mango industry - department of agriculturerfu12.da.gov.ph/images/citizen2015/mango road map.pdf*...
TRANSCRIPT
MANGO INDUSTRY
Regional Production Share and Rank (MT)Region 2008 2009 2010 2011 2012 2011 Rank 2011 % Share
CAR 3,705 3,738 3,721 3,709 3,317.63 14 0.47%
Ilocos Region 382,569 293,993 290,975 276,661 265,162.89 1 35%
Cagayan Valley 66,209 37,910 58,781 46,439 34,744.83 7 6%
Central Luzon 68,314 58,453 64,401 64,053 59,828.34 4 8%
CALABARZON 40,887 42,385 44,914 58,628 55,215.19 5 7%
MIMAROPA 8,022 8,333 9,551 9,582 9,805.12 12 1%
Bicol Region 1,438 1,410 1,516 1,398 1,473.91 15 0.18%
Western Visayas 46,421 44,487 50,447 45,344 45,868.50 8 6%
Central Visayas 65,818 65,293 71,021 65,001 67,655.09 3 8%
Eastern Visayas 828 904 902 885 882.73 16 0%
Zamboanga Peninsula 53,113 57,809 74,025 78,411 80,865.66 2 10%
Northern Mindanao 33,251 35,869 37,593 35,521 38,169.19 9 5%
Davao Region 36,595 37,048 33,908 29,730 31,802.74 10 4%
SOCCSKSARGEN 47,516 53,655 56,264 52,330 53,404.63 6 7%
Caraga 17,230 15,404 15,520 12,156 12,606.56 11 2%
ARMM 12,094 14,752 12,138 8,226 7,431.48 13 1%
PHILIPPINES 884,010 771,443 825,677 788,074 7431.48 100%
Region XII ranked 6th in production of mangoes in 2012.
The Region produced 53.404 MT which contributes 7% of the entire production of the country.
Production volume fluctuates from 2008-2012 attributed to unpredictable weather condition experienced by the region for the past 5 years.
2008 2009 2010 2011 2012
Production (MT) 47,516 53,655 56,264 52,330 53,405
Production Area
(Has.)16,747 16,736 16,727 16,898 16,815
Bearing Trees
(number)783,589 872,132 906,620 920,845 928,645
Regional Summary
Production, Area, Bearing Trees
2007 2008 2009 2010 2011
MT/Ha 3.57 2.84 3.21 3.36 3.18
Kg/Tree 68.3 60.6 61.5 62.1 57.51
Regional Summary
Productivity (MT/Ha, Kg/Tree)
Provincial Mango
Industry Situationer
Production in MT
2008 2009 2010 2011 2012
North Cotabato 24,629 29,457 30,153 28,524 28,022
Sarangani 3,913 4,148 4,611 4,917 5,998
South Cotabato 16,676 17,070 19,089 16,620 17,027
Sultan Kudarat 2,297 2,342 2,410 2,269 2,357
Production Areas in Hectares
2008 2009 2010 2011 2012
North Cotabato 7,480 7,480 7,480 7,515 7,450
Sarangani 3,175 3,165 3,162 3,367 3,368
South Cotabato 4,294 4,294 4,298 7,274 4,255
Sultan Kudarat 1,798 1,797 1,797 1,742 1,741
Strengths, Weakness,
Opportunities, Threats
StrengthsWide production areas in the Region
Increased number of bearing trees
Presence of huge processing facilities in the Region and nearby region
Proximity to VHT facilities in nearby Region for export to Japan and South Korea
Weaknesses
High incidence of pest infestation
Strongly affected by increased amount of rainfall (climate change)
Close planting distance that increase incidence of pest infestation
Farmers not strongly organized
OpportunitiesStrong demand of processed mangoes in local and export market
Strong demand for healthy foods in the local and international markets
Access to new markets with easier quarantine requirements
Increased government support to Mango industry
Threats
Reduced production areas due to crop conversion and land conversion
Stronger competition from other mango producing countries
Unpredictable weather leads to unpredictable production
Agricultural Strategic
Framework
VisionA competitive, sustainable andtechnology-based mango industry,driven by productive and progressivefarmers supported by efficient valuechains and well-integrated in thedomestic and international markets,contributing to inclusive growth andpoverty reduction.
