manager of marketing strategy; director of marketing strategy; m

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JANE RANZMAN 301 East 79th Street, #20C New York, NY 10021 H: 212-327-4131; C: 646-528-7047 [email protected]  OBJECTIVE A strategic marketing position that leverages knowledge of internet marketing, s earch, and web development to help companies increase sales, identify new revenu e streams, and drive new client acquisition. Harvard MBA. SUMMARY Experienced Integrated Marketing and Communications Strategist specializing in t he client discovery process revealing the consumer's voice and overall market tr ends. Proven accomplishment in product positioning (and repositioning), new laun ches and turn-around situations. Excellent conten t writer, and brand identity b uilder. Winning presenter, and key member of pitch team. Serves as liaison for internal cross functio nal teams and client. Core comp etencies include: Integrated Marketing: Marketing Planning Business Development Brand and Strategy Development Account Management Marketing Communications  Internet Marketing: Digital Content Management Web Development SEO /SEM Strategies Social Media Networks Web Analytics  PROFESSIONAL EXPERIENCE CORPORATE PA (Digital Marketing Firm), New York, NY 2 007-2009 Director of Creative and Marketing Services Provided strategic direction for corporate marketing, brand positioning, researc h, and communications planning for on-line marketing and SEO firm with diverse c lient base. Conducted all phases of the client discovery proc ess providing deep qualitative consumer insights. Built and maintained productive r elationships a nd working partnerships with client teams, agency partners and media resources. Supported business development efforts through identifying prospects, generating proposals and pitching. Manag ed key e vents and conferences. Served as key inte rface between client, design, and technology. Scope of responsibilities included: Business Development * Assisted with acquisition of new accounts in energy services and organic cosme tics sectors, generating new revenue streams of $500,000, firm's largest account for '09. Responsible for setting strategic targets, developing strategy and mes saging for presentations and pitch materials, and participating as critical memb

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8/3/2019 Manager of Marketing Strategy; Director of Marketing Strategy; M

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JANE RANZMAN301 East 79th Street, #20CNew York, NY 10021H: 212-327-4131; C: [email protected]

 

OBJECTIVEA strategic marketing position that leverages knowledge of internet marketing, search, and web development to help companies increase sales, identify new revenue streams, and drive new client acquisition. Harvard MBA.

SUMMARY

Experienced Integrated Marketing and Communications Strategist specializing in the client discovery process revealing the consumer's voice and overall market trends. Proven accomplishment in product positioning (and repositioning), new launches and turn-around situations. Excellent content writer, and brand identity builder. Winning presenter, and key member of pitch team. Serves as liaison forinternal cross functional teams and client. Core competencies include:

Integrated Marketing:

Marketing PlanningBusiness DevelopmentBrand and Strategy DevelopmentAccount ManagementMarketing Communications

 Internet Marketing:Digital Content ManagementWeb DevelopmentSEO /SEM StrategiesSocial Media NetworksWeb Analytics

 

PROFESSIONAL EXPERIENCE

CORPORATE PA (Digital Marketing Firm), New York, NY 2007-2009Director of Creative and Marketing ServicesProvided strategic direction for corporate marketing, brand positioning, research, and communications planning for on-line marketing and SEO firm with diverse client base. Conducted all phases of the client discovery process providing deepqualitative consumer insights. Built and maintained productive relationships and working partnerships with client teams, agency partners and media resources.

Supported business development efforts through identifying prospects, generatingproposals and pitching. Managed key events and conferences. Served as key interface between client, design, and technology.Scope of responsibilities included:

Business Development* Assisted with acquisition of new accounts in energy services and organic cosmetics sectors, generating new revenue streams of $500,000, firm's largest accountfor '09. Responsible for setting strategic targets, developing strategy and messaging for presentations and pitch materials, and participating as critical memb

8/3/2019 Manager of Marketing Strategy; Director of Marketing Strategy; M

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er of pitch team.Corporate Marketing:* Partnered with designer in creating new corporate identity and communicationsstrategy including company logo, website design and social media strategy, resulting in 30% increase in website traffic in six months.Web Design / Content Strategy:* Collaborated with client, agency, design and web development team to translatemarketing strategies into creative concept and executions for new web sites andre-designs. New web sites included energy services, e-commerce, media, legal, finance, organic cosmetics, and real estate.Research Operations:* Managed keyword research development for website optimization (including outsourcing) for search marketing, as well as developed reporting structure employingGoogle Analytics. Gathered, analyzed, and interpreted data insights to drive account strategies resulting in improved search engine rankings and conversions: For example, within three months, the organic cosmetics client gained 10 keywordsin Google Top 20.

