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Where® Maps offer the single best visual

overview of the city. A must-have for visitors

on the go and an essential resource for

hotel concierges. Accurate, up-to-date and

visually appealing, Where Maps provide

the most direct, user-friendly route to the

city’s top sights, shops, restaurants and

entertainment options.

Where Maps include neighborhood-

highlighted city, theater and subway

maps, as well as traveler-friendly navigation

tools. Published in 22 U.S. markets,

Where Maps have a total annual circulation

of 12.8 million.

UNIQUE TO WHERE® MAPS

• The city’s most informative visitor map

• Found in 22 cities

• Annual circulation of 12.8 million

Full-Size Rack Maps

MapNEW YORK CITY SUMMER2014

INNEWYORK.COM

SUBWAY MAP

THEATER MAP

Illustration byJoe Brewton

NEWYORK

®

The Concierge’s Partner2015 WHERE® MAPS

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Distribution

2015 WHERE® IN NEW YORK MAP

wheretraveler.com

Proudly distributed at these locations:

Airports

JFK International AirportJet Blue Terminal, 1 KioskTerminal 1 North and

South End:Air FranceAlitaliaJapan AirlineKorea AirLufthansa

OlympicSaudi Arabian Airlines

Arrivals Building Terminal 4:Aer LingusAir IndiaContinentalEgyptairEI AIEmiratesJet Blue (San Juan)North AmericanNorth West

SingaporeVirgin AtlanticNational Car Rental

Dollar Rent A CarTerminal 4:

NYC Airporter Desk

LaGuardia AirportCentral Terminal Building and

Arrivals, 12 KiosksCentral Terminal:

Air CanadaAmerica WestAmerican EagleContinentalJet BlueMidwestSpirit

Delta Airlines TerminalMarine Air Terminal Main Course

US Airways Arrivals East andWestUS Airways Shuttle-Departures

Main Level/ArrivalsAvis Car RentalDollar Rent A Car

Newark International AirportJet Aviation BuildingTerminal A East and West:

Air CanadaAlaska AirlinesAmerican

Jet BlueUnited

3 million maps distributed to travelers annually

Full-Size Rack Maps

MapSUMMER 2013

NEWYORK

YSTREET ATOEAS -TO-USE

LOC R

Theater Map

New York City

INNEWYORK.COM

Subway Map

YEAS -TO-USESTREET ATOLOC R

NEWYORK

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Terminal B Bottom andMain Level Arrivals:Air FranceAlitalia

British AirwaysDeltaEl AlL’AvionNorthwestVirgin Atlantic

Terminal C:Continental Express Jet

Corporate HousingAKA: Central ParkAlternative Business

AccommodationsBridgeStreet WorldwideFurnished Quarters

French Quarters Guest ApartmentsMarriott ExecuStayThe Nash — Oakwood Extended

Stay

Oakwood Worldwide

New York City Hotels414 Hotel50 NYC6 Columbus, A SIXTY HotelAloft Downtown—Financial DistrictAmeritaniaAmsterdam Court, TheAnthemArcher New York HotelAstor on the Park

Baccarat Hotel and ResidencesBedfordBelnord Hotel, TheBentley HotelBest Western Arena HotelBest Western ConventionBest Western PresidentBlakely New York HotelBlue Moon HotelBowery HotelBryant Park HotelBuckingham Hotel, TheCarlton Hotel, TheCasablancaChambersChelsea SavoyCity Rooms NYCCitizenMClarion Hotel Park Ave.Club QuartersClub Quarters DowntownClub Quarters Grand CentralClub Quarters World Trade CenterComfort Inn — W. 25th St.Comfort Inn — W. 36th St.Comfort Inn — W. 39th St.Comfort Inn — W. 46th St.

Comfort Inn — W. 71st St.Cornell Club, TheCosmopolitan HotelCourt, The

Courtyard by Marriott EastCourtyard by Marriott Fifth Ave.Courtyard by Marriott Times

SquareCourtyard by Marriott Upper East

SideCrosby Street Hotel, TheCrowne Plaza Times Square

ManhattanDistrikt HotelDoubleTree Metropolitan Hotel

New York

DoubleTree Times SquareDream HotelDumont NYCDylan HotelEast Village HotelEdge Hotel, TheElement Times SquareEmpire HotelEnvoy ClubExcelsior, TheFairfield Inn and Suites LICFairfield Inn & Suites Manhattan

Financial DistrictFairfield Inn by Marriott TimesSquare

FIT HotelsFitzpatrick Grand CentralFitzpatrick ManhattanFour Points by Sheraton SoHoFour Points by Sheraton Times

SquareGansevoort Meatpacking NYCGansevoort Park Avenue NYCGem Hotel Chelsea, The

Gem Hotel SoHoGem Midtown WestGershwin, The

Gild HallHampton InnHampton Inn — Pearl St.Hampton Inn Chelsea

Hampton Inn Manhattan SoHoHampton Inn Manhattan Times

Square NorthHampton Inn Manhattan/

Downtown Financial CenterHampton Inn W. 24th St.Hampton Inn W. 31st St.Harvard Club, TheHerald Square HotelHilton Garden Inn New York/

Midtown Park AvenueHilton Garden Inn, W. 35th St.

