managing intellectual capital
TRANSCRIPT
Unlocking the intellectual capital in your business
Presentation by Len ManciniPatent and Trade Mark Attorney
Source:Unseen wealth: Report of the Brookings Task Force on understanding intangible sources of value, by Margaret M. Blair and Steven M. H. Wallman (Washington: Brookings Institution, 2001)
Process for making fibre cement sheeting time consuming and laborious and also used up loads of raw materials that could otherwise have been sold
The line manager Peter thought there must be a better way. He appliedhis engineering skills to the problem at hand
He decides to replace the manual, raw material using process with a process thatused re-useable aluminium interleaves that could be handled by one person – saving labour costs and increasing efficiency and amount of product produced
The innovation was taken to the IP manager who decided that it fit the company’s objectives and R&D goals – so decided to protect it
The IP manager consulted their patent attorney and drafted a PCT application
Patent used toprevent competitorsfrom using thetechnology
Together with other patentsthe patent is licenced in exchange for royalties
Can be sold as part of the business for increased $$$
Balance sheet records:1.Increased income
(cost savings/profits + royalties)2.Value of intangible assets
Innovate
Capture Innovatio
n
Seek Protectio
nMonetise
or Use
Value
• What products, brands, processes and other intellectual assets unique to your business?
• Are you documenting all systems, methods and procedures?
• Is key relationship data written down including customer and supplier lists?
• Are agreements formally executed?• Do you have IP clauses in all of your
contracts?
1. Identify your Intellectual Assets
• Don’t Innovate in the dark!• Search IP databases
• To determine whether innovation is new• To find existing IP that can be used to
avoid doing the R&D• To avoid infringement• To identify the gaps in IP where
you can focus your R&D for maximum effect
2. Innovate Efficiently
• Protect your inventions, designs and brands
• Conduct IP Audits• Develop IP Strategies and IP Policies• Strategic Advice re: R&D • Conduct IP searches• Advising on potential infringement• Preparing agreements concerning IP
How we can help
Thank youwww.cullens.com.au
• Brisbane• Gold Coast• Townsville
Len ManciniGold Coast [email protected] 5588 3000