management presentation · management presentation june 2018. 2 safe harbor statement this...
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ManagementPresentation JUNE 2018
2
Safe Harbor Statement
This presentation contains forward-looking statements, which express the current beliefs and expectations of management.
Such statements are based on management's current beliefs and expectations and involve a number of known and unknown
risks and uncertainties that could cause our future results, performance or achievements to differ materially from the results,
performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause
or contribute to such differences are detailed in documents we file from time to time with the United States Securities and
Exchange Commission. Forward-looking statements in this presentation are made pursuant to the safe harbor provisions
contained in the Private Securities Litigation Reform Act of 1995.
These statements include descriptions regarding the Company’s plans, objectives, goals, strategies, future events, future
revenues or performance, capital expenditures, financing needs and other information that is not historical information.
These statements can be recognized by the use of words such as “may,” “might,” “will,” “should,” “expects,” “plans,”
“anticipates,” “believes,” “estimates,” “predicts,” potential” or “continue,” the negative of these terms and other comparable
terminology. Such forward-looking statements are not guarantees of future performance and involve known and unknown
risks, uncertainties and other factors, including those described under “Risk Factors” in the Company’s Form 20-F, that may
cause the Company’s actual results, performance or achievements to differ materially from those set forth in the forward-
looking statements as a result of various. factors and assumptions. The Company has no obligation and does not undertake to
revise forward-looking statements to reflect future events or circumstances.
The trademarks included herein are the property of the owners thereof and are used for reference purposes only. Such use
should not be construed as an endorsement of the products or services of SodaStream or of those other companies.
3
Carbonated Beverages$350 billion
Vast Global Market
SOURCE: Statista
4
Home Sparkling Drinks Factory
Sparkling Water Makers
CO2
carbonators Flavors
Carbonating
Bottles
Carbonating
Bottles
5
Our Alternative: Multiple Consumer Benefits
6
Convenience: No more lugging heavy bottles; saves space; no empties
Our Alternative: Consumer Benefits (1)
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Health & Wellness: Proven to help drink more water and less sugar or sweeteners
Our Alternative: Consumer Benefits (2)
8
Cost Effective: Saves up to
70% for sparkling water
Our Alternative: Consumer Benefits (3)
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איכות הסביבהמעבר נרחב לשתייה בבקבוק רב פעמי תביא להפחתה דרמטית
צריכת בקבוקי הפלסטיק המזהמים
Our Alternative: Consumer Benefits (4)Environment: Dramatically reduce carbon footprint from plastic
production and waste
Loyal Consumer Revenue
$460
Total revenue
(10 years)
=
“Razor / Razor Blade” Business Model
Sparkling Water
Makers
$60
*Consumables revenue calculation: assuming 3 CO2 refills, 3 flavors bottles
and 2 new carbonating bottles per user per year
40*10=$400
Consumables*
+ +
Exchangeable
CO2 cylinders
Carbonation
bottlesFlavors
