mandalay bay convention center las vegas hd …...may 5-7, 2020 mandalay bay convention center. las...

MAY 5-7, 2020MANDALAY BAY CONVENTION CENTER

LAS VEGAS

hdexpo.com

HD EXPO 2020 MARKETING AND SPONSORSHIP KIT

Let’s Work Together to Reach Your Business Goals.

MARKETINGBEST PRACTICES

TABLE OF CONTENTS

QUICK LINKS

BASIC MARKETING TOOLS

ONLINE PROFILE UPGRADES

ONSITE SHOW ELEMENTS

SOCIAL HUB PRODUCT DISPLAY

VIP PARTY

PARTY BY THE POOL

HDEXPO.COM

140%

Exhibitors who purchase enhanced marketing opportunities increase leads by

EXPERIENCE DESIGN | EXPERIENCE INSPIRATION | EXPERIENCE HD

MAY 5-7, 2020MANDALAY BAY• LAS VEGAS

No matter if you’re a veteran or first time exhibitor, we recognize your significant investment in HD Expo.

It’s an opportunity to present your products or services to hospitality’s most influential designers, developers, architects, purchasing firms, creators, owners, and hotel and restaurant brands.

We know all trade show budgets aren’t the same, and that’s why we offer a wide variety of sponsorships and enhanced marketing opportunities. There's something for every sized company, at every price point.

You have business goals and a vision. We have the tools and resources to help you delight, educate, and engage a captive audience full of hospitality’s biggest influencers. Let’s work together to make this your most successful trade show experience yet.

PRE-SHOWOPPORTUNITIES

WELLNESSPAVILION

NEW! THE HD THEATRE

THE HD PASSPORTCASH GIVEAWAY

www.hdexpo.com

This is a partnership.

How you can drive traffic to your booth• Complete your online profile in the HD Exhibitor Console • Encourage attendees to schedule appointments with you via HD Connect • Use #HDExpo2020 in all of your social media posts • Purchase a direct mail or email list rental • Take advantage of inexpensive digital upgrades that boost online visibility • Advertise in the show guide and pre-show issues of Hospitality Design magazine • Select from one of our high-visibility onsite marketing opportunities

How HD Expo gets buyers to the show• Targeted email and direct mail campaigns to over 60,000 industry professionals • Strong partnerships with well-known industry media groups and associations• Rapidly growing social media engagement across the HD Expo and Hospitality Design magazine platforms –

over 65,500 combined followers • Special attendee e-newsletters featuring a variety of first-time exhibitors • Our matchmaking tool, HD Connect, allows attendees to discover relevant exhibitors and product categories • Online promotion via hdexpo.com and hospitalitydesign.com • Featured coverage in the print and digital editions of Hospitality Design magazine • A weekly email to media showcasing exhibitors, products, and networking events



We'll get the decision makers to HD Expo. Here's some best practices on how to enhance your brand presence.

”“The HD Passport sponsorship greatly impacted our show experience –

the added brand exposure was a tangible advantage. Our overall experience was positive, exciting, goal-surpassing, and encourages us to think big for next year.

2019 Sponsor Testimonial:

InproHD Passport Cash Giveaway

Several marketing tools are already at your fingertips. All exhibitors receive access to several marketing tools to help increase brand awareness before the show, drive booth traffic at the show, and encourage attendees to remember your brand after the show. This access is included as part of your exhibitor marketing fee.

We strongly encourage using these tools as part of your sales and promotion strategy leading up to the show.

Basic Exhibitor Console Package• Upload one press release, your company logo, and select unlimited product categories• Include a 500-character description, URL, and booth number Exhibitor Referral Codes and Marketing AssetsLinks will be emailed directly to exhibitors in January 2020• Invite your clients and prospective customers as your guest with a complimentary expo pass

(up to $99 in value)• Download a custom email invitation, digital banners, a PDF invitation, or share your specific

promo code via social media

Attendee Acquisition Show Widget• Download a custom widget from the Exhibitor Console with your booth number and event information Show Guide and Pocket Map Company ListingProfiles must be updated by March 21, 2020• Listed in the show guide alphabetically and by product categories• Listed in the pocket map alphabetically

Website and Mobile App Company Listing• Each exhibitor is listed online at hdexpo.com and on the mobile app• Digital listings can be edited up until the show begins



Premium PositionYour exhibitor listing will be placed at the top of the exhibitor list and search results.

