managing millennial parents final
TRANSCRIPT
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Managing Millennial Parents
Annual Conference on the First-
Year ExperienceFebruary 6, 2005
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Workshop Outline
Introduction of Presenters
Introduction of Workshop
Brief description of the Millennial Generation Brief description of presenters experiences with
millennial parents
Outline of program to engage parents in
productive interactions with college Strategies to deal with helicoptering parents
Assessment
Questions Resources
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Introduction of Presenters
Dr. Elizabeth True, Vice President for StudentAffairs at Mount Ida College
Ed.D. Educational Leadership and Policy Studies,UVM; M.Ed Counselor Education, U Maine; B.A.American Studies, Mount Holyoke College
Profile of Mount Ida College
Previous experience at Castleton State, CornellUniversity and the University of Maine
No kids (or 765 kids?)
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Introduction of Presenters
Mr. Philip A. Conroy, Jr., Vice President forEnrollment Management and Marketing, MountIda College
ABD, University of Tampere (Finland); M.Ed.Educational Administration, Rhode IslandCollege; B.S. Elementary Education, BridgewaterState College
Responsible for enrollment (recruitment andretention) and marketing admissions, financialaid, communications and marketing, communityand government relations
Married, father of three college educated children(guilty as charged)
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Introduction of Topic
Much research has been shared on thedistinctive characteristics of the millennialgeneration, but college staff have also notedunique characteristics of their parents. Collegestaff describe these parents as helicoptering into save the day and advocating before theirstudents have a chance to problem-solve on
their own. This workshop will share strategiesfor managing millennial parents to help themcontinue to play a guiding role without
jeopardizing the developmental process through
over-involvement.
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The Millennial Generation
Millennials, Echo Boomers, Generation Y
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Millennial Traits
Special
Sheltered
Confident
Team-Oriented
Achieving Pressured
Conventional
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Technologically savvy
MTV/short attention span Email immediate responsecant
think long-range
Over-achieving/over-managedbrought up on Gymboree, soccer, musiclessons, play dates organized groupactivity
Team players/teamwork/fitting in
Rewarded for participation, notachievement
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Aim to please
Diverse and tolerant Lower rates of violent crime, alcohol and
tobacco use and teen pregnancy
Trusting Word of mouth/reputation key
Protected/coddled/valued
Optimism locally/pessimism nationally High expectation of authority/institutions
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Millennial Parents
Boomer or Gen X generation
Older, more affluent when having children
Pessimists Attachment parenting - Over-
protective/concerned with physical and moralsafety
Helicoptering/hovering Soccer moms, hockey dads
IEP advocates
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As Parents of College Students
Consumer mentality/price of higher ed vs. value Expectation of in loco parentis Enlisting the team of advocates Propensity to threaten legal action Susie doesnt know Im calling but Constant contact through cell phones
Expectation of immediate, 24/7 administrativeresponse Clery Act and concerns with campus safety
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Parent Management Themes
Safety
Responsibility
Empowerment
Employability
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Parent Management Plan
Pre-admission communications/materials
Orientation of parents
Explanation/Interpretation of FERPA Management of parental communications
On-going communication/updates to parents
website and letters Parent Association
Parents Weekend
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Pre-Admission
Parents as members of Influencer Group develop aparallel process to market college to parents
Marketing of the College focus groups with parents
Annual report/magazine targeted to parents Students interviewed individually first/parents then
asked to join
Communications from the President to parents of
applicants/from Admissions to the students Open House/Decision Day including parents in
sessions/Parent Association table
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Orientation of Parents
Separate program for students and parents
Programs such as Letting Go and Parent 101
Explanation of the role we want parents to play Providing reassuring info and contact
information
Involving reps from the Parent Association
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FERPA
Family Educational Rights and Privacy Act
Establish a college policy and related procedures
regarding release of information, judicialinformation, and release forms
Explain FERPA regulations and the collegespolicies regarding release forms at summer
orientation sessions and on website On-going education when parents call
Alcohol and Drug violation notification
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Parental Calls and Emails Establish a standard response time Direct calls/emails to lowest appropriate level
first Do not guarantee confidentiality Request permission to discuss call/email with
student Tell parent where to direct student for help Dealing with threats (Ill call the President, my
lawyer, the media, Jay Leno) Avoid responding more quickly to parents than
students
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On-going Communication with
current parents Letters from President annual and in
response to campus concerns i.e., post
9/11, if there is a campus incident Letters from president of the ParentAssociation
Letters to students timed to be mailedwhen students are at home
Website
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Current Links Parent Association Residence Hall Damage Costs Events Calendar Faculty/Staff
Directory News Course Catalog
2004-05 Academic Calendar
For Parents
The Parent AssociationThe Parent Association and its officers serve as a link between Mount Ida College and the parents and guardians of students,keeping you better informed about the academic and social environment of the campus. Membership is free to parents andguardians of current students, and all are encouraged to participate.
