manual ecko unltd

INTRODUCTION IDENTITY STANDARDSSpring / Summer 2004

QUESTIONS? CONTACT CREATIVE SERVICES AT ECKˆ MINDLABS> 212.244.9220 E-MAIL: [email protected] p.01

ID STANDARDS

The ID STANDARDS book is a guideline to help provide the consistency needed to represent a clear and concise brand message. It is specificallydesigned for corporate needs and is not intended for product or to be used as PRODUCT TRIM art.These guidelines should be used for: corporateidentity, signage, retail, corporate events, printedmaterials, advertising, outdoor postings, eventmarketing, and p.o.p.

These guidelines will insure a consistent brand image.From license groups to international distributors ourbrand will have a consistent presentation. Pleasereview this guideline and update all of your corporatecollateral with the correct branding. Moving forward,please keep these guidelines in mind.

HOW TO USE THIS GUIDE IDENTITY STANDARDSSpring / Summer 2004


Please reference the printed matrix provided to find the particular logomark needed, then locate the file name above. Once you find the name,the folder number will be to the left of it. The CD directory is organized byfolders that correlate to this system.

All logos are in Adobe Illustrator 8.0, and all letters have been converted to paths to alleviate any font issues.

BLACKPANTONE 426c

BRIGHTWHITE

RHINO GREYPANTONE 430c

Brand Colors

Please note that colors shown in this laser print should not be used for matching. The logo on this page uses coated colors. All other applications can be found in the color conversion chart provided. Please refer to the universal Pantone color matching system. All logos on this page are built with spot color and need to be converted for process printing.

NOTE: Please do not change the color, proportions or any elements of the following logo. Please refer to ID STANDARDS GUIDE for correct usage.

02 ECKO UNLTD. LOGO : eu.eps

ECKO REDPANTONE 200c

REPRESENTATIVE SAMPLE: THIS PRINT IS A SAMPLE OFWHAT EACH LOGO FILE CONTAINS. WHEN IMPORTEDINTO A PAGE LAYOUT FILE, ONLY THE LOGO WILL IMPORT.

FOLDER NUMBER.

LOGO NAME

FILE NAME

COLOR STANDARDS


The Eckø Unltd. color standards must be followed in order to retain theintegrity of the brand. Six different scenarios with notes have been provided below, with their corresponding ink breakdowns.

ECKO REDPANTONE 200c

CMYK VALUES:CYAN 0%MAGENTA 100%YELLOW 68%BLACK 8%

RGB VALUES:RED 212GREEN 0BLUE 38

HEX VALUE:#D41426

UNCOATED:PANTONE 200u


UNCOATED:WHITE


BLACKPANTONE 426c



HEX VALUE:#000000

BRIGHTWHITE



HEX VALUE:#FFFFFF

RHINO GREYPANTONE 430c



HEX VALUE:#838383

01. Coated PapersPlease note that the colors in this chart should notbe used for matching. Please refer to the universal Pantone color matching system.

02. Uncoated PapersPlease note that the colors in this chart should notbe used for matching. Please refer to the universal Pantone color matching system.

03. Process ColorPlease note that the colors in this chart should notbe used for matching.

04. RGB ValuesPlease note that the colors in this chart should notbe used for matching.

05. HEX ValuesPlease note that the colors in this chart should notbe used for matching.

ORIGIN OF THE RHINO


TODAYSpring 1997Spring 1993 Spring 1995Spring 1993

WHY THE RHINO?

The rhino has a certain “clumsy poise.”

The rhino looks docile but can take off at 35 mph and blow your mind.

The rhino’s a survivor.

The rhino’s fiercely loyal.

Most important, the rhino’s the only four-legged animal that doesn’t movebackward. It’s only concerned withmoving forward and looking ahead (not unlike our approach to fashion).Strong roots, fierce loyalty, understatedpower and forward vision. Marc found atruly unique symbol for a truly uniquecompany. The rhino represents EckøUnltd. to the fullest.