VideosTell your story to potential buyers through promotional videos. Upload videos directly from your console.

Digital Product ShowcaseEngage attendees with detailed product descriptions along with full color images.

Show SpecialsSpotlight special deals like discounts, giveaways and sweepstakes.

Press ReleasesGet more coverage by sharing the latest news about your company.

Company LogoExtend your reach in keyword search by listing your brands.

Product CategoriesHelp buyers find you by selecting the categories that best describe your products.

Company Online Profile (characters)Introduce your company to make a great first impression.

Website URLDrive traffic to your website

Company Name, Address and Booth Number

LISTING OPTIONS >BASIC

Included

BRONZE

$395

SILVER

$895

GOLD

$1,395

X

X

X

X

X

X 1

4

4

8

1200

2

2

2

800

1

500

2

10

10

10

2000

X a

a

a

a

a

a

a

a

a

a

a

a

a

a

a

a

a

VVVB

To learn more or to ask questions, contact [email protected] or your account executive.



Upgrade your online profile—and your first impression.

Pre-show enhanced marketing opportunities



ATTENDEE LIST RENTAL$1,000 - $3,000Connect with registered attendees before the show and personally invite them to your booth. We can send an email on your behalf or mail your piece through an approved third-party mail house. Blast dates are exclusive and include 2019 verified attendees as well as 2020 pre-registered attendees.

Email ............................................................................................................................................................................... $2,500Deployment 10 Days Prior to the Show ....................................................................................................................................... $3,000Direct Mail ................................................................................................................................................................................... $1,000

COUNTDOWN TO HD EXPO NEWSLETTER$3,000 - $5,000Capture the attention of professionals attending HD Expo when their mind is on it the most. Four countdown newsletters will be sent to attendees in the month prior to the show, and your brand will be front and center. Newsletter sponsors receive a banner ad at the top of the newsletter, and also space at the bottom to include a company description. The Countdown to HD Expo newsletters will deploy on 4/7, 4/14, 4/21, and 4/28. Each newsletter is exclusive.

Two Newsletters ......................................................................................................................................................................... $3,000All Four Newsletters ................................................................................................................................................................... $5,000

ONLINE ADVERTISING $2,000 - $3,800The HD Expo website receives more than 275,000 page views in the months leading up to the show. Choose from two options to connect with people who are planning to attend the show—the middle or bottom leaderboard (728x90) at$2,000/month, or $3,800 for two months.

SPONSORED SOCIAL MEDIA: ONSITE SPOTLIGHT$2,500 Planning to launch a new product or line at HD Expo? Drive traffic directly to your booth with an exciting social package. Space is limited and will be sold to non-competing, exhibiting brands only. The HD Expo Spotlight packages include:

• 1 Instagram or Facebook feed in-booth video post with product feature and call-to-action (with boost)• Instagram story: Up to four posts with one call to action• Dedicated Instagram story highlight set for one-month post-show

Please contact your HD Expo sales representative to secure your timeslot. There are 3 available opportunities.

SOLD

”“Our overall show experience was truly fantastic. The HD Expo Instagram account

generated some additional attendee traffic that may not have reached our stand otherwise. We find trade shows like HD Expo a vital part of our marketing efforts, as they generate a buzz and excitement that’s hard to replicate.



2019 Exhibitor Testimonial:

Global Lighting

SPONSORED SOCIAL MEDIA: PRE-SHOW $1,500 - $2,500 We want to help you share news with our engaged network of hospitality design industry professionals. With the launch of our all-new sponsored social program, there are more opportunities than ever to reach the HD Expo community. Spots will fill quickly, so act now to secure your placement. Sponsored social media unavailable May 5th, 6th, and 7th.

SOCIAL MEDIA CHECK-IN SCREENS $10,000Attendees will be talking about the products at #HDExpo2020, and we will be featuring these conversations on four (4) social media check-in screens throughout the show floor. Your company information and booth number will be branded on a static screen with social media posts from the show, with the opportunity to include branded interstitial ads, as well as the floor plan with your booth highlighted, at five minute intervals.

Package Inclusions PriceTier 1 1 Facebook post (with $100 boost)

1 Instagram Story (up to 5 images)

$1,500

Tier 2 2 Facebook posts (with $200 boost)

2 Instagram Stories (up to 8 images)

5 Twitter posts

$2,500

Custom Ads Manager Campaign Have something special in mind? Contact our sales and to build a custom package to suit your needs.

