MAPFRE is a multinational insurance company

with operations in 47 countries. Based in Spain, the

company expanded to Brazil in 1992, and through

a partnership with the Bank of Brazil in 2010, is the

largest multinational insurer in Latin America.

MAPFRE Brazil relies on SurveyMonkey to

stay connected with staff on topics ranging

from employee satisfaction to feedback on

company initiatives.

Collecting staff feedback to improve

employee satisfaction and engagement

Employee Satisfaction Case Study

Situation• Paper surveys are time intensive to

process and puts the company at risk for losing data

• Group BB and MAPFRE Brazil sends a survey to gauge whether employees are happy with company’s insurance benefits

• Focusing on innovation, the company asks employees and managers to find ways to be more efficient in daily tasks

Results• SurveyMonkey enables the company to

bring survey research in-house and get real-time feedback

• Survey revealed that employees value the company’s insurance and identified areas for improvement

• Feedback shows that employees wanted to contribute more on the innovation project and managers were not involved 100%

Smarter decisions• SurveyMonkey helps the company get

feedback faster and keeps data securely in the cloud

• Based on feedback, the company is going to improve its benefits and check in with employees regularly

“Now that we use SurveyMonkey, we

are quicker and more autonomous

with our research. We have gone from

using paper surveys and third-party

companies to doing all the research

with employees ourselves.”

Patricia Franceschini, Research specialist, Group BB and MAPFRE Brazil

At a glanceOverview

surveymonkey.com/enterprise

Prior to SurveyMonkey, Group BB and MAPFRE

Brazil hired third-party research companies

to run surveys. Employees would fill out Excel

spreadsheets, or they would answer simple yes

or no questions over email.

“We used to use paper surveys, but they’re

outdated and require time to process the data

from paper to digital,” says Patricia Franceschini,

Research Specialist at Group BB and MAPFRE

Brazil. “There was also too much of a risk of

misplacing data.”

Now that they use SurveyMonkey, Franceschini

and the marketing team get input from

employees on a variety of topics including

interest in the company’s insurance, event

satisfaction, and usage of tools. Group BB

and MAPFRE Brazil deploys a survey to

gather employee feedback on company’s

insurance benefits.

“We identify what employees value like the

company’s insurance and we can focus more

on them,” says Franceschini. “As a result

of the feedback, we’re working to improve

communication with employees and personalize

the benefits to better suit their needs. We’re

also sending recurring surveys to keep track of

satisfaction and ensure it’s improving.”

In an effort to promote innovation within

the company, Group BB and MAPFRE Brazil

organizes a project to let employees and their

managers rethink the way they do basic daily

tasks. After the project wraps up, the company

sends surveys to get feedback.

“We realized both managers and employees

hardly felt involved in the process, and they

wanted to do more,” adds Franceschini.

“We assumed everyone was happy when in fact

people were underutilized. Asking employees

helps improve the process and proves the

importance of research in our internal

decision-making.”

Visit surveymonkey.com/enterprise to learn

more about how SurveyMonkey can help you

make smarter decisions.