CORPORATE LOGO DOs and DONT’S IDENTITY STANDARDSSpring / Summer 2004


Do Not Use The Word ECKˆ Alone Or With Only A Design Or Symbol (Rhino Logo, 72, Etc.)

NOT PERMITTED: PERMITTED:

In Neck Labels, Hang Tags And Packaging, The Non-Eckø Word(s) In The Trademark Shall Be As Big Or Bigger Than Eckø.


In Clothing Design Do Not Use Eckø Alone. The Non ECKˆ Word Must Be Easily Seen And Recognized.


CORPORATE LOGO LIMITATIONS IDENTITY STANDARDSSpring / Summer 2004


Limitation On Use Of Eckø-Containing Marks RETAIL STORES/CATALOGS

LIMITATION:

Limitation On Use Of Eckø-Containing Marks ADVERTISEMENTS

LIMITATION:

Limitation On Use Of Eckø-Containing Marks DOMAIN NAME/WEBSITE

All Advertisements and or Marketing Materials that containwww.ecko.com must also prominently display another permittedEckø-Containing mark, e.g. Eckø Unlimited, Eckøred, EckøFunction, etc. If no such containing mark is included in theadvertisement or marketing material the website must Bereferred to as www.eckøunltd.com, www.eckøred.com,www.eckøfunction.com, etc.

All restrictions listed on previous pages apply to Advertising Materials.

Examples: Do not use ECKˆ alone or with only a design or symbol, but no other word with advertising, marketing or distributionoffers for sale of any products or services.

The non-ECKˆ word(s) in the marks shall be substantiallythe same or greater prominence as the ECKˆ word, however,pictures of clothing in ads have the same restrictions as theclothing itself

In Naming Retail Stores or Outlet Stores do NOT use “ECKˆ”alone, or with only a design or symbol (whether or not thestores are owned by Ecko Unlimited or by its Licensees)

May use an “ECKˆ-Containing” name if the non-ECKˆ word is of equal or greater size than the ECKˆ portion of the name

The name must not include the words DESIGN, GROUP, SOFTHOME, SIGNATURE, KNITS, RUNWAY, CLUB 7, PATTERNS, MAN, WOMEN, RAIN or ORIGINS

All products in the store must comply with above restrictions are branded (if usual and customary in the industry)

LIMITATION:

CORPORATE LOGO REGISTER “R” LIMITATIONS IDENTITY STANDARDSSpring / Summer 2004


®

RHINO #057" REG "R": 20pt

®

RHINO #043" REG "R": 17pt

®

REG "R": 8ptRHINO #03

2.5"

®

REG "R": 8pt

RHINO #021"

®

RHINO #01.5"

REG "R": 8pt

NOTE: When box is 7" or larger Reg. "R" must be scaled up in proportion with this size.Font: Helvetica Neue Roman

When box is 3" to 7" wide, Reg. "R" must be 17 pts. in size.Font: Helvetica Neue Roman

When box is between .5" and 3" wide, Reg. "R" must be 8pts. in size. Font: Helvetica Neue Roman

DISCLAIMER: Due to sizing restrictions, Eckø Unltd. logos displayed in this document are to be used strictly for viewers reference only. Any artworkor Eckø Unltd. logos provided must adhere to the following guidelines:

ECKˆ MEN’S BRANDING IDENTITY STANDARDSSpring / Summer 2004


DISCLAIMER: Due to sizing restrictions, Eckø Unltd. logos displayed in this document are to be used strictly for viewers reference only. Any artwork or Eckø Unltd. logos provided must adhere to the guidelines provided on page 7.

USAGE

Men’s Apparel and Hats

Men’s Formalwear

Men’s Underwear and Loungewear

Boy’s/Baby Apparel

Boy’s Outerwear

Boy’s Underwear and Loungewear

ECKˆ UNLTD. LOGO:

USAGE

Men’s Eyewear

Men’s Watches

BY MARC ECKˆ LOGO:

USAGE

Men’s Outerwear

ECKˆ FUNCTION LOGO:

USAGE

Men’s Sunglasses and Optical

Men’s Belts and Small Leather Goods

Men’s Bags and Luggage

Men’s Jewelry

Men’s Cold Weather Gear

(scarves, hats and gloves)

Men’s Footwear

Boy’s Belts

Boy’s Bags

Boy’s Cold Weather Gear

Boy’s Footwear

Boy’s Optical

[RHINO] UNLTD. LOGO:

USAGE

These marks should be used in all applications where an Eckø Unltd. logo is to be used.

