managing corporate data pt bank mandiri (persero)...
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Managing Corporate Data
PT Bank Mandiri (Persero) Tbk
Version 1.0
Enterprise Data Management Group, Directorate Digital Banking and Technology - 2017
Managing Corporate Data1
How we Manage Corporate DataWe deliver the information & analytics with good data quality
Customer
e-Channel
Sales
Representative
KTP el
Reader
Front end reference for data
input as Customer
Information File (CIF)
Data SourceMaster Data Base/
Golden Copy
MDM as back end reference, for
CIF data (single data customer)
Information Management
Customer 3600 view
Analytics
Verification for Data
Input
Customer Profitability
Analysis
Master Data ReferenceInformation & analytics to
support business
Data Initiation Data Quality Data Usage
How we Manage Corporate Data We optimized the process with robust technology (Big Data)
BigData Platform
Data Quality
Data GovernanceData Security
Loan/Deposit
Transaction
Customer
Structured
Unstructured
Social Media/Text
Sensors
Oracle DWH
BDW
Hadoop
Single Customer ID
Real Time Operation Talend IBM Datastage
Integrated DataMart & Data
Model
SalesPerformanceRegulatoryMonitoringOperational
DATA ANALYSIS
Data Mining
Churn Analysis
Location Analysis
Product Analysis
DATA USAGE
Streaming
Web
Sales Management
Marketing Campaign
360o View& Tracking
System
Business Analytics
Tools Tools Tools Tools
Handle Variety
Handle Volume
Handle Velocity
Reporting & Visualization
Dukcapil
Data Eksternal
DATA SOURCE DATA REFERENCE DATA MODELLING
Big Data 2
Big Data is coming… like it or notTraditional analytics will not be sufficient to compete anymore
Large
Variety
Big
Volume
High
Velocity
Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it…
Dan Ariely
Invest early in Big Data
2017
2020
Why Big Data?Our Analytical Tools is power hungry, it needs Big Data
Improve Lead Management
UnderstandCorporate Customers
Investigate & Prevent Fraud
TRADITIONAL
2 Weeks Manual Multiple Source
BIG DATA
6 Hours Automatic Unified
How Big Data has been helping usWe have been investing and experimenting but still in early stage
Improve Lead
Management
Understand
Corporate Customers
Investigate &
Prevent Fraud
Our Plan to utilize Big DataFor Mandiri, It Is Getting More Exciting…
Customer Service Dashboard
SMS Fraud Alert
Complaint Handling
MarketingEngine
Leads ManagementSystem
BIG DATA
Cross Selling
IT System Alert
DataLake
Take Away - Digital ID is the glueDigital ID enables Personally Identifiable Information sharing
The Problem with today’s identity ecosystem is that every entity collects, verifies and manages identities of their customers independently.
seamlessly share customer data across institutions, in multiple products, channel and system to have a better customer experience
thank youthat’s it…