management information systems - mis lectures - day 2 cio and ecommerce - p2
TRANSCRIPT
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Lecture: Associate Professor Doctor Nguyen Van ThoanICT Director, Ecommerce Dept Head
Foreign Trade University
0904.250.991
[email protected]://web.ftu.edu.vn/thoan
Hanoi, 2006 - 8 / 2010 – 10/ 2014 – 7.2015 – 3.2016
CIO and ECommerceApplication of ICT in Business and
Management
EcommerceEcommerceInnovative Business, Modern, EffectivityInnovative Business, Modern, Effectivity
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Top Ecommerce Events 2004 – Top Ecommerce Events 2004 – 20162016
1. Laws2. Online transactions3. Online payments4. International Internet companies enter Vietnam5. Government actions: Trustvn, Ecvn.com6. Ecommerce Training7. Ecommerce Start ups8. Traditional goes Ecommerce9. Factories, Banks, Airlines, 10.Infrastructures for Ecommerce
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Top Ecommerce Events since Top Ecommerce Events since 20042004
1. Find a law and the latest regulations about Ecommerce in Vietnam
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Ecommerce LawsEcommerce Laws1. Vietnam Ecommerce Laws
- IT laws- Etransactions law- Ecommerce decree- Decree on Digital signature- Decree on Etransactions in banking- Decree on Etransactions in finance- Circulations on Etransaction on website
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Ecommerce Circulation samplesEcommerce Circulation samples
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Top Ecommerce Events since Top Ecommerce Events since 20042004
2. Find a company that offers online transactions and payments?
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Online purchase and salesOnline purchase and salesFirst online transaction ! http://www.jetstar.com/vn/
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Online PaymentOnline PaymentFirst online payment ! 2008 Techcombank.com.vn
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Top Ecommerce Events since Top Ecommerce Events since 20042004
3. Find a foreign company that offers ecommerce activities in Vietnam (and get revenues)
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Leading companies in Leading companies in EcomEcom
Leading Ecommerce companies entered VN market- Google.com.vn- Ebay.vn- Yahoo.com.vn- (alibaba.com)
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Top Ecommerce Events since Top Ecommerce Events since 20042004
4. Find a foreign company that has branch or office or representatives in Vietnam?
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EBAY VN (!)EBAY VN (!)Leading Ecommerce companies have branches in VN
Ebay.vn
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Ecommerce is not Easy Ecommerce is not Easy ComCom
http://www.nld.com.vn/tintuc/cntt/229390.asp
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Top Ecommerce Events since Top Ecommerce Events since 20042004
5. Find 3 projects that VECITA has done to promote Ecommerce in Vietnam?
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Ecommerce needs Trust!Ecommerce needs Trust!5. Trustvn http://www.trustvn.gov.vn/
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Ecommerce investment Ecommerce investment 6. Ecvn.comInvestment for Ecommerce start-upInvestment for Ecommerce in traditional business- hardware- software- networks- ecommerce personnel- consultants- others
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Top Ecommerce Events since Top Ecommerce Events since 20042004
6. Find 3 universities that train and teach ecommerce?
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HR for Ecommerce ! K2SHR for Ecommerce ! K2S
8. Ecommerce training and education- One course- One program- Ecommerce management- Ecommerce technology- Ecommerce practice- Online training- In Practice training- Self training
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Top Ecommerce Events since Top Ecommerce Events since 20042004
7. Find 5 new trends in Ecommerce from 2015
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Trends in EcommerceTrends in Ecommerce
3 old plus 3 new trends- Online payments- B2C plus Facebook, Social commerce- Emarketplace for import, export- Security, digital signature- Indepth-Investment: B2Bi: CRM, ERP, SCM - Social commerce- Local commerce- Mobile commerce
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Top Ecommerce Events since Top Ecommerce Events since 20042004
8. Find 10 types of companies that successfully applied Ecommerce?
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Leading fields for Leading fields for ecommerceecommerce
TOP volunteer in ecommerce1. Travel, tourism – marketing, management2. Hotels – marketing, management3. Import Export – Promotion, C/O. Customs, Tax4. Marketplace – Online stores5. Publishing (xBooks, Sahara, MinhKhai…)6. Banking – epayment, ebanking, ATM, internet banking7. Finance – insurance, esecurity, estock8. Training – eLearning, Net, Programming, Ecom, MIS9. Transportation: Airlines, B/L, tracking10.Manufacturing: cars, motobike, milk… 11.Healthcare, factories, schools…
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Top Ecommerce Events since Top Ecommerce Events since 20042004
9. If you are investors for Ecommerce Portal for 100.000 business, how much you will invest? How long?
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1. National Ecommerce Portal
Estimate budget for ECVN (2005-2020)National ecommerce portalServing 10.000 – 20.000 import, export companies (website, market information, finding buyers, sellers, posting trade leads, ….)1.Hardware2.Software3.Personnel - payment4.Time for implementation, time for running5.Total budget6.Revenue to maintain and development
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Top Ecommerce Events since Top Ecommerce Events since 20042004
10. New changes in Ecommerce in 2010
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News Events in News Events in EcommerceEcommerce
+ Retails with websites (super markets) - 2010+ Ebanking with internet, ATM+ Travel with google maps+ Manufacturing with Automatiosn+ Online sales on facebook, social networks+ Employees for ecommerce+ Big companies join ecommerce+ STILL FORGET ICT application in operations,
manufacturing, services with professional Information Systems.