Please see logo usage parameters below.

CORPORATE LOGO IDENTITY STANDARDSSpring / Summer 2004



DESIGN CONSIDERATIONS

The relationship and the spacing of graphic elements is fixed and shouldnever be altered. The height to width proportions must be maintained tomaintain the highest level of quality and consistency.

The protected area, determined by the distance between the RhinoBorder and the edge of the rectangle (marked “b”), designates the zonein which no other graphic element (text, line, geometric form, etc) mayappear. This zone helps to avoid problems of legibility and/or recognitionof the logo.

®

b.

b.

b.

b.

b.

When box is 3" to 7" wide, Reg. "R" must be 17 pts.Font: Helvetica Neue Roman

RHINO LOGOFILENAME: rhino.epsLarger than 1/2”

RHINˆ LOGOFILENAME: rhino.epsLarger than 1/2”

RHINˆ SMALL LOGOFILENAME: rhinosmall.eps3/8” to 1/2”.The smallest theRhino should be used is 3/8”

RHINˆ SMALL LOGOFILENAME: rhinosmall.eps3/8” to 1/2”.The smallest theRhino should be used is 3/8”

01 RHINO LOGO:

RHINO LOGO ALWAYS FACES TO THE LEFT

MEN’S CORPORATE LOGO / Primary



USAGE

The Eckø Unltd. logo may be used on any corporate identity, publicrelations, P.O.P. or event marketing whenever Eckø Unltd. is present. The logo below is the primary use of the Eckø Unltd. logo. The secondary (stacked) version was developed in the event the primary EckøUnltd. logo does not work based on design considerations.


The relationship and the spacing of letters is fixed and should never bealtered. The height to width proportions must be maintained to maintainthe highest level of quality and consistency.

The protected area, determined by the height of the lowercase “n” in thelogo (marked “b”), designates the zone in which no other graphic element(text, line, geometric form, etc) may appear. This zone helps to avoidproblems of legibility and/or recognition of the logo.

Please do not change color combinations. The provided color optionsshould meet all your needs.

BaselineBottom of Rhino Borderlines up with type descenders

a.

b.

b.

b.

b.

b.

When box is less than 3" wide, Reg. "R" must be 8 pts.Font: Helvetica Neue Roman

ECKˆ UNLTD. LOGOFILENAME: eu.eps

ECKˆ UNLTD. WHITE LOGOFILENAME: euwhite.eps

ECKˆ UNLTD. POSITIVE LOGOFILENAME: eupos.eps

ECKˆ UNLTD. NEGATIVE LOGOFILENAME: euneg.eps

2a ECKˆ UNLTD. LOGO:

KID’S LICENSE LOGOS / Primary (MALE) IDENTITY STANDARDSSpring / Summer 2004



USAGE



Please do not change color combinations. The provided color options should meet all your needs.

ECKˆ UNLTD. BABY LOGOFILENAME: euy.eps

ECKˆ UNLTD. BABYWHITE LOGO

FILENAME: euywhite.eps

ECKˆ UNLTD. BABYPOSITIVE LOGO

FILENAME: euypos.eps

ECKˆ UNLTD. BABYNEGATIVE LOGO

FILENAME: euyneg.eps

2c ECKˆ UNLTD. BABY LOGO:

ECKˆ UNLTD. BOYS LOGOFILENAME: eub.eps

ECKˆ UNLTD. BOYSWHITE LOGOFILENAME: eubwhite.eps

ECKˆ UNLTD. BOYS POSITIVE LOGOFILENAME: eubpos.eps

ECKˆ UNLTD. BOYS NEGATIVE LOGOFILENAME: eubneg.eps

2b ECKˆ UNLTD. BOYS LOGO:

