managing your product management career
DESCRIPTION
Slides Adrienne Tan recently used in his discussion w/ mentees of The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People. Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. http://TheProductMentor.comTRANSCRIPT
Managing Your Product Management Career:
5 Key Success Factors
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10 Years Ago Product Management
Was Considered The ‘Accidental
Profession’.
The Age Of Product Management
Matured as a discipline over the last 10 yearsEnvironment has changed – consumers demand great products
Individuals are making conscious decisions to be a Product Manager
Meetups, Camps, Conferences
Greater investment in Product Management training
Product Management Certification available through various organisations – AIPMM, ISPMA
Staggering number of articles, blogs, books
Practices more refined – focusing on understanding human behaviour
Specific software tools aimed at Product Managers –Sensor Six, AHA, ProdPad to name a few
3
Heck! Product Managers Are Highly Paid
4Source: 2014 State of Product Management & Marketinghttp://www.pragmaticmarketing.com/resources/annual-survey
So How Do We Grow Our Illustrious Career?
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Banking
Finance
Market
Places
Data
Telecom-
munications
Medical
Devices
Software
TV
Automotive
Betting
Music
Qualitative
Data From
10 Different
Industries
Learn
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5 Product Management Career
Success Factors
DeliverPeoplePlan Communicate
1. Plan
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Your Career Roadmap
Set your goals
Develop a plan
Timelines
Milestone
Who needs to be
involved
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Benefits Of A Career Plan
Career planning gives structure
Gives you clarity on what to focus on
Which projects/products to put your hand up for
Who to build relationships with
Enables you to work on weaknesses and gaps
Your plan communicates to others where you want to go and how they can help you progress
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Planbut be prepared to
change (a lot)
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2. People
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Who Is Your Market?
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External
Networks
Stakeholders
Customers
Mentors /
Sponsors
3.Communicate
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Listen
Listen Advocate
Share Your Expertise, Information,
Knowledge
4.Learn
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Don’t stop learning, no matter how
senior you become
How To Keep Your Craft Sharp
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Change Industries
Read Not just about Product Management
Get Training Across Multiple Disciplines Classroom environment
Online learning programs
Learn New TechniquesThe ‘what you do as a Product Manager should not change
But the how will differ over time
Learn The Language Of Finance
Be Guided By Your Mentors
5.Deliver
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Bridge The Knowing/Doing Gap
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Consistently Pull The Right Levers At The Right
Time And You Will Be Rewarded
Learn
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5 Product Management Career
Success Factors
DeliverPeoplePlan Communicate
Connect With Brainmates
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Brainmates Group @Brainmates
#prodmgmt
Facebook.com/Brainmates
www.brainmates.com.au [email protected] + 61 2 9232 8147