Hilton Manhattan EastHilton New York Fashion DistrictHilton Times SquareHoliday Inn DowntownHoliday Inn Express JFKHoliday Inn Express Manhattan

West SideHoliday Inn Express W. 29th St.Holiday Inn Express W. 45th St.Holiday Inn Financial DistrictHoliday Inn LaGuardiaHoliday Inn LES

Holiday Inn Midtown W. 57th St.Home2Suites by HiltonHotel 31Hotel 373 Fifth Ave.Hotel 41Hotel at Times Square, TheHotel BeaconHotel BelleclaireHotel CarterHotel ChandlerHotel DeauvilleHotel East Houston

Hotel ElyséeHotel Five44

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Hotel IndigoHotel MelaHotel on RivingtonHotel Pennsylvania

Hôtel Plaza Athénée New YorkHotel VeriteHotel WalesHotel WolcottHoward Johnson ExpressHudson, TheHyatt Union SquareInk 48Inn at Irving PlaceInn on 23rdInterContinental New York Barclay,

The (closed for renovations)

InterContinental New York TimesSquare, The

Iroquois New York, TheJade Hotel, TheJames New York, TheJane Hotel, TheJazz on Columbus CircleJazz on the ParkJewel Hotel, TheJW Marriott Essex House NYKimberly, TheKing and Grove

Kitano New York, TheLa Quinta ManhattanLangham Place, Fifth AvenueLatham HotelLe Parker Meridien NYLex NYC, TheLexington NYC, TheLibrary, TheLoews RegencyLombardy HotelLondon NYC, TheLowell, The

Ludlow HotelMandarin Oriental, New York

Manhattan BroadwayManhattan Centre HotelManhattan Club, TheManhattan West Hotel

Mansfield HotelMarcel, TheMark, TheMarmara-Manhattan, TheMayfair New YorkMercer, TheMilburn HotelMilford Plaza HotelMondrian Soho HotelMorningside InnMurray Hill SuitesMuse, The

New York Hilton MidtownNew York Hostels IncNew York Marriott DowntownNew York Marriott East SideNew York Marriott Marquis Times

SquareNew York Palace, TheNewton HotelNH Jolly Madison Towers (closing

for renovations)Night HotelNomad Hotel

NovotelOmni Berkshire PlaceOpera House HotelParamount HotelPark 79 HotelPark Central New York, ThePark Lane Hotel, ThePark South HotelPhillips ClubPOD HotelPrinceton Club of New York, TheRadisson Lexington Hotel

New YorkRadisson Martinique on Broadway

Renaissance New York Hotel 57River ClubRoger Smith HotelRoger, The

Room Mate GraceRoyaltonSalisbury HotelSan Carlos HotelSanctuary, TheSeton HotelShelburne NYCSheraton New York Hotel & TowersSherry-Netherland, TheShoreham, TheSIXTY LESSmyth Tribeca

Sofitel New YorkSt. James HotelSt. Marks HotelStandard East VillageStandard New YorkStay HotelStrand Hotel, TheSurrey, TheSutton Court HotelTime HotelTravel InnTribeca Grand Hotel

Trump International Hotel &Tower® New YorkTrump TowerTuscany, TheTwin AmericaUnion League Club, TheUniversity Club of New YorkViceroy New YorkW New YorkW New York—Times SquareW New York—Union SquareWaldorf Astoria New York

Waldorf Towers, TheWall Street Inn, The

Wanderer’s InnWashington Jefferson HotelWashington Square HotelWellington Hotel

WestHouse HotelWestin Governor Morris, TheWyndham Garden (W. 24th)Wyndham Garden (W. 58th)Wyndham Garden Inn ChelseaWyndham Midtown 45

Brooklyn/Queens/Long IslandBest Western Gregory HotelBox House Hotel, TheComfort Inn JFKCrowne Plaza Laguardia Airport

Fairfield Inn (LIC)Fairfield Inn and Suites Brooklyn

Map

SUMMER 2013

NEWYORK

YSTREET ATOEAS -TO-USE

LOC R

Theater Map

New York City

INNEWYORK.COM

Subway Map

YEAS -TO-USESTREET ATOLOC R

NEWYORK

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Four Points by Sheraton LICHampton Inn — LaGuardiaHoliday Inn Express BrooklynHoliday Inn Manhattan View (LIC)