MEN’S LICENSE LOGOS / Primary (MALE) IDENTITY STANDARDSSpring / Summer 2004



USAGE




ECKˆ UNLTD. FORMALWEARLOGOFILENAME: euf.eps

ECKˆ UNLTD. FORMALWEARWHITE LOGOFILENAME: eufwhite.eps

ECKˆ UNLTD. FORMALWEAR POSITIVE LOGOFILENAME: eufpos.eps

ECKˆ UNLTD. FORMALWEAR NEGATIVE LOGOFILENAME: eufneg.eps

2d ECKˆ UNLTD. FORMALWEAR LOGO:

MEN’S LICENSE LOGOS / Primary IDENTITY STANDARDSSpring / Summer 2004



USAGE

These marks should be used in all applications where a [Rhino] Unltd. logo is to be used.



ECKˆ RHINO UNLTD. LOGOFILENAME: ru.eps

ECKˆ RHINO UNLTD. WHITE LOGOFILENAME: ruwhite.eps

ECKˆ RHINO UNLTD.POSITIVE LOGOFILENAME: rupos.eps

ECKˆ RHINO UNLTD. NEGATIVE LOGOFILENAME: runeg.eps

2e [RHINO] UNLTD. LOGO:

MEN’S CORPORATE LOGO / Secondary IDENTITY STANDARDSSpring / Summer 2004



USAGE

The Eckø Unltd. logo may be used on any corporate identity, publicrelations, P.O.P. or event marketing whenever Eckø Unltd. is present. Thelogo below is the secondary Eckø Unltd. logo and was developed in theevent the primary Eckø Unltd. logo does not work based on designconsiderations.





b.

b.

b.

b.

b.

ECKˆ UNLTD. STACKED LOGOFILENAME: eustacked.eps

ECKˆ UNLTD. STACKED WHITELOGOFILENAME: eustackedwhite.eps

ECKˆ UNLTD. STACKED POSITIVE LOGOFILENAME: eustackedpos.eps

ECKˆ UNLTD. STACKED NEGATIVE LOGOFILENAME: eustackedneg.eps

3a ECKˆ UNLTD. STACKED LOGO:

KID’S LICENSE LOGOS / Secondary (MALE) IDENTITY STANDARDSSpring / Summer 2004



USAGE




ECKˆ UNLTD. BABYSTACKED LOGOFILENAME: euystacked.eps

ECKˆ UNLTD. BABYSTACKED WHITE LOGOFILENAME: euystackedwhite.eps

ECKˆ UNLTD. BABYSTACKED POSITIVE LOGOFILENAME: euystackedpos.eps

ECKˆ UNLTD. BABYSTACKED NEGATIVE LOGOFILENAME: euystackedneg.eps

3c ECKˆ UNLTD. BABY STACKED LOGO:

ECKˆ UNLTD. BOYSSTACKED LOGOFILENAME: eubstacked.eps

ECKˆ UNLTD. BOYSSTACKED WHITE LOGOFILENAME: eubstackedwhite.eps

ECKˆ UNLTD. BOYSSTACKED POSITIVE LOGOFILENAME: eubstackedpos.eps

ECKˆ UNLTD. BOYSSTACKED NEGATIVE LOGOFILENAME: eubstackedneg.eps

3b ECKˆ UNLTD. BOYS STACKED LOGO:

MEN’S LICENSE LOGOS / Primary (MALE) IDENTITY STANDARDSSpring / Summer 2004



USAGE




ECKˆ UNLTD. FORMALWEARLOGOFILENAME: euf.eps

ECKˆ UNLTD. FORMALWEARWHITE LOGOFILENAME: eufwhite.eps

ECKˆ UNLTD. FORMALWEAR POSITIVE LOGOFILENAME: eufpos.eps

ECKˆ UNLTD. FORMALWEAR NEGATIVE LOGOFILENAME: eufneg.eps

3d ECKˆ UNLTD. FORMALWEAR LOGO:

MEN’S LICENSE LOGOS / Primary IDENTITY STANDARDSSpring / Summer 2004



USAGE

These marks should be used in all applications where a [Rhino] Unltd. logo is to be used.



