managed services world congress_2012_berlin

18th - 19th September 2012Maritim ProArte Hotel, Berlin, Germany

REGISTER NOW - www.managedservices-world.com

2012 OPERATOR-LED SPEAKER PANEL FEATURES:

Managed ServicesVisionary Insights

Managed Servicesfor the Network

Customer ExperienceManagement

Cloud-basedManaged Services

Best PractiseSolutions

Stewart LyonsPresident and COOMobilicity

FREEATTEND

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Software in Managed Services

Introducing:

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New Business Models to take MS Forward

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Driving Growth – Enhancing the Customer Experience

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Smoothing the Evolution to LTE


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Bob AzziSVP – NetworkSprint Nextel

Antonella AmbriolaCTO3 Italia

Eric KuischExecutive VicePresidentKPN

Oleg SvirskyCTOMTS Russia

Rene HerlaarHead of NetworkVodafoneNetherlands

Mahesh FernandoHead of VASAirtel Lanka

Mohamed HosnyManaged Servicesand OutsourcingDirectorOrascom Telecom

Michael KorbacherHead of GoogleEnterpriseDACH

UlrichHammerschmidtVP Innovation ProjectsDeutsche TelekomICSS

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How Can Telecom NetworkManaged Services SustainWith an UnsustainableBusiness Model?This workshop targets telecom operators/carriers, who have experience with managed servicesin the network area, who have a running project or who are just considering to step into thisadventure. At the same time this workshop addresses the concerns and issues of today'smanaged services providers in this field including those who plan to enter this market. The thirdtargeted audience-group are analysts and consultants, who focus on telecom network managedservices and who are interested in exchanging their views with a senior telecom managedservices executive, who has helped to create this market and held leading positions there for thelast 20 years. At the end of the workshop each participant will have a very clear picture wherethe telecom network managed services market stands today and which scenarios will help thesegreat solutions to again create value for both - the customer and the vendor.

THE WORKSHOP WILL INCLUDE DETAILED ANALYSIS AND INTERACTIVE DISCUSSION ON:

• Historical development of telecom network managed services

• Deployed business models and their evolution

• What made these business models unsustainable for

• the managed services customer (operator/carrier) ?

• the managed services provider (telecom vendor) ?

• Why does the market still exist and grow in spite of this situation?

• The future of Telecom Network Managed Services:

o IT/Telecom convergence

o From network focus to customer experience

o Transformation instead of single outsourcing contracts

o A journey instead of labor arbitrage

• Will this bring new managed services vendors or even less ?

• The new SUSTAINABLE business model …

WORKSHOP LEADER

Valter D'Avino, Vice President & Headof Managed ServicesEricsson

Ulrich HammerschmidtVP Innovation ProjectsDeutsche TelekomICSS

Leroyo Blimegger, VP Global TechnicalService, Director ofAssurance andManaged Services Huawei

Camille Mendler,Principal Analyst Informa Telecomsand Media

Thierry LanglaisVP Professional andManaged Services EMEAAlcatel-Lucent

Mehrzad NabaviehSenior Director ofManaged ServicesZTE Corporation

Stewart LyonsPresident and COOMobilicity

Bob AzziSVP – NetworkSprint Nextel

Sanjay MewadaVice President,StrategyNetcracker

Mahesh FernandoHead of VASAirtel

Mesut TokgozManager ICT,CorporateMarketing DirectorTurk Telekom

Antonella AmbriolaCTO3 Italia

Eric KuischExecutive VicePresidentKPN

Oleg SvirskyCTOMTS Russia

Mohamed Hosny Managed Servicesand OutsourcingDirectorOrascom Telecom

Raul ZamoranoGlobal ProductManager CloudComputing SaaSTelefonica Digital

Junaid Khan,Manager CorporateStrategyUfone

Michael KorbacherHead of GoogleEnterpriseDACH

Phil IrvineManaging ConsultingPA Consulting

Steve PriestlyManaging DirectorWyless

Rene HerlaarHead of NetworkVodafoneNetherlands

Steve HolmesPartnerBaker & Mackenzie

Manfred SchmidtzPartner / Head of MobileArchitecture and ServicesDetecon International

Hasan ZainalSenior ProductMarketing ManagerBatelco

Kris SzaniawskiPrincipal AnalystInforma Telecomsand Media

Bengt NordstromCEONorthstream

Martin CarneySales and BusinessDevelopment Director,Europe, ManagedServices, Alcatel-Lucent

Patrik JakobsonHead of NetworkSharingEricsson GlobalServices

Mike Conradi PartnerDLA Piper

Trevor CheungVP Managed ServicesEMEA and APHuawei

Hasan Tarik Uzun,Managed ServicesTurk Telekom

Bradley MeadHead of NetworkManaged ServicesEricsson

Mohammad HassanConsultant,Outsourcing andManaged ServicesDialog Axiata

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MANAGED SERVICESWORLD CONGRESS 2012Why Attend.....

