Managing Challenges

Challenges are unique to each campus because each campus is

made of unique people.

•Training & Resources•Getting to know your school•Finances•Faculty & Staff•Role Definition•Boundaries•Principal & AC Relationship

Common Challenges

•Relatively new role in ministry•Limited Resources (but that is changing!)• FL-GA District Meetings• PCNet• EMN (visit myemn.net)•Many Admissions Counselors do not have a formal education in marketing or communications.

Training & Resources

•Strengths & Weaknesses•Policy & Procedure•Students & Parents•Visibility•Faculty & Staff

Getting to Know Your School

•Salary• Hourly vs. Salary• Full Time vs. Part Time• Flexible Hours vs. Set Hours

•Budget• How much• What is the process of using your budget

•Marketing Materials• Who designs• In house productions or Company produced• Who has the final say

•Financial Aid• Who makes the financial aid awards• How much is allocated

Finances

•What is each persons role?•What do they contribute outside of the classroom?•Strengths & Weaknesses

Faculty & Staff

•What is each persons role?•What do they contribute outside of the classroom?•Strengths & Weaknesses

Faculty & Staff

•Focused Core Responsibilities•Time Management•Balancing Internal & External Relationships

Role Definition & Boundaries

•Must be transparent•Must be honest; Speaking in truth & love

Principal & AC Relationship

Matthew 18:15-17

“If your brother sins against you, go and tell him his fault, between you and him alone. If he listens to you, you have gained your brother. But if he does not listen,

take one or two others along with you, that every charge may be established by the evidence of two or three witnesses. If he refuses to listen to them, tell it to the church. And if he refuses to listen even to the

church, let him be to you as a Gentile and a tax collector.”

Julie Ann PetersonGrace Lutheran – Jacksonville, FL

julie_peterson@gracelutheraneagles.org