ECKˆ RHINO UNLTD. STACKED LOGOFILENAME: rustacked.eps

ECKˆ RHINO UNLTD. STACKED LOGOFILENAME: rustackedwhite.eps

ECKˆ RHINO UNLTD. STACKED LOGOFILENAME: rustackedpos.eps

ECKˆ RHINO UNLTD. STACKED LOGOFILENAME: rustackedneg.eps

3e [RHINO] UNLTD. STACKED LOGO:

ECKˆ WOMEN’S BRANDING IDENTITY STANDARDSSpring / Summer 2004



USAGE

Junior Sportswear

Junior Outerwear

Junior Swimwear

Junior Underwear and Loungewear

Junior Socks

Girl’s/Baby Sportswear

Girl’s/Baby Outerwear

Girl’s/Baby Swimwear

Girl’s Underwear and Loungewear

Girl’s Socks

ECKˆRED LOGO:

USAGE

Women’s Sunglasses and Optical

Women’s Belts and Small Leather Goods

Women’s Bags and Luggage

Women’s Jewelry

Women’s Cold Weather Gear(scarves, hats and gloves)

Women’s Footwear

Women’s Watches

Women’s Hats

Girl’s Optical

Girl’s Hats

Girl’s/Baby Belts

Girl’s/Baby Bags

Girl’s/Baby Footwear

Girl’s/Baby Cold Weather Gear

[RHINO] RED LOGO:

USAGE

These marks should be used in all applications where an Eckøred logo is to be used.

USAGE

Women’s Eyewear

Women’s Watches

BY MARC ECKˆ LOGO:

JUNIOR’S LOGO / Primary (FEMALE) IDENTITY STANDARDSSpring / Summer 2004



USAGE

The Eckøred logo may be used on any corporate identity, public relations,P.O.P. or event marketing whenever Eckøred is present. The logo below is the primary use of the Eckøred logo. The secondary (stacked) logo was developed in the event the Eckøred logodoes not work based on design considerations.



The protected area, determined by the height of the lowercase “r” in thelogo (marked “b”), designates the zone in which no other graphic element(text, line, geometric form, etc) may appear. This zone helps to avoidproblems of legibility and/or recognition of the logo.


x-height = b.

Top of Rhino Rectangle lines upwith the long mark over the O.

The top of the Rhino border lines upwith the x-height. The bottom of the

Rhino border lines up on the baseline

b.

b.

b.

b.

b.

ECKˆ RED LOGOFILENAME: er.eps

ECKˆ RED WHITE LOGOFILENAME: erwhite.eps

ECKˆ RED POSITIVE LOGOFILENAME: erpos.eps

ECKˆ RED NEGATIVE LOGOFILENAME: erneg.eps

6a ECKˆRED LOGO:

JUNIOR’S LICENSE LOGOS / Primary (FEMALE) IDENTITY STANDARDSSpring / Summer 2004



USAGE

These marks should be used in all applications

where an Eckøred logo is to be used.



ECKˆ RED BABY LOGOFILENAME: erb.eps

ECKˆ RED BABYWHITE LOGOFILENAME: erbwhite.eps

ECKˆ RED BABYPOSITIVE LOGOFILENAME: erbpos.eps

ECKˆ RED BABYNEGATIVE LOGOFILENAME: erbneg.eps

6c ECKˆRED BABY LOGO:

ECKˆ RED GIRLS LOGOFILENAME: erg.eps

ECKˆ RED GIRLS WHITE LOGOFILENAME: ergwhite.eps

ECKˆ RED GIRLS POSITIVE LOGOFILENAME: ergpos.eps

ECKˆ RED GIRLS NEGATIVE LOGOFILENAME: ergneg.eps

6b ECKˆRED GIRLS LOGO:




USAGE

These marks should be used in all applications where a [Rhino] Redlogo is to be used.



