managed bi solutions for telecommunications
DESCRIPTION
MarkedBlue is a telecommunications specific “instant & managed BI” company with global reach, providing instant BI capabilities to telecommunications operators with cost efficiency and operational simplicity…TRANSCRIPT
Company IntroductionSeptember, 2012
Instant Business Intelligence Capabilities
Faster, Smarter and Cheaper
© 2012 MarkedBlue Analytics. All Rights Protected and Reserved.
Blue Introduction Blue Solutions Blue ProposalBlue ServicesBlue Introduction Proposition ApproachCompany
© 2012 MarkedBlue Analytics. All Rights Protected and Reserved. 2
Company
MarkedBlue is a telecommunications specific “instant & managed BI” company with global reach, providing instant BI capabilities to telecommunications operators with cost efficiency and
operational simplicity…
House of Blue
Blue Introduction Blue Solutions Blue ProposalBlue ServicesBlue Introduction Proposition ApproachCompany
© 2012 MarkedBlue Analytics. All Rights Protected and Reserved. 3
Proposition
MarkedBlue
BIaaSPain
less
Low Cost
Pro
ven
No need to worry about maintenance, continuity, performance or time to implement
No BI software license, hardware or implementation costs
Guaranteed accuracy with industry-standard metrics and tested data flows
Why use MarkedBlue
Blue Introduction Blue Solutions Blue ProposalBlue ServicesBlue Introduction Proposition ApproachCompany
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Proposition
BI Quality Testing
Cost-Cutting Needs
Low Cost, Hassle-Free BI Set-up
Educated Business Needs Discovery
In-depth & Continuous Insights
Interim BI Needs
When to use MarkedBlue
As a Temporary Solution As a Permanent Solution
Getting intelligence available instantly, while working on your year-long data warehousing, reporting or data mining initiatives.
Testing quality and accuracy of your recently developed or existing data warehouse, reports or models against a proven benchmark.
Making countless metrics, reports and models available to business units to identify what they need & can utilize before investing heavily into BI solutions.
Getting your first/next data warehouse, reports and/or
data mining models up and running in a matter of weeks.
Ensuring continuity of your reports, models
(segmentation, churn, etc.) and expanding into cutting-
edge BI capabilities (SNA, alerts, etc.)
Decreasing your BI OPEX and CAPEX and focusing on the value you generate
instead.
Blue Introduction Blue Solutions Blue ProposalBlue ServicesBlue Introduction Proposition ApproachCompany
© 2012 MarkedBlue Analytics. All Rights Protected and Reserved. 5
Approach
Reports Scored Customers Target ListsDWH Tables
MarkedBlue Data Centers(Available in All Countries)
BI infrastructure is hosted and managed by MarkedBlue...
…including comprehensive built-in telecoms data model
and ETL flowsInstant BI Outputs
Operator ProvidesStandardized DataDaily or Monthly
Blue IntroductionBlue
Solutions Blue ProposalBlue ServicesBlue Solutions
Packages ComponentsModel ArchitectureModel
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Blue ODS
Blue Data Warehouse
Blue Data Mart
Standard Reporting
Advanced Reporting
Standard Analytics
Advanced Analytics*
*: Some advanced analytics models require level 1 data feed as well
Level 1 Data Feed
Level 2 Data Feed
Level 3 Data Feed
Level 0 Data FeedSource System Push / Pull
CRMNetwor
kBilling ERP
Standardized Atomic Data
Standardized Summary Data
Standardized One Customer per Row Data
Operators Can Feed Data in 4 Levels of
Detail
Blue IntroductionBlue
Solutions Blue ProposalBlue ServicesBlue Solutions
Packages ComponentsModel ArchitecturePackages
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Blue DWH Development
Blue Data Mart Development
Foundation Package
Advanced Reporting Package
Standard Reporting Package
Advanced Analytics Package
Standard Analytics Package
Customization Package
Base Reports Usage Reports Airtime Reports Revenue Reports
Interaction Reports Campaign Reports Payment Reports Intelligent Alerts
Basic Segmentation Basic Mining (Churn, etc.) Basic Retention Hot Lists Basic Growth Hot Lists
Advanced Segmentation Advanced Mining (SNA,
etc.) Advanced Retention Hot
Lists Advanced Growth Hot Lists
