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Management Presentation JUNE 2018

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Page 1: Management Presentation · Management Presentation JUNE 2018. 2 Safe Harbor Statement This presentation contains forward-looking statements, which express the current beliefs and

ManagementPresentation JUNE 2018

Page 2: Management Presentation · Management Presentation JUNE 2018. 2 Safe Harbor Statement This presentation contains forward-looking statements, which express the current beliefs and

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Safe Harbor Statement

This presentation contains forward-looking statements, which express the current beliefs and expectations of management.

Such statements are based on management's current beliefs and expectations and involve a number of known and unknown

risks and uncertainties that could cause our future results, performance or achievements to differ materially from the results,

performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause

or contribute to such differences are detailed in documents we file from time to time with the United States Securities and

Exchange Commission. Forward-looking statements in this presentation are made pursuant to the safe harbor provisions

contained in the Private Securities Litigation Reform Act of 1995.

These statements include descriptions regarding the Company’s plans, objectives, goals, strategies, future events, future

revenues or performance, capital expenditures, financing needs and other information that is not historical information.

These statements can be recognized by the use of words such as “may,” “might,” “will,” “should,” “expects,” “plans,”

“anticipates,” “believes,” “estimates,” “predicts,” potential” or “continue,” the negative of these terms and other comparable

terminology. Such forward-looking statements are not guarantees of future performance and involve known and unknown

risks, uncertainties and other factors, including those described under “Risk Factors” in the Company’s Form 20-F, that may

cause the Company’s actual results, performance or achievements to differ materially from those set forth in the forward-

looking statements as a result of various. factors and assumptions. The Company has no obligation and does not undertake to

revise forward-looking statements to reflect future events or circumstances.

The trademarks included herein are the property of the owners thereof and are used for reference purposes only. Such use

should not be construed as an endorsement of the products or services of SodaStream or of those other companies.

Page 3: Management Presentation · Management Presentation JUNE 2018. 2 Safe Harbor Statement This presentation contains forward-looking statements, which express the current beliefs and

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Carbonated Beverages$350 billion

Vast Global Market

SOURCE: Statista

Page 4: Management Presentation · Management Presentation JUNE 2018. 2 Safe Harbor Statement This presentation contains forward-looking statements, which express the current beliefs and

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Home Sparkling Drinks Factory

Sparkling Water Makers

CO2

carbonators Flavors

Carbonating

Bottles

Carbonating

Bottles

Page 5: Management Presentation · Management Presentation JUNE 2018. 2 Safe Harbor Statement This presentation contains forward-looking statements, which express the current beliefs and

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Our Alternative: Multiple Consumer Benefits

Page 6: Management Presentation · Management Presentation JUNE 2018. 2 Safe Harbor Statement This presentation contains forward-looking statements, which express the current beliefs and

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Convenience: No more lugging heavy bottles; saves space; no empties

Our Alternative: Consumer Benefits (1)

Page 7: Management Presentation · Management Presentation JUNE 2018. 2 Safe Harbor Statement This presentation contains forward-looking statements, which express the current beliefs and

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Health & Wellness: Proven to help drink more water and less sugar or sweeteners

Our Alternative: Consumer Benefits (2)

Page 8: Management Presentation · Management Presentation JUNE 2018. 2 Safe Harbor Statement This presentation contains forward-looking statements, which express the current beliefs and

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Cost Effective: Saves up to

70% for sparkling water

Our Alternative: Consumer Benefits (3)

Page 9: Management Presentation · Management Presentation JUNE 2018. 2 Safe Harbor Statement This presentation contains forward-looking statements, which express the current beliefs and

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איכות הסביבהמעבר נרחב לשתייה בבקבוק רב פעמי תביא להפחתה דרמטית

צריכת בקבוקי הפלסטיק המזהמים

Our Alternative: Consumer Benefits (4)Environment: Dramatically reduce carbon footprint from plastic

production and waste

Page 10: Management Presentation · Management Presentation JUNE 2018. 2 Safe Harbor Statement This presentation contains forward-looking statements, which express the current beliefs and

Loyal Consumer Revenue

$460

Total revenue

(10 years)

