managing your competitive advantage through ambigious times
DESCRIPTION
The webinar will explain how the ability to think strategically is the key to becoming a more effective decision maker. It is the process by which you rise above the day-to-day operational activity to gain different perspectives on the dynamics of the macro-environment. Getting perspective will enable you to better able position yourself to achieve your business goals.TRANSCRIPT
Managing Your Competitive Advantage Through
Ambiguous Times
Agility = Resilience, Responsiveness & Reflection
September 15,2010
•
Every morning in Africa,
a gazelle wakes up.
It knows it must run faster than the fastest lion or it will be killed.
Every morning a lion wakes up.
It knows it must outrun the slowest gazelle or it will starve to death.
It doesn't matter if you are a lion
or a gazelle.
When the sun comes up, you better start running.
-African proverb posted on an auto parts manufacturing factory floor in China
Significant Changes
• Product focus
• Company brand
• Competition
• Communications as a tool
• Local and national
• Single core competency
• Single management style
• Products are tangible
1980-2000 Generation
• Product, services, brand
• Personal branding
• Competitive collaboration
• Communications as the market
• Regional and global
• Multiple competencies
• Multi-dimensional style
• Products are experiential
21st Agility Generation
Which behaviors should change?
• Readiness
• Reaction
• Information Processing
• Resilience
• Responsiveness
• Reflection
1980-2000 Generation 21st Agility Generation
Self
Business
21st Century Business
• What you are working on and
who you are working with will
change
• The skills that make you
marketable today will not be the
skills required 5-7 years from now
• Agility is the greatest skill you can
develop—resilience,
responsiveness, reflection
Mind Share Is Your Competitive Advantage
Think*Act*Lead
Mindshare is Your
Competitive Advantage
Kick The Ball
Kick The Ball
Keep Your Digital Nervous System Healthy
Building Alignment Between Individual Contribution & Biz
Success
Intellect
Finances
Emotional
Well
Being
Relationships
Health &
Wellness
Spirituality
You
Knowledge
Management
Financial
Sensors
Core
Business
Clarity
Collective
Stakeholders
Experience
Sensors &
Information
Flow–
Brand
Identity
Your
Biz
… and Aligning Self and Business!
Intellect
Finances
Emotional
Well
Being
Relationships
Health &
Wellness
Spirituality
You
Knowledge
Management
Financial
Sensors
Core
Business
Clarity
Collective
Stakeholders
Experience
Sensors &
Information
Flow–
Brand
Identity
You &
Your
Biz
Create Your Own Long View
Design for 2012• What do you want to be doing?
• Who is in your circle of influence?
• What is your quality of life?
• What makes you happiest?
• What skills have you acquired?
• Are you living the lifestyle you desire?
• What legacy are you building?
Transleadership Model
• Global Reference Points
• Leverages Entire Brain
• Owns Impact
• Personal Integrity
• Fosters Meta-Knowledge
• Facilitates Conduits
• Models Self Respect/Care
16November 2005 Jennifer Sertl, Koby Huberman © 15
Reality…………… and Agility
Where is Your Wattage Going?
• Internal Relationships
• External Relationships
• Administration/ Organization
• Financial/Resource Management
• Strategy—Scenario Planning—Visioning
• Reflection
Create Your Own Long View
Design for 2012• What do you want to be doing?
• Who is in your circle of influence?
• What is your quality of life?
• What makes you happiest?
• What skills have you acquired?
• Are you living the lifestyle you desire?
• What legacy are you building?
19November 2005 Jennifer Sertl, Koby Huberman © 18
What do you do tomorrow?
• Take a periodic medical check for agility
– Measure your time and cut it like losing weight (70%)
– Take a pulse measurement
• Exercise regularly
– Build networks
– Sharpen your sensors (audio/visual)
– Adopt flexibility and openness
– Encourage and embrace mistakes
• Align with your personality
– Acknowledge your daily progress
– Take new challenges
– Get some breaks
– Capture learning in journal or company blog
– Design personal & professional retreats as essential
Claim Your Influence…