Managing WebRTC disruption in the Enterprise

Fikri Fırat Senior Collaboration Services Engineer

Garanti Technology

WebRTC for Garanti Technology

• Seamless collaboration everywhere

• Internal Collaboration

• Customer Collaboration

• Richer context in communications

• Deeper interactions between users and applications

How does WebRTC ignite innovation?

Identify

SupportIntegrate

Problem

Test

Configure

Get Approval

Deploy

Life in the Enterprise

Someone ElseFind

to solve it

Analyze

Someone Else

SupportGet Ready

ProblemFind

to solve it

Vendor SpecificTraining

Configure

Certification

Deploy

Life of the Staff

Rejected!

How do enterprises innovate in communications?

Challenge for Change

• Responsibility shift from deployment to customization

• Increased user expectation ITO adoption of new technologies

• Increased use of technology overall

Source : “Mobilization is forcing a role change for IT”Gartner, Nov. 2014

1ST STEP : ADJACENT POSSIBLE

1ST STEP : ADJACENT POSSIBLEHistory of Web

1994Text only mediumOne way communication

Next : Make it secure and usefor business applications

1ST STEP : ADJACENT POSSIBLEHistory of Web

1995-98 SSLv2

Financial Transactions

Shopping

Auctions

Casinos

1ST STEP : ADJACENT POSSIBLEHistory of Web

‘96 : Enable Users to sell items and goods online

’98-‘00 : User-generated content

Blogs Forums Social Media’02-‘05 : Rich media on the Web

Voice Video YouTube

Easier API

Open SourceCommunications

Many Problemsto Solve!

2ND STEP : WEBRTC COMES IN

Analyze

Someone Else

SupportGet Ready

ProblemFind

to solve it

Vendor SpecificTraining

Configure

Certification

Deploy

Life of the Staff

Analyze

SupportGet Ready

Problem

Learn APIs

Configure

Learn to Code

Interop

Life of the Staff

Someone ElseFind

to solve it

Collaborateto solve it

SDKsAPIs

Customization

Analyze

SupportGet Ready

Problem

Learn APIs

Configure

Learn to Code

Interop

Life of the Staff

Collaborateto solve it

SDKsAPIs

Customization

Analyze

Get Ready

Problem

Learn APIs

Configure

Learn to Code

Interop

Life of the Staff

Debug&Develop

INVOLVED!

THANK YOU!

<I have references, too!>

References

1. Mobilization is forcing a role change for IT, Gartner, Nov. 2013, via https://www.gartner.com/doc/2630430/mobilization-forcing-role-change-it

2. History of e-commerce and Pizza Hut : http://www.internetconference.com.au/resources/what-is-e-commerce.html

3. “Where good ideas come from? - The seven patterns of Innovation”, Steven Johnson, 2010

4. “How Schools Kill Creativity”, Sir Ken Robinson, 2006, via http://www.ted.com/talks/ken_robinson_says_schools_kill_creativity?language=en

5. Dial-up Sound : https://www.dialupsound.com