MANAGING MONEYMANAGING MONEYManagement Toolbox

The National Democratic Institute

• Intro• Ground rules• Ice breaker exercise

ICEBREAKER/INTRO/ICEBREAKER/INTRO/GROUND RULESGROUND RULES

MANAGING MONEY MANAGING MONEY OBJECTIVESOBJECTIVES

• Understand the components and value of a finance plan

• Grasp practical tips for creating and managing a budget

TOPICSTOPICS• Finance Plan

Why write one Steps to writing one Keys to success

• Budget Why make one Creating a budget Keys to success

• Finance plan• Budget• Donor groups• Solicit

KEY TERMSKEY TERMS

Photo: hamioui

WHY WRITE A FINANCE WHY WRITE A FINANCE PLAN?PLAN?

• A finance plan tells you: How much you will raise Where the money comes from Why they will give How you will raise the money When the money will come in Resources needed

WHAT DOES A FINANCE WHAT DOES A FINANCE PLAN LOOK LIKE?PLAN LOOK LIKE?

• Projected income by donor group• List of targeted donors• Projected income by fundraising

tool• Fundraising expenses• Cash flow• Message to donor groups• Schedule of activities

PARTS OF A FINANCE PLANPARTS OF A FINANCE PLAN• Quarterly goals• Revenue strategy• Timeline• Donor cultivation strategy• Research strategy• Re-solicitation strategy

QUARTERLY GOALSQUARTERLY GOALS• 1st Q 20-25%• 2nd Q 10-15%• 3rd Q 10-15%• 4th Q 45-55%

• Call time• Meetings• Volunteer raisers• Direct mail• Events• Online asks• Grant applications

REVENUE STRATEGYREVENUE STRATEGY

Photo: EarthEnergy Alliance

TIMELINE TIMELINE • Call time per week/month/quarter• Events• Direct mail and email solicitation• Legal deadlines

DONOR CULTIVATION DONOR CULTIVATION • Who will donate and why?• Circles of benefit

Ax- to Grind

RESEARCHRESEARCH

Photo: IRRI Images

RESOLICITATIONRESOLICITATION• Do I have to ask again?• When can I ask again?• How do I ask again?

All donors should be asked to make another contribution!

KEYS TO A SUCCESSFUL KEYS TO A SUCCESSFUL FINANCE PLANFINANCE PLAN

Be fluid Finance plan as a floor Set a goal Constantly adjust the plan Evaluate pitches and scripts Involve more people

EXERCISE: EXERCISE: FINANCE PLAN OUTLINEFINANCE PLAN OUTLINE

WHY WRITE A BUDGET?WHY WRITE A BUDGET?

PREPARING A BUDGETPREPARING A BUDGET1. Gather necessary resources:

Campaign plan Fundraising assessment Calendar Management tools Budget categories Estimated costs

PREPARING A BUDGETPREPARING A BUDGET2. Plan for contingencies3. Get buy-in from key players

KEYS TO A SUCCESSFUL KEYS TO A SUCCESSFUL BUDGETBUDGET

EXERCISE: BUDGETINGEXERCISE: BUDGETING

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CONCLUSIONCONCLUSION• Finance plan tells you where/when

funds are coming into your campaign

• Budget tells you what funds you have, what expenses you have and what you expect to spend

Questions? Feedback?