managed services: yielding excellent results at videocon

COMVERSE 1 Proprietary and Confidential 200 Quannapowitt Parkway Wakefield, MA 01880, USA Q2 – 2013 v02

Managed Services:

Yielding Excellent Results at Videocon

Managed Services World Congress 2013

Mr. Krishnan Swamy Panicker CTO & Director of Videocon Telecommunications Ltd.

Mr. Yossi Abraham Comverse Vice President of Services Sales

COMVERSE 2 Proprietary and Confidential

Poll Question: What Are The Most Important Benefits You would Expect from Managed Services?

❶

Cost Reduction

❷ Enhance Customer Experience

Foster Innovation

❸ Streamline Processes

Increase operational Efficiency

❹ Accelerate Time-To-Market

Reduce Time-to-Revenue


We recommend Fresh Orange Juice at our Smoothie Bar

For Those of You Who Have Selected Answer # ❶

Cost Reduction


We recommend The Jungle Juice at our Smoothie Bar

For Those of You Who Have Selected Answer # ❷

Enhance Customer Experience Foster Innovation


We recommend The Mango Dream at our Smoothie Bar

For Those of You Who Have Selected Answer # ❸

Streamline Processes Increase operational Efficiency


We recommend The Strawberry Fantasy at our Smoothie Bar

For Those of You Who Have Selected Answer # ❹

Accelerate Time-To-Market Reduce Time-to-Revenue

COMVERSE 7 Proprietary and Confidential COMVERSE Proprietary and Confidential

About Comverse


Comverse Telecom Experience

…and We Serve All Our Domains

#1 Voicemail &

Call Completion

#2 SMS

#2 MMS

#1 Converged

Billing

#3 Prepaid Billing

#4 Postpaid Billing

#5 Policy Management

& Enforcement

#4 Mobile Browsing

We Are Market Leaders in Each of Our Domains


Comverse. At Your Service!

Great Service Experience

Ready to Serve YOUR Needs


Enhance Customer Experience

Foster Innovation

Deliver Business & Operational Results

trained / certified customer engineers program

Expert sourcing on site

Bill experts streamlined process and improve bill accuracy

Proactive Plan Adjustments

+ Loyalty

Adjusting offers to specific market and customers’ needs, when needed

Bill Clarity Billing experts design the best fit invoices formats

Product catalog dedicated experts

Competitive edge

Tailored to customer needs

Innovative idea or use case based on worldwide experience

Full launch delivered on the live system

To In Average of

&

From

Increase system Availability

Improve system Utilization00

Improve Customer satisfaction

Reduce churn

Less Bill related calls to call center

-40

Product catalog experts defines price plans from idea to launch

MS on site, streamline process and fine tune configurations

Configuration tasks reduce CRs man days

Billing experts on site improve utilization of core capabilities

Faster Time To Revenue

Optimized operation

Faster Time To Market Introduce new

plans faster

+30

Reduce costs

Reduction in bill cycle running time

-22

-75 Reduction of MTTR

-15 Reduction in Incident handling period

-66 Reduction of new problems

+30 Increase confidence of launching new plans

Managed Services

Works for our customers

5 days

Managed Services

Experience

Videocon Telecommunications Ltd.

12 | Videocon Mobile Services | © 2010

Videocon Group Overview

• Global business conglomerate with >5B USD in revenue

• #1 in Consumer Electronics & Household name in India

• 25 years of successful business relationships

• Rated amongst Top 15 business houses in India

• Among 100 emerging giants of the world (BCG)

• Constantly leverage a culture of innovation

• Global R&D and manufacturing facilities

• 25000 strong manpower

• More than 160 million users of Videocon products

• One of the largest nationwide distribution network in India


Videocon Telecommunications Ltd. (VTL)

• The Telecom arm of the Videocon Group in India • Established in 2007 [Known as Datacom] and obtained Pan India UAS, NLD & ILD license in 2008.

• Rechristened as Videocon Telecom and launched services in February 2010.

• Was acquiring @ 1million customers per month.

• Operations disturbed due to license issue

• Re-entered the market through fresh bidding for spectrum and license in 7 service areas in February 2013

• Current active customer base approximately 4.5 million • Prepaid services on Comverse ONE, NLD and ILD services launched

• Limited postpaid launched through Comverse ONE

• Enterprise Services’ – Limited launch

• VAS – Large bouquet launched

• Plan to build business quickly and turn to state-of-art network by inducting FDD LTE


Market Drivers and Implications

Market Drivers Implications on CSPs Requires

Ambitious Growth plan @1million/month

Scalability to match rapid expansion strategy Optimize operational

efficiency and utilization with professional expertise to

ensure availability and streamline processes

• Highly competitive landscape - 8 service providers

• New operators are under serious revenue pressure

Keep the system flexible yet cost effective ecosystem

• Differentiate in the market place

• Pressure for low Tariff – 2USD ARP, mostly regulated

• High rate of churn – >4%

• Fast changing localized promotions

Requires an Offer for every need: • New innovative services-

advanced promotion and rating schemes

• Launching rapidly attractive business models

• Aggressive tariff model to penetrate the market

• Aggressive lunch dates for early entry

Advanced product catalog capabilities backed by experts who can manage it efficiently

and in a rapid manner


BSS & Managed Services at Videocon

• Comverse ONE Billing solution – launched March 2010

• Capacity of 25 Million Subscribers

• Two Comverse ONE instances to serve 7 telecom circles / business-units in India, to provide:

• Separate taxation, language, products, operations

• Central product configuration team

Deployment:

• Provided by Comverse

• Multi-year engagement (5 years) - Extendable

• A team of MS professionals based onsite, to answer any service request, Inc. T1, T2, T3 & OM

• MS framework to enable operational efficiency and business growth

• Application Management, Asset Management, Change Management, Inventory management , product configuration, operation &infrastructure

• Incident & Problem management

• Performing all the operational tasks on regular basis (Daily reports, DWH extracts...)

Managed Services Engagement Scope:

• Tiered support

• Service based – KPI’s /SLA’s

Support type:


Managed Services Operational Results

Rapid time to Market

Cost saving & Unification

Increase system availability and utilization

New product launches 30% in days Improvement

=

Central product configuration team for

markets

66% Reduction in Mean Time To Repair (MTTR) 75%

Reduction in new problems

Availability of 99.999


Managed Services Helps Us To Foster Innovation

Utilizing the Managed Services

experts to demonstrate

innovation

From Innovative Idea

To Fulfillment In just

days (average)

Comverse product catalog expert

analyze the ideas, present

implications and alternatives

Comverse MS experts & Videocon

Business teams discuss ideas for plans & business

models

Once agreed, a Release plan is

developed, including detailed

time line, R&R and governance

aspects…

Comverse Application

experts deliver and manage the enhancements,

inc. UAT and going live plan

leveraging on Comverse product expertise and global

experience


Managing a Successful MS Partnership

• Its all about partnership! Set the right contract…but keep it in the drawer

• Select a partner that provides business values beyond cost reduction and operational efficiencies

• SLAs should reflect business objectives, not only operational performance permanents – focus on KPIs that matter…and limit them to a manageable number

• Create a proactive problem solving mechanism, based on mutual understanding and commitment

• Work with the best product experts, the one the best know how to efficiently (and affectively) use the technology

• Focus on business drivers managing each day of the operation


Questions?

19

COMVERSE 20 Proprietary and Confidential 20


Mr. Krishnan Swamy Panicker CTO & Director of Videocon Telecommunications Ltd.

Mr. Yossi Abraham Comverse Vice President of Services Sales

Thank You

21

managed services: yielding excellent results at videocon

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managed services

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