mapa mobile banking services
DESCRIPTION
The presentation describes mobile bankign research services provided by Mapa - the UK's leading competitor intelligence consultancy for the financial services industry. www.mapa-uk.comTRANSCRIPT
July 2008 – Page 1 Mapa© Mapa
Mobile Banking Research Services
Helping you gain a competitive advantage
July 2008
July 2008 – Page 2 © Mapa
Introduction
New Mobile Services are being introduced every day across the world. For
banks, it is a challenge to not only keep up to date with these new
developments but also to prioritise which developments to research, plan and
implement relative to their customer profile.
New technology, greater uptake of mobile phones and demand for instant
information has propelled financial services institutions into re-visiting their
mobile banking proposition. There is no right answer. However, by being
better informed, you can make better decisions – there is no doubt that this
time, mobile banking services are here to stay.
Do you find it hard to:
Keep up to date with new developments in Mobile Banking?
orPrioritise which investments to
make?or
Educate a wider or senior audience on Mobile Services?
If the answer is YES to any of these questions, then don’t worry, you are not alone…
1 Introduction
Many of those involved in the planning or development of mobile banking services are required to have a good understanding
of a very confusing and complex market. They may find themselves asking:
What mobile services are my competitors offering? What new services are they launching? What services are available in other countries? How do my competitors promote mobile banking services online? How do other banks segment mobile banking services?
Mapa have a suite of monitoring services for the mobile banking industry that are designed around helping you answer these questions and many more. Our services will help you make the right decisions, increase your knowledge of the industry and keep you ahead of the market.
July 2008 – Page 3 © Mapa
By having real bank accounts with your competitors and with a number of banks across the globe we are able to register for a range of mobile banking services. These services include:
Mobile Internet Sites Java Applications SMS Push Alerts Mobile Payments (coming soon)
WAP Sites iPhone Applications SMS Pull Services
If you want to learn more about what functionality and services are available to consumers, what the registration processes are like for these services and what new developments have occurred, we can help. We also run a consumer panel that identifies the types of SMS messages that are being sent by financial services institutions and in other sectors – and by whom. Our services are listed below:
2 Overview of Services
Statement Functionality: View Balance, View Transactions, Search Transactions, etc.Transactional Functionality: Internal Transfers, International Payments, Paying Bills, etc.Admin Functions: Personalisation, Changing Details, Secure Messaging, etc.
Real Bank
AccountsResearch carried out
on real…
Credit Cards and
Current Accounts
…Mapa manage
Global
ResearchNetherlands
Spain
Sweden
UK
USA
Consumer
InsightWe ask consumers
which companies
are sending them
SMS messages and
what they are
sending them Both
financial services
and non-financial
services are
covered.
Industry
NewsYou can visit our
delicious.com
homepage to see all
our relevant
bookmarks at:www.delicious.com/mapabookmarks
SMS
Dashboard*Registration Process
Fees & Charges
SMS Alerts
Pull Services
Public Site Content
Call Centres
mBanking
Dashboard*Fees & Charges
Public Site Content
Secure Site Content
Registration Process
Login / Security
Servicing Products
Sales & Marketing
Customer Support
Between March and June 2008 the number ofSMS messages sent by a financial servicesinstitution increased by 3 %*
*Mapa research
*See next page for an illustration of a Dashboard
July 2008 – Page 4 © Mapa
What is a Dashboard?3
Features list
A Dashboard compares your mobile or online functions and services to those of your competitors. Mapa has access to ‘live’
accounts with your competitors and other banks across the globe. Mapa researchers regularly logon to the accounts to
research what functions and services are available behind the secure login and record the findings in the Dashboard. This
allows you to accurately identify the differences between your secure site and your competitors’ secure sites – quickly and
easily with confidence. Below is an illustration of what the Dashboard looks like:
Dashboard Subscription: Available for 12 or 24 months updated quarterly
Whilst a Dashboard can give you a very detailed view of the market, the additional services that form part of the Dashboard
Subscription are key to keeping you up to date with the market. We update the Dashboard quarterly, produce a Change
Summary Report that includes screenshots, changes and trends, package up the recent news headlines in a monthly report
and alert you to when significant changes happen in the market. A Dashboard Subscription is your relationship with
maintaining a competitive advantage. Contact us for a more detailed insight into what we can offer.
Data gathered from competitors’ sites
Banks monitored
Ser
vice
s
July 2008 – Page 5 © Mapa
Contact Details4
Mapa73 Princedale RoadLondonW11 4NSUK
www.mapa-uk.com
t +44 20 7727 3130f +44 20 7229 4713e [email protected]
Ross Methvenhead of operations
Mark Pavanmanaging director
Gregor McKelviebusiness development manager
Niklas Olssonresearch consultant
Elsabeth van Overbeekeresearch consultant
Key contacts:
Claire Wassellresearch consultant