Moore Hotel BrooklynNY Moore HostelNew York Marriott at the Brooklyn

BridgePointe Plaza HotelWyndham Garden Brooklyn Sunset

Park

New Jersey HotelsCandlewood Suites Jersey CityClinton Inn HotelCrowne Plaza Hotel

Seacaucus-MeadowlandsDoubleTree by Hilton Fort Lee—George Washington Bridge

Doubletree by Hilton Jersey CityDoubletree New JerseyHilton Garden Inn Ridgefield ParkHilton Hasbrouck Heights

Hilton Newark AirportHilton Short Hills NJHoliday Inn Hasbrouck HeightsHoliday Inn Express New JerseyHyatt Regency Jersey CityMadison HotelNewport Yacht Club & Marina

Jersey CityNYC–JC Luxury Suites Jersey CityOakwood Corporate Housing

Jersey CitySheraton Crossroads Mahwah

Sheraton MeadowlandsSheraton Newark Airport HotelSheraton Parsippany HotelSpringHill Suites by MarriottW HobokenWestminster Hotel, The

(Livingston)

Connecticut HotelsHoliday Inn Select, StamfordStamford Marriott Hotel & Spa

Major New York City Events,

Trade Shows & ConventionsAmerican Crafts Festival

at Lincoln CenterBig Apple Greeter FundraisersCity Harvest FundraisersGLBT Expo at Jacob K. Javits

Convention CenterGrand GourmetHotel/Motel & Restaurant Show at

Jacob K. Javits Convention CenterNew York Times Travel Show at

Jacob K. Javits Convention Center

Taste of Times SquareWinter’s Eve

Tour Operators /Travel AgenciesAllied T Pro (largest receptive Tour

Operator in U.S.A.)AmericanTours International

Ar-Col Travel Arrangements, Inc.Bursch TravelCarte Postale Tours/Thomas Cook

CanadaCIG North AmericaDiscover New York with

Kitt GarrettEvent Travel SolutionsEuro TravelFirst Incentive Travel (NY)Five A Tours Incentives PlannersFocus Travel

GoGo Worldwide VacationsGoGo Receptive ServicesNew World TravelPRA Destination ManagementRMP TravelShackman Associates New YorkTravel Connection with Russ HeadUSA BoundVisit America, IncWindsor Travel (Houston, TX)

Additional Locations34th Street Partnership

(Penn Station)AIG InsuranceAvalon Riverview BuildingBig Apple GreeterBloomingdale’s Visitors CenterCity Hall InformationCliqcarDJK ResidentialEquinox FitnessFAO SchwarzFederal HallGlobe QuartersGrand Central Partnership

Gray Line New YorkSightseeing Visitors Center

Intrepid New YorkerLa Maison d’Art

Lincoln Square BIDMacy’s Visitors CenterMadison BelvedereNew York Presbyterian

Guest FacilityNY Presbyterian Hospital

W Cornell CampusNew York University

Student Resource CenterNew York Water Taxi: Tour & Travel

Partner – reaching millions oflocals on boats and ticket booth

locationsNorthway—Saratoga Travel CenterNYC & Company Visitors CenterOh Show Ticket BookingOPEN LOOP New YorkOne Beacon Court Residential

BuildingSaks Fifth Avenue Ambassador

DeskSheffield 57 Residential BuildingShoe ParlorShops at Columbus Circle, The

Suites at Silver TowersTravelexTwin AmericaUnited Airlines Red Carpet ClubUpper Manhattan Empowerment

ZoneWempeWorld Windows

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Ad Rates, Closing and Publishing Dates

One Map. 54.3 Million Experiences.

Every year, 54.3 million visitors spend almost $39.4billion in New York, and Where® IN New York Mapguides these travelers around town, influencingtheir dining, shopping and entertainment selec-tions. More than 3 million maps are distributed tomore than 300 concierge and information desks inthe city throughout the year. Featuring New York

City neighborhood-highlighted city, theater andsubway maps, as well as traveler-friendly navigationtools, Where® IN New York Map is a convenient anduser-friendly guide for the city’s most active visitors.

Where® IN New York Map Benefits

Y Where Maps is a trusted brand, guiding visitorsin 22 cities nationwide.

Y It’s cost effective, connecting you with the visitormarket at a low CPM.

Y Repeat exposure—visitors will useWhere® IN New York Map many times duringtheir trip.

Y An address locator pinpointing your locationwill bring visitors directly to your door.