Mango Industry Goals
and Strategies
Goal 1 - Increased Production and Productivity
Increased production to 955, 823MT in 2013 to1.1 million MT (5% annual increase in 2016)*
2009 2011 2012 2013 2014 2015 2016
Philippine Target 788,074 868,852 912,295 955,823 1,003,614
1,053,795
1,106,485
Region XII Target 53,655 59,155 62,113 65,218 68,479 71,903 75,498
North Cotabato 29,457 32,476 34,100 35,805 37,595 39,475 41,449
Sarangani 4,148 4,573 4,802 5,042 5,294 5,559 5,836
South Cotabato 17,070 18,820 19,761 20,749 21,787 22,876 24,020
Sultan Kudarat 2,342 2,582 2,711 2,847 2,989 3,138 3,295
* Figures presented during the 15th National Mango Congress, March 19-20, 2013, Iba, Zambales
Region XII’s production target for 2016 is 75, 498 MT.This will be 7% of the total national target.
Goal 1 - Increased Production and Productivity
Increased Productivity from 4.10 in 2009 to 5.06in 2016**
2009 2011 2012 2013 2014 2015 2016
Philippines* 4.10 5.06
Region XII Production Areas
16,736 16,898 16,898 16,898 16,898 16,898 16,898
Region XII Target Production
53,655 59,155 62,113 65,218 68,479 71,903 75,498
Region XII Productivity Target
3.21 3.50 3.68 3.86 4.05 4.26 4.47
* *Philippine Development Plan, 2011-2016, NEDA
Productivity is contributory to industry’s target for increasedproduction. Philippines is targeting 5.06 MT/Ha productionby 2016. This is 19% increased from 2009 baseline of 4.10MT/ha.
Stable increase in production areas indicating a negligibleareas of expansion. Production increases are largely broughtabout by increased productivity of existing trees as trees getsmore mature.
Region XII target 4.47 MT per hectare productivity in 2016 toreach the 75,498 MT production target with the existing treescounted in 2011.
Strategies for increased productionand productivity
✤ Production training on technology updates based oneffective farmers practice and intensified fieldresearch
✤ Production trials on new technologies from researchto determine adaptability in Region XII
✤ Encourage continuos production by incorporatingmarket opportunities during training
Goal 2 - Reduce Post harvest losses
Reduce level of post harvest losses from 30% in2009 to 24% in 2016**
2009 2011 2012 2013 2014 2015 2016
Philippines Target 30% 28% 27.4% 26.6% 26% 25% 24%
Region XII Target*** 27% 25% 25% 24% 23% 22% 21%
* *Philippine Development Plan, 2011-2016, NEDA** *Based on a study conducted by EP Serrano, et al of UPLB PHTRC, 2007 presented during the 15th
National Mango Congress, March 19-21, 2013, Iba, Zambales.
✓With the absence of post harvest losses study in RegionXII, this document shall use a study conducted by UPLBPHTRC for Davao mangoes.
✓In a study conducted by EP Serrano in 2007 in postharvest losses for mangoes in Davao, 26.5% of volumeshipped to Manila retailers via CDO port are rejected.
✓Damage are caused by disease infestation and mechanicaldamage due to mishandling during transport. Diseaseinfestation can be attributed to poor sanitation practices atthe farm level.
Strategies to reduce post harvest losses
1. Massive campaign for implementation of GoodAgricultural Practice.
2. Provision of post harvest facilities to minimize damageduring transport (farm based packing centers, plasticcrates, etc).
3. Provision of hot water treatment facilities to wholesalersto reduce damage caused by anthracnose and stem-endrot.
4. Technology trainings on farm sanitation for farmers andpost harvest techniques for wholesalers.
Goal 3 - Increased Percentage of Exportable
Fresh Fruits
Increased % of exportable fresh fruits from54.16% to 72.02%*
2009 2011 2012 2013 2014 2015 2016
Philippines Target* 54.16% 72.02%
Region XII ** 36.90% 38.75% 40.60% 42.45% 44.30% 4.62% 49.07%
* Figures presented during the 15th National Mango Congress, March 19-20, 2013, Iba, Zambales** Based on a study conducted by EP Serrano, et al of UPLB PHTRC, 2007 presented during the 15th
National Mango Congress, March 19-21, 2013, Iba, Zambales.
Philippines target is to increase the proportion of exportablefresh fruits by 33% from 2009 to 2016. The industry aims onimproving the quality of produce to export grade to 72.02%of total production by 2016.
On the same study conducted by EP Serrano, et al, 2007,exportable fresh fruits only reached 36.9% based on quality.These are locally termed as the Hongkong Grade and JapanGrade. Based on this study are reference, Region XII targetsincrease fresh fruit export grade by 49.07% by 2016.