Social Takeover Available by proposal only. Please contact our sales team to discuss if a social takeover is a good fit for your brand.



At-show enhanced marketing opportunities

AISLE SIGNS$25,000 for 48 signsEvery time an attendee looks up to see the aisle number, your logo will be right there to greet them. You'll get maximum exposure with this exclusive floor sponsorship!

BADGE BANNER $8,000Everyone at HD Expo must be credentialed—so what better way to promote your show presence than by including your logo on every single badge? Just provide your company branding, and we’ll take care of the rest.

CHARGE BAR $10,000Six words no one likes to say: “My phone is about to die.” It won’t happen with your must-have giveaway: portable phone chargers. The charge station located at the NEW HD Theater will be “owned” by your brand, and each one will feature your logo and design.

CONFERENCE SESSIONS $2,000/sessionSponsor any of our outstanding accredited educational sessions and receive recognition onsite, in the show guide, and in pre-show email and direct mail campaigns. Conference session sponsors are encouraged to provide logo-materials in the room for maximum exposure to attendees. Your brand will be featured on the welcome slide for each session sponsored. Keynote excluded.

COFFEE/WATER STATION $2,000 - $20,000 Keep attendees hydrated and caffeinated by sponsoring a coffee or water station. Select from an individual, daily, or exclusive sponsorship.

Individual Station .......................................................................................................................................$2,000Daily Sponsor ........................................................................................................................................... $10,000Exclusive Sponsor .................................................................................................................................... $20,000

CONFERENCE PENS/PADS $1,000Hundreds of conference attendees will be taking notes during nearly 40 conference sessions off and on the show floor. Make sure they take note of your company and booth number at the same time. Your branded items will be placed in every conference seat and available at each session on the show floor.

SOLD

CUSTOM CARPET DECALS $5,000 - $12,000Your company branding will be the first thing attendees see on the show floor. It's a great way to direct traffic to your booth, so don’t forget to include your booth number. We can make it easy and take care of production, or you can directly handle the process and we will install your decal(s) onsite.

One Entrance ......................................................................................................................................................... $5,000All Three Entrances ............................................................................................................................................. $12,000

DIRECTIONAL SIGNS $3,000 per signBrand HD Expo wayfinding by sponsoring one or all floor directional signs. Located in high traffic areas, these signs help attendees find their way to the Social Hub, Wellness Pavilion, and other special features.

ENTRY BANNER Contact your account executive for details.Increase brand visibility with your company logo banner in the lobby/entrance area. Various sizes are available.

FUN RUN/WALK $6,000Want to get attendees warmed up for a day of walking the show floor? Take them for an early morning run on Wednesday morning! Certified running coaches will lead pace groups for runners and walkers of all speeds. Included in this sponsorship is signage, branded fitness belts/cooling towels, water and healthy snacks post-run, and a quick welcome at the beginning of the run. Take advantage of this memorable fitness-driven opportunity to bond with your clients.

GAME IT!$5,000Your brand has the spotlight in a range of AR/VR games at the Social Hub as show-goers try their hand at virtual basketball, bowling, beer pong, or sabering. You’ll have their attention as they battle for bragging rights. For your brand, it’s high visibility in the show guide, Social Hub, and social media FTW!

HASHTAG MOSAIC $20,000Attendees will love this fun and creative way to create a show memory! This activation requires attendees to use a special hashtag with a photo—then the photo will be printed and used to create a mosaic onsite. Everyone will be checking back to watch the mosaic come together, and your brand will be a unique part of the process. This is an exclusive sponsorship.

LANYARDS$5,000+ cost of lanyardsIf everyone at HD Expo must be credentialed, everyone needs a lanyard for their badge. This is an exclusive sponsorship and a great way to get your company and booth information in front of every single attendee.



SOLD



MEETING ROOM RENTAL $1,000 - $1,500Gather your staff for meetings, or offer a place to take a break, in a conference room adjacent to the show. Room sizes and availability are limited—reserve early for the best selection! Prices start at $1,000 for a half day, or add just $500 more for a full day.

METER PANEL BILLBOARDS $3,000 - $3,500This sleek, free-standing signage presents your message and company logo from one or several locations in the lobby. The sign measures 7 ft. (H) x 3½ ft. (W). Provide your own graphics or let us help you finalize a creative and engaging design.

