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Why Would Anyone Want to Hire YOU?

Steve JohnsonPragmatic Marketingsjohnson@PragmaticMarketing.comTwitter: @sjohnson717

© 1993-2009 Pragmatic Marketing, Inc. www.PragmaticMarketing.com

Manage Your Career using the Pragmatic Marketing Framework™

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Manage yourself

likea product

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1What is your

distinctive competence?

© 1993-2009 Pragmatic Marketing, Inc. www.PragmaticMarketing.com

What is your story?

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2What

market problems

do you solve?

© 1993-2009 Pragmatic Marketing, Inc. www.PragmaticMarketing.com

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3How do you define your

target market?

© 1993-2009 Pragmatic Marketing, Inc. www.PragmaticMarketing.com

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4© 1993-2009 Pragmatic Marketing, Inc. www.PragmaticMarketing.com

Who are the

buyer personas and what is their

buying process?

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5© 1993-2009 Pragmatic Marketing, Inc. www.PragmaticMarketing.com

How have you established

thought leadership?

See www.productmarketing.com

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6© 1993-2009 Pragmatic Marketing, Inc. www.PragmaticMarketing.com

What is your

pricing?

See www.pragmaticmarketing.com/survey

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7© 1993-2009 Pragmatic Marketing, Inc. www.PragmaticMarketing.com

Are you doing

win/loss analysis?

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8© 1993-2009 Pragmatic Marketing, Inc. www.PragmaticMarketing.com

What is your

Product Roadmap?

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Manage your career

strategically.

Be president,

not janitor!

© 1993-2009 Pragmatic Marketing, Inc. www.PragmaticMarketing.com

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Next steps

Your resume is a spec sheet.

What is your brochure?

Perform SEO for your resume. Do

you have the right terms?

What does your internet

presence say about you?

What is your feedback loop?

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