MARKETING STRATEGIESOF PAK SUZUKI

PRESENTED BYFARHAN JAMILAMINUDDINSHAHBAZ RASHIDIBBAD ISHTIAQ

TABLE OF CONTENTS

HISTORY Pak Suzuki Motor Company Limited (PSMC) is

a Pakistan-based automobile manufacturing company. The firm was founded in 1983 as a joint venture between Government of Pakistan and Suzuki Motor Japan. The company is the largest passenger car assembler among the few players in the Pakistani Market.. The Company exports Suzuki Ravi Pickup to Bangladesh and exports of sheets metal parts of Suzuki Cultus to Europe. The Company's products include Liana, Cultus, Alto, Mehran, Bolan and Ravi.

OUR VISION  & OUR MISSION OUR VISION  To be Excellent All Around.

OUR MISSION

To provide automobile of international quality at competitive price. 

To improve skills of employees by imparting training and inculcating in them a sense of participation.To achieve maximum indigenization and promote the automobile vending industry.To contribute to Pakistani society through development of industry in general and automobile industry in particular.

MILESTONES1983 AugPak Suzuki Motor Company Ltd (PSMCL). established as a joint venture between Suzuki Motor Corporation of Japan (SMC) and Pakistan Automobile Corporation (PACO) Govt. of Pakistan.1989 MarFoundation stone of PSMCL Bin Qasim Plant was laid by the then Prime Minister of Pakistan, Mohtarma Benazir Bhutto.

1992 Jun S.O.P. of MARGALLA at new Plant. Sep : SMC Acquired additional 15% shares from PACO enhancing its shareholding to 40% and taking over the management.

1996 JulThe joint venture agreement between SMC & PACO ended, PACO divested its entire share holding to SMC, raising SMC`s equity to 73.9%.1997 AugS.O.P. of 1300cc BALENO replacing “Margalla”.

2001May : CNG version of MEHRAN launched.Sep : CNG version of RAVI launched.Dec : CNG version of BOLAN launched2004 JunNew plastic injection molding shop commenced Operation

2006 JanCapacity expansion up to 120,000 vehicles per year completed. S.O.P. of 1300cc / 1600cc car LIANA replacing BALENO.

2007 Feb : Third phase of capacity expansion up to 150,000 vehicle per year completed.Oct : Amalgamation of Suzuki Motorcycle Pakistan Limited into Pak Suzuki Motor Company Limited.March 120 acres of new land acquired for further expansion adjacent to the current plant.

2008 MarThe company started exporting of Suzuki LIANA to Bangladesh.Pak Suzuki acquired a land measuring 25.22 acres at Lahore,For the purpose of setting up PDI Centre, Spare Parts Ware-house, Regional Office and other related facilities.

DEALERS

PROGRESS SO FAR

BOARD OF DIRECTORS Mr. Hirofumi Nagao 

Mr. Satoshi Ina Mr. Hidekazu Terada

Mr. Jamil Ahmed Mr. Mumtaz Ahmed Shaikh Mr. Kenichi AyukawaMr. Muhammad Razi Uddin Monem

Managing Director CEO Deputy Managing Director Director Director Director Director Director

CFO & COMPANY SECRETARY Mr. Abdul Hamid Bhombal