Source: NYC & Company

Having your advertisementprominently displayed inWhere® IN New York Map,

guarantees that travelers willknow about your businessand how to find you.ADVERTISING DEADLINES

ISSUE AD CLOSE MATERIALS DUE

MARCH JAN. 21 JAN. 23JUNE APRIL 21 APRIL 24SEPTEMBER JULY 21 JULY 24DECEMBER OCT. 21 OCT. 23

SIZE INCLUDES 1X 4X

1 Full Panel Map Coordinates $14,640 $13,175*and Diamond Locator

1/2 Panel Map Coordinates $9,475 $8,530*(only theatre side) and Diamond Locator

Back Panel Map Coordinates $20,410 N/A

and Diamond Locator

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Ad Specifications & Mechanical Requirements

*Bleed safety: Keep all live matter 1/4” from the trim size on all four sides.Map full panels b leed on 2 sides (front and b ack covers only).

All ads must conform to the dimensions above. If they do not, the ad will bemodified to fit the appropriate space at the advertiser’s expense.

Back Cover

Full Panel

3 1/8” x 8”

1/2 Panel

3 1/8" x 3 15/16"

UNIT TRIM BLEED* NON-BLEED

1 Full Panel 3 5/8" x 8 1/2" 3 3/4" x 8 5/8" 3 1/8" x 8"Back Cover 3 5/8” x 8 1/2” 3 3/4” x 8 5/8” 3 1/8” x 8”

1/2 Panel 3 1/8” x 3 15/16”

Full Panel

3 1/8" x 8"

1/2 = .5

1/8 = .125

3/4 = .75

5/8 = .625

7/8 = .875

15/16 = .9375

USEFUL MEASUREMENTS:

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Technical Information

MECHANICAL REQUIREMENTS

• Where® is produced in accordance with accepted standards for web offset printing

(SWOP), using four-color process inks (CMYK). Please refer to these standards for more

information. You may obtain these at http://www.idealliance.org/specifications/swop/.

• No film will be accepted.

• Final digital ads should be supplied as PDF/x1-a or Press format PDFs, saved as version

1.3 (Acrobat 4.x) with high-resolution transparency flattening. Include all fonts subsetted

at 100%. These files must be created using one or more of the following software

programs only: Adobe InDesign, PhotoShop or Illustrator, and QuarkXpress. PDFs may

be generated directly from the application or distilled from PostScript files using Acrobat

Distiller. Please do not use Microsoft Publisher or Office applications as these cannotcreate acceptable PDFs.

Build your ad so that it conforms to these specifications AT FINAL SIZE:

• Image (photo) files should be 300 pixels per inch in CMYK, in Tiff or EPS formats. Onebit

images (such as black and white logos) should be minimum 600 pixels per inch.

• Check that all colors used are 4/C process colors (CMYK). No Pantone, RGB, or Lab Color.

• Check that the maximum total ink coverage (TAC) does not exceed 280%.

• Minimize the number of steps used to create a gradation or blend.

• Provide 1/4" bleeds (image beyond trim) in bleed ads.

• Keep all live matter 1/4” from the trim on all four sides.

• All ads must conform to the spec sheet dimensions. If they do not, the ad will be

modified to fit the appropriate space at the advertiser’s expense.

• Files must be in .zip format if compression software is used.

• Ad Proofs: We follow industry standards on press. If running a color ad, you may supply

a color proof, which we will check for content. Please note that consumer inkjets cannot

be relied upon to predict press color as the inks used are not true press colors (i.e. they

cannot always be achieved in process printing).

GENERAL INFORMATION

MVP is not responsible for nor does it guarantee the accuracy or reproduction quality of

materials that do not meet these specifications. Changes to supplied material will be made

by the publisher only on written instructions from agency or client, and such changes must

be received at least 30 days prior to cover date. MVP can accept native files in a limited

number of formats. Changes can only be made if the native files, fonts, and graphics are

supplied. MVP endeavors to comply with all advertiser’s changes. However, MVP assumes

no responsibility for errors and omissions resulting from such changes.

SHIPPING INFORMATION

ALL MATERIALS MUST BE RECEIVED ON OR BEFORE ISSUE CLOSING DATE.

CANCELLATIONS

Cancellations not received in writing prior to the space reservation date will not be accepted.

Advertisers not completing contract schedule are subject to short rate.

SHIPPING INFORMATION

Ads can be submitted on CD, DVD or via

electronic transmission. Please contact your

sales rep regarding digital transfer of ad

materials. Many of our publications can accept

materials by a proprietary web-based system

called AdDrop. Please ask your publication's

Advertising Services Coordinator for unique

private ftp credentials if AdDrop is unavailable.

We do not have a "common use" ftp site for

security reasons.MAIL TO:

Production Department

Where® IN New York

79 Madison Avenue, 8th Floor

New York, NY 10016

OR EMAIL ADS TO:

[email protected]

WEB ADDRESS

Be sureto include yourWeb address

in yourad creative.

Online editions will include

your ad exactly as it appearsin print, but for us to legallylink the ad to your Web site,

your Web address mustbe included in the ad.

map media kit 2015

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