managing the long tail of content and users in academic libraries : new media in action
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Managing the long tail of content and users in Academic Libraries : New Media in Action. S.L.Faisal Librarian Kendriya Vidyalaya (Shift-I) Thiruvananthapuram [email protected]. Long Tail ?. A business model Coined by Chris Anderson in 2004 Published as a book in 2006. - PowerPoint PPT PresentationTRANSCRIPT
Managing the long tail of content and users in Academic Libraries :
New Media in Action
S.L.FaisalLibrarian
Kendriya Vidyalaya (Shift-I)Thiruvananthapuram
KLA National Seminar 2011, Thiruvananthapuram
Long Tail ?
•A business model•Coined by Chris Anderson in 2004•Published as a book in 2006
KLA National Seminar 2011, Thiruvananthapuram
Traditional models of supply and demand
• Limited choice• Physical distribution channels have limited
capacity (Shelf space, theatre screens, broadcast spectrum, etc.)
• Serve limited pool of customers
KLA National Seminar 2011, Thiruvananthapuram
“Culture of hits”
KLA National Seminar 2011, Thiruvananthapuram
Economics of Long tail• Offer wide range of items• Digital/network technologies overcome limitations
of physical distribution channels• Virtual inventory delivered over the network• Cost of inventory management/distribution drops• Makes it economical to: Serve “network audience”
KLA National Seminar 2011, Thiruvananthapuram
“Misses” outsell “Hits”
Products that are in low demand or have low sales volume (misses/niches)can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters (Hits).
KLA National Seminar 2011, Thiruvananthapuram
Simplifying Long tail
KLA National Seminar 2011, Thiruvananthapuram
Long tail of search
KLA National Seminar 2011, Thiruvananthapuram
Long tail of learning
KLA National Seminar 2011, Thiruvananthapuram
Why Librarians should bother ?Content• 10% of collection accounts for 90% of usage (Head)• Small proportion of items represent lion’s share of collecting
activity. From collection development standpoint, these are “hits” of library world.
• Rest of aggregate collection spread out over Long Tail • Unexplored/unidentified/hidden /untagged contents (Tail)Eg: an unidentified video on a freedom fighter, a piece of a letter written by a classical author
KLA National Seminar 2011, Thiruvananthapuram
Why Librarians should bother ?Users• Number of physical users of the library reduces
drastically (Head)• Scattered but virtually connected potential users
of information outside the library increases exponentially (Tail)
Think about Wikipedia, Facebook, twitter, mobiles, ebooks…..
KLA National Seminar 2011, Thiruvananthapuram
Why Librarians should bother ?Services• Physical content delivery channels (Head)• Library networks, web interfaces, Web 2.0
(Blogs, wikis, OPAC 2.0, CMS,E-learning systems (Tail)
Library blogs, learning wikis, online social networks
KLA National Seminar 2011, Thiruvananthapuram
KLA National Seminar 2011, Thiruvananthapuram
KLA National Seminar 2011, Thiruvananthapuram
KLA National Seminar 2011, Thiruvananthapuram
How to manage (harness) the Library long tail
Long tail of content• Ultimate catalogue: Every single item in the
library/network is catalogued with maximum meta tags• Making this inventory public and open through channels
in different formats for maximum.• Analyzing the popularity of items• Freedom to create content by the user
KLA National Seminar 2011, Thiruvananthapuram
How to manage (harness) the Library long tail
Long tail of Users• Profiling every user: bahaviour/usage
characteristics, technical competency and access to new media tools
• User studies to understand the needs and demands• Developing networks for communication,
collaboration and sharing with the users
KLA National Seminar 2011, Thiruvananthapuram
How to manage (harness) the Library long tail
Long tail of services• Design delivery models to reach out the user
at their own space and time (24X7)• Library Blogs, wikis, RSS feeds, Social
bookmarks, social networks, virtual reference, mobile interfaces
KLA National Seminar 2011, Thiruvananthapuram
What Long tail management can do for Libraries ?
• Improves accessibility ( Expanded choice)• Permit new forms of scholarship• Weaves collections into general Web environment• Cooperative collection management (more
local/unexplored items) • Free up shelf space, removes redundancy, exploits
cheaper storage.
KLA National Seminar 2011, Thiruvananthapuram
How it helps the users• Flexible with more choices and more formats• To find out the exact and sometimes hidden
information• Library meet the users at their own space and
time• Freedom to collaborate, create and share
KLA National Seminar 2011, Thiruvananthapuram
So,LIBRARY LONG TAIL
helps to getEvery user his/her content
Every content its user
KLA National Seminar 2011, Thiruvananthapuram
Thank youAny questions ?