Events CalendarFind out more about whats happening on campus at Mount Ida by viewing our Events Calendar.
What's New?Looking for the latest headlines at Mount Ida? Check out the Newsroom.
FAQ for ParentsGet fast answers to frequently asked questions.
DOWNLOAD COMMENCEMENT BULLETIN. Congratulations to all Mount Ida Graduates and their families!
You have just excelled and survived another phase in your life and hopefully you have gained new insights and abilities fromyour Mount Ida experiences. May all your aspirations come true as your life continues with successes.
I wish the best of good fortune to all of Mount Idas Graduating Class of 2004.David MillerMount Ida Parent Association
_________________________ All parents/family members of current students are welcome to attend and learn more about the Association. Contact Parent
Association President Dave Miller at [email protected] for more information. Get directions to campus. Or, contact various Mount Ida departments.
http://www.mountida.edu/sp.cfm?pageid=766http://www.mountida.edu/filelibrary/Damage_Poster.pdfhttp://www.mountida.edu/sp.cfm?pageid=695http://www.mountida.edu/sp.cfm?pageid=315http://www.mountida.edu/sp.cfm?pageid=315http://www.mountida.edu/sp.cfm?pageid=253http://www.mountida.edu/sp.cfm?pageid=917&CFID=7155&CFTOKEN=88972158http://www.mountida.edu/sp.cfm?pageid=1437http://www.mountida.edu/sp.cfm?pageid=766http://www.mountida.edu/sp.cfm?pageid=766http://www.mountida.edu/sp.cfm?pageid=855http://www.mountida.edu/sp.cfm?pageid=695http://www.mountida.edu/sp.cfm?pageid=253http://www.mountida.edu/sp.cfm?pageid=768http://www.mountida.edu/filelibrary/Commencement_Bulletin.docmailto:[email protected]:[email protected]://www.mountida.edu/sp.cfm?pageid=373http://www.mountida.edu/sp.cfm?pageid=421http://www.mountida.edu/sp.cfm?pageid=421http://www.mountida.edu/sp.cfm?pageid=373mailto:[email protected]://www.mountida.edu/filelibrary/Commencement_Bulletin.dochttp://www.mountida.edu/sp.cfm?pageid=768http://www.mountida.edu/sp.cfm?pageid=253http://www.mountida.edu/sp.cfm?pageid=695http://www.mountida.edu/sp.cfm?pageid=855http://www.mountida.edu/sp.cfm?pageid=766http://www.mountida.edu/sp.cfm?pageid=1437http://www.mountida.edu/sp.cfm?pageid=1437http://www.mountida.edu/sp.cfm?pageid=1437http://www.mountida.edu/sp.cfm?pageid=917&CFID=7155&CFTOKEN=88972158http://www.mountida.edu/sp.cfm?pageid=253http://www.mountida.edu/sp.cfm?pageid=315http://www.mountida.edu/sp.cfm?pageid=315http://www.mountida.edu/sp.cfm?pageid=315http://www.mountida.edu/sp.cfm?pageid=695http://www.mountida.edu/filelibrary/Damage_Poster.pdfhttp://www.mountida.edu/sp.cfm?pageid=766 -
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Parent Association
Roles: recruitment/advocacy; resource forcurrent parents/liaison to administration;resource development
Involving Parent Association in recruitment andorientation activities as well as ParentsWeekend
Involve Parent Association rep in keycommittees
Credibility factor
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Parents Weekend
Social emphasis Early advertising/encouraging parents to wait
until this weekend to visit students Educate 1st time parents this is not like high
school open house not discussing studentperformance with faculty
Parent Association meeting/table at football
game or main event Opportunities for parents to connect/reconnect
with other families
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Helicopter Traffic Control
Calculating Response Timesettingexpectations
Assessing the Problem Involving the Student
The Role of the President directing to
the appropriate response level Responding to threats of legal action
Documentation
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Assessment
Evaluation of Summer Orientationprogram by parents
Focus Groups
Tracking calls/emails and repetition
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Future Trends
Colleges marketing themselves as safe campuses
Outsourcing emergency notification to vendors
A return to modified in loco parentis a partnership
b/w college and family Legal challenges to FERPA and confidentiality policies
Students evaluating how they have been parented
Continuing question of the value of college (cost vs.
outcome)
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Questions?
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Resources
Millennials Rising: The Next GreatGeneration by N. Howe and W. Strauss
Millennials Go to College by N. Howe andW. Strauss
The Echo Boomers
http://www.cbsnews.com/stories/2004/10/01/60minutes/main646890.shtml
CBS News Online
http://www.cbsnews.com/stories/2004/10/01/60minutes/main646890.shtmlhttp://www.cbsnews.com/stories/2004/10/01/60minutes/main646890.shtmlhttp://www.cbsnews.com/stories/2004/10/01/60minutes/main646890.shtmlhttp://www.cbsnews.com/stories/2004/10/01/60minutes/main646890.shtml