Board-Level ExpertsLead Speaker panel

Outstanding Speaker Line-up:

Watch event videos and interviews: www.youtube.com/InformaTelecomsMedia

Link In with us by joining:Managed Services Series Group

Network with us on Twitter: www.twitter.com/telecomstweet #mswc

Find us on Google+: www.gplus.to/softwareandservices

Join the conversation…

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Andreas Herzog, MSc.Founder and Owner of herzconsultAndreas Herzog provides consulting, planning and implementation services inthe area of business, process and organization transformation. His main focusis on the ICT-market, i.e. telecom and media operators/carriers and theirmanaged services providers, who accelerate the deployment of transformationand managed services solutions in spite of a dramatically changing marketenvironment.

As President of the Managed Services Business Division at Alcatel-Lucent, Andreas Herzog oversaw anddirected globally all programs and operations related to creating, acquiring and implementing strategictransformation and managed services relationships with ICT Service Providers and Enterprises. Under hisleadership Alcatel-Lucent grew this business much faster than the related market developed resulting ina worldwide leading position in this market.

Andreas generated hands-on experience in Services and especially Managed Services as GeneralManager for the Services division in Alcatel Austria (until 2004), where he developed the service offeringfrom a small market position of Alcatel to become #1 on the telecom network services market in Austriaand as Chief Technical Officer of the only European fixed network operator owned by Alcatel, UnitedTelecom Investment in Hungary (1993-1997).

Andreas received a Master of Computer-Science from Johannes Kepler University in Linz, Austria, with aspecial focus on Software Development and Project Management.

Timetable: 13.30 Registration, 14.00 Start, 15.30-16.00 Refreshments and Networking, 17.30 Close

PRE-CONFERENCE WORKSHOP 17TH SEPTEMBER 2012

REGISTER NOW – www.managedservices-world.com

Paul van PuijenbroekVP Managed ServicesEMEA and APShieldsEnvironmental

Tal SteinHead of ProductManagement andMarketing, Global ServiceComverse

Luigi MiggliaccioHead of IT Managed ServicesEricsson

Free Operator AttendanceNew Outstanding Speaker Line-upNew Focus on Software in Managed Services

New Session on CEMNew Session on CloudNew Session on Integrating Business with the Environment

Extended Networking OpportunitiesNew Interactive SessionsRich History - 6th annual eventFul l Support of the leading Managed Service Providers

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CONFERENCE DAY 1 18TH SEPTEMBER 2012 CONFERENCE DAY 2 19TH SEPTEMBER 2012

08.20 Registration and Refreshments

08.55 Welcome and Speed Networking

09.00 Chairman’s Opening AddressCamille Mendler, Principal Analyst, Informa Telecoms and Media

09.05 Managed Services Industry OutlookValter D’Avino, Head of Managed Services, Ericsson

DRIVING THE GROWTH OF MANAGED SERVICES

09.20 User Experience in a Managed Services Context• The evolution of the Managed Services model • An integrated approach combining network and IT operations with end-user centricity and organizational alignmentBradley Mead, Head of Network Managed Services, Ericsson

09.50 Operator Roundtable: Are You Making the Most of Your Managed Services Opportunities?• Where have the major returns been seen from Managed Services partnerships to date?• How do you measure effectiveness in Managed Services?• What will drive the future success of Managed Services?• What more can the vendor bring to the partnership?Bob Azzi, SVP – Network, Sprint NextelStewart Lyons, President and COO, Mobilicity Antonella Ambriola, CTO, 3 Italia

10.25 TVO Modeling Managed Services V2.0 to Deliver Better Business ValueLeroy G. Blimegger Jr, VP, Global Technical Service, Director of Assurance & Managed Services, Huawei

10.55 Exhibition Visit, Networking Break and Refreshments

11.45 Next Generation Managed Services – Enhancing Value from End-2-End Management ofConverged Services• Developing an innovative business model for operational and IT strategy• Outsourcing nearly all functions – retaining only core selling and marketing• Aims – to achieve rapid time to market, cost benefit and business and operational excellence• Partnering with the experts for each function• Enhancing the customer experienceStewart Lyons, President and COO, Mobilicity

12.05 Bring True Value to Operators’ BusinessMehrzad Nabavieh, Senior Director of Managed Services, ZTE Corporation

12.30 Ensuring Consistent Customer Experience Service Quality with a Managed Services Approach• Options to consider for enhancing customer experience management• Drivers behind managed services focus towards customer experience• What criteria to look for in order to meet your business objectivesThierry Langlais, VP Professional and Managed Services EMEA, Alcatel-Lucent

