manjeet & amit new brand

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    The company was established in 1911, and thebowtie logo first appeared in 1914. Legendmaintains that the bowtie shape was inspired

    by a pattern of wallpaper in a Paris hotel room.William Durant reportedly detached a smallpiece and kept it in his wallet, waiting for theday hed put it to use. The bowtie has, since

    then, become an advertising icon, and is stillthe marquee of today's Chevrolet

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    Chevrolet is not new to IndiaChevrolet came to India in 1928. An officewas set up in Bombay with an assemblyplant constructed in Sewree. General Motors(GM), Chevrolets parent company, was thefirst automobile company to open anassembly plant in India

    Sadly, the years 1952-53 marked the end ofan era for the Indian automobile industry.The socialist Government forced GeneralMotors India to shut shop, along with otherforeign car companies

    Maharajas, freedom fighters and thecommon man Chevrolet has ferried themall. The bowtie has been an integral part ofIndias automotive landscape from the early

    twenties till today

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    CHEVROLET

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    Chevrolet Beat

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    GM launched the much awaited Chevrolet Beat Based on GMs global mini-vehiclearchitecture, the experts took 27 months to develop the Beat. Chevrolet Beat will belaunched in over 150 markets around the world including those in Europe, other parts ofAsia and North America in the coming days.

    with its best-in-segment design, performance and safety, the Beat is destined to become anindustry benchmark and a winner among consumers in India

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    y . And with a revolutionary design, advanced technology,unique features and benchmark safety, the Beat offersmuch more than an ordinary mini

    y The Beat comes in three trim levels of 1.2, 1.2LS and1.2LT. In addition, an Option pack is available on the LTvariant which consists of ABS, Alloy wheels, DualAirbags and Seatbelts with Load limiters

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    Segment-Leading Size and a

    Dynamic Exteriory The Beats roomy proportions and dynamic styling are

    courtesy of its segment-leading length of 3,595 mm, heightof 1,520 mm, wheelbase of 2,375 mm, and width of 1,595mm combined with its body-in/wheels-out stance.

    y

    A window line that is slanted dynamically upward, anarching roofline and sharp sidelines bring a sporty yet edgylook, a rarity in the segment. Secret vertical rear doorhandles located in the C-pillar are another unusual featurein this car

    y A first-in-segment offering of an integrated rear spoiler asstandard equipment essentially extends the rear roofline,for enhanced aerodynamic performance and provides astable stance in high-speed driving as well as increased fuelefficiency

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    Unique Interior Defined By Fun,

    Fashion and Functionalityy The design revolution continues

    inside the Beat. While pursuing aharmonious theme with the dynamicexterior, the interior is more about

    functionalityy wider track and longer wheelbase

    resulting in generous space andcomfortable accommodation for fiveadults.

    y

    The flowing interior weaves togetherthe instrument panel, front seats anddoor trims, creating an environmentthat is harmonious, uninterruptedand inviting to the senses

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    y The most striking design element in the interior is aSteering Column mounted motorcycle-inspired

    dynamic meter cluster which is also a first-in-segmentand combines analog and digital systems, contributingfun and unique styling as well as enhanced visibilityand convenience.

    y

    Pattern-printed semi-bucket seats provide a stablefeeling when cornering. With high-quality materialsand exceptional craftsmanship, they also enhance theluxurious interior atmosphere

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    Segment leading fuel efficiency

    with high power output enginey Newly developed for the next-

    generation global mini, the S-TEC IIengine a 4-cylinder, 16-valve 1199ccDOHC engine delivers a best in class

    mileage of 18.6 kmpl. The Beat isSmart because it does no compromiseon performance as it delivers anexcellent peak power of 80.5ps. The S-TEC II engine includes a series ofadvanced features that enhance

    performancey Another first-in-segment application

    is an automatic temperature controllerinside the engine, which helpsimprove fuel efficiency by reducingunnecessary heat loss.

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    Segment first & Premium Features

    Go Beyond MiniThe Beat features an array of premium

    comfort and convenience amenities thatone would expect in more expensivevehicles, including:

    y l Automatic Climate Controly Integrated Center Stack Audio with USB

    and Aux-in Port

    y Tilt steering

    y Steering Column mounted LED back-litspeedometer & LCD digital tachometer

    y 60:40 Split folding seats

    y Tubeless Tyres

    y Satin Silver Roof rails

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    Solid Structure and Advanced

    Chassis Ensure Pleasurable Ride

    and Handlingy The ride and handling of the Beat also set it

    apart from any other vehicle in itssegment. Adopting the body-frame integral(BFI) system, the upper body structure andframe are engineered as a single unit, resultingin better feel of the road along with aheightened sense of firmness and stability, andenhanced connectivity between the driver andvehicle

    y A first-in-segment triple acoustic absorbentstructure and special underbody structureprevent noise inflow from outside for optimalquietness. Wind noise is minimized throughthe Beats aerodynamic body line and detaileddoor sealing structure

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    Class-Transcending Use of High-

    Strength Steely A host of structural enhancements combined with a full

    offering of active and passive safety systems make the Beata segment leader in its class

    y Its body is the stiffest and toughest in the mini segment;

    66.5 percent of its body is constructed of high-strengthsteel and over 16 percent is made of ultra-high-strengthsteel. This ensures the highest level of protection in thesegment.

    y In addition, ultra-high-strength steel applied to the sidestructure minimizes the chance of the structure deformingin the event of a crash. High-strength steel is also used inthe rear body structure to protect passengers as well as thefuel tank, minimizing the possibility of fuel leakage duringa collision.

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