managing global scale ecommerce complexities - magento · 2020-05-21 · key takeaways don’t...
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Managing Global Scale
eCommerce Complexities
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Introduction
Mathieu Delpuech
IT Department Manager / Digital IT - eCommerce (D2C)
+4 years at MARS
Responsible for eCommerce Technology & Business Engagement
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Agenda
About MARS Inc.
eCommerce Challenges in Mars Inc. Context
One Solution Among Others
Key Takeaways
Q&A
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About MARS Inc.
American company
+33 billion GSV
80 000 associates
78 countries
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The Story of Mars
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eCommerce Challenges …
… in a Global Company
9%Central Europe & CIS
16%Asia Pacific
4%Middle East, Turkey and Africa
26%Western Europe
39%North America
6%Latin America
(% net sales as of December 31, 2015)
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eCommerce Challenges …
… in a Global Company
Many Brands
1 Global HQ
6 Business Segments
1 Corporate IT
78 Countries
Different Currencies
Strong Manufacturer
Category Leader
B2C & B2B Models
Various Ranges
Various Business Model
Different Geographies
Complex
Governance
Highest Security
and Legal Reqs
Pressure on T2M
and Low TCO
Fragmented IT
Various ERP, PIM
2015: Many various eCommerce opportunities
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eCommerce Challenges …
… back in 2015
How to provide best in class and agile eCommerce capabilities…
to support various business model across geographies?
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It’s Not (only) About Technology
Gather the Demand across Brands and Identify Key Priorities
Establish a Central Governance to Validate Priorities and Funding
Build, Deploy and Maintain Flexible and Cost Effective Architecture
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Architecture & Technology: What Were The Options?
PSP Social GA XYZ
ERP 1PIM
Integration Layer
PSP XYZ
XYZ
XYZSocial
ERP 2
ERP 3
CRM 1
CRM 2
One shop per
brand / country?
One Platform to
cover everything?
more
solutions
& partners
more
support
cost
less
initial
investment
better
agility
& speed
more
complexity
& governance
more
initial
investment
better
compliancy
& control
more
scale
better TCO
…
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One Single Platform: Inspired From Another Industry
Corporate Modular Platform Brand Specific Solution
Module Repository
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One Single Platform: Inspired From Another Industry
Brand Specific SolutionCorporate Modular Platform
Petcare
Food
& Drinks
Chocolate
Wrigley
Module Repository
& Deployment System
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One Single Platform: Inspired From Another Industry
Global Platform Repository
Magento Core
A
Custom implementation
B C D E
A B IA F A C G A A E HA FB
Brand Specific
Custom implementation
F G H I
DD E
Wrigley Chocolate Petcare Food Drinks
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One Single Platform: B2B Focus – Some Features
Registration & Login Stock Indicator & Pallets InfoPersonalized Pricing & Variants
Order Tracking & Simulation Personalized Shipping Subscription Models
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Platform Approach: Goals & Benefits
Flexibility & Scalability Stability & Compliancy
Features oriented
Multi Brands / Multi Country / Multi *
Ability to Support Mature Business & T&L
Reduced T2M & TCO
State-of-the-art & Rich Features
Shared Investment & High Level of Reusability
Close to Standard / Clean Solution
Security & PCI Compliancy
Global Maintenance Costs Under Control
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Platform Approach: Our Results So Far
4 Business Models
32Business Units Deployed
+7%Average Growth
-20% Maintenance Cost
400 Features / Modules
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Key Takeaways
Don’t push the Brands (business units) to join a central platform.
Convince them about the Benefits (greater good)
One Platform does not fit all.
Better be directionally right and specifically wrong
Technology is not all.
Governance & Market engagement are key to Success
One Single Platform does not necessarily
mean lack of Agility nor Flexibility
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Merci
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