RHINO RED LOGOFILENAME: ra_silo.eps

RHINO RED WHITE LOGOFILENAME: ra_silo_white.eps

RHINO RED POSITIVE LOGOFILENAME: ra_silo_pos.eps

RHINO REDNEGATIVE LOGOFILENAME: ra_silo_neg.eps

6d [RHINO] RED LOGO:

JUNIOR’S LOGO / Secondary (FEMALE) IDENTITY STANDARDSSpring / Summer 2004



USAGE

The Eckøred logo may be used on any corporate identity, public relations,P.O.P. or event marketing whenever Eckøred is present. The logo belowis the secondary Eckøred logo and was developed in the event theprimary Eckøred logo does not work based on design considerations.



The protected area, determined by the height of the lowercase “r” in thelogo (marked “b”), designates the zone in which no other graphic element(text, line, geometric form, etc) may appear. This zone helps to avoidproblems of legibility and/or recognition of the logo.


b.

b.

b.

b.

b.

ECKˆ RED STACKED LOGOFILENAME: erstacked.eps

ECKˆ RED STACKED WHITE LOGOFILENAME: erstackedwhite.eps

ECKˆ RED STACKEDPOSITIVE LOGOFILENAME: erstackedpos.eps

ECKˆ RED STACKEDNEGATIVE LOGOFILENAME: erstackedneg.eps

7a ECKˆRED STACKED LOGO:

JUNIOR’S LICENSE LOGOS / Secondary (FEMALE) IDENTITY STANDARDSSpring / Summer 2004



USAGE

These marks should be used in all applications

where an Eckøred logo is to be used.



ECKˆ RED BABYSTACKED LOGOFILENAME: erbstacked.eps

ECKˆ RED BABYSTACKED WHITE LOGOFILENAME: erbstackedwhite.eps

ECKˆ RED BABYSTACKED POSITIVE LOGOFILENAME: erbstackedpos.eps

ECKˆ RED BABYSTACKED NEGATIVE LOGOFILENAME: erbstackedneg.eps

7c ECKˆRED BABY STACKED LOGO:

ECKˆ RED GIRLSSTACKED LOGOFILENAME: ergstacked.eps

ECKˆ RED GIRLS STACKED WHITE LOGOFILENAME: ergstackedwhite.eps

ECKˆ RED GIRLS STACKED POSITIVE LOGOFILENAME: ergstackedpos.eps

ECKˆ RED GIRLSSTACKED NEGATIVE LOGO

FILENAME: ergstackedneg.eps

7b ECKˆRED GIRLS STACKED LOGO:




USAGE

These marks should be used in all applications where a [Rhino] Red logo is to be used.



RHINO RED STACKED LOGOFILENAME: ra_silo_stacked.eps

RHINO RED STACKED WHITE LOGOFILENAME: ra_silo_stackedwhite.eps

RHINO RED STACKED POSITIVE LOGOFILENAME: ra_silo_stackedpos.eps

RHINO RED STACKED NEGATIVE LOGOFILENAME: ra_silo_stackedneg.eps

7d [RHINO] RED STACKED LOGO:

BY MARC ECKˆ LOGO (Male / Female Eyewear and Watches)



USAGE

The Eckø Unltd. logo may be used on any corporate identity, publicrelations, P.O.P. or event marketing whenever Eckø Unltd. is present. The logo below is the primary use of the Eckø Unltd. logo. The secondary (stacked) version was developed in the event the primary EckøUnltd. logo does not work based on design considerations.





BaselineBottom of Rhino Borderlines up with type descenders

a.

b.

b.

b.

b.

b.