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Ecommerce - Egovernment
When did VN provide e-Customs services onine?
E-Customs ProceduresBenefits for businessBenefits for government Global integration
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News in Ecommerce 2010News in Ecommerce 2010E-CustomsE-Customs E-Customs
http://www.thaisonsoft.com.vn/default.asp?id=4&IDS=0
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News in Ecommerce 2010News in Ecommerce 2010E-CustomsE-Customs
http://www.thaisonsoft.com.vn/default.asp?id=4&IDS=0
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News in Ecommerce 2010News in Ecommerce 2010E-CustomsE-Customs
http://www.thaisonsoft.com.vn/default.asp?id=4&IDS=0
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News in Ecommerce 2010News in Ecommerce 2010E-CustomsE-Customs
http://www.thaisonsoft.com.vn/default.asp?id=4&IDS=0
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E-Government services
When did VN provide Certificate of Origines for Exporters onine?
Electronic Certificate of Origin (C/O)Benefits for businessBenefits for government Global integration
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News in Ecommerce 2010News in Ecommerce 2010E C/OE C/O
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News in Ecommerce 2010News in Ecommerce 2010E C/OE C/O
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Discussion
How can we know the Rank of Ecommerce websites?
Google?Alexa?
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36www.mot.gov.vn / www.ecvn.gov.vn
www.alexa.com
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Discussion
Google to find:-UNCTAD Ecommerce or Information Economy reports-Vietnam Ecommerce reports
Google?Vietnam Electronic Commerce Report (2005 – present)
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38www.mot.gov.vn / www.ecvn.gov.vn
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Discussion
What are the key expenses for building a website?
Cost allocation for building a website
Google?BuyBuildOutsource
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© 2005 Pearson Prentice-Hall Chapter 10 - 40
Cost allocation for building websiteCost allocation for building website
Page 386
The SDLC Steps
Figure 10.2 Cost Breakdown for $1 Million SDLC Project
Hallmark of SDLC
approach: extensive up-
front time spent
determining requirements to
avoid expensive changes
later
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Option 1. PurchasingOption 1. Purchasing
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Discussion
Explain an Ecommerce Transactions Process?How information flows AMT – BANKsInternet bankingBuying a cinema ticket in CGV onlineBooking a ticket on VNA onlineChecking in VNA online
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A Typical E-commerce Transaction
Figure 5.2, Page 256Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 5-43
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Vulnerable Points in an E-commerce Transaction
Figure 5.3, Page 257Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 5-44
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How an Online Credit Transaction Works
Figure 5.15, Page 302Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 5-45
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Discussion
Check your smart phone, how many Ecommerce Apps you have installed?FacebookViberTwitter
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Social Network Unique Visitors
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall
Figure 7.3, Page 417 SOURCE: Based on data from comScore, 2013b.
Slide 7-47
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Engagement at Top Social Sites
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall
Figure 7.4, Page 418 SOURCE: Based on data from eMarketer, Inc., 2013x.
Slide 7-48
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Discussion
How many ways can seller sell something online by using Ecommerce?Website??
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Facebook Marketing Tools Marketplace Ads News Feed Brand Pages Promoted Posts Sponsored Stories Like Button Mobile Ads Facebook Exchange
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 7-50
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Twitter Marketing Real-time interaction with consumers 160 million users worldwide
60% access Twitter from mobile device
Will Twitter become the next Google? Basic features
Tweets and retweetsFollowersHashtags
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 7-51
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Pinterest Marketing One of the fastest-growing and largest image-
sharing sites Enables users to talk about brands using pictures
rather than words Features include:
Pins and re-pins to boards Share Follow Contributors Links to URLS Price displays
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 7-52
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The Top Mobile Marketing Firms by Revenue
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall
Figure 7.11, Page 452 SOURCE: Based on data from eMarketer, Inc., 2013j.
Slide 7-53
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Online Movie BusinessShare of Movie Revenues
Figure 10.14, page 669Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 10-54
SOURCES: Based on data from NPD Group, 2013a; industry sources.
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PRACTICE
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 12-55
1. Build a website to sell something online? How will you do?
2. What tools you use to promote online selling: Email, Social, SMS, Fax, EMS, Blog, Forum, Wiki, You tube…
3. You are an export manager, how can you use Ecommerce to find foreign Importers and promote, advertise products?
4. Propose 5 project to implement ICT applications in your company
5. Propose E-learning project for internal Training in your company.
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PRACTICE
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 12-56
1. Big companies intends to invest in Ecommerce, How can they do?- VinEcom, Viettel, FPT, VNPost, Viettel Post,
…- Chodientu, Vatgia, (VCCorp), VNG (123mua)
2. We are traditional company, we are doing well, how can we apply ICT in our business?
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