12.55 Managed Services for Business Transformation• Working with a partner for business transformation• Developing a strategic roadmap• Testing business optimisation scenarios• Transforming the business to meet evolving consumer expectation Eric Kuisch, Executive Vice President, KPN

13.15 Lunch

SERVICES

14.15 Magnifying Your Growth Through Managed Services• As IT systems grow more and more sophisticated, greater expertise is required to extract their full potential• Achieving Potential: Knowing the technology best and being able to maximize utilization of system capabilities,technology vendors are taking a greater portion of the Managed Services market

• Accelerating Results: Field-proven “factory-backed" Managed Services accelerate results through greaterefficiency and faster time-to-market

• Maximizing Value: Technology vendors extend CSP SW capabilities to the maximum – providing professional,efficient service that draws from extensive accumulated global experience

Tal Stein, Head of Product Management and Marketing, Global Service, Comverse

14.40 Delivering New Services Faster with a Managed VAS Partner• Delivering a wide range of services – voice, video, internet, mobile TV, entertainment• Improving the IT environment to strengthen data capacity• Enhancing the systems to develop better services• Increasing flexibility and speed of delivery• Becoming more competitive with fast service launchAntonella Ambriola, CTO, 3 Italia

15.00 Innovating with Managed VAS to Increase ARPUs• How can a managed VAS model contribute to an increase in ARPUs?• Enhancing the customer experience with a managed VAS platform• Measuring and monitoring VAS• Detailing the benefits of working with a partnerMahesh Fernando, Head of VAS, Airtel Lanka

15.20 Mea$uring the Benefits of Implementing a Global M2M Managed Services Strategy • Why should CEOs, CIOs and CTOs consider implementing an Managed Services Provider (MSP) strategy?• What are the business benefits they can expect to achieve when deploying an MSP strategy?• Will an MSP strategy provide a one-stop-shop for an end-to-end deployment and operational support?• How does the MSP ensure secure and resilient global coverage?• Where can I see the business benefits on optimizing profits?Steve Priestly, Managing Director, Wyless

15.40 Succeeding in the Complex M2M Market with a Managed Service Partner• Maximising opportunities in the M2M space• Working with a partner to support business-critical M2M applications• The operator role in M2MMesut Tokgoz, Manager ICT, Corporate Marketing Director, Turk Telekom


NETWORKS

16.40 Evolving the Managed Service Agreement as the Business Changes• Outlining the initial business drivers for the Managed Services deal• How has the business changed?• 4G launch and high growth trajectory• Transforming the agreement to meet the dramatic increase in network investment• Evolving the managed services relationshipBob Azzi, SVP Network, Sprint Nextel

17.00 New Business Models• Drivers for a wholesale model• The wholesale network sharing model - the evolution of network sharing• The wholesale ecosystemPatrik Jakobson, Head of Network Sharing, Ericsson Global Services

17.20 Developing a TCO Model – Why and How?Mohamed Hosny, Managed Services and Outsourcing Director, Orascom Telecom

NETWORK SHARING

17.40 Roundtable Discussion: Do the Benefits Outweigh the Risks of Network Sharing?• Is there any cost-effective way to roll-out extensive rural services without network sharing?• Accelerating the modernisation of the network with increased efficiency in investment• How can business models be innovated to reduce the risks?• Does network sharing for LTE make sense?Panel Moderator: Phil Irvine, Managing Consultant, PA ConsultingOleg Svirskiy, CTO, MTS Russia Junaid Khan, Manager Corporate Strategy, Ufone A Representative, Helios Towers

09.00 Forecasting Key Trends and Influences in Managed ServicesKris Szaniawski, Principal Analyst, Informa Telecoms and Media

09.15 Panel Discussion – Impact Sourcing • What is Impact Sourcing and how does it practically work?• What are the differences between traditional BPO and Impact Sourcing for provider and customer?• In which areas of BPO is there a demand for Impact Sourcing?• Case studies• Future development of Impact Sourcing Panel Moderator: René Herlaar, Head of Network Vodafone Netherlands, IAOP Certified Outsourcing ProfessionalPanellists include: Mehrzad Nabavieh, Senior Director of Managed Services, ZTE CorporationFor panellist updates visit www.managedservices-world.com

CUSTOMER EXPERIENCE MANAGEMENT

09.45 Truly Managing Customer Experience Has Begun…Trevor Cheung, Director, HUAWEI SmartCare, Global Technical Service, Huawei

10.10 Panel Discussion: How Can a Managed Service Partnership Enhance the Customer Experience?• Focussing the KPIs on the customer experience• Supporting subscriber growth with scaleable, next generation solutions• Improving internal system efficiencies• Reducing time to market of new services• where can a partner bring added value?Panel Moderator: Phil Irvine, Managing Consultant, PA ConsultingManfred Schmitz, Partner/Head of Architecture and Services, Detecon International Trevor Cheung, Director, HUAWEI SmartCare, Global Technical Service, Huawei Martin Carney, Sales and Business Development Director, Europe, Managed Services, Alcatel-LucentTal Stein, Head of Product Management and Marketing, Global Service, Comverse