When box is less than 3" wide, Reg. "R" must be 8 pts.Font: Helvetica Neue Roman

BY MARC ECKˆ LOGOFILENAME: me_ew.eps

BY MARC ECKˆ LOGO WHITE LOGOFILENAME: me_ew_white.eps

BY MARC ECKˆ LOGOPOSITIVE LOGOFILENAME: me_ew_pos.eps

BY MARC ECKˆ LOGONEGATIVE LOGOFILENAME: me_ew_neg.eps

9a BY MARC ECKˆ LOGO:

BY MARC ECKˆ STACKED LOGO (Male / Female Eyewear and Watches)

IDENTITY STANDARDSSpring / Summer 2004



USAGE

The Eckø Unltd. logo may be used on any corporate identity, publicrelations, P.O.P. or event marketing whenever Eckø Unltd. is present. Thelogo below is the secondary Eckø Unltd. logo and was developed in theevent the primary Eckø Unltd. logo does not work based on designconsiderations.





b.

b.

b.

b.

b.

BY MARC ECKˆSTACKED LOGOFILENAME: me_ew_stacked.eps

BY MARC ECKˆ STACKEDWHITE LOGOFILENAME: me_ew_stackedwhite.eps

BY MARC ECKˆ STACKEDPOSITIVE LOGOFILENAME: me_ew_stackedpos.eps

BY MARC ECKˆ STACKED NEGATIVE LOGOFILENAME: me_ew_stackedneg.eps

10a BY MARC ECKˆ STACKED LOGO:

ECKˆ FUNCTION IDENTITY STANDARDSSpring / Summer 2004



USAGE

The Eckø Function logo may be used on any corporate identity, public relations, P.O.P. or event marketing whenever Eckø Function is present.





b.

b.

b.

b.

b.

ECKˆFUNCTION LOGOFILENAME: ef.eps

ECKˆFUNCTION WHITE LOGOFILENAME: efwhite.eps

ECKˆFUNCTION POSITIVE LOGOFILENAME: efpos.eps

ECKˆFUNCTION NEGATIVE LOGOFILENAME: efneg.eps

11a ECKˆ FUNCTION LOGO:

MARC ECKˆ ENTERPRISES LOGOS (CORPORATE USE) IDENTITY STANDARDSSpring / Summer 2004



USAGE

These marks should only be used for internal applications where a Marc Eckø logo is to be used.



MARC ECKˆ ENTERPRISESLOGOFILENAME: meered.eps

MARC ECKˆ ENTERPRISES NEGATIVE LOGOFILENAME: meeneg.eps

MARC ECKˆ ENTERPRISES POSITIVE LOGOFILENAME: meepos.eps

10a MARC ECKˆ ENTERPRISES LOGO: This logo is for internal use only.

DO’s AND DONT’S



DON’T SQUOOSH DON’T STRETCH OR SKEW NO LONELY RHINOS DON’T CHANGE THE SHAPE

DON’T MIX COLOR COMBOS MARC ECKO’S SIGNATURE IS FOR PRODUCT USE ONLY DON’T

KEEP TRIMS ON PRODUCT NO OLD LOGOS DON’T STROKE THE RHINO TRIPPY DUDE

FOR PETE’S SAKENO STROKING

STEADY ON THEDROP SHADOWS

ECKˆ UNLTD. BUSINESS CARD



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LOGO K/OS ANDPRINTS PMS 4/c

DINSchrift 1451 mittelscrift 12pt.

TradeGothic Bold No. 2 7pt.

3/4"

3/4"

FPO ONLY

STA ECKˆ UNLTD. BUSINESS CARD

ECKˆ UNLTD. LETTERHEAD



STA ECKˆ UNLTD. LETTERHEAD

ECKˆ UNLTD. ENVELOPE & LABEL



STA ECKˆ UNLTD. ENVELOPE & LABEL

ECK ̂RED LETTERHEAD



STA ECKˆRED LETTERHEAD

ECK ̂RED ENVELOPE & LABEL



STA ECKˆRED ENVELOPE & LABEL

FONTS STANDARDS


Trade Gothic Bold Twenty

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzHelvetica Regular Roman

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Helvetica Medium


Stencil (Book)


Do Not Use Any Eckøø-Containing Mark In Any Copperplate FontCopperplate


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