders. People who are well connected. Former colleagues / classmates/customers. Referrals, vendors, business partners. Slide 19 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Searching for contacts Use 2 nd and 3 rd degree contacts to get introduced. Personalize your message. Include complete signature tag. Slide 20 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Invitation Direct request to join your network. Free service to all users, lifetime limit of 3,000. Introduction Free service for all users - limit of five in the basic account. 1st level contacts introduce you to 2nd or 3rd level connections. InMail Purchase individually or provided with a premium account. Connect directly to a person with no introduction. Free to OpenLink members. Group Open access to most group members via message and/or email. Doesnt use up your introductions or invitations. Communicating with others Slide 21 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Search for Companies Slide 22 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Search for Jobs Slide 23 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Search for Groups Over 900,000 groups on LinkedIn Search by category or keywords Slide 24 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Access and share news with your network Slide 25 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Share expertise: Ask and Answer Questions Questions stay posted for one week Responses can be rated as best answer Slide 26 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Weigh the benefits of an upgrade Slide 27 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Strategies for Success Share good content and pay it forward to grow your visibility and your brand organically. Keep your profile updated and optimized. Fully leverage LinkedIn and sync to other sites. Consider upgrading once you have fully leveraged LinkedIn. Open up your contact settings to make yourself more available to networking opportunities. Make it SOP to link with others and formalize the connection by inviting them to your LinkedIn network. Take your online connections offline when possible. Spend some time on LinkedIn every day. Make it part of your overall career management strategy. Slide 28 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Twitter: What is it? Microblogging at its best: 140 characters or less. Follow others and build a following. Slide 29 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Twitter: Why use it? Great for brand building. Dont have to have reciprocal relationship casual in nature. Build visibility, credibility, get information and make new connections. Amplify and broadcast your messaging. Ability to sync to other social media sites. Easy access to SMEs, industry experts, movers and shakers and a larger community. Access to critical information and people that may be difficult to access otherwise. Slide 30 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Twitter: Whos on it? 100,000,000+ active users! Slide 31 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Pre-Work Before you tweet Determine your objectives and target audience. What are your tweet themes? Decide on a professional or personal focus. What do you hope to accomplish & what can you contribute? Get to know Twitter vocabulary and etiquette. Slide 32 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Twitter Vocabulary Twitter handle: your naming convention on your profile. i.e. @dicrompton. @ sign: at {your Twitter handle}. Hashtags: # sign used to tag keywords to make content on Twitter searchable (and to drive traffic to tweets). DM: direct message (need to be following each other). RT and PRT: Re-tweet and Please re-tweet. Tweeps: other Twitter users FF or #FF: Follow Friday- dedicated day to mention other tweeps. NP, LMK. And many more abbreviations and acronyms! Slide 33 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Mind your Twitter manners: Listen, share, engage (Walter Akana). Pay it forward, RT others content. Share good content. Attribute your source. Less about you, more about the community. Stay on brand. Be authentic. #DontOver#Use#Hashtags or use them inappropriately. value added content, musings/personal. Slide 34 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Setup your profile Create your Twitter profile and customize your settings: Twitter handle Bio & Account information Photo upload Slide 35 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Get organized Use TweetDeck to cut down on the noise: Organize tweets by topic / keywords. Shorten URLs. Follow others. Communicate. Post to multiple social sites. Advance post. And more. Slide 36 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Observe, listen, learn Find others to follow Who to Follow link at the top of your Twitter page. Enter keywords, names in search field. Slide 37 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Search for Others Authorities in your industry. Industry news. Competitive information. Resources. Tips, advice. Slide 38 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Use the Search field on Twitter. Customize your search using hashtags. Consult Hashtags.org for top hashtags. Search by Hashtag Slide 39 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Follow Others Click on Follow button Slide 40 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Tweet! Share content (RT). Use a URL shortener. Stay on brand. Attribute your source. Sync to other social sites. Slide 41 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Tweet about. Industry events. Interests. Relevant news, books, articles, blog posts. Recent discovery, accomplishments. Helpful resources, tips. Thanks to others. Supportive stories. Ask for advice. Slide 42 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Search for Others More advanced options: http://search.twitter.com/advanced. http://search.twitter.com/advanced Consult search site Listorious (www.listorious.com).www.listorious.com Slide 43 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. How to Communicate Tweet and ReTweet (RT): public. Reply (@Twitter handle): public. Direct Message (DM); private, recipient must be follower. Chat (#chat): live banter about specific subjects. Slide 44 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Twitter Strategies for Success Spend a bit of time on Twitter each day. Monitor your Twitter account regularly. Determine your tweet themes and how this fits into your overall objectives. Share and contribute to the Twitter community. Pay it forward (RT) and share good content. Sync Twitter to your LinkedIn accounts and other sites. Use organizational and mobile tools to stay connected. Use etiquette: DM, dont spam, give to get. Tweet, dont delete. Determine your follow up approach for your followers. Have fun! Slide 45 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. DO Have a flattering headshot. Find, attribute and share good content. Grow your following organically. Link to your website, or other materials. Sync to other social sites. Sync with your mobile and tablet devices. Respond quickly to mentions and messages. Dos & Donts of Building your Brand DONT Sell. Be guilty of not listening. Spam your content or your audience. Fail to engage. Lack authenticity. Tweet and delete. Lack a strategy. Spam your audience. Forget your followers. Send a private message publicly. Slide 46 Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Best wishes for success with leveraging social media! Diane Crompton Dicrompton@ysmstrategist.com Twitter: @dicrompton www.linkedin.com/in/dicrompton www.yoursocialmediastrategist.com