manova gmbh trautsongasse 8 | 1080 vienna | austria | t +43 1 710 75 35 - 0 | f - 20 |...

Phases of project

Conception & Adaptation

• start-up meeting (1 day): determination of content

• preparation of proposal (1 week)

• signing of the contract (at least a 3-year contract)

• revision/adaptation of content: (~ 8 weeks)

adaptation of system structure, creating users, rights etc.

adaptation of reports, input masks

benchmarking criteria, filter, segmentation criteria,

creating interfaces (languages, currency converter, data retrieving)

translation

• presentation on-site, final coordination meeting and introduction to

the system (1 day)

• current tasks/operations

Elements of set-up costs

Fix elements of set-up costs

• 4 modules (ratios annual, ratios monthly, guest survey, employee survey)• system adaptations

additional content (reports, input mask etc.) project structure (state, region, cities etc.)

• coordination meetings, travel expenses• translation interface, translation into English• currency converter interface

Optional elements of set-up costs

• interface for retrieving data from a server in Slovenia/Croatia• server costs• further interfaces for the translation into Slovenian/Croatian (translation has to be organised by the partners)

Elements of current costs

Overhead costs

• administration of new users, assignment of user rights• adaptation of reports and input masks• setting of filters, segmentation criteria, benchmarking criteria • providing support for data cleaning• technical support• annual meetings/workshops – quarterly in the first year; semi-

annually in the following years (excluding travel expenses)

Optional cost elements• maintenance of data retrieving interface• maintenance of translation interface as well further translation into

Slovenian/Croatian

Participant fees & costs for further countries

Participant fees p.a.

• ratios (yearly and monthly) EUR 150 per participant• guest survey EUR 300 per participant• employee survey EUR 150 per participant

Costs for further participating countries (SE Europe)

• Set-up costs EUR 10,000 (one-time)• Current costs EUR 7,500 p.a.

An all-round database for everyone

WEBMARK Hotels… connects knowledge by gathering information

from other tourism databases „Lohnbenchmarking“ (salary benchmarking) „best for people“ (employee and entrepreneur

survey and certification) offers an efficient tool for categorizations and certifications

(evaluation of stars | an example)

is one of the most holistic and up-dated benchmarking tools for the hotel branch (the database contains more than 3000 balance sheets)

offers benchmarks for different institutions such as destinations, associations, federal states etc.

provides data for lobbying-activities

provides information to demonstrate the importance of tourism

Benchmarking possibilities

Benchmarking…>>on national level

>> between federal states

>>between destinations

>>of different structural characteristics

An database for everyone

Overview & advantages

continuous monitoring of ratios (monthly and yearly basis) as well as of guest and employee satisfaction data

holistic data pool: data of about 1000 hotels in Austria and Germany

overview of different areas (ratios, guests, employees) within a system - possibility to combine/connect all these results - hence drawing accurate conclusions

revenue management based on simple ratios

flexible selection of time periods measurement of special offers within certain periods (e.g. easter holiday)

simple to handle and efficient provision of information

Size of database

current data volume about 3650 financial statements

~1150 financial statements in the year 2005



~500 financial statements in the year 2008 (tentatively)

trend data of about 200 hotels

Lodging ratios of approx. 120 hotels (since January 2008)

~13000 guest opinions

~2500 employee satisfaction data

210 participants in the year 2009…

Balance Score Card

… provides an overview of all relevant hotel areas!

The detail information reveals what’s going on….

… provides objective information for e.g. consultants

How destinations may benefit …

Tourism Cockpit by MANOVA & Fairmas

contains …• daily benchmark• important revenue ratios of the hotel branch• forecasts regarding pricing and occupancies• data of guest surveys• e-mail reporting

provides …• detailed quality checks for hotels and destinations• information about the competitiveness of products, new challenges and future trends• vital data for marketing and branding (product image, product placement, effective sales channels per target group, and many more) • reliable data for professional yield-management in hotels as well as a price check for destination managers in comparison to other destinations and competitors

Benchmarking between federal states …

Tyrol evaluates development in comparison to Salzburg:

Source: WEBMARK Hotels

Ötztal evaluates development in comparison to Zillertal:

Benchmarking between destinations …


Increase of satisfaction ...

… through investments


Strengths were revealed …


from: to:

The number of regular guests was increased…


Recognising employees´unsatisfaction


Economic data


Contact details

MANOVA GmbH

Trautsongasse 8 | 1080 Vienna | AustriaT +43 1 710 75 35 - 0 | F - 20

[email protected] | www.manova.at

Klaus Grabler

Managing Director

[email protected]

Heidi Kremsner

WEBMARK Hotels

[email protected]

www.manova.at

Tool for categorization …

Guest evaluation of a 4 stars superior hotel:


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manova gmbh trautsongasse 8 | 1080 vienna | austria | t +43 1 710 75 35 - 0 | f - 20 |...

Documents

sloveniancroatian translation

timecurrent costs eur

sloveniacroatia server

segmentation criteria

monthly eur

modules ratios annual

system possibility

people employee