=

“Razor / Razor Blade” Business Model

Sparkling Water

Makers

$60

*Consumables revenue calculation: assuming 3 CO2 refills, 3 flavors bottles

and 2 new carbonating bottles per user per year

40*10=$400

Consumables*

+ +

Exchangeable

CO2 cylinders

Carbonation

bottlesFlavors

High-Profit “Razor / Razor Blade” Business Model

Page 11: Management Presentation · Management Presentation JUNE 2018. 2 Safe Harbor Statement This presentation contains forward-looking statements, which express the current beliefs and

2.5M new users over last two years

Active Users In Million Households

4.5

5.56.0

8.5

9.510.0

11.0

12.5

2010 2011 2012 2013 2014 2015 2016 2017

Constant Active Users Increase

*Active users: calculated based on 3 gas refill sales in the period + 80% of

the sparkling water makers sold in the last 2nd half of the year

Page 12: Management Presentation · Management Presentation JUNE 2018. 2 Safe Harbor Statement This presentation contains forward-looking statements, which express the current beliefs and

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Global Presence

60%23%

11%5%

Western Europe Americas Asia Pacific CEMEA

2017 Revenue by Region

SodaStream products sold in 45 countries

Page 14: Management Presentation · Management Presentation JUNE 2018. 2 Safe Harbor Statement This presentation contains forward-looking statements, which express the current beliefs and

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Optimized Production Capabilities

Page 15: Management Presentation · Management Presentation JUNE 2018. 2 Safe Harbor Statement This presentation contains forward-looking statements, which express the current beliefs and

2017 was great year for SodaStream…

Page 16: Management Presentation · Management Presentation JUNE 2018. 2 Safe Harbor Statement This presentation contains forward-looking statements, which express the current beliefs and

2017 was great year for SodaStream…

And in Q1-2018 momentum continues

Page 17: Management Presentation · Management Presentation JUNE 2018. 2 Safe Harbor Statement This presentation contains forward-looking statements, which express the current beliefs and

2015 – 2018 Revenue

($m)

+10% +17% +13% +17% +14% +10% +13% +20% +25%YoY

91.3

101.7

110.0 112.9

100.9

119.2 124.2

131.8

115.3

130.6

139.8

157.7

143.6

Q12015

Q22015

Q32015

Q42015

Q12016

Q22016

Q32016

Q42016

Q12017

Q22017

Q32017

Q42017

Q12018

9 consecutive quarters of double digit revenue growth

Page 18: Management Presentation · Management Presentation JUNE 2018. 2 Safe Harbor Statement This presentation contains forward-looking statements, which express the current beliefs and

3.7

4.2 4.3 4.3

4.8

5.55.8

5.4

5.8

6.5 6.4 6.36.0

6.9 7.06.76.8

7.5 7.77.4

7.6

8.3 8.4 8.28.3

Q1 Q2 Q3 Q4

2012 2013 2014 2015 2016 2017 2018

Gas Refills (units M's)Constant Quarterly Records

Page 19: Management Presentation · Management Presentation JUNE 2018. 2 Safe Harbor Statement This presentation contains forward-looking statements, which express the current beliefs and

3.7 4.5

5.4 6.2

7.9 9.2

18.6 18.8

15.9 16.8

23.0

25.7

21.3

-

5.0

10.0

15.0

20.0

25.0

30.0

Q12015

Q22015

Q32015

Q42015

Q12016

Q22016

Q32016

Q42016

Q12017

Q22017

Q32017

Q42017

Q12018

($m)

2015 – 2018 Operating Income

2015 excluding restructuring

4.0% 4.5% 4.9% 5.4% 7.9% 7.7% 14.9% 14.3% 13.8% 12.9% 16.5% 16.3% 14.8%Margin:

Operating profit margin more than tripling in three years

~4%

~15%

Page 20: Management Presentation · Management Presentation JUNE 2018. 2 Safe Harbor Statement This presentation contains forward-looking statements, which express the current beliefs and

