managing social media without losing your mind

24
Managing Social Media without Losing Your Mind Cindy Leonard Technology Services Manager Bayer Center for Nonprofit Management at Robert Morris University April 2012 Source: www.ownitventures.net/images/going %20crazy.jpg

Upload: kolya

Post on 25-Feb-2016

34 views

Category:

Documents


2 download

DESCRIPTION

Managing Social Media without Losing Your Mind. Source: www.ownitventures.net/images/going%20crazy.jpg. Cindy Leonard Technology Services Manager Bayer Center for Nonprofit Management at Robert Morris University April 2012. Agenda. Part 1: Social Media Strategy Part 2: Content Strategy - PowerPoint PPT Presentation

TRANSCRIPT

Page 1: Managing  Social Media without  Losing Your Mind

Managing Social Media without Losing Your Mind

Cindy LeonardTechnology Services Manager

Bayer Center for Nonprofit Management at Robert Morris UniversityApril 2012

Source: www.ownitventures.net/images/going%20crazy.jpg

Page 2: Managing  Social Media without  Losing Your Mind

Agenda

• Part 1: Social Media Strategy

• Part 2: Content Strategy

• Part 3: Day to Day Management

Page 3: Managing  Social Media without  Losing Your Mind

Part 1: Social Media Strategy

Measuring

ToolsAudience

Goals

Strategy

Page 4: Managing  Social Media without  Losing Your Mind

Part 2: Content Strategy

Source: www.warhol.org/exhibitions/2011/heroesandvillains/images/WB_20110907_installshot1_large.jpgSource: lh6.ggpht.com/-4DVxD2F4XL8/S0jDU7PS01I/AAAAAAAAACo/DRHxxgmMbDA/girl.jpg

Create Curate

Page 5: Managing  Social Media without  Losing Your Mind

Part 2: Content Strategy

Source: lh6.ggpht.com/-4DVxD2F4XL8/S0jDU7PS01I/AAAAAAAAACo/DRHxxgmMbDA/girl.jpg

Create

• In-house?• Time• Talent• Resources• Who? What? When?

• Guests?• Who? What? When?

Page 6: Managing  Social Media without  Losing Your Mind

Part 2: Content Strategy

Source: www.warhol.org/exhibitions/2011/heroesandvillains/images/WB_20110907_installshot1_large.jpg

Curate

• Finding the Gems?• Where?• Who?

• Format?• Repurpose• Recycle• Remix

Page 7: Managing  Social Media without  Losing Your Mind

Part 3: Day-to-Day Management

Source: eldhughes.files.wordpress.com/2011/02/devil-on-computer1.gif

Page 8: Managing  Social Media without  Losing Your Mind

Editorial Calendar

Creator: Bob Hazlett, http://onehalfamazing.com/blogging/social-media-calendar-template/

Page 9: Managing  Social Media without  Losing Your Mind
Page 10: Managing  Social Media without  Losing Your Mind
Page 11: Managing  Social Media without  Losing Your Mind
Page 12: Managing  Social Media without  Losing Your Mind
Page 13: Managing  Social Media without  Losing Your Mind
Page 14: Managing  Social Media without  Losing Your Mind

RSS = Really Simple Syndication• Method of subscribing to news

feeds that are auto updated• Look for RSS icon to find a feed• Add feed URL to a reader or

aggregator

NewzCrawler

FeedDemon NewsGator

Google Reader

Blog Navigator RSS Bandit SharpReader

Owasu

Omea Reader

Page 15: Managing  Social Media without  Losing Your Mind
Page 16: Managing  Social Media without  Losing Your Mind
Page 17: Managing  Social Media without  Losing Your Mind
Page 18: Managing  Social Media without  Losing Your Mind
Page 19: Managing  Social Media without  Losing Your Mind

Multi-channel Social Media ManagementCentralized Access

• Read & post to multiple social media accounts from one place

Ability to Schedule

• Spend a little time each day or week setting up posts

Easier to Listen & Respond Quickly

• Check responses on multiple social media accounts in one place

Page 20: Managing  Social Media without  Losing Your Mind

• Free.• Best for single social media manager.• Connect to Twitter, Facebook, MySpace, LinkedIn, Foursquare and Google Buzz. • Update all or just a few with the same status at one time.• Schedule posts.• View photos and videos from within the tool.• Organizes feeds, mentions, messages and searches across columns.• Easy to use interface for messages, replies, retweets.

Source: mashable.com

Page 21: Managing  Social Media without  Losing Your Mind

• Free version: add five networks and supports Facebook, Twitter, LinkedIn, Foursquare, MySpace, PingFm and WordPress.

• Best for one or two dedicated social media managers. • Design focuses on streams, which are housed in customizable tabs. • Organize tabs by account, network or content.• Provides follower bios and Klout scores along with links to their social media profiles. • Create lists of followers.• Limited stats (option to get Google Analytics integration starting at $5.99 a month).

Source: mashable.com

Page 22: Managing  Social Media without  Losing Your Mind

Remember…

Page 23: Managing  Social Media without  Losing Your Mind

http://simplymeasured.com/free-social-media-tools/

• Facebook• Twitter• Google+

• Must create a login

• “Pay with a tweet”

Page 24: Managing  Social Media without  Losing Your Mind

Q & A

• What is clear?

• What is unclear?

• What one thing will you do starting tomorrow?