Strategies to increase percentage ofexportable fresh fruits
1. Massive campaign for implementation of GoodAgricultural Practice.
• Implementation of farm sanitation for farmers toreduce pesticides usage
• Implementation of proper post harvest techniquesto reduce losses
Goal 4 - Increased Total Exports
Increased total exports to 5% annually
Item
2007 2008 2009 2010 2011
MT US$ (000) MTUS$ (000)
MT US$ MT US$ (000) MT US$ (000)
Mangoes, Fresh 26,338 23,284 20,844 19,576 20,381 15,984 20,115 15,188 21,151 16,721
Mangoes, Dried 2,591 15,267 1,027 7,479 1,050 8,824 3,620 28,617 9,464 79,506
Mango Puree, 7,898 9,012 6,772 8,138 4,986 5,682 5,160 5,576 6,090 7,560
Mango Juice 10,490 24,277 7,800 15,616 6,037 14,506 8,780 34,193 15,552 87,066
Other Processed
Products
47,317 71,840 36,443 50,808 32,454 44,996 37,676 83,575 52,259 190,854
Total 94,634 143,680 72,886 101,617 64,908 89,992 75,351 167,149 104,516 381,707
Price per Product form (US$/kg)
Item 2007 2008 2009 2010 2011
Mangoes, Fresh 0.88 0.94 0.78 0.76 0.79
Mangoes, Dried 5.89 7.28 8.40 7.91 8.40
Mango Puree, 1.14 1.20 1.14 1.08 1.24
Mango Juice 2.31 2.00 2.40 3.89 5.60
Other Processed
Products
1.52 1.39 1.39 2.22 3.65
Goal 4 - Increased Total Exports
Item
2011 2012 2013 2014 2015 2016
MT US$ (000)
MT US$ (000)
MTUS$ (000)
MT US$ (000)
MT US$ (000)
MT US$ (000)
Mangoes,
Fresh21,151 16,721 22,209 17,557 23,319 18,435 24,485 19,357 25,709 20,324 26,995 21,341
Mangoes,
Dried9,464 79,506 9,937 83,481 10,434 87,655 10,956 92,038 11,504 96,640 12,079 101,472
Mango Puree, 6,090 7,560 6,395 7,938 6,714 8,335 7,050 8,752 7,402 9,189 7,773 9,649
Mango Juice 15,552 87,066 16,330 91,419 17,146 95,990 18,003 100,790 18,904 105,829 19,849 111,121
Other
Processed
Products
52,259 190,854 54,872 200,39
7
57,616 210,417 60,496 220,937 63,521 231,984 66,697 243,583
Total 104,516 381,707 109,742
400,792115,22
9420,832 120,990 441,874 127,040 463,967 133,392 487,166
Increased total exports to 5% annually
Strategies to increase total exports to 5%annually
1. Market Promotion to New Markets
• Compliance to Quarantine Requirements throughGAP
• Consider ASEAN Nations as Markets (BIMP - EAGA)
• Increased international food safety compliance e.g.HACCP, ISO1400, GAP, BRC
Goal 5- Increased Per capita consumptionIncreased per capita consumption from 8.5 kgto 11.5 kg
Strategies to increase per capitaconsumption
1. Promotion of mango consumption in public schoolsand government offices
• Reduce retail price of fresh mangoes competitivewith imported fruits
• Conduct Mango Festivals to increase awareness
Goal 6- Increased Net Profit-Cost RatioIncreased net profit-cost ratio for major commodities (netreturns/total cost in pesos) from 0.73 in 2009 to 0.98 in 2016* (PDP2011-2016, NEDA)
1. Promote farm sanitation through pruning to reduceincidence of pests thus reducing cost of pesticides
• Promote use of soil test analysis and leaf tissue analysisto minimize wastage of fertilizers
• Monitor weather reports for proper scheduling ofspraying
Strategies to increase net profit-cost ratio
SUMMARYGoals Baseline (2009) Target (2016)
Increased Production (MT)* 53,655 75,498
Increased Productivity (MT/ha)* 3.21 4.47
Reduce Post harvest losses* 27% 21%
Increased Percentage of Exportable Fresh Fruits*
36.9% 49.07%
Increased Total Exports** 64,908 MT 133,392 MT
Increased Total Exports (US$ ‘000)** $89, 992 million $487,166 million
Increased Per capita consumption** 8.5 kg 11.5 kg
Increased Net Profit-Cost Ratio** 0.73 0.98
* Region XII Baseline and Target Figures** National Based and Target Figures
DA-HVCDP XII Work and Financial Plan
Year Physical (MT) Financial (PhP 000)
2012 62,113 6,850
2013 65,218 6,714
2014 68,479 8,862
2015 71,903 17,725
2016 75,498 15,952
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