Static Meter Panel .................................................................................................................................................. $3,000Digital Meter Panel ................................................................................................................................................ $3,500

MOBILE APP $850 - $3,000Users are constantly referencing this important tool for daily schedules, floor maps, conference sessions—and much more! An exclusive title sponsorship means your brand will be the first—and only—thing attendees see when the app is opened. A la carte options include push notifications to drive traffic to your booth, or rotating banner ads that connect to the URL of your choice. Ask your account executive for specific pricing breakdowns.

O2 RECOVERY BAR$10,000Admit it—Vegas catches up to a person quick! Get attendees refreshed and thinking clearly again at the O2 recovery bar at the wellness pavilion. The lighted panels will be customized with your branding, which means you can take credit for those healthy hits of pure oxygen.

PROMOTE ON THE TOTE $7,500Put your company logo (literally) on the arm of every single attendee. Tote bags are handed out at registration and carried by thousands of attendees during the duration of the event. You choose and create the design, and we’ll take care of printing and distribution. The HD Expo logo must be included in the graphic design.

PUBLICATION BINS – SPACE $3,500/binGet your publication in front of everyone entering the show floor by reserving space in our lobby publication bins. Limited to approved associated design trade magazines.

PUBLICATION BINS – SIGNAGE $5,000/areaThe publication bins are one of the most popular areas in the lobby, and every attendee must pass them to enter the show. Your branding, including booth number and location, will be prominently displayed above the publication bins.



REGISTRATION WALL $7,500This eye-catching display is a memorable way to promote your booth. Every attendee must walk by this wall to check in at registration, which means your brand is one of the first things they’ll see at the show.

REGISTRATION DESK $5,000Draw attention to your booth in this high-traffic area—it’s a required stop for each and every attendee! Sponsors will have their logo featured on the front of three registration desks alongside the HD Expo logo. Carpet companies: ask us about installing your product!

SUNRISE YOGA $5,000Help attendees get centered with some early morning yoga Wednesday morning! This new wellness sponsorship puts your brand front and center in a small, intimate group setting. Included in this sponsorship is signage, branded yoga mats, water and snacks, and a quick welcome at the beginning of the class. Secure your own yoga instructor, or we can find a certified instructor for you.

VIP SWAG ITEM $10,000HD Expo is extending a limited number of VIP invites to highly qualified industry design/project leaders and speakers. Each VIP attendee will be sent a high-end promotional item one week before the show, related to travel (think a canvas toiletries bag, or all-leather luggage tags) with a personal welcoming note from your company.

VIP REGISTRATION $5,000We’re rolling out the red carpet—literally—for our VIP attendees in a special expedited registration line. Add your logo to the carpet and signage, and let them know your brand will also provide red carpet treatment for all of their project needs.



NEW OPTIONS IN 2020

HASHTAG MOSAIC

DIRECTIONAL SIGNS

FUN RUN

REGISTRATION WALL

AISLE SIGNS

O2 RECOVERY BAR

A high-impact, design-focused sponsorship.

SOCIAL HUB PRODUCT DISPLAY

Being a Social Hub Sponsor:• Expands marketing reach beyond your booth.• Provides an exceptional opportunity to have your products featured in a space created by an internationally

acclaimed design firm or hotel brand.• Gurantees your products are featured in one of the busiest areas on the show floor, with thousands of attendees dropping by throughout the day.

$5,000 + cost of itemsSocial Hub sponsorships are exclusive and limited by product.



The HD Expo Social Hub is the heart of the show floor and is where attendees gather for discussions about industry trends, challenges, and opportunities. It’s also where attendees can view your products in another high-traffic location.



The perfect location for your sustainable products.WELLNESS PAVILION PRODUCT DISPLAY

The Wellness Pavilion was one of the most popular areas on the show floor in 2019, and with good reason. With wellness tourism projected to approach a $1 trillion market by 2022, attendees were eager to hear about the big brands integrating wellness and sustainability, and also the upstarts redefining the market.

With more content, more industry leaders, and more insight, the 2020 Wellness Pavilion is certain to once again attract thousands of attendees each day.

$5,000 + cost of itemsWellness Pavilion sponsorships are exclusive and limited by product.

Being a wellness pavilion sponsor:• Expands marketing reach to top hospitality brands, ownership groups, design firms, architecture firms, and

purchasing groups.• Aligns your brand with top wellness product innovators and thought-leaders• Provides brand visibility in one of the busiest areas on the show floor

What products are a good fit?• Products that reduce indoor pollutants• Products that promote healthy nutrition• Products that minimize light disruption or maximize natural light sources• Products that reduce physical strain on the body• Products that support an active lifestyle through physical activity• Products that reduce or eliminate exposure to hazardous materials• Products that maintain comfortable sound levels• Products that nurture mental well-being



New Activations = New Leads INTRODUCING THE HD THEATER$2,000 - $20,000HD Theater sponsorships are exclusive and limited by product.