11.20 IT Managed Services to Impact the User Experience• Outlining best practise for converged operationsLuigi Migliaccio, Head of IT Managed Services, Ericsson

11.40 Enhancing the Customer Experience with a Transformed and Managed OSS/BSS• Understanding the need to transform OSS/BSS to maximise the new revenue potential from digital convergence• Managing the transformation of BSS/OSS with the least disruption and risk to business and operation• Making the business case for OSS/BSS as a managed service• Achieving business and operational agility• Reducing the bottleneck to rapidly monetise new servicesSanjay Mewada, VP Strategy, Netcracker

INTEGRATING BUSINESS NEEDS WITH THE ENVIRONMENT

12.05 Whole Life Cycle Managed Services: Cost reduction and Environmental Compliance• Whole Life Cycle Managed Services• Inventory Services, tailored logistics and on-site services• Repair and Multi Vendor Spare Parts Management Services• Environmental Services: Reuse, Recycling, Risk Management• Data Services: Cloud/ERP integration, Web portal, ReportingPaul van Puijenbroek, VP Managed Services EMEA and AP, Shields Environmental

12.30 Green Outsourcing: How to Achieve the Best of Two Worlds• How energy savings are given due consideration in outsourcing agreements• What is the impact onto KPIs/SLA framework?• How to avoid a counter-productive effect from Managed Service to energy saving initiativesManfred Schmitz, Partner / Head of Mobile Architecture and Services Detecon International

12.50 LunchChairman: Bengt Nordstrom, CEO, Northstream

BEST PRACTICE SOLUTIONS

14.00 Best Practice for MS Relationship Management• How to develop and maintain a good working partnership between operator and vendor• leveraging the synergies between partners• sharing the benefits – sharing the risks• lessons learned from a successful partnership• how do you maintain the happy intent that is established the outset of the agreement?Junaid Khan, Manager Corporate Strategy, Ufone

14.20 Using the Legal Negotiation Process to Ensure a Successful Partnership• Establishing the KPIs • Focus on contract negotiations• Strategies for a win-win partnership• Key commercial principles• Exploring different models for successMike Conradi, Partner, DLA Piper

14.40 Re-enforcing the Do’s and Don’ts of MS Engagements – from the Operator and VendorPerspective• KPI/SLA management model and governance structure• Essence of successful managed services model• Strategic partner sourcing and selection• Team capability building (operator and partner)• Addressing contractual grey areas• Contract management• 3rd party support issuesMohammad Hassan, Consultant, Outsourcing and Managed Services, Dialog Axiata

CLOUD

15.00 Delivering Cloud-Based Managed Services for the Optimum User Experience• Companies don’t want to manage their own IT infrastructure• Businesses of all industries are moving to the cloud – where the future of work lies• Convergence of cloud, social, mobile and information are shaping almost every IT-related decision• The CIO's role is pivoting from managing security to innovating for the business - but they have to be fast• The move to the future in the cloud requires change. Change can be complex and challenging. • Google is born in the cloud can help businesses to solve these challenges. Michael Korbacher, Head of Google Enterprise DACH

15.20 Refreshments, Exhibition Visit and Networking Break

16.00 Opportunities for Operators as Cloud Enablers• Why operators are well-placed as cloud enablers• Simplifying unified communications with cloud-based solutions• Offering infrastructure flexibility, cost reduction and business performance optimisation• Delivering innovative solutions to solve the business challenges of enterprise customerRaul Zamorano, Global Product Manager Cloud Computing SaaS at Telefonica Digital

16.20 Understanding the Legalities for Cloud-based Managed Services• detailing the potential threats and legal ramifications associated with the cloud• understanding the legalities for the public and private cloud • protecting sensitive dataSteve Holmes, Partner, Baker & Mackenzie

OPPORTUNITIES FOR OPERATORS AS MANAGED SERVICE PROVIDERS

16.40 Roundtable Discussion: Opportunities for Operators as Managed Service Providers• Adding value to the enterprise as an operator managed service partner• Delivering fixed, mobile voice and data services together with cloud data services• Managing complex business applications and communications infrastructures• Building flexible working solutions on an enabling platformUlrich Hammerschmidt, VP Innovation Projects, Deutsche Telekom ICSS Hasan Zainal, Senior Product Marketing Manager, Batelco Hasan Tarik Uzun, Managed Services, Turk Telekom

17.10 Close of Conference

REGISTER NOW – www.managedservices-world.com



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18.10 Networking Tables and Drinks ReceptionMeet and network with peers at designated networking tables in an informal reception



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managed services world congress_2012_berlin

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