52.3%

50.3%

48.4%48.0%

50.7% 50.7%

51.8%52.4%

52.7%53.1%

53.5% 53.8%

55.2%

Q12015

Q22015

Q32015

Q42015

Q12016

Q22016

Q32016

Q42016

Q12017

Q22017

Q32017

Q42017

Q12018

2015 – 2018 Gross Margin

2015 excluding restructuring

+720bpsGross margin record since 2012

Page 21: Management Presentation · Management Presentation JUNE 2018. 2 Safe Harbor Statement This presentation contains forward-looking statements, which express the current beliefs and

Expenses / Revenue

Leveraging Expense Base

48.3%

45.8%

43.5%42.5% 42.9% 43.1%

36.8%

38.1%38.9%

40.3%

37.1%

39.1%40.0%

Q12015

Q22015

Q32015

Q42015

Q12016

Q22016

Q32016

Q42016

Q12017

Q22017

Q32017

Q42017

Q12018

Page 22: Management Presentation · Management Presentation JUNE 2018. 2 Safe Harbor Statement This presentation contains forward-looking statements, which express the current beliefs and

Free Cash Flow

0.1

14.0 14.4

11.5 13.0

22.8

30.0

16.1

31.5

12.5

31.3

19.5

13.3 13.8 14.8

12.3 10.1

8.5 9.1

6.8 4.6 4.9

2.9 4.9

7.6 6.5

-11.5

-0.8

2.1 1.5

4.6

13.7

26.1

11.6

29.3

10.8

26.3

14.3

6.8

Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018

Operating CapEx Free Cash Flow

($m)

Acquisition

21.9

*

~$0

$150M

Page 23: Management Presentation · Management Presentation JUNE 2018. 2 Safe Harbor Statement This presentation contains forward-looking statements, which express the current beliefs and

What’s Next

Page 24: Management Presentation · Management Presentation JUNE 2018. 2 Safe Harbor Statement This presentation contains forward-looking statements, which express the current beliefs and

Our Opportunity

Page 25: Management Presentation · Management Presentation JUNE 2018. 2 Safe Harbor Statement This presentation contains forward-looking statements, which express the current beliefs and

SodaStream Active Household Penetration

*Active households: calculated based on 3 gas refill sales in the period +

80% of the sparkling water makers sold in the last 2nd half of the year

16.0%

12.0% 11.7%11.0% 10.9%

8.7%8.1% 7.7%

4.4% 4.3% 4.1%

1.5% 1.4%0.6% 0.5%

0.0%

Expand Household Penetration

Page 26: Management Presentation · Management Presentation JUNE 2018. 2 Safe Harbor Statement This presentation contains forward-looking statements, which express the current beliefs and

SodaStream Active Household Penetration

*Active households: calculated based on 3 gas refill sales in the period +

80% of the sparkling water makers sold in the last 2nd half of the year

16.0%

12.0% 11.7%11.0% 10.9%

8.7%8.1% 7.7%

4.4% 4.3% 4.1%

1.5% 1.4%0.6% 0.5%

0.0%

20%

Expand Household Penetration

Page 27: Management Presentation · Management Presentation JUNE 2018. 2 Safe Harbor Statement This presentation contains forward-looking statements, which express the current beliefs and

Continue StreamliningSparkling Water Makers Portfolio

Electric GlassBasic

Page 28: Management Presentation · Management Presentation JUNE 2018. 2 Safe Harbor Statement This presentation contains forward-looking statements, which express the current beliefs and

Unsweetened natural flavor essence

More Flavors and Bottles

Herb and fruit infusions

Expand Consumables: More Flavors and Bottles

Dishwasher safe

bottle

Usage

opportunities

Designs

Page 29: Management Presentation · Management Presentation JUNE 2018. 2 Safe Harbor Statement This presentation contains forward-looking statements, which express the current beliefs and

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In a Nutshell…

▪ Huge opportunity in existing geographies

▪ 2018: stay the course, continue Profitable Growth momentum

▪ 2017: best financial position ever..

▪ Fix weaker markets

▪ Expand consumables

Page 30: Management Presentation · Management Presentation JUNE 2018. 2 Safe Harbor Statement This presentation contains forward-looking statements, which express the current beliefs and

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Our Employees

Page 31: Management Presentation · Management Presentation JUNE 2018. 2 Safe Harbor Statement This presentation contains forward-looking statements, which express the current beliefs and
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Thank You