The new HD Theater will feature conference content right on the show floor—a win/win for attendees and exhibitors alike. Attendees will be able to conveniently drop in on conference sessions, while exhibitors will enjoy the extra booth traffic due to people staying on the show floor. A large majority of the 40+ conference sessions at HD Expo will be held in the HD Theatre.

SESSION SPONSOR $2,000 Select a conference session, or let our team select one for you. Sponsors receive branding on event signage and in the show directory, plus recognition at the session and introduction of key executives in attendance.

EXCLUSIVE SPONSOR $20,000Want more exposure than just a single conference session? How about naming the theater after your brand instead? In addition to event signage and the show directory, your brand will appear on the theater stage and throughout the space.

PRODUCT SPONSOR$5,000 The newest area on the show floor will be drawing a ton of traffic. Make sure your products are front and center! We’re looking for carpet, chairs, wallcoverings…and much more!



Our most effective booth traffic driverTHE HD EXPO PASSPORT CASH GIVEAWAY$5,000

How does it work?• All attendees will receive a special postcard at registration,

with your booth listed as a passport stop • Attendees must collect unique stamps from all 12 sponsors

to be eligible for the $10,000 cash prize• It’s as simple as that!

Sponsor benefits include:• HD Passport sponsor signage displayed at your booth• Company logo prominently displayed on signage at the event• Company name, logo, and booth number included in both

attendee emails and one direct mail piece about the giveaway• Promotion on the HD Expo website

Please Note: Sponsors are responsible for securing a lead retrieval device to capture attendee information.

Everyone was talking about the HD Expo Passport Cash Giveaway last year—so much that we’re bringing it back in 2020! One lucky attendee will walk away on Thursday with $10,000, and you’ll walk away with hundreds of new leads. It’s a fun and exciting way to get attendees to your booth, but only 12 exhibitors can play. Spots will go quickly, so don’t wait to ask about this opportunity.



VIP PARTYMONDAY, MAY 46:30 p.m. – 8:30 p.m.

$8,000

Sponsor this cocktail soiree for speakers and VIP guests the night before the show kicks off at one of the most exclusive and intimate venues in Las Vegas.

The invite list is carefully curated, and it’s a prime opportunity for connecting and getting your message in front of key industry professionals.

Includes two sponsor invitations and five guest invitations.



PARTY BY THE POOLWEDNESDAY, MAY 66:30 p.m. – 8:30 p.m.KAOS, The PalmsAsk your account executive for details.

Unveiled in April 2019, this Greek-inspired oasis is part of an ongoing $690 million reimagination of the Palms Casino Resort property. KAOS features everything you want for a dynamic networking event—luxe cabanas, state-of-the-art sound and visual technologies, plenty of bars, and inspired design you won’t find anywhere else in Las Vegas.

Options include private cabanas, party entertainment, item giveaways—and more!

Keeli SchmidtSales [email protected] Accounts, Italy, Spain



Let’s Talk. We Love Creativity.

We’ve pulled together some ideas to maximize your HD Expo experience—and we're dedicated dedicated to exceeding your expectations. If you have big ideas for visibility beyond what is mentioned here, we are more than happy to explore customized possibilities.

Kevin GaffneyGroup Show [email protected]

Stacy Shoemaker RauenSenior Vice President, Hospitality DesignEditor in Chief, Hospitality Design [email protected]

Jennifer YarberMarketing [email protected]

Jackson SchultzMarketing [email protected]

Derrick NellomsOperations [email protected]

Laura CaskeySenior Conference [email protected]

Show Management:

Booth Sales and Sponsorships:

Jana RoeschAccount [email protected] 1-K, #

Kari NylundAccount [email protected] L-Z, China

Nicole PanzecaSales [email protected]

Connect with the HD Expo design community.Facebook “f ” Logo CMYK / .eps Facebook “f ” Logo CMYK / .eps

www.hdexpo.com #hdexpo

@hdexpo@hdexpo

@hdexposhow @hospitality-design

mandalay bay convention center las vegas hd …...may 5-7, 2020 mandalay bay convention center. las...

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