KPMG LLP, New York, NY 2006Associate Director - Pursuit Strategy and ProposalsBrought onboard to generate high quality, tailored proposals (responses to RFP's) targeting Fortune 500 clients for Big Four global provider of accounting, taxand advisory services. Industry sectors included media and entertainment, healthcare, consumer manufacturing, and financial services. Established strategic dire

ction and messaging, resulting in clearly defined sales and value propositions for national proposals that accurately and insightfully address potential clients' needs, resulting in final round pitches for tax and audit services in key industry sectors.

RANZMAN MEDIA, New York, NYPrincipal, strategic marketing consulting firm for profit and nonprofit clients2005-presentIn a consulting role, developed marketing strategies, business plans, competitive analysis, positioning and branding initiatives, to support client acquisitionand business development. Client engagements include:* Faith Popcorn's Brain Reserve, Principal, Business Development --As acting Principal of leading trend-based marketing consultancy targeting Fortune 500 compan

ies, develops strategies for new business. Responsible for all internal and external research, strategy sessions, client discovery, and execution of client proposals. Key member of pitch team. Provides recommendations for website redesign, search, and social media upgrade.* Children's Tumor Foundation-In partnership with Harvard Business School Community Partners, consultant for marketing strategy turn-around, restoring the Children's Tumor Foundation (CTF) brand and generating fundraising plans for increased profitability.* ImaginAsian TV-- Conceived, developed and implemented strategic business planto secure early stage financing for start-up cable network. Created network's corporate image and marketing strategy to brand and position company. Developed multi-platform sponsorships to integrate broadcast, internet and local theater properties.

* American Baby Group- Led the development of new corporate identity and marketstrategy for parenting group of magazine. Spearheaded primary research on parenting trends, positioning magazine as category leader, generating significant media coverage and increasing overall awareness of publication. Played key role indevelopment of new client relationships with Procter & Gamble, Toys "R" Us, Johnson and Johnson and Playskool.* Discovery Network-- Created presentations positioning company's identity as innovative science and health cable network, reaching elite audience of decision-makers, and opening new markets in Research Triangle, NC.

8/3/2019 Manager of Marketing Strategy; Director of Marketing Strategy; M

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BILLBOARD MUSIC GROUP, New York, NY 1992-2005Director of Marketing

Built start-up marketing department to reposition company as full service information provider. Increased profitability 25% through new launches, on-line services, research products and licensing.* Created and executed The International Billie Awards, first marketing award for best advertising in the music and entertainment industries. Award generated 200% ROI, strengthened brand name. Developed program to donate 10% of advertising revenue to TJ. Martell Foundation for childhood leukemia.* Developed corporate alliances/ partnerships with music industry nonprofits tobuild new conference division, including LIFEbeat, TJ Martell Foundation, and National Music Foundation (served on board.) Five profitable conferences launchedin first year with total charity donations of $250,000.* Conceptualized and implemented first five year strategic plan. Recommended newways for marketing products including clubs, cafes, television, increasing revenues $1.1M+ in first two years.

WORKINGWOMAN MAGAZINE, New York NY1989-1992

Director of MarketingResponsible for strategic repositioning of magazine to target the growing professional, managerial market of women. Developed concepts for creative and editori

al redesign of publication, redefined advertising target and marketing communications program. Magazine became leading icon for professional women in less thanone year.

PRIOR EXPERIENCE:* CBS (Sales Analyst) Responsible for analysis of pricing sales trends, and revenue projections for upfront and spot markets. Reported to Vice President of Advertising Sales.* Ogilvy& Mather, (Broadcast Buyer) Responsible for the purchase of broadcast and cable airtime for IBM, Hershey, and Mattel. Developed TV programming segmentsincluding "You Make The Call".* Lord, Geller Federico, Einstein (Director of Broadcast Negotiation) Established network buying department for IBM's launch of new personal computer. Responsi

ble for $30M network negotiations

EDUCATIONHarvard University, BA, English Literature and Romance Languages, 1981

Harvard University, Master of Business Administration - GeneralManagement, 1988

ASSOCIATIONS: SAG, AFTRA, EQUITY, New York Women In Television and Film, Harvard Business School Club (Programming Committee), New York Center for IndependentPublishers (Advisory Board)