map17 application workshop
TRANSCRIPT
A P P L I C AT I O N W O R K S H O P
M E L B O U R N E A C C E L E R A T O R P R O G R A M
@MAPUnimelb #mapunimelb
M A K E I T G O O D !
Jeremy Kraybill & Maxine Lee
SELECTION DATES
OnlineApplication (3-min video)
DEADLINE: 17 Apr
PitchNight
27 Apr
Interview I (MAP)
3-5 May
Interview II(Selection Panel)
11 May
Welcome, Induction, Launch!
16 May 22-23 May 31 May
SELECTION DATES
OnlineApplication (3-min video)
It’s a pitch!
Pitch Night
Still a pitch (but with an audience)
Interview I (MAP)
45-mins Questions (in-person)
Interview II(Selection Panel)
15-mins Also a pitch (in-person) but with questions
WHAT’S ON YOUR ONLINE APPLICATION FORM?
- 3 questions about your startup/team
- 3-minute application video
- Founder details (this won’t take too long)
3 QUESTIONS ABOUT YOUR STARTUP/TEAM
1. In 1-3 sentences, describe what your startup does.
2. Please list your startup’s top 3 achievements / milestones.
3. In 1-2 sentences, what is it about your team that demonstrates your ability to succeed?
1. In 1-3 sentences, describe what your startup does.
G O O D
“ A X O N I S A S O F T W A R E P L A T F O R M H E L P I N G C L I N I C I A N S D E L I V E R S TA N D A R D I S E D M E D I C A L C A R E ”
“ J O B B O P A L L O W S E M P L O Y E R S T O H I R E T H E H I G H E S T Q U A L I T Y I C T C A N D I D A T E S I N U N D E R A F O R T N I G H T ”
1. In 1-3 sentences, describe what your startup does.
B A D
“ W E A R E A N A U D A C I O U S T E A M T H AT A I M S T O S O LV E W O R L D H U N G E R B Y E N A B L I N G
A G L O B A L M O V E M E N T ”
“ T H E E D U C AT I O N S Y S T E M I S B R O K E N A N D W E A R E S O LV I N G T H I S P R O B L E M O N E A P P AT T H E T I M E ”
2. Please list your startup’s top 3 achievements / milestones.
G O O D
P R O T O T Y P E F O R B A J A B O A R D C O M P L E T E D E A R LY 2 0 1 5 , 5 0 T R I A L B O A R D S S O L D F O R F E E D B A C K .
C O L L A B O R A T I O N W I T H A U T O M O T I V E S U P P L I E R M T M P T Y LT D I N M I D 2 0 1 5 F O R P R O D U C T I O N .
C U R R E N T LY U N D E R G O I N G M A S S P R O D U C T I O N D E S I G N , W I T H E U R O P E A N D I S T R I B U T O R PA R T N E R L I N E D U P F O R 1 7 5 0 U N I T S O V E R N E X T 3 Y E A R S .
2. Please list your startup’s top 3 achievements / milestones.
G O O D
P R O D U C T: 4 0 0 + O U T L E T S P H Y S I C A L LY V I S I T E D A N D 3 0 0 + M E N U S D I G I T I S E D
VA L I D A T I O N : 1 K / D A Y S E A R C H I M P R E S S I O N S F R O M G O O G L E & G R O W I N G
1 3 4 1 S T PA G E S E R P ( T R A C K E D K E Y W O R D S )
2. Please list your startup’s top 3 achievements / milestones.
B A D
W E H A V E A N U M B E R O F C O L L A B O R A T I O N O P P O R T U N I T I E S L I N E D U P
M A R K E T R E S P O N S E H A S B E E N O V E R W H E L M I N G
W E L O O K T O E X PA N D A C R O S S A U S T R A L I A O N C E W E H A V E T H E R E S O U R C E S
1. PROBLEM 2. SOLUTION 3. MARKET 4. TRACTION 5. COMPETITION 6. BUSINESS MODEL 7. TEAM 8. THE WAY FORWARD
PITCH FORMAT
<<Don’t go over time! You will be cut off! >>
These are guidelines (Not prescriptive).
Introduction
• Introduce yourself • One sentence
elevator pitch • Traction teaser
(if you have it)
What the problem/opp. is
What is your market?
• What is the problemyou solve?
• Do you have a deep understanding of this problem?
• What’s your solution? • Is your solution well
validated?
• Who uses your product?
• Why do people need your product?
• How big is the market? • Is the market large
and/or growing? • Is your understanding
of the market accurate and complete?
• Why is now the right time?
CHECKLIST
This applies to both your pitch & interview
Who you are
• What about the founders will allow this startup to succeed?
• How well do the founders work together?
Business model and growth
How and why you can win
• What else is out there? • Why are you better? • What’s your traction/
progress to date? • How big can this get? • How far will you be by
the end of MAP?
• Do you have a viable and well-understood revenue or funding model?
• How will you grow and achieve scale?
CHECKLIST
This applies to both your pitch & interview
BE PREPAREDKnow your market
• Especially at the interview
• Know your customers and competitorsbetter than anyone
Prepare your facts • The most
important insights about your business
How do you make money?
• Know how you will make it or find it
• Know what you’ll do with it
• CAC vs LTV is usually important
• It’s okay to do things that don’t scale at the beginning!
Think about traction/validation
This applies to both your pitch & interview
PITCH STYLEBe enthusiastic
• Preferably veryenthusiastic
Where is your team?
• Preferably in the room • Preferably silent after
intros • Probably worse
speakers than you
Keep it simple!
• Don’t give me options • Don’t attack me with
data
Be knowledgable
• Especially about your market & customers or beneficiaries
• Avoid anecdotes/buzz words
Ditch the script!• Avoid cue cards • Avoid video • Keep it succinct
Deck-to-speech ratio• Can distract the
audience
Know the problem (and are experts about their users)
Are curious and have intellectual humility
AWESOME TEAMS
Show real traction/progress
Have a great time
Know the solution
Have a solid team
Not being convincing
Not having/talking about traction/ progress
Not having a clear direction
THINGS TO OVERCOME
Being terribleat pitching
Poor communication (+don’t go over time)
Pursuing a bad market
W AT C H T H E S E
YOUTUBE: -MAPUNIMELB APPLICATION VIDEOS (ESPECIALLY KIND, ALLUME, AXON)
-MAP LAUNCH PARTY
A N D T H E S E
Youtube (seriously) YC Demo Days
500 Startups Demo Days Techstars Demo Days
Pitchenvy.com Bestpitchdecks.com
Guy Kawasaki Early Steve Jobs
Dave Mcclure Stanford Tech Ventures
Reid Hoffman
?Have you watched
100 pitches?
• =
B U S I N E S S M O D E L S L I D E - J O B B O P
X =$ 1 0 0 K
S A L A R Y1 2 %
C O M M I S S I O N$ 1 2 K O V E R
1 2 M O N T H S
12% of first year salary paid over 12 months of employment
Who you are
• Introduce yourself • One sentence
elevator pitch • Who your team is • Traction teaser
What the problem/opp. is
How and why you can win
PITCH FORMAT
• What is the problemyou solve?
• Who uses your product?
• Why do people need your product?
• How big is the market?
• Why is now the right time?
T R A C T I O N S L I D E - B A J A B O A R D
M E L B O U R N E A C C E L E R A T O R P R O G R A M
NEXT STEPS
A P P LY H E R E ( D E A D L I N E A P R I L 1 7 )
O P E N O F F I C E H O U R S : M A P. Y O U C A N B O O K . M E
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