MANAGING YOUR ONLINE IDENTITYPatrick Fulton & Sara Nodine

Warren D. Allen Music Library

GENERAL ONLINE ETIQUETTE

• Permanence of online actions

• Judged by the company you keep

• Treat others as you wish to be treated

• Grammar and spelling count here too!

STANDARDS FOR PROFESSIONAL PRACTICE

• High standard of conduct

• “Google is not a search engine. It’s a reputation management system.”

(http://michelemartin.typepad.com/thebambooprojectblog/2007/10/lets-get-naked.html)

• By not engaging you do not opt out!

WHAT DOES GOOGLE SAY?

DEFINING YOUR ONLINE WORLD

Personal vs. Professional

• Contact information• Audience/Network• Content• Unique posts• Shares• Applications

NETWORKING SITES

• Facebook• Twitter• LinkedIn• Slideshare•Google+

•Google Scholar•Orchid• Academia.edu• Figshare• Speakerdeck

CRAFTING YOUR PERSONA

• Consistency across sites• Profile photo• Bio statement• Contact information• Title/Job Description• Handles or Screen Names

• Creating new content frequently

FACEBOOK

TWITTER

LINKEDIN

SLIDESHARE

LINKING YOUR NETWORKS

Slideshare on Google+

LINKING YOUR NETWORKS

Twitter on Facebook

CRAFTING YOUR PERSONA

Remember…

If you don’t create it, it will be created for you.

Living online is all about managing what information is associated with your name and using that information to brand yourself to the world.

Social media outlets are not just for fun, they are important marketing/networking tools.

What does Google say about you?

QUESTIONS??

Licensed by: Creative CommonsAttribution-NonCommercial-ShareAlike 4.0 International

Created by:Patrick Fulton & Sara NodineWarren D. Allen Music Library