managing social media in the worplace
TRANSCRIPT
Managing Social Media in the Workplace
Caroline Bellanger Wood
What we are going to cover
What is Social Media? Social Media in the workplace: Strength/
Weakness/ Opportunities/Threat How do I make it work for my business?
What is Social Media?
Website and applications that enable users to
create and share content or to participate on
social networking
Social Media SWOT
Strength
Weakness
Opportunities
Threat
Social Media in the Workplace: a must?
A more ‘diverse’ message
A wider reach i.e. better chance of being found
A better customer experience
A clearer image of the business
So what really are the risks?
Productivity Reputation Hacking Disclosure of business information
What can I do to mitigate?
Involve Management Team HR practices Evaluate and strengthen your IT Performance Management must adapt to
the new working environment Communicate and train Get allies Monitor
A good example
Conclusion
Plan Train Embrace Monitor
And use common sense!
Thank you!
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