High-Profit “Razor / Razor Blade” Business Model
2.5M new users over last two years
Active Users In Million Households
4.5
5.56.0
8.5
9.510.0
11.0
12.5
2010 2011 2012 2013 2014 2015 2016 2017
Constant Active Users Increase
*Active users: calculated based on 3 gas refill sales in the period + 80% of
the sparkling water makers sold in the last 2nd half of the year
12
Global Presence
60%23%
11%5%
Western Europe Americas Asia Pacific CEMEA
2017 Revenue by Region
SodaStream products sold in 45 countries
13
80,000 + Retail Doors
Expanding Retail Presence
14
Optimized Production Capabilities
2017 was great year for SodaStream…
2017 was great year for SodaStream…
And in Q1-2018 momentum continues
2015 – 2018 Revenue
($m)
+10% +17% +13% +17% +14% +10% +13% +20% +25%YoY
91.3
101.7
110.0 112.9
100.9
119.2 124.2
131.8
115.3
130.6
139.8
157.7
143.6
Q12015
Q22015
Q32015
Q42015
Q12016
Q22016
Q32016
Q42016
Q12017
Q22017
Q32017
Q42017
Q12018
9 consecutive quarters of double digit revenue growth
3.7
4.2 4.3 4.3
4.8
5.55.8
5.4
5.8
6.5 6.4 6.36.0
6.9 7.06.76.8
7.5 7.77.4
7.6
8.3 8.4 8.28.3
Q1 Q2 Q3 Q4
2012 2013 2014 2015 2016 2017 2018
Gas Refills (units M's)Constant Quarterly Records
3.7 4.5
5.4 6.2
7.9 9.2
18.6 18.8
15.9 16.8
23.0
25.7
21.3
-
5.0
10.0
15.0
20.0
25.0
30.0
Q12015
Q22015
Q32015
Q42015
Q12016
Q22016
Q32016
Q42016
Q12017
Q22017
Q32017
Q42017
Q12018
($m)
2015 – 2018 Operating Income
2015 excluding restructuring
4.0% 4.5% 4.9% 5.4% 7.9% 7.7% 14.9% 14.3% 13.8% 12.9% 16.5% 16.3% 14.8%Margin:
Operating profit margin more than tripling in three years
~4%
~15%
52.3%
50.3%
48.4%48.0%
50.7% 50.7%
51.8%52.4%
52.7%53.1%
53.5% 53.8%
55.2%
Q12015
Q22015
Q32015
Q42015
Q12016
Q22016
Q32016
Q42016
Q12017
Q22017
Q32017
Q42017
Q12018
2015 – 2018 Gross Margin
2015 excluding restructuring
+720bpsGross margin record since 2012
Expenses / Revenue
Leveraging Expense Base
48.3%
45.8%
43.5%42.5% 42.9% 43.1%
36.8%
38.1%38.9%
40.3%
37.1%
39.1%40.0%
Q12015
Q22015
Q32015
Q42015
Q12016
Q22016
Q32016
Q42016
Q12017
Q22017
Q32017
Q42017
Q12018
Free Cash Flow
0.1
14.0 14.4
11.5 13.0
22.8
30.0
16.1
31.5
12.5
31.3
19.5
13.3 13.8 14.8
12.3 10.1
8.5 9.1
6.8 4.6 4.9
2.9 4.9
7.6 6.5
-11.5
-0.8
2.1 1.5
4.6
13.7
26.1
11.6
29.3
10.8
26.3
14.3
6.8
Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018
Operating CapEx Free Cash Flow
($m)
Acquisition
21.9
*
~$0
$150M
What’s Next
Our Opportunity
SodaStream Active Household Penetration
*Active households: calculated based on 3 gas refill sales in the period +
80% of the sparkling water makers sold in the last 2nd half of the year
16.0%
12.0% 11.7%11.0% 10.9%
8.7%8.1% 7.7%
4.4% 4.3% 4.1%
1.5% 1.4%0.6% 0.5%
0.0%
Expand Household Penetration
SodaStream Active Household Penetration
*Active households: calculated based on 3 gas refill sales in the period +
80% of the sparkling water makers sold in the last 2nd half of the year
16.0%
12.0% 11.7%11.0% 10.9%
8.7%8.1% 7.7%
4.4% 4.3% 4.1%
1.5% 1.4%0.6% 0.5%
0.0%
20%
Expand Household Penetration
Continue StreamliningSparkling Water Makers Portfolio
Electric GlassBasic
Unsweetened natural flavor essence
More Flavors and Bottles
Herb and fruit infusions
Expand Consumables: More Flavors and Bottles
Dishwasher safe
bottle
Usage
opportunities
Designs
29
In a Nutshell…
▪ Huge opportunity in existing geographies
▪ 2018: stay the course, continue Profitable Growth momentum
▪ 2017: best financial position ever..
▪ Fix weaker markets
▪ Expand consumables
30
Our Employees
32
Thank You